Dozens of experts, including Destinations International, Skift, and others, point out that the pace of change in Destination Marketing is accelerating, and that there are a number of "transformational opportunities" available to DMO leaders in 2017. Join Community Systems' CEO Ben Wright and DMO Visionary Will Seccombe, CEO of Connect and former President and CEO of Visit Florida, for our free webinar, "4 Things DMOs Must Do in the Next Year to Stay Relevant".

1. Four Things DMOs Must Do to
Stay Relevant:
How Destination Marketing Organizations can Engage Public and Private Sector
Leadership, Prove Their Value, and Innovate in the Digital Age
May 17, 2017

2. Introductions
Ben Wright
CEO
Community Systems
benw@communitysys.com
www.twitter.com/communitysys
Will Seccombe
President
Connect Travel
WSeccombe@ConnectTravel.com
www.twitter.com/Troutline
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Polo Willman
Account Supervisor
Community Systems
polow@communitysys.com
www.twitter.com/communitysys

3. About Community Systems
Company Overview:
• Specialize in working with
Communities
• Founded 2013
• Based in Denver, CO
• 14 employees
• 289+ active customers in the
Destination Marketing and
Economic Development
Industries
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4. Our “Why”
Communities are competing online
more and more every day.
And, DMOs are losing control of the
story to Google, Trip Advisor, and
many other aggregators of DMO
content.
Community Systems provides
simple and powerful maps, apps,
websites, and data that help DMOs
tell their story online.
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5. Key Product
GoThereDoThat
Platform for DMOs
• Listings
• Community Wide
(Accommodations,
Attractions, Events)
• Restaurant Week
• Websites
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6. GoThereDoThat for DMOs
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GoThereDoThat
Websites
GoThereDoThat
Listings
Data & Analytics
for Specific
Listings
GoThereDoThat
App
Social Sharing
Integration

7. Questions we will answer
⬜ What small steps can I take now?
⬜ How will these approaches help my DMO?
⬜ Are DMOs facing a crisis of relevance?
⬜ What does one industry leader recommend that DMOs do?
⬜ What resources exist for me to learn more?
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8. Powering Intelligent Location Decisions
A few questions we have for you…

9. Is the Destination Marketing Industry
Facing a Crisis of Relevance?
• Domestic travel is strong
• ROI on DMO investments is proven and strong
• DMO promotion has positive impacts on
awareness as a destination for visitors and for
business
• Yet some DMOs are fighting for their lives
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10. Domestic Travel is Surging
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11. ROI on DMO Spending is Strong
and Proven
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12. Destination Marketing Spending Impacts
Economic Development Positively
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13. Yet Some State DMOs are
Fighting for their Lives
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14. Powering Intelligent Location Decisions
A few more questions we have for
you…

15. Powering Intelligent Location Decisions
What does one industry leader
recommend that DMOs do?

17. Four things that DMOs must do
to stay relevant
⬜ Engaged Private Sector Leadership
⬜ Visionary Public Sector Leadership
⬜ Prove it
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⬜ Innovate

18. Visionary Public Sector Leadership
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19. Engaged Private Sector Leadership
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20. Prove it
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21. Innovate
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22. Powering Intelligent Location Decisions
How will these approaches help my
DMO?

23. Powering Intelligent Location Decisions
Steps You Can Take Now

24. We’ll Help you Prove it: Free
Listings Analytics Review
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25. Resources Used in This Presentation
https://www.ustravel.org/research/power-travel-promotion-what-
destination-marketing-means-communities-nationwide
http://atlas-advertising.com/getmedia/ea8ad90c-43d7-4978-a2e0-
2cc97cd2f976/Atlas-Tourism-White-Paper_11August2016.aspx
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26. Thank You Will! Congrats on
the New Adventure!
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WSeccombe@ConnectTravel.com

27. Thank You!
benw@communitysys.com
www.communitysys.com
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polow@communitysys.com