Build Powerful Social Media Presentations

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Creating a Winning Social Media Presentation

Webinar Outline ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Five Benefits for Creating & Delivering SM Presentations. ,[object Object],[object Object],[object Object],[object Object],[object Object]

Four Types of Social Media Presentations ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Four Types of Social Media Presentations ,[object Object],[object Object],[object Object],[object Object]

Four Types of Social Media Presentations ,[object Object],[object Object],[object Object]

Seven Key Elements to a Winning Social Media Presentation

ELEMENT #1 – Share Social Media Stories ,[object Object],[object Object],[object Object],[object Object]

ELEMENT #1 – Share Social Media Stories General Stories: Example #1 – The Wedding Dance Video (Validates the growth and viral potential of Social Media)

ELEMENT #1 – Share Social Media Stories General Stories: Example #2 – The Blending of the iPad on YouTube (Demonstrate the brand-building power of YouTube)

ELEMENT #1 – Share Social Media Stories General Stories: Example #3 – Facebook Page – “When in Rome” Movie Preview (Demonstrates the convergence of traditional media with social media)

ELEMENT #1 – Share Social Media Success Stories General Stories: Example #4 – Best Buy TwelpForce or Comcastcares on Twitter (Leveraging Social Media as an effective customer support channel)

ELEMENT #1 – Share Social Media Success Stories Market-Specific Stories: Local Business Example #1 – AJBombers Restaurant in Milwaukee

ELEMENT #1 – Share Social Media Success Stories Market-Specific Stories: Local Business Example #2 – Dominos Pizza Chain in Chicago

ELEMENT #1 – Share Social Media Success Stories ,[object Object],[object Object],[object Object]

ELEMENT #1 – Share Social Media Success Stories ,[object Object],[object Object]

ELEMENT #2 – Provide Relevant Social Media Stats ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

ELEMENT #2 – Provide Relevant Social Media Stats ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

ELEMENT #2 – Provide Relevant Social Media Stats Great Social Media Stats Resources: 8. Forrester Research Group – Social Media Technographics Ladder

ELEMENT #3 – Include “Selling Benefits” of Social Media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

ELEMENT #3 – Include “Selling Benefits” of Social Media ,[object Object],[object Object],[object Object],[object Object]

ELEMENT #3 – Include “Selling Benefits” of Social Media ,[object Object],[object Object],[object Object],[object Object],[object Object]

ELEMENT #4 – Provide “Social Proof” ,[object Object],[object Object],[object Object],[object Object]

ELEMENT #4 – Provide “Social Proof” Example: AJ Bombers and Social Media ,[object Object],[object Object]

ELEMENT #5 – Provide “Specifics” ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

ELEMENT #6 – Use Steps and Lists ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

ELEMENT #7 – Promote your Services ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Seven Quick Steps to Crafting a Winning SM Presentation

Case Example Speaking Opportunity: 50 Interior Designers in Your Local Community.

Step One: Define Presentation Goals ,[object Object],[object Object],[object Object],[object Object]

Step Two: Identify Target Audience ,[object Object],[object Object],[object Object]

Step Three: Source Relevant Information ,[object Object],[object Object],[object Object],[object Object]

Step Four: Outline Presentation

Step Five: Create “Notes” Guide ,[object Object],[object Object],[object Object]

Step Six: Share with Trusted Colleague ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Step Seven: Practice, Practice, Practice

Presentation Best Practices PRESENTATION BEST PRACTICES SEE HANDOUT IN TRAINING CENTER

Social Media Presentation – Repurposing Strategies ,[object Object],[object Object]

Social Media Presentation – Repurposing Strategies Five Ways to Re-purpose Your Social Media Presentations: 2. Create a FREE giveaway on your website with the Social Media Webinar recording.

Social Media Presentation – Repurposing Strategies Five Ways to Re-purpose Your Social Media Presentations: 3. Use the hosted FLV player through TrafficGeyser.com to embed on blog or website.

Social Media Presentation – Repurposing Strategies Five Ways to Re-purpose Your Social Media Presentations: 4. Share presentation slide show using Slideshare.net (also can added MP3 audio too!)

Social Media Presentation – Repurposing Strategies Five Ways to Re-purpose Your Social Media Presentations: 5. Produce an MP3 file and a PDF hand-out for the presentation and create a podcast in iTunes.

New to Delivering Presentations? A Few Ideas: ,[object Object],[object Object],[object Object],[object Object],[object Object]

Social Media Success Story MEET JOANNE BURGESS

Thanks for Listening to Today’s Session! ,[object Object],[object Object],[object Object],[object Object],[object Object]

Presentation is the “Killer Skill” we take into the real world. It’s almost an unfair advantage. The McKinsey Mind

Build Powerful Social Media Presentations

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Editor's Notes