Big Data and AI today.

1. Director’s Breakfast, London
Technology: The Great Disruptor
March 27, 2018

2. What Do These Have in Common?
• Fax machines
• Voice mail
• Email
• Websites
• eDiscovery
2

4. 4

5. AI in Everyday Life
5

6. Y-axis:
Calculations
per second
per $1,000.
“The Singularity”
– Time Magazine, 2011
6

7. 7
Change
Time
Law Firm Reality

8. Technology, the Great
Disrupter
AI
Applied to
Practice of Law
Cheaper
8

9. What is AI?
• Augmented Intelligence
• Cognitive Computing
• Big Data Analytics
• Robotics
• Neural Networks
• Expert Systems
• Deep Learning
• Machine Learning
• Internet of Things (IoT)
• Deep Mind, Deep Blue,
Watson
9
Generally, AI is computers performing analytic tasks previously
believed to be the sole province of the human brain.

10. AI Is Empowering Competitors
10
In-House Legal ALSPsOther Law Firms
(the fast eat the slow)

11. Alternative
Legal
Service
Providers
11
Alternative Legal
Service Providers
(ALSPs)

12. To improve the prospect and
client experience!
Why Use AI in Marketing?
12

13. The Promise of AI and Marketing
Make marketing and business development
more efficient and more personal
Help you
target the right
prospects
Understand
how buyers
purchase
Create more
meaningful
and personal
interactions
Understand
how buyers
think
13

14. AI and the Buyer Journey
TIME
BUYERINTERACTIONSAND
VALUE REACH ACT CONVERT ENGAGE
Demand generation
and purchase intent Indecisive buyer
1st
purchase
Lapsed
client
Loyal
client
Repeat
client
Machine learning
Propensity modeling
AI application
Smart
content
curation
Programmatic
media
bidding
AI-
generated
content
Voice
search
Propensity
modeling
Ad
targeting
Predictive
analytics
Lead
scoring
Dynamic
pricing
Targeting
Web & app
personalization
Chat
bots
Predictive
client
service
Marketing
automation
1:1
dynamic-
content
emails
Source: Robert Allen, April 2017, published via smartinsights.com
Modified by Right Hat LLC
14

15. Top-of-Mind Survey 2018
Corporate Legal and Compliance:
Goals and Needs
April 1, 2018

16. Canada
United States
United Kingdom
Ireland
Spain
France
Belgium
Luxembourg
Netherlands
Germany
Switzerland
Italy
United Arab Emirates India
China
Singapore
Japan
Brazil
Welcome to the mind of today’s legal buyer
top-of-mind survey 2018 | righthat.com/globalinsights 16
are based in the
United States
of their companies
have headquarters in
the U.S.; the rest in
14 countries across
all continents
work in companies
that operate in more
than 40 countries
work in companies
operating globally

17. Q: What are the primary operational objectives for your legal/compliance
team in 2018 beyond delivering legal advice?
top-of-mind survey 2018 | righthat.com/globalinsights 17
Implement tech
tools/systems
for efficiency and
performance
Improve in-house
professional skills
Use metrics or
qualitative measures
to demonstrate
legal/compliance
performance
Restructure/
reorganize
our function
Reduce outside
counsel spend

18. Q: What are the primary operational objectives for your legal/compliance
team in 2018 beyond delivering legal advice?
top-of-mind survey 2018 | righthat.com/globalinsights 18
Improve our budgeting
and forecasting
Downsize our
legal/compliance
function
Work with artificial
intelligence
Recruit additional
legal professionals
Recruit an operations
or IT professional
Improve ability to
collect and analyze data

19. Q: Would it be useful if your outside counsel gave you information that
helps you demonstrate your value to the business?
top-of-mind survey 2018 | righthat.com/globalinsights 19
Four out of five respondents
would find it useful if their law
firm gave them information to
help demonstrate performance.

20. Q: Would it be useful if your outside counsel gave you information that
helps you demonstrate your value to the business?
top-of-mind survey 2018 | righthat.com/globalinsights 20
Four out of five respondents
would find it useful if their law
firm gave them information to
help demonstrate performance.

21. Q: Are you familiar with the IT and service delivery tools your law firms may
offer to help you increase efficiency and streamline work?
top-of-mind survey 2018 | righthat.com/globalinsights 21
say they are very familiar with
their law firms’ tools
say they are familiar with a few
of their law firms’ tools
of respondents either don’t know about
their law firms’ IT and service delivery
tools or are not very familiar with them

22. Q: How do you prefer your external counsel to deliver advice?
top-of-mind survey 2018 | righthat.com/globalinsights 22

23. Q: Does your outside counsel generally give you information that is ready
to present to business executives or your board of directors, with no
editing required?
top-of-mind survey 2018 | righthat.com/globalinsights 23

24. Q: Is it easier, harder, or equally difficult to find information about legal or
business topics on law firm websites compared with other types of
organizations?
top-of-mind survey 2018 | righthat.com/globalinsights 24

25. Q: Is it easier, harder, or equally difficult to find information about legal or
business topics on law firm websites compared with other types of
organizations?
top-of-mind survey 2018 | righthat.com/globalinsights 25

26. Q: Which two factors influence your decision most when identifying
outside counsel candidates for an engagement (not counting location or
personal relationships)?
top-of-mind survey 2018 | righthat.com/globalinsights 26
Awards and rankings
not persuasive
We know everyone enjoys
recognition from journals
and organizations. But note
how low rankings and
awards scored in our
survey. Don’t spend all your
budget—or your prime
marketing real estate—on
mindshare in that area.
Word-of-mouth
recommendations
Relevant experience
on their biography
Country where
qualified to practice
Representative
matters Language(s)

27. Q: What percentage of professionals in your legal/compliance function are
dedicated to these areas?
top-of-mind survey 2018 | righthat.com/globalinsights 27
Legal and
compliance
professionals
Support
roles
Contract
management
professionals
Technology
and/or
operations
professionals
Government
relations
professionals
Project
managers

28. Ability to influence stakeholders
Commercial and financial acumen
Change management
Technology/AI leadership
Q: Which in-house legal/compliance leadership skills do you think will be
most in demand in 2018?
top-of-mind survey 2018 | righthat.com/globalinsights 28
Cybersecurity/data privacy

29. About ELD and Right Hat
ELD International and Right Hat work
together to help law firms and in-house
counsel develop powerful
communications programs.
29top-of-mind survey 2018 | righthat.com/globalinsights

30. righthat.com/globalinsights
Thank you
Leigh Dance | ELD International
eldance@eldinternational.com
Elonide Semmes | Right Hat
esemmes@righthat.com