After viewing this program, you will be able to:
• Identify the difference between precast/pre-stressed concrete and tilt up concrete structures
• Explain the benefits of using tilt up concrete
• Discuss the design considerations for tilt up concrete structures
• BIM into precast / Tilt up concrete
After viewing this program, you will be able to:
• Identify the difference between precast/pre-stressed concrete and tilt up concrete structures
• Explain the benefits of using tilt up concrete
• Discuss the design considerations for tilt up concrete structures
• BIM into precast / Tilt up concrete
IMMATERIAL - Perceived absence of matter,
Philosophically spiritual rather than physical, Realm of ideas, a formless phenomenon
Immaterial is an idea where material is an object
The richness of the user’s experience of any building depends on awareness of all the senses, but immaterial architecture may trigger a sense more often associated with the immaterial, such as smell and touch
Space Syntax as a theory and method to unpack spatial networks and social processes
Centre for Advanced Spatial Analysis (CASA) Research Seminar, UCL, 3 Feb 2016
Geodesic Dome - History and ConstructionAzra Maliha
a descriptive research on history, types and construction method of a Geodesic Dome. Being sustainable, geodesic dome is being used very frequently from the past few decades. Currently, these domes are also used as residential constructions
Dynamic architecture + Gaza Own Perspective on Dynamic ArchitectureAliaa
Prepared By: Aliaa M. Shamallakh | IUG | Gaza | Palestine
This presentation was part of studying the course " Theories ans Criticism in Architecture ", it focused on the history of dynamic architecture, its concept, progress, characteristics, shapes, and last revolution. Also, it focus on the Gaza own perspective on dynamic perspective.
This presentation is an attempt of a comprehensive study about Gridshell Structures.To understand the structure and it's principles we are going to take a look at it's definition. advantages, form development,materials, construction process and joint connections
In order to gain a better understanding of the structure, existing Gridshells have been analysed and studied in depth. Structures Analysed are The Savill Building, Mannheim Multihalle and Centre Pompidou Metz.
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our presentation will provide information about space frame , space structures and geodesic domes, these technology used to cover large/long span shed, beautification of buildings.
IMMATERIAL - Perceived absence of matter,
Philosophically spiritual rather than physical, Realm of ideas, a formless phenomenon
Immaterial is an idea where material is an object
The richness of the user’s experience of any building depends on awareness of all the senses, but immaterial architecture may trigger a sense more often associated with the immaterial, such as smell and touch
Space Syntax as a theory and method to unpack spatial networks and social processes
Centre for Advanced Spatial Analysis (CASA) Research Seminar, UCL, 3 Feb 2016
Geodesic Dome - History and ConstructionAzra Maliha
a descriptive research on history, types and construction method of a Geodesic Dome. Being sustainable, geodesic dome is being used very frequently from the past few decades. Currently, these domes are also used as residential constructions
Dynamic architecture + Gaza Own Perspective on Dynamic ArchitectureAliaa
Prepared By: Aliaa M. Shamallakh | IUG | Gaza | Palestine
This presentation was part of studying the course " Theories ans Criticism in Architecture ", it focused on the history of dynamic architecture, its concept, progress, characteristics, shapes, and last revolution. Also, it focus on the Gaza own perspective on dynamic perspective.
This presentation is an attempt of a comprehensive study about Gridshell Structures.To understand the structure and it's principles we are going to take a look at it's definition. advantages, form development,materials, construction process and joint connections
In order to gain a better understanding of the structure, existing Gridshells have been analysed and studied in depth. Structures Analysed are The Savill Building, Mannheim Multihalle and Centre Pompidou Metz.
Space frame , space structure and geodesic domesNarendra Shah
our presentation will provide information about space frame , space structures and geodesic domes, these technology used to cover large/long span shed, beautification of buildings.
Jason Baumann, Coordinator of Collection Assessment & LGBT Collections at The New York Public Library, speak at a March 22nd SLA-NY Diversity Committee event.
Community Management: Developing a Social Business StrategyMall of America
Community management as a discipline is constantly evolving. What used to be the moderation of forums, blogs, Facebook pages, Twitter, (insert social tool here) is fast becoming a highly strategic and developed marketplace. On the corporate business-to-consumer side, community management may live within corporate communications, but the tactics involved and effects of real-time mediums on the organization as a whole largely affects everything. At Mall of America, community management is in a growth phase from the former to developing social business practices that function much like any other department within the organization. In this workshop, Lisa Grimm and Bridget Jewell of Mall of America will offer several case studies that show how community management and social business is affecting the organization. In addition, we will draft a faux community engagement strategy as a group so that attendees can take away practical application of topics covered in the workshop.
Urban nodes of soft infrastructure in Amsterdam and BerlinNico Janssen
A research study to the initiative, development, functioning, benefits and effects of vibrant social - urban places in Amsterdam and Berlin which stimulate the livability and vitality of neighborhoods, quarters and the city as a whole and are developed by local initiatives (artists, local entrepreneurs, local inhabitants)
mall, anchor store, draw tenant, seamless mall, specialty mall, mall management, mall layout, malls in India, facilities management in INdia, failure of malls
Types of Retail locations, its importance and Decisions making.
Types
1. Freestanding or isolated store location
2. Part of a business center
3. Part of a shopping center
How to best manage a retail program through the design and rollout phases.
For more white papers and webinars, go to http://www.sldesignlounge.com
Or visit us at http://www.sld.com
RTMNU 4th sem MBA
Subject - Retail Sales Management & Services Marketing [ Marketing ]
Module 1
INTRODUCTION TO RETAILING
BY Jayanti R Pande
#JayantiPande_slideshare
DGICM college nagpur
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
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1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
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How to use the Video Matrix
How to use additional "Lenses"
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Digital Money Maker Club – von Gunnar Kessler digital.focsh890
Title One is a comprehensive examination of the impact of digital technologies on
modern society. In a world where technology continues to advance rapidly, this article delves into the nuances and complexities of the digital age, exploring Its implications across various sectors and aspects of life.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches.
To learn more: https://brandhighlighters.co.uk/blog/top-seo-agencies-uk/
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
15 ideas and frameworks on the art of storytelling
BUILDING A SHOPPING COMPLEX FOR THE GENERATION X (GEN X)
1. BUILDING A SHOPPING
COMPLEX FOR THE
GENERATION X
(GEN X)
MKT 750 MARKETING MANAGEMENT
Presented by
Lydia
Muhammad Ashraf Danish
Noor Hafiza
Nor Ermi Diana
Nur Shazreen Nadia
Wan Norafidah
3. THE CRITICAL SUCCESS
FACTORS IN SHOPPING
COMPLEXES MANAGEMENT
THE OPPORTUNITIES &
THREATS IN BUILDING A
SHOPPING COMPLEX FOR
GENERATION X
CONTEXT (ENVIRONMENTAL)
THAT WILL EFFECT YOUR NEW
SHOPPING COMPLEX
THE CHARACTERISTIC OF
CUSTOMERS, MARKET SIZE,
THEIR NEEDS AND WANTS, THE
DIFFERENT SEGMENTS AND
FUTURE TRENDS/SHIFTS
THE COMPETITIVE
LANDSCAPE, THEIR RELATIVE
STRENGTH AND WEAKNESSES
AND TRENDS IN COMPETITIVE
ENVIRONMENT
THE SHOPPING COMPLEX
DEVELOPMENT IN MALAYSIA
THE DIFFERENT TYPES OF
SHOPPING CENTRES
CONTENT
4. THE OPPORTUNITIES &
THREATS IN BUILDING A
SHOPPING COMPLEX FOR
GENERATION X
CONTEXT (ENVIRONMENTAL)
THAT WILL EFFECT YOUR NEW
SHOPPING COMPLEX
THE CHARACTERISTIC OF
CUSTOMERS, MARKET SIZE,
THEIR NEEDS AND WANTS, THE
DIFFERENT SEGMENTS AND
FUTURE TRENDS/SHIFTS
THE COMPETITIVE
LANDSCAPE, THEIR RELATIVE
STRENGTH AND WEAKNESSES
AND TRENDS IN COMPETITIVE
ENVIRONMENT
THE SHOPPING COMPLEX
DEVELOPMENT IN MALAYSIA
THE DIFFERENT TYPES OF
SHOPPING CENTRESTHE CRITICAL SUCCESS
FACTORS IN SHOPPING
COMPLEXES
MANAGEMENT
Wan Norafidah
6. Good location:
Allow ready access
Attract large no. of
customer
Increase the potential
sales of retail outlets
1. LOCATION
Ideal of good location:
Located near public
transportation
Enjoy all day traffic
Have a big catchment
population
Provide transport and parking
facilities
7. 2. SIZE
Refers to its gross floor area
The size should be relevant to
the size of the market that it
intends to serve.
Size and quality of facilities
are also relevant
3. ACCESSIBILITY
Accessibility depends on the
layout, condition and congestion
of the access road.
E.g. : provide access maps,
efficient parking operation.
Able to attract pedestrian to pass
through the shopping centre.
Provide covered footbridge linking
all shopping centres.
Near the side of road and
transportation may benefit from a
higher volume of traffic passing
through.
8. 4. DESIGN AND LAYOUT
Satisfy consumer preferences and
provide a differentiated image.
The latest trends in design are
energy conservation and
environmentally friendly
operation.
Travelling distance from one shop
to another must not too far.
Good design for the pedestrian
to visit all parts of the centre on
one trip without having to walk
through the same are more than
once.
9. 5. TRADE MIX
To create a proper trade mix
for a shopping centre, one
must study the population of
prospective customers to
determine what they likely to
buy.
Data on population size, age
and family or household
composition; leve;s of
education, income and
homeownership (versus
renting); and ethnic
consideration must taken into
consideration.
6. SHOPPING ENVIRONMENT
A shopping centre must be
updated by altering designs
regularly so as to provide a
trendy outlook to attract
shopper.
Special features like fountains
and landscaping can create
luxurious atmosphere.
Comfortable and spacious
environment will invite people
walking around.
Attractive lighting will bring
about the mood of buying.
10. 7. PROMOTION
Marketing refers to the
lasing, advertising and
promotion and public
relations activities.
Marketing is important for
shopping centre as it can
maximum the profitability
of the centre, generate
traffic flow and increase
sale.
8. VISIBILITY
Shopping centre should be visible to
vehicular and foot traffic because
shopping is impulse-based.
Good visibility improves a centre’s
accessibility.
Signage of the shopping centre are
important for providing visual cues to
the shoppers.
11. THE OPPORTUNITIES &
THREATS IN BUILDING A
SHOPPING COMPLEX FOR
GENERATION X
CONTEXT (ENVIRONMENTAL)
THAT WILL EFFECT YOUR NEW
SHOPPING COMPLEX
THE CHARACTERISTIC OF
CUSTOMERS, MARKET SIZE,
THEIR NEEDS AND WANTS, THE
DIFFERENT SEGMENTS AND
FUTURE TRENDS/SHIFTS
THE COMPETITIVE
LANDSCAPE, THEIR RELATIVE
STRENGTH AND WEAKNESSES
AND TRENDS IN COMPETITIVE
ENVIRONMENT
THE SHOPPING COMPLEX
DEVELOPMENT IN MALAYSIA
THE DIFFERENT TYPES OF
SHOPPING CENTRES
THE CRITICAL SUCCESS
FACTORS IN SHOPPING
COMPLEXES MANAGEMENT
Lydia
12. THE DIFFERENT TYPES
OF SHOPPING
CENTRES
• A shopping center is a building or set of buildings that contain a variety
of retail units, with interconnecting walkways enabling visitors to easily
walk from unit to unit. (Ho, 2009)
• A shopping centre involves a large scale of investment in terms of
financial expenditure, length of time for building the project and the
various parties involved. (Ho, 2009)
TYPES OF SHOPPING CENTER
13. • Regional center: provides a full range of
shopping services comparable to those
found in a small central business district.
• Super regional center: with over 800,000
sq ft of gross leasable area, three or more
anchors, mass merchant, more variety,
fashion apparel, and serves as the
dominant shopping venue.
• Neighborhood center: a small-scale
malls serving the local neighborhood.
They typically have a supermarket or a
drugstore as an anchor, and are
commonly arranged in a strip mall
format.
• Community center: a larger than
neighborhood centers and offer a wider
range of goods. Usually feature two
anchor stores. May also follow a strip
configuration, or may be L- or U-shaped.
• Lifestyle center: mixed-used commercial
development that combines the
traditional retail functions of a shopping
mall with leisure amenities oriented
towards upscale consumers.
• Power center: are large shopping centers
that almost exclusively feature several
big-box retailers as their anchors.
• Theme/festival center: have distinct unifying
themes that are followed by their individual
shops as well as their architecture. They are
usually located in urban areas and cater to
tourists.
• Outlet center: which manufacturers sell their
products directly to the public through their own
stores. It operated by retailers selling returned
goods and discontinued products, often at
heavily reduced prices.
14. According to Christaller, W. in his study on Central Places in Southern Germany, Englewood Cliffs,
1966, defined shopping center as below:
• Regional Mall: includes a number of variations including Regional Shopping Center,
Regional Corridor, and Regional Community Center.
• Power Centers: also referred to as Power Community Centers and Power Retail
Centers.
• Lifestyle Centers: includes Lifestyle Regional Malls
• Mixed-use Centers: includes MU Recreation, MU Office/Retail Complexes.
• Shopping-Center-Mall: generic category includes such labels as Centers, Enclosed Malls,
Malls, Shopping Centers, Shopping Malls, and Associated Centers
• Specialty Centers: covers a range of special-purpose centers including Market Centers,
Marketplaces, Festival, Promenade, Retail and Entertainment, and
Town Centers.
• Street Retail: includes Downtown Retail and Street Front Retail.
15. Retail research has evolved over the past sixty
years. Christaller's early work on central place
theory, with its simplistic combination of range
and threshold has been advanced to include
complex consumer shopping patterns and retailer
behavior in agglomerated retail centers.
(Eppli & Benjamin, 1994)
16. • Retailers must adapt to attract the
older shoppers who will dominate
the shopping centres of the
future.
• Retailers who can get the formula
right have a great opportunity to
take market share from some of
today's brands who are still
creating products for the Gen X
generation.
17. THE OPPORTUNITIES &
THREATS IN BUILDING A
SHOPPING COMPLEX FOR
GENERATION X
CONTEXT (ENVIRONMENTAL)
THAT WILL EFFECT YOUR NEW
SHOPPING COMPLEX
THE CHARACTERISTIC OF
CUSTOMERS, MARKET SIZE,
THEIR NEEDS AND WANTS, THE
DIFFERENT SEGMENTS AND
FUTURE TRENDS/SHIFTS
THE COMPETITIVE
LANDSCAPE, THEIR RELATIVE
STRENGTH AND WEAKNESSES
AND TRENDS IN COMPETITIVE
ENVIRONMENT
THE DIFFERENT TYPES OF
SHOPPING CENTRESTHE SHOPPING
COMPLEX
DEVELOPMENT IN
MALAYSIA
THE CRITICAL SUCCESS
FACTORS IN SHOPPING
COMPLEXES MANAGEMENT
Noor Hafiza
18. THE SHOPPING
COMPLEX
DEVELOPMENT IN
MALAYSIA
1963
The evolution of shopping centres development in Kuala Lumpur
started with the opening of the fish supermarket, the Weld
Supermarket in Weld Road (now Jalan Raja Chulan).
After that - Emporium Selangor, Globe Silk Store, Yuyi Emporium and
Batu Road Supermarket. All these supermarkets began their early
development as neighbourhood centres.
1990
The third generation of shopping centres, from the 1990s to the present;
a) has seen the birth of new giants, with the size determine the winner of competition
b) mega sized centres with vast retail space, often spanning more than two million square
feet and with multiple anchor tenants, multiple mini anchors and a host of shop lots
c) huge car parks accommodating more than 3000 vehicles are common, with a network of
internal roads and access to main roads and highways.
Mega shopping centres - Sunway Pyramid, Mid Valley Megamall, One Utama Shopping Centre,
and Tropicana City Mall.
a) All the mega sized shopping centres have their individual niche markets and are thriving
even facing competition with each other’s.
b) For example, Sunway Pyramid integrated with its own planned resort - Sunway Lagoon.
Without exception, all shopping centres must have good or exceptional merchandise mix
and strong retail attractions in order to succeed in the face of stiff competition.
19. 2010
Government unveiled an Economic Transformation Program (ETP)
which was to launch Malaysia into the high-income country (USD
16,000 per capita) by 2020. In line with this 12 areas have been
identified as National Key Economic Area (NKEAs) which mission is to
implement high-impact projects that will trigger a multiplier effect on
the overall economic growth. The wholesale and retail business
along with the regional development of Kuala Lumpur and the Klang
Valley are now assigned as the National Growth Conurbation (NGC)
to serve as an international trading centre of the country. Needless
to say, shopping centres as a vital component of NGC retail sector
will be playing a catalyst role in the years leading to 2020.
20. FUTURE
Outside Kuala Lumpur, the Klang Valley zone is a cluster of major urban areas that
are reaching saturated development. These areas consist of Petaling Jaya, Shah
Alam, Gombak, Kajang, Ampang and Bangi.
The pace and pressure of development in these areas have been such that even
slums and dilapidated areas are not spared. Reuse of urban buildings and areal
redevelopment has been practised.
With the inception of the ETP and the NKEAs the development strategy for the Klang
valley is to provide quality urban life and environment through the provision of
integrated public transport services, travel demand management, world-class
infrastructure and the greening of urban centres. In addition, the quality of city
services is to be substantially improved and upgraded to support economic
development and the distribution of settlements in the area.
21. THE OPPORTUNITIES &
THREATS IN BUILDING A
SHOPPING COMPLEX FOR
GENERATION X
THE CHARACTERISTIC OF
CUSTOMERS, MARKET SIZE,
THEIR NEEDS AND WANTS, THE
DIFFERENT SEGMENTS AND
FUTURE TRENDS/SHIFTS
THE COMPETITIVE
LANDSCAPE, THEIR RELATIVE
STRENGTH AND WEAKNESSES
AND TRENDS IN COMPETITIVE
ENVIRONMENT
THE SHOPPING COMPLEX
DEVELOPMENT IN MALAYSIA
THE DIFFERENT TYPES OF
SHOPPING CENTRESCONTEXT
(ENVIRONMENTAL) THAT
WILL EFFECT YOUR NEW
SHOPPING COMPLEX
THE CRITICAL SUCCESS
FACTORS IN SHOPPING
COMPLEXES MANAGEMENT
Muhammad Ashraf Danish
22. CONTEXT
(ENVIRONMENTAL)
THAT WILL EFFECT
YOUR NEW SHOPPING
COMPLEX
Osuagwu, (2009), Ekpunobi, (2008), Anugwon (2005), Ogundele (2005), Kotler
(2003), Imaga (2003), Stoner et al (2002), and Wilson, et al (1992), external
environmental factors that influence business organisations operations can be
categorized into economic factors, social factors, political factors, and
technological factors
23. POLITICAL
• refer to the degree of government intervention
• Malaysian political condition not really stable
• money scandal and corruption
• foreign investors selling its stocks
• Retail Group Malaysia managing director, Tan Hai
Hsin the current political situation is affecting the
consumer sentiment level or buying mood of
Malaysian consumers
ECONOMICAL
• include the inflation rate, exchange rate, interest
rate, employment/ unemployment rate and other
economic growth indicators
• depreciation of the ringgit is causing higher import
costs
• GST in April has affected all retail sub sectors
SOCIAL
• include career attributes, age distribution, population
and its growth rate, and safety awareness
• example is Woman Parking created for a single lady
driver, Setia City Mall’ Parklife
TECHNOLOGICAL
• technological changes, R&D activity, obsolescence
rate, automation and of course, innovation
• example like Berjaya Times Square their indoor
theme park
24. THE OPPORTUNITIES &
THREATS IN BUILDING A
SHOPPING COMPLEX FOR
GENERATION X
CONTEXT (ENVIRONMENTAL)
THAT WILL EFFECT YOUR NEW
SHOPPING COMPLEX
THE CHARACTERISTIC OF
CUSTOMERS, MARKET SIZE,
THEIR NEEDS AND WANTS, THE
DIFFERENT SEGMENTS AND
FUTURE TRENDS/SHIFTS
THE SHOPPING COMPLEX
DEVELOPMENT IN MALAYSIA
THE DIFFERENT TYPES OF
SHOPPING CENTRESTHE COMPETITIVE
LANDSCAPE, THEIR RELATIVE
STRENGTH AND WEAKNESSES
AND TRENDS IN COMPETITIVE
ENVIRONMENT
THE CRITICAL SUCCESS
FACTORS IN SHOPPING
COMPLEXES MANAGEMENT
Nur Shazreen Nadia
25. THE COMPETITIVE LANDSCAPE,
THEIR RELATIVE STRENGTH AND
WEAKNESSES AND TRENDS IN
COMPETITIVE ENVIRONMENT
COMPETITIVE LANDSCAPE
Competitive Landscape analysis identifies your competitors
online and offline. It involves a systematic analysis of the
current environment and what they are doing in the organic
search space.
It is a form of analysis that helps a business identify its primary
online and offline rivals.
For example, a competitive landscape analysis might start
with an attempt to identify and understand competitors,
followed by an analysis of their strengths and weaknesses
and how the target business can improve upon what its
competition is doing.
26. PRIMARY COMPETITOR
Gamuda Walk
Gamuda Walk is a unique oval-shaped building
designed to cater not only young people, but also
with families.
As a landmark in the city of Myrtle, Gamuda Walk
has a variety of retailers ranging from food and drink,
service, health and beauty, entertainment, and
groceries.
It is also suitable as a place to gather with friends
and relax with family members while shopping.
Giant Kota Kemuning
Giant is the largest hypermarket and supermarket retail chain
in Malaysia, holding 10% market share.
Since being acquired by Dairy Farm International, the brand
has been undergoing a -year period of building and
improving the retail chain, making Giant the undisputed
leader in Malaysia’s retail sector.
Giant is a 60-year-old Malaysian brand built on its ability to
deliver low process every day to consumers.
The Government has named many of Giant’s stores as its
“low price” partner.
27. SECONDARY COMPETITOR
Mydin Mall, USJ Subang
MYDIN wholesale hypermarket opened its doors on Aug 19 in USJ 1 Subang Jaya.
The hypermarket is the first ever for Mydin Mohamed Holdings Berhad and an addition to the 23
emporiums that the company owns throughout the country.
The retail space area consists of the Rasa Village food court, food joints, various tenants, a 24-hour
MyMart convenience store, an indoor childrens' play corner called Dino Park, the outdoor patio
featuring open-air cafes and the RM1.2mil 168-inch LED screen, and, of course, the supermarket.
WEAKNESS: Lack of parking space and Poor staff management
28. Aeon Bukit Raja
AEON CO. (M) BHD. (formerly known as Jaya Jusco Stores Bhd.) is a leading retailer in
Malaysia with a total revenue of RM3.73 billion in the financial year ended 31st December 2009.
The Company was incorporated on 15 September 1984.
AEON Bukit Raja is located at Klang, just near to Seksyen 7 Shah Alam. AEON Bukit Raja have a
lot to offer, from groceries, clothing, eateries and even cinema.
WEAKNESS; Poor management of shopping complex, Limited parking space and Limited clothing
line for Gen X
29. Tesco Extra Shah Alam
Tesco Stores (Malaysia) Sdn Bhd owns and operates hypermarkets in Malaysia.
It offers fresh produce, groceries, household items, and apparel; and its own food and
non-food products.
WEAKNESS: Paid parking and Limited Shops
30. THE OPPORTUNITIES &
THREATS IN BUILDING A
SHOPPING COMPLEX FOR
GENERATION X
CONTEXT (ENVIRONMENTAL)
THAT WILL EFFECT YOUR NEW
SHOPPING COMPLEX
THE COMPETITIVE
LANDSCAPE, THEIR RELATIVE
STRENGTH AND WEAKNESSES
AND TRENDS IN COMPETITIVE
ENVIRONMENT
THE SHOPPING COMPLEX
DEVELOPMENT IN MALAYSIA
THE DIFFERENT TYPES OF
SHOPPING CENTRESTHE CHARACTERISTIC OF
CUSTOMERS, MARKET SIZE,
THEIR NEEDS AND WANTS,
THE DIFFERENT SEGMENTS
AND FUTURE TRENDS/SHIFTS
THE CRITICAL SUCCESS
FACTORS IN SHOPPING
COMPLEXES MANAGEMENT
Nor Ermi Diana
31. THE CHARACTERISTIC OF
CUSTOMERS, MARKET SIZE,
THEIR NEEDS AND WANTS,
THE DIFFERENT SEGMENTS
AND FUTURE TRENDS/SHIFTS
WHO ARE THEY?
Accept diversity
Pragmatic / practical
Self-reliant / individualistic
Reject rules
Killer life – living on the edge
Mistrust institutions
Multitask
Want security / stability
Goals and objective oriented
Adaptable
Able to manage time
Gets work done
Responsible
Team-player
32. MENTORING DOS
Casual
Friendly work environment
Involvement
Flexibility and freedom
A place to learn
34. 1) Geographic: Segmenting by region, city or other geographic basis. In this
case, our geographic segmentation is focused on Gen X who live in Kota
Kemuning, Shah Alam.
2) Demographic: Segmenting based on identifiable population characteristics
of Gen X such as their age, occupation, marital status and so on.
3) Psychographic: This segmentation approach involves an understanding of
the Gen X’es lifestyle, interests, and opinions.
4) Behavioral: Segmenting the market based on the Gen X relationship with the
type of retailers and brands or the shopping centers. Example includes the
lifestyle either they are working single adults or retirees with families and so
on.
5) Benefits sought: This approach segments consumer amongst Gen X on the
basis of specific benefits they are seeking from the shopping centers, such as
convenience, or leisure, or value, and so on.
MARKET SEGMENTATION
35. CONTEXT (ENVIRONMENTAL)
THAT WILL EFFECT YOUR NEW
SHOPPING COMPLEX
THE CHARACTERISTIC OF
CUSTOMERS, MARKET SIZE,
THEIR NEEDS AND WANTS, THE
DIFFERENT SEGMENTS AND
FUTURE TRENDS/SHIFTS
THE COMPETITIVE
LANDSCAPE, THEIR RELATIVE
STRENGTH AND WEAKNESSES
AND TRENDS IN COMPETITIVE
ENVIRONMENT
THE SHOPPING COMPLEX
DEVELOPMENT IN MALAYSIA
THE DIFFERENT TYPES OF
SHOPPING CENTRESTHE OPPORTUNITIES &
THREATS IN BUILDING A
SHOPPING COMPLEX
FOR GENERATION X
THE CRITICAL SUCCESS
FACTORS IN SHOPPING
COMPLEXES MANAGEMENT
36. Complete Facilities
Diaper change room
Shopping mall
benches
Mix of tenants to cater the
family members needs.
37. Wrong tenant selection
Inadequate facilities will be an advantage to
the competitors
THE OPPORTUNITIES &
THREATS IN BUILDING A
SHOPPING COMPLEX
FOR GENERATION X