Overview of Community Systems' first ever 13 course training on digital economic development, including websites, CRM systems, search engine marketing, Linkedin for economic development, and more.
Online Marketing For Economic Development: What's Now, What's NextAtlas Integrated
We all know prospects are doing research on our communities 24x7x365, and we now get up to 20 times the interactions on our websites as we do through all other communications combined. Do you know what information and digital tools your economic development organization needs in order to market itself effectively? Find out how the latest technologies and digital trends, such as Web-based geographic information systems, can help your community compete in today’s global marketplace.
Competing in Economic Development? Use BenchmarkingAtlas Integrated
As economic developers, each one of us is interested in what our peers are doing. The most admired EDOs always seem to be doing things a little bit differently, a little bit better. During this webinar, we will show you how certain communities are taking the time to find new, meaningful ways to measure their impact, adjust their tactics, and play on an entirely different level. Find out who the highest performing economic development organizations in the country are and what they are doing to stay on top.
How Digital Economic Development Enables Communities to Expand Their Impact, ...Ben Wright
Digital Economic Development is any interaction you have with an employee, colleague, prospect, partner, or otherwise that is made more efficient, enhances, or is made possible by digital communications tools.
Community Systems Digital Economic Development Summit - October 21 2014Ben Wright
Community Systems presents the economic development industry's first Digital Economic Development Summit, at the International Economic Development Conference in Fort Worth, Texas
The Next Challenge for Economic Development - Proactively Responding to Digit...Ben Wright
Learn why digitally sourced leads are the number one opportunity for your community and review available tools to generate digital leads.
Discover how two leading EDOs are generating and responding to digital prospects and learn how to take advantage of these trends for your own community.
Best Practices in Economic Development Websites for Better Results Atlas Integrated
Ben Wright, Atlas CEO & Guillermo Mazier, Atlas’ Director of Strategic Accounts, will cover the latest theory, website examples from around the country and 2014's best practices of the biggest game changer economic development marketing has ever seen. Takeaway real tools and techniques to review and revamp your most important marketing asset – your website.
Online Marketing For Economic Development: What's Now, What's NextAtlas Integrated
We all know prospects are doing research on our communities 24x7x365, and we now get up to 20 times the interactions on our websites as we do through all other communications combined. Do you know what information and digital tools your economic development organization needs in order to market itself effectively? Find out how the latest technologies and digital trends, such as Web-based geographic information systems, can help your community compete in today’s global marketplace.
Competing in Economic Development? Use BenchmarkingAtlas Integrated
As economic developers, each one of us is interested in what our peers are doing. The most admired EDOs always seem to be doing things a little bit differently, a little bit better. During this webinar, we will show you how certain communities are taking the time to find new, meaningful ways to measure their impact, adjust their tactics, and play on an entirely different level. Find out who the highest performing economic development organizations in the country are and what they are doing to stay on top.
How Digital Economic Development Enables Communities to Expand Their Impact, ...Ben Wright
Digital Economic Development is any interaction you have with an employee, colleague, prospect, partner, or otherwise that is made more efficient, enhances, or is made possible by digital communications tools.
Community Systems Digital Economic Development Summit - October 21 2014Ben Wright
Community Systems presents the economic development industry's first Digital Economic Development Summit, at the International Economic Development Conference in Fort Worth, Texas
The Next Challenge for Economic Development - Proactively Responding to Digit...Ben Wright
Learn why digitally sourced leads are the number one opportunity for your community and review available tools to generate digital leads.
Discover how two leading EDOs are generating and responding to digital prospects and learn how to take advantage of these trends for your own community.
Best Practices in Economic Development Websites for Better Results Atlas Integrated
Ben Wright, Atlas CEO & Guillermo Mazier, Atlas’ Director of Strategic Accounts, will cover the latest theory, website examples from around the country and 2014's best practices of the biggest game changer economic development marketing has ever seen. Takeaway real tools and techniques to review and revamp your most important marketing asset – your website.
Best Practices in Economic Development Websites Better ResultsAtlas Advertising
en Wright, Atlas CEO & Guillermo Mazier, Atlas’ Director of Strategic Accounts, will cover the latest theory, website examples from around the country and 2014's best practices of the biggest game changer economic development marketing has ever seen. Takeaway real tools and techniques to review and revamp your most important marketing asset – your website
How to make the most out of social media - A guide for legal professionalsLAWFORSALE
Lawforsale.net helps to create a strong LinkedIn profile for legal professionals and provides lawyers with guidelines for a successful digital strategy
Community Systems How Economic Development Pros Use Data to CompeteBen Wright
Community Systems CEO Ben Wright and Metro Orlando Economic Development Commission Director of Business Intelligence Neil Hamilton discuss how "How Economic Development Pros Use Data to Compete."
Community Systems Presents: Four Ways To Market Your Community's Commercial ...Ben Wright
Community Systems CEO Ben Wright presents "Four Ways To Market Your Community's Commercial Properties." Joined by Dianne Nunez, Consultant for the Tennessee Valley Authority and Community Systems customer, Ben explores how to use technology to gain more traffic to your community's most valuable offering to expanding and relocating companies - your commercial properties.
Using Social Media to Measure Economic Development SuccessAtlas Integrated
Find out how economic development organizations can measure/quantify the value of their promotional activities. Through case studies and illustrations of successful EDOs, find out how top performing communities are competing in today's crowded economic development marketplace and where your community ranks among its peers.
3 Techniques to Get Your Community on Site Selectors' ShortlistBen Wright
Is your community a victim of "site elimination"? Stay in the site selection game with these three techniques and give yourself a chance to tell your unique story to help put your community at the top of the list!
Find out how economic development organizations can measure/quantify the value of their promotional activities. Through case studies and illustrations of successful EDOs, find out how top performing communities are competing in today's crowded economic development marketplace and where your community ranks among its peers.
Social Media for the Equipment Finance CompanySuzanne Henry
A presentation on how an equipment finance and leasing company may use social media and social networking for marketing and communications purposes. Findings from original grant research conducted in summer 2010 are included.
Leveraging Data to Lead Your Community Out of its Workforce ShortageBen Wright
Expanding and relocating companies aren't just looking for sites or properties when considering a new location; they are also thinking, "Are there qualified employees available?", and "Will I be able to afford them?". As the unemployment rate drops, economic development organizations face a new set of challenges.
Join Community Systems' CEO Ben Wright and Community Attributes' President & CEO Chris Mefford, for our free webinar, "Leveraging Data to Lead Your Community Out of its Workforce Shortage" and learn how your organization can use data to overcome this challenge.
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Community Systems Digital Economic Development University Orientation Feb 24 15
1. 1
Smarter Software for Communities
February 24, 2015
ORIENTATION: DIGITAL ECONOMIC
DEVELOPMENT UNIVERSITY
HOW LEADING ECONOMIC
DEVELOPERS ARE
ENGAGING PROSPECTS,
INSPIRING THEIR
COMMUNITIES, AND
COLLABORATING WITH
THEIR TEAM IN NEW WAYS
2. 2
Agenda for the Orientation Session
1. Trends Affecting Digital Economic
Development Today
2. Who are Digital Economic Developers?
3. Why Take This Course?
4. You’ll be Building as You Learn
5. About Community Systems’ Digital
Economic Development University
6. About Community System’s Faculty
7. What will happen if you don’t take this
course?
8. What are your alternatives?
9. Types of Certifications
10. Cost for Certification
11. Course Schedule
12. How to Sign up
13. Awarding Scholarships
10. 10
Smarter Software for Communities
Key Trend 3: The United States Will
Not Be The World’s Biggest Economy
For Much Longer (<5 Years)
11. 11
And, the United States will not be the
world’s largest market in 2020
12. 12
Smarter Software for Communities
Key Trend 4: The Internet Has Been
Colonized By Large, Well Capitalized
Portals Who Are Changing the Game
13. 13
With 5 million unique visits a month and the largest
database of properties, LoopNet dominates CRE listings.
In the last 10 years, vertical specific
portals have “carved out” large swaths
of content
With the worlds largest database of hotels, attractions
and third party reviews, Trip Advisor dominates tourism
online.
With 67 million local businesses in Yelp, and 86,000
active “claimed” accounts, Yelp connects people with
local businesses such as restaurants, bars, and more.
With 300+ million professional users, LinkedIn is the de-
facto portal for professional, B2B connections.
With 1 billion+ individual users, Facebook is quickly
becoming the personal identity management engine for
the internet.
14. 14
Because LoopNet will not share data with us, perhaps
we can share data with them, as a marketing strategy.
We learned with Location Link not to compete with
LoopNet.
Opportunity: EDOs can leverage and
partner with these portals through APIs
A tourism website without Trip Advisor review and listings
integration can’t compete. Our tourism products must
feature Trip Advisor integration.
Yelp can provide lots of local context for visitors and
location decision makers. We should consume and map
their listings and ratings.
LinkedIn is a key lead generation tool for location
decision makers and can provide great context for
companies.
Within tourism, Facebook and Instagram are essential
marketing tools to reach potential tourists.
16. 16
What do Digital Economic
Developers Have in Common?
1. Want to lead social/professional change (Innovators)
2. The willingness to see the future (Visionaries)
3. Limited budgets (Pragmatists)
17. 17CEO/Executive
Name:
Wendi Nafziger
Organization:
Longmont EDC
Digital Systems Managed:
• Longmont EDC Website
• Longmont CRM System
• Longmont Property Database
• Longmont Email
• Longmont Social Media
Digital Interactions in
September:
• 627 Website Visits
• 142 Properties
• 38 Contacts
• 35 Property Searches
Website
Total Interactions:
665
Daily Average:
33
Number of Staff:
3
September 2014
Email
Marketing
Social
Media
18. 18Business Developer
Name:
Sam Bailey
Organization:
Colorado Office of Economic
Development and Int. Trade
Digital Systems Managed:
• State of Colorado Online Property
Database, containing 18,600
available properties
• State of Colorado Prospect
Response System, used to
manage and 200 + partners
Digital Interactions in
September:
• 1,900+ property searches
• 2-3 projects entered
• 600+ partner communications
Total Interactions:
2,500
Daily Average:
200+
Number of Staff:
5+
September 2014
GIS
System
CRM
System
Digital
Proposals
19. 19Marketer
Name:
Irene Alvarez
Organization:
Columbus 2020
Digital Systems Managed:
• Columbus 2020 Website
• Columbus 2020 Email
• Columbus 2020 Social Media
Digital Interactions in
September:
• 15,000+ Website Visits
• 30+ Email Signups
• 600+ Files Downloaded
• 4873 Twitter Followers
Total Interactions:
20,000
Daily Average:
1,000
Number of Staff:
19
September 2014
Website
Email
Marketing
Social
Media
20. 20Researcher
Name:
Neil Hamilton
Organization:
Metro Orlando EDC
Digital Systems Managed:
• Metro Orlando EDC Website
• Metro Orlando EDC Data Collection,
Storage, Analysis, and Reporting)
• Metro Orlando EDC Property
Database of 300+ properties
Digital Interactions in
September:
• 4,000+ website visits
• 300+ report downloads
• 1,000 property searches
Total Interactions:
5,000+
Daily Average:
250
September 2014
Number of Staff:
26
Website
National
Data
Websites
GIS
Systems
21. 21
Why Take this Course?
Every day, 90+% of site selection decisions, even in your own community, start
online. As economic development budgets and staff time is stretched even
thinner, EDOs face the prospect of not being able to service companies that
are considering their area right now, or watch as companies in their area
decide to move elsewhere without them even knowing.
The solution to these challenges is to develop a High Performing Economic
Development Website and related digital tools.
But how is this
accomplished cost
effectively?
22. 22
You’ll be Building as You Learn
All participants in the certification track will receive a reduced cost website,
content management system, GIS property database, and CRM system to
use during the course, and keep after being certified. Further, all current
users/customers will be able to attend the sessions to build on their current
systems at no cost, and license new software at the same reduced rate. It
is the lowest cost way to get all three systems, period.
Content Management System Web Analytics Prospect Response System
Business Retention
Portal
Geographic Information Systems
23. 23
About Community Systems’ Digital Economic
Development University
Community Systems Digital Economic Development University is the first
of its kind: A program specially designed to put the skills economic
developers need to compete in today’s digital age in the hands of
economic developers at the lowest cost possible. The courses consist of
13 90-minute webinars, delivered online and recorded for future use, that
are only open to participating communities.
All communities that participate gain access to the courses, as well as the
recordings. Communities that commit to the certification track also work
during the courses to create their own website, guided by our instructors,
for as little as the course fees plus a $1,000 fee.
There is simply no other way to gain access to the skills and tools
available than in these trainings.
24. 24
About Community Systems’ Digital Economic
Development University Faculty
Community Systems’ instructors are senior staff of Atlas Advertising and
Community Systems, and have achieved some of the economic
development industry’s highest ratings while teaching for the International
Economic Development Council, Georgia Tech Innovation Institute,
Economic Development Association of Canada, and dozens of state
association conferences.
Faculty will be joined by expert speakers in each of the key subject areas
as needed.
Ben Wright
CEO,
Community Systems
Atlas Advertising
benw@communitysys.com
www.twitter.com/communitys
ys
Guillermo Mazier
Director, Strategic Accounts
Atlas Advertising
guillermo@atlas-advertising.com
25. 25
What are your alternatives to taking this course?
1. Pay costly consultants to do this work for you
2. Spend as much as the entire course (and tools) in traveling to take
specialized training courses from the same instructors teaching the
courses here
3. Take additional staff time to work through what we have learned in 20+
years in the digital economic development industry
4. Wing it and hope that no one in your community holds you accountable
for doing so.
26. 26
Types of Certifications
1. Certified Digital EDO: Given to an entire EDO, this certification signifies that
your entire organization has the skills to compete in the digital world, including
marketing, business development, research, and more.
2. Certified Digital Marketer: Given to an individual, this certification signifies
that you have the core skills to market, generate leads, and increase digital
engagement with your community using a wide range of digital tools.
3. Certified Digital Business Developer: Given to an individual, this
certification signifies that you have the core skills to recruit and retain
companies, convert leads, and advance deals in your community using a
wide range of digital tools.
4. Certified Digital Researcher: Given to an individual, this certification
signifies that you have the core skills to generate relevant property,
demographic, and business data, along with the analytics and leads data to
help the organization drive results, engage prospects, and more, using a wide
range of digital tools
27. 27
Requirements for Certification
1. Certified Digital EDO: Given to an entire EDO. To become a Certified Digital
Community, have one of your organization’s members attend all 13 sessions,
and complete your economic development website, GIS system, and CRM
system by the conclusion of the courses in the fall of 2015
2. Certified Digital Marketer: Complete four or more of the digital marketing
courses offered in 2015
3. Certified Digital Business Developer: Complete four or more of the digital
business development courses offered in 2015
4. Certified Digital Researcher: Complete four or more of the digital researcher
courses offered in 2015
28. 28
Costs for Certification
1. Certified Digital EDO: Attending all courses: $1,200
– All Certified Digital EDOs get their own license of Community Systems’
Atlas One Software Suite
– For use during the courses: $0
– To launch the website after it is complete: $1,000, one-time launch fee
– Discounted software, hosting, and data fees depend on community size:
1. $100 per month for communities smaller than 100,000
2. $250 per month for communities between 100,000 and 1,000,000
3. $500 per month for communities over 1,000,000
2. Certified Digital Marketer: Attending four courses: $400
3. Certified Digital Business Developer: Attending four courses: $400
4. Certified Digital Researcher: Attending four courses: $400
30. 30
How to Sign Up
http://communitysys.com/Webinar/Digital-ED-University-Registration.aspx
31. 31
What You Will Get: Skills and Tools that Drive the
World’s Best Economic Development Websites,
Supported by Your Entire Organization
Website
Analytics
CRM, Prospect
Responses
GIS and Data
Management
Business
Retention