Community management as a discipline is constantly evolving. What used to be the moderation of forums, blogs, Facebook pages, Twitter, (insert social tool here) is fast becoming a highly strategic and developed marketplace. On the corporate business-to-consumer side, community management may live within corporate communications, but the tactics involved and effects of real-time mediums on the organization as a whole largely affects everything. At Mall of America, community management is in a growth phase from the former to developing social business practices that function much like any other department within the organization. In this workshop, Lisa Grimm and Bridget Jewell of Mall of America will offer several case studies that show how community management and social business is affecting the organization. In addition, we will draft a faux community engagement strategy as a group so that attendees can take away practical application of topics covered in the workshop.
Falcon.io | 2021 Trends Virtual Summit - SoMe PRFalcon.io
While social media is well-known for marketing, it’s also an integral piece of modern PR — and are the two even related? By now, most companies are already using social media as a marketing channel. Why? Many would probably say that it’s a way to connect with their audience, build relationships, frame their brand in a positive light, and, most importantly, to remain visible. But...isn’t that the job of public relations?
Putting Social Intelligence To Work (from #SMWLA)Sysomos
In this presentation, we discuss the theories of social intelligence, its value to brands online. We then quickly jump in to practical use cases for you to put to use in your workplace.
Social Media for Nonprofits: Making it work for youBrad DeForest
It seems like all the leading non-profits are using social media. Your board and colleagues are encouraging you to do more with social media and often send you "helpful" articles recommending things based on a tweet or a social media must-do list developed by some consultant. You know that social media can impact your organization by helping you engage with supporters and become more visible in the community, but up to now, you haven't seen an impact of your efforts and you're hesitant to spend a lot more time on this initiative without a better plan. If this sounds like your experience, this workshop is designed for you.
Cision - How Social Media Is Changing the Face of PRFalcon.io
It is safe to say that the new way of word of mouth marketing is social media marketing. But why do companies engage in social media marketing? Most would say it is to connect to their consumers, to have a relationship with them in order to keep their products and company top of mind and viewed in the best and most positive light. But hold up, isn’t that the job of public relations?
Falcon.io | 2021 Trends Virtual Summit - SoMe PRFalcon.io
While social media is well-known for marketing, it’s also an integral piece of modern PR — and are the two even related? By now, most companies are already using social media as a marketing channel. Why? Many would probably say that it’s a way to connect with their audience, build relationships, frame their brand in a positive light, and, most importantly, to remain visible. But...isn’t that the job of public relations?
Putting Social Intelligence To Work (from #SMWLA)Sysomos
In this presentation, we discuss the theories of social intelligence, its value to brands online. We then quickly jump in to practical use cases for you to put to use in your workplace.
Social Media for Nonprofits: Making it work for youBrad DeForest
It seems like all the leading non-profits are using social media. Your board and colleagues are encouraging you to do more with social media and often send you "helpful" articles recommending things based on a tweet or a social media must-do list developed by some consultant. You know that social media can impact your organization by helping you engage with supporters and become more visible in the community, but up to now, you haven't seen an impact of your efforts and you're hesitant to spend a lot more time on this initiative without a better plan. If this sounds like your experience, this workshop is designed for you.
Cision - How Social Media Is Changing the Face of PRFalcon.io
It is safe to say that the new way of word of mouth marketing is social media marketing. But why do companies engage in social media marketing? Most would say it is to connect to their consumers, to have a relationship with them in order to keep their products and company top of mind and viewed in the best and most positive light. But hold up, isn’t that the job of public relations?
AdTech 2013: Innovation and Measurement in Social Media Derek Laney
The explosion in cloud services, devices and data is enabling companies to connect with customers in entirely new ways. This session will examine 3 innovative case studies where social media programs have moved beyond the “awkward adolescent” phase to acting as agents of change for companies, with the resulting data creating closer relationships with customers. We will examine if existing measures of success are still valid in 2013 in the drive for tangible returns.
Leave the session with a model for assessing social media maturity and ideas, to set your businesses up for success.
If you run a business, it is important to engage in online marketing to grow your customer base. Many companies do not understand how to use digital marketing to grow business. Here are some tips which help every business owner learn how to use digital marketing properly.
Digital Marketing Pitch to Bulb StudiosMatt Harrison
Birmingham City University student project. Working with Leicester based agency Bulb Studios on a live brief; We’ve developed a content marketing campaign that jointly meets your objectives and solves your potential clients problems with LEAD CAPTURE at the heart. We will drive visitors to Bulb website, increase convention, and generate solid leads. We propose the strategy focusing on content, digital and search engine optimization with user centric design at the heart of everything we do.
In the complex and noisy environment that is the social media landscape Joe reveals not only how to use social media to drive visitors to your event but also how to deliver the event back into the social environment and fully optimise the social experience.
Selling in the digital age presentationKim Williams
As business leaders have increasingly adopted digital platforms for communicating, marketing, prospecting and researching, we have seen the emergence of the Digital Decision-maker. This seminar will explore the changing landscape of selling to digitally-engaged leaders and businesses. We will look at the 10 musts for every sales professional, including how to use LinkedIn for selling, the relevance of social media to networking and prospecting and the value of creating your professional personal brand.
How to integrate social media with sales, presented by Ryan DickersonSocialMedia.org
In his presentation, AutoTrader.com's Senior Product Manager of Social Media, Ryan Dickerson, teaches a class on how to use social media to drive sales online, at retail, and face-to-face.
Ryan talks about how sales are a byproduct of a comprehensive social media strategy and how you can only start selling once you've established your brand in the social space.
Cerebrate Solutions is a front runner in the field of ORM, Social Listening, and Crisis Tracking. With a team of 50 plus working dedicatedly on each project, we cater 24 hours X 365 days to a variety of industries from BFSI to Fantasy gaming to entertainment, etc.
Taking Networks Seriously- Understanding interactions among your audience is key to knowing your brand. You can find the key influencers who are driving the conversations and how it spreads throughout the network.
Keys to unlocking Social CRM, Betclic Everest Group - ICE Conf London 2012Joakim Nilsson
The big idea here is that customers have a bigger say than ever and good ideas spread. Using the Forrester Research 5 keys to Social media companies can gain a much better understanding of how to embark on social media projects that are relevant for the business and not simply a distraction.
Including case study from Betclic Everest Group.
Read more about Social business and web strategy at: http://joakimnilsson.com
Start 2021 right! Conducting a Social Media Audit in Four Easy Steps Falcon.io
Need to prove your ROI or want to see if your channels performed the way they were supposed to? Crushing your company's social media performance begins with a complete social media audit. But where to start? By taking stock. Ever heard about the 80/20 rule: the principle that 80% of results come from 20% of our actions or customers? A social media audit is one of your best tactics to coax out that 20%. Not only can you identify gaps but also get more clarity on how your brand performs across your social media networks, your competitors and most importantly, understand the relationship between your brand and your audience. Learn how to position your 2021 social strategy so you come out on top with the help of a tool like Falcon that centralizes, monitors and optimizes all your social media activities in one platform.
Easy Digital Marketing for SMEs is meant to help SMEs adapt to the New Normal.
Digital Marketing offers a lot of opportunities that should not prevent SMEs for being successful despite the challenges of the current pandemic.
What I've Learnt from Social Media ListeningJoe Edwards
I uncover some of the techniques used to understand audiences through social media listening and measuring, how it can inform social, business and marketing strategy, hone social media activity and work to improve brand perception. As part of the presentation he'll also look at various brands and case studies to identify real world examples.
This presentation was delivered at Third Tech Tuesday, a monthly meeting of entrepreneurs and small business owners in Castle Rock. It is a high overview of what could be measured when using social media and a brief overview of how to create a measuring campaign.
Jason Baumann, Coordinator of Collection Assessment & LGBT Collections at The New York Public Library, speak at a March 22nd SLA-NY Diversity Committee event.
AdTech 2013: Innovation and Measurement in Social Media Derek Laney
The explosion in cloud services, devices and data is enabling companies to connect with customers in entirely new ways. This session will examine 3 innovative case studies where social media programs have moved beyond the “awkward adolescent” phase to acting as agents of change for companies, with the resulting data creating closer relationships with customers. We will examine if existing measures of success are still valid in 2013 in the drive for tangible returns.
Leave the session with a model for assessing social media maturity and ideas, to set your businesses up for success.
If you run a business, it is important to engage in online marketing to grow your customer base. Many companies do not understand how to use digital marketing to grow business. Here are some tips which help every business owner learn how to use digital marketing properly.
Digital Marketing Pitch to Bulb StudiosMatt Harrison
Birmingham City University student project. Working with Leicester based agency Bulb Studios on a live brief; We’ve developed a content marketing campaign that jointly meets your objectives and solves your potential clients problems with LEAD CAPTURE at the heart. We will drive visitors to Bulb website, increase convention, and generate solid leads. We propose the strategy focusing on content, digital and search engine optimization with user centric design at the heart of everything we do.
In the complex and noisy environment that is the social media landscape Joe reveals not only how to use social media to drive visitors to your event but also how to deliver the event back into the social environment and fully optimise the social experience.
Selling in the digital age presentationKim Williams
As business leaders have increasingly adopted digital platforms for communicating, marketing, prospecting and researching, we have seen the emergence of the Digital Decision-maker. This seminar will explore the changing landscape of selling to digitally-engaged leaders and businesses. We will look at the 10 musts for every sales professional, including how to use LinkedIn for selling, the relevance of social media to networking and prospecting and the value of creating your professional personal brand.
How to integrate social media with sales, presented by Ryan DickersonSocialMedia.org
In his presentation, AutoTrader.com's Senior Product Manager of Social Media, Ryan Dickerson, teaches a class on how to use social media to drive sales online, at retail, and face-to-face.
Ryan talks about how sales are a byproduct of a comprehensive social media strategy and how you can only start selling once you've established your brand in the social space.
Cerebrate Solutions is a front runner in the field of ORM, Social Listening, and Crisis Tracking. With a team of 50 plus working dedicatedly on each project, we cater 24 hours X 365 days to a variety of industries from BFSI to Fantasy gaming to entertainment, etc.
Taking Networks Seriously- Understanding interactions among your audience is key to knowing your brand. You can find the key influencers who are driving the conversations and how it spreads throughout the network.
Keys to unlocking Social CRM, Betclic Everest Group - ICE Conf London 2012Joakim Nilsson
The big idea here is that customers have a bigger say than ever and good ideas spread. Using the Forrester Research 5 keys to Social media companies can gain a much better understanding of how to embark on social media projects that are relevant for the business and not simply a distraction.
Including case study from Betclic Everest Group.
Read more about Social business and web strategy at: http://joakimnilsson.com
Start 2021 right! Conducting a Social Media Audit in Four Easy Steps Falcon.io
Need to prove your ROI or want to see if your channels performed the way they were supposed to? Crushing your company's social media performance begins with a complete social media audit. But where to start? By taking stock. Ever heard about the 80/20 rule: the principle that 80% of results come from 20% of our actions or customers? A social media audit is one of your best tactics to coax out that 20%. Not only can you identify gaps but also get more clarity on how your brand performs across your social media networks, your competitors and most importantly, understand the relationship between your brand and your audience. Learn how to position your 2021 social strategy so you come out on top with the help of a tool like Falcon that centralizes, monitors and optimizes all your social media activities in one platform.
Easy Digital Marketing for SMEs is meant to help SMEs adapt to the New Normal.
Digital Marketing offers a lot of opportunities that should not prevent SMEs for being successful despite the challenges of the current pandemic.
What I've Learnt from Social Media ListeningJoe Edwards
I uncover some of the techniques used to understand audiences through social media listening and measuring, how it can inform social, business and marketing strategy, hone social media activity and work to improve brand perception. As part of the presentation he'll also look at various brands and case studies to identify real world examples.
This presentation was delivered at Third Tech Tuesday, a monthly meeting of entrepreneurs and small business owners in Castle Rock. It is a high overview of what could be measured when using social media and a brief overview of how to create a measuring campaign.
Jason Baumann, Coordinator of Collection Assessment & LGBT Collections at The New York Public Library, speak at a March 22nd SLA-NY Diversity Committee event.
Urban nodes of soft infrastructure in Amsterdam and BerlinNico Janssen
A research study to the initiative, development, functioning, benefits and effects of vibrant social - urban places in Amsterdam and Berlin which stimulate the livability and vitality of neighborhoods, quarters and the city as a whole and are developed by local initiatives (artists, local entrepreneurs, local inhabitants)
sample balanced scorecard for the mall management industry, illustrating some of the key objectives & metrics that should be monitored by professionals in the mall managment industry.
simple and attractive power point presentation on mall management , it contains important points and also important information about how mall are managed. simple and easy language used in this
According to recent reports, just 8% of companies say they can prove ROI from their social media spending, yet 70% of marketers say they plan to increase their social media spending. CMOs are under the gun now more than ever to show how social media marketing directly impacts bottom line revenue. And while we all know that good social content marketing can foster an engaged community, how should we measure the tangible, financial benefits? What metrics should you be looking for to justify your social budget to the C-Suite? What, really, is the value of a “like?” If you are a marketer who needs help showing your CMO that an active social community actually improves commerce, this webinar is for you.
Hear from our panel of experts as they discuss:
How to use user-generated content to persuade and influence the purchasing decision.
The best ways to quantify positive social sentiment.
Which metrics matter in the connection between digital community and business bottom line.
What CMOs really want to hear and the best ways to deliver those results.
Search And Success: How To Make Your Website, Content And SEO Pay OffMichael Hackmer
You know SEO, content and social media are important to your marketing because everyone keeps telling you they are. But what not enough marketers know is how to make those tactics actually pay off in increased leads, sales and ROI.
This presentation covers how to tie it all together with an information architecture and conversion strategy that will not only bring in more traffic, but help you turn more of that traffic into growth on the bottom line. Including how to:
- Identify your target audience and the messaging you need to reach them
- Build an information architecture that naturally enables SEO and social marketing
- Develop a content marketing library that wins business
- And, converting more visitors into leads, leads into sales, and sales into long-term ROI
Sponsored by LogMyCalls
The Presentation Agenda
1) Background (Terms, B2B And B2C Marketing Trends, SEO, ETC)
2) Consumer Trends Worth Noting
3) Identifying Your Customers
4) What Is Information Architecture And Why Is It Important?
5) SEO And Content Marketing That Wins Business
6) Measuring Results And Converting To Sales
7) Building Your Social Media Strategy
8) Time And Resource Management
Questions? Please contact Michael Hackmer, Found, Social Web Tactics, at: 703-362-1586. Email: michaelhackmer@socialwebtactics.com
The Annual Planning Process & Social/Digital MediaGemma Craven
To help plan appropriately for increasing digital and social activities within your 2014 programs, learn more about effectively planning your marketing budgets.
To understand the impact social media has on sales, we must first understand the sales cycle. The sales cycle is a series of predictable steps needed to sell a product or service. Thanks to social media, we can see in real time where consumers are in the sales cycle. By knowing which phase they’re in, you can provide the right information at the right time to help move the customer along to the next stage of the process.
Join our panel of experts and us to discuss the social sales cycle, including a detailed review of each phase:
• Discovery: The point that a consumer gains and builds awareness of your product or service.
• Selection: Consumers weed out the products and services that do not meet their personal preferences and come to a decision of which product or service that they want to purchase.
• Validation: Consumers educate themselves about the product and service that they are validating and how they intend to use it.
• Purchasing: Consumer is ready to purchase your products or services.
• Use: The consumer has purchased your product or service, and paves the way for future sales through positive experiences and reviews.
It’s tempting for a new enterprise to get tool-heavy by investing in the latest shiny platform that offers one feature the rest don’t. This makes sense: as an enterprise, you want to run as efficiently as possible, using the best tools available. But after a while, an organization can get bogged down in tools, especially an organization that’s trying to scale. In effect, the tools that promise seamlessness can actually hamper efficiency. How do successful organizations streamline their social management? How many tools are too many? Can one tool really do it all?
In this webinar, learn from our experts:
-What to look for in a unified social business management platform.
-Strategies for social management that go beyond tools and platforms
-How to make the tool work for you, instead of you working for the tool
Social media marketing is still a buzzword to many, but SEO is still a mystery. There’s a clear need to have a defined strategy and model to make a success with digital marketing campaigns. At the moment, many brands does not have a clear process and model regarding SEO and social media to reach business goals and there's no way to measure social media ROI.
To move forward and make sure you reach your business goals using SEO and social media, you need an SEO and social media model that works and a strategy to measure ROI.
Social Media Workshop on behalf of Bama WorksDonna Gilliland
What marketers should know in 2019 when marketing on social platforms. Topics include an overview of , video marketing, use of key social media platforms, such as LinkedIn, Facebook, Instagram, mobile video, and learning resources.
Community Management: Developing a Social Business Strategy
1. Community Management:Developing a Social Business Strategy Lisa Grimm | @lulugrimm Digital Brand Manager, Mall of America Bridget Jewell | @bmjewell PR Manager, Mall of America
15. Goals: MOA Social Strategy Goals Educate and transfuse Mall of America culture from the inside out to create an army of brand advocates. Enhance theguest experience throughreal-time communication tools that are simple, fun and engaging for guests. Generate awarenessand increase sales for tenants and partners. Reputation Management
16.
17. Develop sound digital guest service initiative that solves 500 plus guest issues a year (G2)
19. Grow our Facebook fans by 50% in the next six months (150,000 by 2/2011)
20. Grow our Twitter followers by 50% in the six months (6,000 by 2/2011)
21.
22. Measurement: MOA Social Strategy Measurement Did we develop curriculum and educate? What was the outcome? Survey participants. (G1) How many guest service issues solved? SMS data. (G2) Has the blog’s content strategy been redone and does it live in MallofAmerica.com? SCRM data? (G3) Have we had conversations? What was the tone? Have we been present to preempt or participate in a crisis? SCRM data. (G4)
47. Community Management FTW! (For the Win) Results AimClearBlog.com has 25k visitors avg. per month 5,700 Twitter followers 28 Blog Comments Was sent around the company, including ownership, as an education tool
Irony that internet and tech is bringing us further than closer… I would argue that it’s doing a little bit of both and this is why…
Mass media modernized comunication, which is amazing in its own right, but also has ramifications that we’re really seeing today.
Pretty damn funny, but how it brings into focus what we want to talk about today. Times have a changed, but a lot of leaders and businesses want to continue living in yesterday instead of today and tomorrow. Individuals are trained that this is how we communicated, which means that the effects of this show up in businesses – businesses using communication mediums as they have been trained to – as push channels and not those to have conversations with people.
We’re going to be going over a lot of stuff today. We hope to articulate, through many illustrative examples and our story, what the entrance into social media and process of social business looks like - in hopes that what we’ve learned so far will help you in your social media plans.
We want to share a few stories with you about how getting involved in social networking began at Mall of America. In 2008, Facebook (first month as a page, 15,000 fans), 2009 Twitter, #MOAPARKING (CNN spawned to join, CNN covered #moaparking) What it was like in the ‘early days’; how there wasn’t really some grand master plan, rather the desire and curiosity to test some of these tools. Blog in fall 2009 (BTS campaign), integration into the website in late 2010, now seeing 30,000 views/month on average. I’m a PR person, now doing social on top of traditional, trying to continue to enhance the guest experience. People wanted to talk to us…realization occurs… we need a social strategist. What was the hiring process like? How to screen, what dept. the person fits in… Lisa joins the team.
We want to share a few stories with you about how getting involved in social networking began at Mall of America. In 2008, Facebook (first month as a page, 15,000 fans), 2009 Twitter, #MOAPARKING (CNN spawned to join, CNN covered #moaparking) What it was like in the ‘early days’; how there wasn’t really some grand master plan, rather the desire and curiosity to test some of these tools. Blog in fall 2009 (BTS campaign), integration into the website in late 2010, now seeing 30,000 views/month on average. I’m a PR person, now doing social on top of traditional, trying to continue to enhance the guest experience. People wanted to talk to us…realization occurs… we need a social strategist. What was the hiring process like? How to screen, what dept. the person fits in… Lisa joins the team.
We want to share a few stories with you about how getting involved in social networking began at Mall of America. In 2008, Facebook (first month as a page, 15,000 fans), 2009 Twitter, #MOAPARKING (CNN spawned to join, CNN covered #moaparking) What it was like in the ‘early days’; how there wasn’t really some grand master plan, rather the desire and curiosity to test some of these tools. Blog in fall 2009 (BTS campaign), integration into the website in late 2010, now seeing 30,000 views/month on average. I’m a PR person, now doing social on top of traditional, trying to continue to enhance the guest experience. People wanted to talk to us…realization occurs… we need a social strategist. What was the hiring process like? How to screen, what dept. the person fits in… Lisa joins the team.
We want to share a few stories with you about how getting involved in social networking began at Mall of America. In 2008, Facebook (first month as a page, 15,000 fans), 2009 Twitter, #MOAPARKING (CNN spawned to join, CNN covered #moaparking) What it was like in the ‘early days’; how there wasn’t really some grand master plan, rather the desire and curiosity to test some of these tools. Blog in fall 2009 (BTS campaign), integration into the website in late 2010, now seeing 30,000 views/month on average. I’m a PR person, now doing social on top of traditional, trying to continue to enhance the guest experience. People wanted to talk to us…realization occurs… we need a social strategist. What was the hiring process like? How to screen, what dept. the person fits in… Lisa joins the team.
We want to share a few stories with you about how getting involved in social networking began at Mall of America. In 2008, Facebook (first month as a page, 15,000 fans), 2009 Twitter, #MOAPARKING (CNN spawned to join, CNN covered #moaparking) What it was like in the ‘early days’; how there wasn’t really some grand master plan, rather the desire and curiosity to test some of these tools. Blog in fall 2009 (BTS campaign), integration into the website in late 2010, now seeing 30,000 views/month on average. I’m a PR person, now doing social on top of traditional, trying to continue to enhance the guest experience. People wanted to talk to us…realization occurs… we need a social strategist. What was the hiring process like? How to screen, what dept. the person fits in… Lisa joins the team.
Killing Kittens deck. How does all of this lay over our business objectives
MUST LAY OVER MARCOMM AND BUSINESS GOALS – THIS IS NOT A BOLT ON… We really approached this with a good old 10-step PR Plan. It is my belief that most things can be solved by using one. Strategic planning is important, but I think it needs to be recognized here that plans change based on implementation and reactions. It’s just good to have a structure to which you stick to – and modify based on learning's as you move along. When I got to Mall of America, I took a look at the awesome foundation that had been laid and got to work developing social media strategy. I want to share a 10,000 foot view of that today, but first I want to define steps of the planning process so that it is further solidified when we go through MOA’s strategy. Goals are your general intentions, the big picture aims. Your objectives are the outcomes that represent achievement of that goal. Strategies are the action plans you’ll execute to reach the objective. Tactics are the pieces and parts of the strategy.
Driving sales and traffic at MOA is the overarching goal for every single employee. This goal has numerous objectives and tactics that fit within it, but it’s the primary purpose for all of us to fulfill. When I set out to determine what were among the most important things, I used that main goal and our business objectives as my guide. Elaborate on all of these and explain their purpose.
Emphasize the measurability of these. It’s very easy to set them up
We are very tactic driven at MOA in everything we do. It took a while to take a step back and realize that while we are tactic-driven, we had tactics already in place that were reaching our goals, we just didn’t talk about it like that until Lisa stepped in and made us do the formal plan which has now lead to a more cohesive thought process for the team.
The really great thing about real-time communication mediums is that the data is immediate. The measurement of programs is easier now than ever, and far more accurate, as you know that eyeballs have actually seen your content, or are traveling to your business, or have an experience with your product or service, or …Google AnalyticsFacebook insightsSocial Customer Relationship Management (SCRM)FoursquareYelpTrip AdvisorYouTubeFlickrMobile
We’ve come full circle here. Conversations online – in real-time – have created an organizational shift, creating a sort of desiloing of activities. Talk about the realties of this; the good and the bad; how it is working within the company and what the future outlook. Share how we are working to solidify council of folks whose involvement is crucial in successful social business. This is HARD!
We’ve come full circle here. Conversations online – in real-time – have created an organizational shift, creating a sort of desiloing of activities. Talk about the realties of this; the good and the bad; how it is working within the company and what the future outlook. Share how we are working to solidify council of folks whose involvement is crucial in successful social business. This is HARD!
We’ve come full circle here. Conversations online – in real-time – have created an organizational shift, creating a sort of desiloing of activities. Talk about the realties of this; the good and the bad; how it is working within the company and what the future outlook. Share how we are working to solidify council of folks whose involvement is crucial in successful social business. This is HARD!
What does this mean to you? If you see these, represented by a brand, are you going to get on your computer and seek out the brand on Facebook, Twitter, and so on? What drives us…
CONTEXT
CONTEXT
CONTEXT
Challenge: Parking during the holidays#MOAParking 2009; Rewarding loyalty
Explain this and hand out a one sheet that gives a better framework.