Cerebrate Solutions is a front runner in the field of ORM, Social Listening, and Crisis Tracking. With a team of 50 plus working dedicatedly on each project, we cater 24 hours X 365 days to a variety of industries from BFSI to Fantasy gaming to entertainment, etc.
Given the buzz and data, social media has generated over recent times, we feel that Germin8 Social Listening will be able to add a great deal of value to brands.
These could be in the areas of:
Reputation Monitoring/ Management
Campaign Analysis- pre and post sentiments analysis
Industry or category Research & Competition Tracking
Lead Generation
Brand & Product Insights/Image
Consumer Attitude & Behavior
Adverse Event Monitoring & Crisis Management
Online Reputation Management
This course provides an introduction to digital marketing concepts and strategies. It will cover fundamental marketing principles, setting campaign objectives, major digital platforms like Google, YouTube, Facebook and Instagram, tracking key performance indicators, and the emerging role of public relations. Students will learn how to design and execute digital marketing campaigns to create brand awareness and drive sales. The course uses case studies and guest speakers to illustrate techniques for search, social media, and multi-platform advertising.
Don’t Play Marketing Detective: Here's an ROI ToolkitFalcon.io
Measuring social media ROI is more than just understanding where your investment is going. By knowing your ROI you can assess and tweak your social media strategy. Continually tracking and adjusting your content will help you adapt to your audience and successfully leverage your social media presence. With the virtual summit almost over, you have all the necessary pieces to complete your social media ROI puzzle. While tracking ROI isn’t always simple, knowing the impact of your choices will help you better advocate for your social media efforts. To start tracking and reporting your own efforts, we’ll huddle to provide you with the key takeaways gathered across three days of learning and networking with marketers from around the globe. Welcome to a new level of social awareness! You'll get:
Key takeaways from the 3-day virtual summit summarized
Goal setting, overarching strategy and metrics
Networks, audience profiling and content strategy
Watch On-Demand: https://www.falcon.io/cmp/roi-resources/
Learn how to measure the digital success of your marketing campaigns. Women's Marketing, Inc. is the leading media strategy and activation agency for brands targeting women consumers.
BackOffice Thinking is a technology consulting firm that offers a range of services including web design, technology strategy, CRM implementation, software selection, social media strategy, business intelligence, and ecommerce solutions. They focus on their clients' technology needs so clients can focus on their mission. They emphasize lasting partnerships, enterprise thinking, creative design, and agile implementation.
Unlocking Insights With Facebook Topic DataSysomos
Facebook topic data, valuable information that marketers and businesses can use to support their social strategies, has long been unrealistic. The ability to gain actionable insights from the entirety of the world’s largest social network has eluded companies due to limited openness of public data feeds. However, with the recent release of Facebook topic data – an aggregated and anonymous Facebook data feed – this is all changing.
Marketers and businesses are now more eager than ever to find ways to use this rich and unique data source to gain insights that will help them make informed business decisions to give them a market and competitive advantage. At Sysomos, we’ve built our newest tool, Scout, to help you do just that.
In this presentation we’ll take you through five practical use cases on how you can easily use Scout to analyze Facebook topic data to help you support your social strategies with deep and meaningful insights.
We'll cover Scout use cases on:
- Product development
- Market research
- Competitive analysis
- Content marketing
- Audience targeting
Given the buzz and data, social media has generated over recent times, we feel that Germin8 Social Listening will be able to add a great deal of value to brands.
These could be in the areas of:
Reputation Monitoring/ Management
Campaign Analysis- pre and post sentiments analysis
Industry or category Research & Competition Tracking
Lead Generation
Brand & Product Insights/Image
Consumer Attitude & Behavior
Adverse Event Monitoring & Crisis Management
Online Reputation Management
This course provides an introduction to digital marketing concepts and strategies. It will cover fundamental marketing principles, setting campaign objectives, major digital platforms like Google, YouTube, Facebook and Instagram, tracking key performance indicators, and the emerging role of public relations. Students will learn how to design and execute digital marketing campaigns to create brand awareness and drive sales. The course uses case studies and guest speakers to illustrate techniques for search, social media, and multi-platform advertising.
Don’t Play Marketing Detective: Here's an ROI ToolkitFalcon.io
Measuring social media ROI is more than just understanding where your investment is going. By knowing your ROI you can assess and tweak your social media strategy. Continually tracking and adjusting your content will help you adapt to your audience and successfully leverage your social media presence. With the virtual summit almost over, you have all the necessary pieces to complete your social media ROI puzzle. While tracking ROI isn’t always simple, knowing the impact of your choices will help you better advocate for your social media efforts. To start tracking and reporting your own efforts, we’ll huddle to provide you with the key takeaways gathered across three days of learning and networking with marketers from around the globe. Welcome to a new level of social awareness! You'll get:
Key takeaways from the 3-day virtual summit summarized
Goal setting, overarching strategy and metrics
Networks, audience profiling and content strategy
Watch On-Demand: https://www.falcon.io/cmp/roi-resources/
Learn how to measure the digital success of your marketing campaigns. Women's Marketing, Inc. is the leading media strategy and activation agency for brands targeting women consumers.
BackOffice Thinking is a technology consulting firm that offers a range of services including web design, technology strategy, CRM implementation, software selection, social media strategy, business intelligence, and ecommerce solutions. They focus on their clients' technology needs so clients can focus on their mission. They emphasize lasting partnerships, enterprise thinking, creative design, and agile implementation.
Unlocking Insights With Facebook Topic DataSysomos
Facebook topic data, valuable information that marketers and businesses can use to support their social strategies, has long been unrealistic. The ability to gain actionable insights from the entirety of the world’s largest social network has eluded companies due to limited openness of public data feeds. However, with the recent release of Facebook topic data – an aggregated and anonymous Facebook data feed – this is all changing.
Marketers and businesses are now more eager than ever to find ways to use this rich and unique data source to gain insights that will help them make informed business decisions to give them a market and competitive advantage. At Sysomos, we’ve built our newest tool, Scout, to help you do just that.
In this presentation we’ll take you through five practical use cases on how you can easily use Scout to analyze Facebook topic data to help you support your social strategies with deep and meaningful insights.
We'll cover Scout use cases on:
- Product development
- Market research
- Competitive analysis
- Content marketing
- Audience targeting
What is Content marketing - Moses GomesMoses Gomes
This presentation highlights different types of content formats for digital. Different styles of format requirements for different purposes. Like you need to write different types of blogs when it comes to the awareness phase, compare to other phases in the path to purchase.
This document introduces the S.O.C.I.A.L. framework for measuring the impact of digital media and social media campaigns. The framework focuses on measuring strategic online communications, insights, and learnings. It involves identifying program goals and objectives, and measuring reach through content syndication, insights through consumer engagement, actions taken by audiences and brands, and the overall value of the campaign. The framework is demonstrated through an example of a successful GEICO gecko campaign on YouTube that drove awareness and engagement. Key takeaways emphasize setting digital media goals, tying them to program objectives, and using metrics like reach, insights, actions, and value to measure performance.
Overview on Indian Media and Advertising industry Moses Gomes
The presentation offers overview on Indian media and advertising industry, key trends in this industry, how it is growing and government initiatives. Further, the presentation highlights key case studies and iconic advertisers. This presentation will help mass media and students from advertising industry to understand new opportunities.
B2B Content Marketing in Indian contextMoses Gomes
Content marketing plays a crucial role when it comes to digital marketing. Most B2B marketers are always on search to identify which content works with its target audience. But during this process they fail to identify the audience FUNNEL of path - to - purchase.
Digital marketing strategy presentation siemensmullern1
This document outlines a digital marketing strategy for Siemens that focuses on social media platforms like Facebook and Instagram. It recommends increasing engagement through more frequent posts and better customer interaction. It also suggests improving the mobile website's usability while determining social media advertising is more effective than display advertising or developing a mobile app. Key goals are to boost website traffic, social media engagement, and brand awareness over 1-2 months with a budget of $10,000-$15,000.
Overview of how to create a digital media profile framework and how to overlay your media mix (Owned, paid and earned) whilst developing a focused digital strategy
Leider sind Marketer von Natur aus nicht vertrauenswürdig. Wir haben die Aufgabe, Produkte und Dienstleistungen ins beste Licht zu rücken, und Details die sich negativ auf die Kaufentscheidung der Verbraucher auswirken könnten werden gerne weggelassen. Gerade das letzte Jahr hat gezeigt, dass Authentizität, Ehrlichkeit und Nahbarkeit das Make oder Break einer Marke sein können. Das Ass im Ärmel für mehr Authentizität, ein positives Markenimage und überzeugender Faktor für eine Kaufentscheidung von Konsumenten: UGC. Doch wie motiviere ich Nutzer mir Inhalte zur Verfügung zu stellen, was muss ich urheberrechtlich beachten und vor allem wie ziehe ich eine UGC-Kampagne auf, die den Nerv der Zeit trifft und mir mehr Conversions bringt?
How (and Why) to Build an Effective Influencer Marketing StrategyAnvil Media, Inc.
The first step in creating a successful influencer marketing program is to outline your overall objectives, whether they be brand awareness, brand perception, engagement or conversions.
Social media marketing strategies: Introduction, defining social media marketing mix, social media marketing planning, social media marketing channels.
Online marketing with a focus on social enterprisesGet up to Speed
The document discusses online marketing strategies for social enterprises. It covers understanding customers through developing customer personas; optimizing website reach through search engine optimization and ensuring sites are mobile-friendly; using email newsletters to nurture leads; engaging on social media through listening, sharing quality content, and live video; and measuring results of marketing activities. The document also provides examples of using augmented reality and geofencing to enhance customer experiences.
Reality check: B2B social media is here to stay. In fact, recent statistics note that social advertising is practiced by a staggering 83% of B2B marketers and is second only to search engines in terms of success. From nurturing customers to flexing your industry influence, the social space has a ton to offer B2B brands. But there’s no denying that B2B social media is tricky. This is especially true if you’re dealing with what may seem like a “boring” or technical product. Listen, B2B brands quite literally can’t afford to shy away from social media anymore. UPS has successfully turned social data into a revenue driver because they understood that audience research would help elevate their strategy, provide data-driven recommendations and make a greater impact on the overall business and revenue. In this B2B spotlight, UPS discusses their social strategy applicable to key business objectives far and wide. You’ll learn:
How to find your niche in the conversation and use storytelling to resonate with your audience
How to proactively steer the conversation through curated authentic content
How organic social is still relevant to overall strategy objectives
Watch On-Demand: https://www.falcon.io/cmp/roi-resources/
UFSMM Project 1 - Costa Vida Social StrategySarah Brown
Costa Vida is implementing a social media strategy to increase growth. Key objectives are driving website traffic, app downloads, and followers. Strategies include sponsored posts, employee bios, and app discounts. The casual, fun, healthy, culturally relevant, and friendly brand persona will be promoted. Roles include a director and coordinator. Engagement, followers, and conversions will be tracked to evaluate success.
Learn from a group of LinkedIn experts about social advertising tips, tricks, and best practices to maximize campaign effectiveness of LinkedIn advertising.
This document outlines Service Push's social media consulting services. It notes that most Americans use social media and support conversations are increasingly happening online. Service Push conducts a discovery process to identify opportunities to integrate social media into a company's processes. This involves interviews, analyzing social media usage and competitors, and recommending tools and a 1-3 year social media roadmap. The goal is to help companies engage customers online and use social platforms for marketing, sales and support.
Whether or not we should be measuring social media, or why we should be measuring it. Measuring social media ROI isn’t impossible, but it can be difficult because many of the pieces that need to be evaluated are difficult to track. Lets track down those pieces and determine the ROI you’re getting on social media.
Topics included:
• What to measure in social media?
• What tools will help you measure social media?
• The basic building blocks of a measurement dashboard for community managers?
This document summarizes a Twitter advertising master class webinar. The webinar covered recent innovations in Twitter ads like conversational ad units and shareable tailored audiences. It discussed how Twitter fits in the marketing funnel and provided tips for using different Twitter ad formats and features for awareness, interest, desire, and action. Experts from Twitter and agencies discussed areas for future Twitter ad expansion and took live audience questions at the end.
Sarah Schmalbach & Lynette Chen - Measuring Success at the Edge of Digital Co...Autumn Quarantotto
The Guardian US Mobile Innovation Lab tested new mobile storytelling formats without monetization constraints. They conducted notification experiments to learn how audiences engage with and perceive different notification types. They developed a metrics framework to scientifically evaluate success across goals like engagement and user experience. Analyzing data on interactions and survey responses, they found alerts had high re-enrollment rates despite negative net interaction scores once dismisses were considered neutral responses. This prompted reevaluating assumptions and overall success was found with alerts. The framework allowed flexible, inclusive interpretation and identified opportunities to build on learnings.
The top three questions marketers want answered about social media marketing are:
1. How to measure the effect of social media marketing on their business.
2. How to integrate and manage all of their social media marketing activities.
3. The best ways to sell products and services using social media.
The majority of marketers spend 6 or more hours per week on social media marketing activities. Measuring results and integrating activities were identified as major areas marketers want to improve.
Therefore Consulting and Solutions Pvt. Ltd. (TC&S) is a technology enabled marketing research and analytical solution provider
Our pioneering research and analytic methods help business measure equity, perception and position a brand appropriately among its target audience
Our analytic are designed to help a business understand the efficiency of the marketing & communication plan
In a nutshell, we provide an integrated platform in order to arrive at an informed decision
Hospitality company increased 50% sale using SignOn LeadzArjun M D
1) Signon Leadz automation software was implemented by a hospitality company to improve lead management and sales conversion.
2) This resulted in a 50% increase in sales and a 30% reduction in vendor costs.
3) Customer feedback scores also improved by 40% due to better targeting of markets and more efficient lead handling.
What is Content marketing - Moses GomesMoses Gomes
This presentation highlights different types of content formats for digital. Different styles of format requirements for different purposes. Like you need to write different types of blogs when it comes to the awareness phase, compare to other phases in the path to purchase.
This document introduces the S.O.C.I.A.L. framework for measuring the impact of digital media and social media campaigns. The framework focuses on measuring strategic online communications, insights, and learnings. It involves identifying program goals and objectives, and measuring reach through content syndication, insights through consumer engagement, actions taken by audiences and brands, and the overall value of the campaign. The framework is demonstrated through an example of a successful GEICO gecko campaign on YouTube that drove awareness and engagement. Key takeaways emphasize setting digital media goals, tying them to program objectives, and using metrics like reach, insights, actions, and value to measure performance.
Overview on Indian Media and Advertising industry Moses Gomes
The presentation offers overview on Indian media and advertising industry, key trends in this industry, how it is growing and government initiatives. Further, the presentation highlights key case studies and iconic advertisers. This presentation will help mass media and students from advertising industry to understand new opportunities.
B2B Content Marketing in Indian contextMoses Gomes
Content marketing plays a crucial role when it comes to digital marketing. Most B2B marketers are always on search to identify which content works with its target audience. But during this process they fail to identify the audience FUNNEL of path - to - purchase.
Digital marketing strategy presentation siemensmullern1
This document outlines a digital marketing strategy for Siemens that focuses on social media platforms like Facebook and Instagram. It recommends increasing engagement through more frequent posts and better customer interaction. It also suggests improving the mobile website's usability while determining social media advertising is more effective than display advertising or developing a mobile app. Key goals are to boost website traffic, social media engagement, and brand awareness over 1-2 months with a budget of $10,000-$15,000.
Overview of how to create a digital media profile framework and how to overlay your media mix (Owned, paid and earned) whilst developing a focused digital strategy
Leider sind Marketer von Natur aus nicht vertrauenswürdig. Wir haben die Aufgabe, Produkte und Dienstleistungen ins beste Licht zu rücken, und Details die sich negativ auf die Kaufentscheidung der Verbraucher auswirken könnten werden gerne weggelassen. Gerade das letzte Jahr hat gezeigt, dass Authentizität, Ehrlichkeit und Nahbarkeit das Make oder Break einer Marke sein können. Das Ass im Ärmel für mehr Authentizität, ein positives Markenimage und überzeugender Faktor für eine Kaufentscheidung von Konsumenten: UGC. Doch wie motiviere ich Nutzer mir Inhalte zur Verfügung zu stellen, was muss ich urheberrechtlich beachten und vor allem wie ziehe ich eine UGC-Kampagne auf, die den Nerv der Zeit trifft und mir mehr Conversions bringt?
How (and Why) to Build an Effective Influencer Marketing StrategyAnvil Media, Inc.
The first step in creating a successful influencer marketing program is to outline your overall objectives, whether they be brand awareness, brand perception, engagement or conversions.
Social media marketing strategies: Introduction, defining social media marketing mix, social media marketing planning, social media marketing channels.
Online marketing with a focus on social enterprisesGet up to Speed
The document discusses online marketing strategies for social enterprises. It covers understanding customers through developing customer personas; optimizing website reach through search engine optimization and ensuring sites are mobile-friendly; using email newsletters to nurture leads; engaging on social media through listening, sharing quality content, and live video; and measuring results of marketing activities. The document also provides examples of using augmented reality and geofencing to enhance customer experiences.
Reality check: B2B social media is here to stay. In fact, recent statistics note that social advertising is practiced by a staggering 83% of B2B marketers and is second only to search engines in terms of success. From nurturing customers to flexing your industry influence, the social space has a ton to offer B2B brands. But there’s no denying that B2B social media is tricky. This is especially true if you’re dealing with what may seem like a “boring” or technical product. Listen, B2B brands quite literally can’t afford to shy away from social media anymore. UPS has successfully turned social data into a revenue driver because they understood that audience research would help elevate their strategy, provide data-driven recommendations and make a greater impact on the overall business and revenue. In this B2B spotlight, UPS discusses their social strategy applicable to key business objectives far and wide. You’ll learn:
How to find your niche in the conversation and use storytelling to resonate with your audience
How to proactively steer the conversation through curated authentic content
How organic social is still relevant to overall strategy objectives
Watch On-Demand: https://www.falcon.io/cmp/roi-resources/
UFSMM Project 1 - Costa Vida Social StrategySarah Brown
Costa Vida is implementing a social media strategy to increase growth. Key objectives are driving website traffic, app downloads, and followers. Strategies include sponsored posts, employee bios, and app discounts. The casual, fun, healthy, culturally relevant, and friendly brand persona will be promoted. Roles include a director and coordinator. Engagement, followers, and conversions will be tracked to evaluate success.
Learn from a group of LinkedIn experts about social advertising tips, tricks, and best practices to maximize campaign effectiveness of LinkedIn advertising.
This document outlines Service Push's social media consulting services. It notes that most Americans use social media and support conversations are increasingly happening online. Service Push conducts a discovery process to identify opportunities to integrate social media into a company's processes. This involves interviews, analyzing social media usage and competitors, and recommending tools and a 1-3 year social media roadmap. The goal is to help companies engage customers online and use social platforms for marketing, sales and support.
Whether or not we should be measuring social media, or why we should be measuring it. Measuring social media ROI isn’t impossible, but it can be difficult because many of the pieces that need to be evaluated are difficult to track. Lets track down those pieces and determine the ROI you’re getting on social media.
Topics included:
• What to measure in social media?
• What tools will help you measure social media?
• The basic building blocks of a measurement dashboard for community managers?
This document summarizes a Twitter advertising master class webinar. The webinar covered recent innovations in Twitter ads like conversational ad units and shareable tailored audiences. It discussed how Twitter fits in the marketing funnel and provided tips for using different Twitter ad formats and features for awareness, interest, desire, and action. Experts from Twitter and agencies discussed areas for future Twitter ad expansion and took live audience questions at the end.
Sarah Schmalbach & Lynette Chen - Measuring Success at the Edge of Digital Co...Autumn Quarantotto
The Guardian US Mobile Innovation Lab tested new mobile storytelling formats without monetization constraints. They conducted notification experiments to learn how audiences engage with and perceive different notification types. They developed a metrics framework to scientifically evaluate success across goals like engagement and user experience. Analyzing data on interactions and survey responses, they found alerts had high re-enrollment rates despite negative net interaction scores once dismisses were considered neutral responses. This prompted reevaluating assumptions and overall success was found with alerts. The framework allowed flexible, inclusive interpretation and identified opportunities to build on learnings.
The top three questions marketers want answered about social media marketing are:
1. How to measure the effect of social media marketing on their business.
2. How to integrate and manage all of their social media marketing activities.
3. The best ways to sell products and services using social media.
The majority of marketers spend 6 or more hours per week on social media marketing activities. Measuring results and integrating activities were identified as major areas marketers want to improve.
Therefore Consulting and Solutions Pvt. Ltd. (TC&S) is a technology enabled marketing research and analytical solution provider
Our pioneering research and analytic methods help business measure equity, perception and position a brand appropriately among its target audience
Our analytic are designed to help a business understand the efficiency of the marketing & communication plan
In a nutshell, we provide an integrated platform in order to arrive at an informed decision
Hospitality company increased 50% sale using SignOn LeadzArjun M D
1) Signon Leadz automation software was implemented by a hospitality company to improve lead management and sales conversion.
2) This resulted in a 50% increase in sales and a 30% reduction in vendor costs.
3) Customer feedback scores also improved by 40% due to better targeting of markets and more efficient lead handling.
Hospitality company increased 50% sale using SignOn Leadzanusreeas4
1) Signon Leadz automation software was implemented by a hospitality company to improve lead management and sales conversion.
2) This resulted in a 50% increase in sales and a 30% reduction in vendor costs.
3) Customer feedback scores also improved by 40% due to better targeting of markets and more efficient lead handling.
Hospitality company increased 50% sale using SignOn LeadzALFREDTYLER
These solutions gave the clients the ability to design better targeted markets and also gave them a new perspective of how to tackle the predicaments with the technology provided by SignOn.
Social Analytics Stop Look and Go Beyond ListeningBurke Powers
This document discusses how social media analytics can help organizations move beyond just listening on social media to gain deeper insights. It provides an overview of IBM's social media analytics capabilities and tools. These tools can help organizations quantify social media data, integrate it with other data sources, gain strategic insights, and optimize decisions across functions to improve marketing outcomes and customer experiences. The document also includes examples of how IBM has helped clients in industries like banking better identify revenue opportunities, prevent customer churn, and increase product sales through social media analytics.
- The document discusses AdoRoi, a solution that connects prospects to dealers through SMS, IVR, web, and other platforms to improve ROI on advertising spending.
- It analyzes which media and communications generate the most leads and sales in different regions. Reports provide insights into improving promotional ad campaigns.
- The system distributes leads to dealers, tracks sales team progress, and allows dealers to update lead statuses through SMS or online to increase dealer productivity and responsiveness.
Our second #SocialBreakfast at Your Social Agency about social care and customer centric strategies.
How to turn your business socially matured. This was the topic of our social breakfast workshop where banks, insurances, FMCG, retail and real estate participated presented by Victor Madueno and Your Social agency. Maturity models help businesses plan their digital transformation within digital and social, by applying new business and organisational models.
Your Social is a strategic and creative social agency, with offices in Breda (NL) and Dubai (UAE) part of Oxyma Group.
Synergixx provides marketing and media services including creative design, production, media planning and management, call center management, and total campaign management. Their services are tailored for direct response campaigns selling soft offer, high ticket ingestible and beauty products. They aim to achieve creative synergy, provide expertise to maximize clients' profitability, and protect clients' brands.
Persona Marketing and Lead Nurturing- Simon Morris, AdobeLinkedIn
This document discusses persona marketing and lead nurturing. It describes building personas to better understand target customers and their needs. The document provides examples of personas like Digital Marketer, Digital Analyst, and Social Marketer. It emphasizes the importance of knowing customers and their challenges in order to effectively market to different personas. Building personas involves defining who they are, their goals, pain points and preferred methods of interaction to align marketing strategies.
Scott olson.resume.project manager professional.2017Scott Olson
Scott Lehman Olson is a senior level project manager professional with expertise in project management, business analysis, Salesforce administration, and software development. He has 20 years of experience leading teams, managing client relationships, and delivering projects on time and on budget. Currently, he works as a business consultant focusing on process improvement, reporting, training, and strategic planning. Previously he held roles as a product manager, sales operations analyst, and inside sales manager for various technology companies.
This document discusses scaling social media efforts within large organizations. It provides an overview of Tanya Donnelly's experience and strategies for developing a multi-year social media plan. The document outlines steps to start such as assessing the current state, gaining executive support, and identifying business milestones. It also discusses establishing central oversight and metric tools to track performance across business units over time. The goal is to evolve from decentralized efforts to an integrated social media approach managed holistically across the organization.
5 Health Checks for Managing Customer RetentionTrustpilot
No one likes churn. And no one can afford a bad churn problem. So how do you prevent it? You need a way to monitor and manage the current health of every customer so you can accurately forecast each account’s likeliness to renew.
Check out this webinar featuring Brian Merritt, VP of Customer Success at Trustpilot, and Omer Gotlieb, Chief Customer Officer at Totango. The two of them will introduce 5 variables you should track to not only prevent churn, but to also grow recurring revenue.
SOUND, Platform as a Service, A Social Intelligence Command Centre where you can not only listen or analyse your social data, but you can also leverage the potential or social media in real time. SOUND can help you to identify the opportunities to maximise your marketing efforts.
This document discusses how social media and search engines are converging and both becoming important for marketing. It notes the explosive growth of social media platforms and time spent on them. While search engines are still useful for casting a wide net to find prospects, social media is better for nurturing relationships and converting prospects through engagement. The document describes how one company improved its conversion rates by using search to generate leads and social media to nurture them through content and interactions. It argues that search and social media should be used together for online marketing.
Social has played an essential, introductory role in brands’ digital transformation. It has shown tangible results and allowed to track change and progress.
But how can you leverage any social media operation to transcend beyond its direct impact? This webinar explores the future and evolution of content studios, from social only to full-on digital.
This document provides an overview of eLuminous Technologies, an outsourcing company that helps businesses with web and mobile development. It outlines the challenges clients face with insourced development teams, and how eLuminous addresses these challenges through transparent project management, on-time delivery, and competitive pricing. Case studies demonstrate how eLuminous helped one client increase revenue and retention rates. The company offers a range of development services and has an international client base across various industries.
Social Media Reputation Management by Ralph Paglia to SABRalph Paglia
Ralph Paglia provides an overview of social media and reputation management strategies that have proven effective for car dealerships. He discusses five areas where dealerships can see a return on investment from social media including lead generation, reputation management, traffic generation, search optimization, and reducing bandwidth costs. Paglia also outlines a five phase deployment model for implementing a complete social media strategy and marketing team.
MMK's RISE model leverages earned media, influencers, and consumer advocates to drive positive commentary about brands. It uses social listening to understand conversations and engage advocates in real-time. Their paid amplification then spreads these endorsements at scale. By amplifying trusted third-party voices, it creates an influential tidal wave of advocacy that consistently delivers results.
For successful companies, sales training is not a “once in a year” affair. They recognize that learning needs to happen every day.
The market evolves. Competitors launch new products. The customer change preferences in a matter of weeks. Products change. New personnel take over.
The companies think: Can we have the extended field team skilling up every week? Can we have them go through a short burst (8 minute) training module every week - covering a product or a service or a critical skill?
Our experience proves that it is possible - under the right conditions.
Teams that have adopted to continuous learning have noticed 17% incremental premium mix and 7% incremental sales over teams that have not adopted the program*.
Similar to Cerebrate Solutions Credentials Deck (20)
Predictably Improve Your B2B Tech Company's Performance by Leveraging DataKiwi Creative
Harness the power of AI-backed reports, benchmarking and data analysis to predict trends and detect anomalies in your marketing efforts.
Peter Caputa, CEO at Databox, reveals how you can discover the strategies and tools to increase your growth rate (and margins!).
From metrics to track to data habits to pick up, enhance your reporting for powerful insights to improve your B2B tech company's marketing.
- - -
This is the webinar recording from the June 2024 HubSpot User Group (HUG) for B2B Technology USA.
Watch the video recording at https://youtu.be/5vjwGfPN9lw
Sign up for future HUG events at https://events.hubspot.com/b2b-technology-usa/
06-04-2024 - NYC Tech Week - Discussion on Vector Databases, Unstructured Data and AI
Discussion on Vector Databases, Unstructured Data and AI
https://www.meetup.com/unstructured-data-meetup-new-york/
This meetup is for people working in unstructured data. Speakers will come present about related topics such as vector databases, LLMs, and managing data at scale. The intended audience of this group includes roles like machine learning engineers, data scientists, data engineers, software engineers, and PMs.This meetup was formerly Milvus Meetup, and is sponsored by Zilliz maintainers of Milvus.
Codeless Generative AI Pipelines
(GenAI with Milvus)
https://ml.dssconf.pl/user.html#!/lecture/DSSML24-041a/rate
Discover the potential of real-time streaming in the context of GenAI as we delve into the intricacies of Apache NiFi and its capabilities. Learn how this tool can significantly simplify the data engineering workflow for GenAI applications, allowing you to focus on the creative aspects rather than the technical complexities. I will guide you through practical examples and use cases, showing the impact of automation on prompt building. From data ingestion to transformation and delivery, witness how Apache NiFi streamlines the entire pipeline, ensuring a smooth and hassle-free experience.
Timothy Spann
https://www.youtube.com/@FLaNK-Stack
https://medium.com/@tspann
https://www.datainmotion.dev/
milvus, unstructured data, vector database, zilliz, cloud, vectors, python, deep learning, generative ai, genai, nifi, kafka, flink, streaming, iot, edge
06-04-2024 - NYC Tech Week - Discussion on Vector Databases, Unstructured Data and AI
Round table discussion of vector databases, unstructured data, ai, big data, real-time, robots and Milvus.
A lively discussion with NJ Gen AI Meetup Lead, Prasad and Procure.FYI's Co-Found
Learn SQL from basic queries to Advance queriesmanishkhaire30
Dive into the world of data analysis with our comprehensive guide on mastering SQL! This presentation offers a practical approach to learning SQL, focusing on real-world applications and hands-on practice. Whether you're a beginner or looking to sharpen your skills, this guide provides the tools you need to extract, analyze, and interpret data effectively.
Key Highlights:
Foundations of SQL: Understand the basics of SQL, including data retrieval, filtering, and aggregation.
Advanced Queries: Learn to craft complex queries to uncover deep insights from your data.
Data Trends and Patterns: Discover how to identify and interpret trends and patterns in your datasets.
Practical Examples: Follow step-by-step examples to apply SQL techniques in real-world scenarios.
Actionable Insights: Gain the skills to derive actionable insights that drive informed decision-making.
Join us on this journey to enhance your data analysis capabilities and unlock the full potential of SQL. Perfect for data enthusiasts, analysts, and anyone eager to harness the power of data!
#DataAnalysis #SQL #LearningSQL #DataInsights #DataScience #Analytics
STATATHON: Unleashing the Power of Statistics in a 48-Hour Knowledge Extravag...sameer shah
"Join us for STATATHON, a dynamic 2-day event dedicated to exploring statistical knowledge and its real-world applications. From theory to practice, participants engage in intensive learning sessions, workshops, and challenges, fostering a deeper understanding of statistical methodologies and their significance in various fields."
Global Situational Awareness of A.I. and where its headedvikram sood
You can see the future first in San Francisco.
Over the past year, the talk of the town has shifted from $10 billion compute clusters to $100 billion clusters to trillion-dollar clusters. Every six months another zero is added to the boardroom plans. Behind the scenes, there’s a fierce scramble to secure every power contract still available for the rest of the decade, every voltage transformer that can possibly be procured. American big business is gearing up to pour trillions of dollars into a long-unseen mobilization of American industrial might. By the end of the decade, American electricity production will have grown tens of percent; from the shale fields of Pennsylvania to the solar farms of Nevada, hundreds of millions of GPUs will hum.
The AGI race has begun. We are building machines that can think and reason. By 2025/26, these machines will outpace college graduates. By the end of the decade, they will be smarter than you or I; we will have superintelligence, in the true sense of the word. Along the way, national security forces not seen in half a century will be un-leashed, and before long, The Project will be on. If we’re lucky, we’ll be in an all-out race with the CCP; if we’re unlucky, an all-out war.
Everyone is now talking about AI, but few have the faintest glimmer of what is about to hit them. Nvidia analysts still think 2024 might be close to the peak. Mainstream pundits are stuck on the wilful blindness of “it’s just predicting the next word”. They see only hype and business-as-usual; at most they entertain another internet-scale technological change.
Before long, the world will wake up. But right now, there are perhaps a few hundred people, most of them in San Francisco and the AI labs, that have situational awareness. Through whatever peculiar forces of fate, I have found myself amongst them. A few years ago, these people were derided as crazy—but they trusted the trendlines, which allowed them to correctly predict the AI advances of the past few years. Whether these people are also right about the next few years remains to be seen. But these are very smart people—the smartest people I have ever met—and they are the ones building this technology. Perhaps they will be an odd footnote in history, or perhaps they will go down in history like Szilard and Oppenheimer and Teller. If they are seeing the future even close to correctly, we are in for a wild ride.
Let me tell you what we see.
ViewShift: Hassle-free Dynamic Policy Enforcement for Every Data LakeWalaa Eldin Moustafa
Dynamic policy enforcement is becoming an increasingly important topic in today’s world where data privacy and compliance is a top priority for companies, individuals, and regulators alike. In these slides, we discuss how LinkedIn implements a powerful dynamic policy enforcement engine, called ViewShift, and integrates it within its data lake. We show the query engine architecture and how catalog implementations can automatically route table resolutions to compliance-enforcing SQL views. Such views have a set of very interesting properties: (1) They are auto-generated from declarative data annotations. (2) They respect user-level consent and preferences (3) They are context-aware, encoding a different set of transformations for different use cases (4) They are portable; while the SQL logic is only implemented in one SQL dialect, it is accessible in all engines.
#SQL #Views #Privacy #Compliance #DataLake
ViewShift: Hassle-free Dynamic Policy Enforcement for Every Data Lake
Cerebrate Solutions Credentials Deck
1.
2. cerebrate
– verb (used with or without object), cer-e-brate
To think or cogitate, especially to make inferences or
decisions or to solve problems
Origin: 1870-75
4. are a process-driven Digital Data Intelligence company
enable brands to take data-driven business decisions
use a combination of sophisticated analytical tools and human
intelligence
go beyond sentiment analysis and deep-dive into data to derive
actionable insights
are a 50-member team that captures data, monitors conversations,
and responds – all in real-time
do it 24 hours a day x 365 days a year!
W
E
8. EXCEPTIONAL
ANALYTICAL SKILLS
COLLABORATIVE
MANAGEMENT
SUPERIOR
CRISIS
MANAGEMENT
EXPERIENCED &
EFFICIENT TEAM
24 x 7
OPERABILITY
Ready 24 hours x 7 days
ORM process service setup
Team of experts to analyze
the conversations, its
sentiment, define
appropriate action, and
identify inferences
Real time alerts on PR and
Social Media crisis and
recommendations to
contain it
Ability to coordinate and
collaboratively work with
various departments at the
brand’s end, and provide a
360-degree ORM assistance
Analytical skills to help the
brand understand its
current online presence,
course correction, and plan
future course of action
10. Understand how consumers
are reacting to your brand's
vision
Get real-time feedback on the
performance of your product/service
Make sure your customers are getting a
robust service and their complaints / queries
are being addressed
Empower your team with real-time updates
and bug-reports to ensure website/mobile app
glitches don’t go unnoticed
Let your employees be the voice of your
brand across platforms and monitor their
conversations over the internet
Get in-depth campaign analysis and understand
the effectiveness of your communication strategy
PRODUCTS
& SERVICES
MARKETING
TECHNOLOGY
CUSTOMER
SUPPORT
EMPLOYEE
RELATIONS
CORPORATE
COMMUNICATIONS
18. WHAT WE DID
Our flagship client since 2014
Track over 1 lakh conversations every month in a 16 hours X 7 days shift
based process across all online platforms
An advanced ORM tool, Konnect Insights, deployed to discover, tag, and
exchange conversations about the brand
All conversations scanned using human intelligence for relevancy, product
type, content type, action required, influence, user demographics etc. –
extracting business intelligence from social conversations
A TAT-based process defined for providing quick resolution to the online
consumers
Knowledge portal and CRM used by the brand’s call center team used by
the ORM team to provide first-hand resolutions
Complaints addressed through direct messages on Facebook and Twitter
19. WHAT WE ACHIEVED
Set up a sophisticated Social Media Command Center at the brand’s HQ
Quick resolution was provided to every online customer as per defined TAT
40% actionable conversations were resolved by the ORM team using the
knowledge portal and CRM without escalating them to the back office
Customers trust and loyalty was built – rants decreased from 45% to 8%
Customers started using direct messages (DM) to reach out to the brand,
hence, restricting the use of Twitter and Facebook to mostly marketing
activities
Reduction in the cost of back office as ORM team could directly provide
resolutions
Daily dashboard to provide visibility to the management including the
Chairman
20. WHAT WE DID
Crisis Management services for a Bollywood movie starring the King of
Bollywood
Tracked more than a million conversations in a span of one and a half
month in a 24 hours X 7 days shift
Conversations scanned using human intelligence to identify potential
threats for the movie, actors, the production house, etc.
Negative conversations by influencers or repetitive haters, fan clubs of
rival movie
Escalated influential negative conversations and negative PR to the
marketing team on real-time basis
Real-time flow of information enabled by a purposeful WhatsApp group
Controlled piracy and movie leaks by tapping all the Torrentz sites,
YouTube, and online movie viewing sites
21. WHAT WE ACHIEVED
Positivity about the movie increased drastically
Huge positive content created for the movie, which involved online
audience to support the movie
Helped the marketing team in trending various hashtags on each day
during the movie release week
Marketing team was able to take necessary actions on negative
conversations that were highlighted
Daily qualitative reports helped the production house in planning the next
activities
Over 2,500 Torrentz and online movie links were identified and reported,
thus controlling the piracy
Movie worked well in theatres
22. WHAT WE DID
One of the leading AMC in India since 2014
Command center with a 24 hours X 7 days real-time tracking of all
conversations about the brand, its leaders, its marketing activities, and
competition
Conversations tracked using an ORM tool and manual search
Conversations scanned using human intelligence for relevancy, product
type, content type, action required, influence, user demographics etc.
Every actionable conversation (request/query/complaint/feedback/sales
lead) responded and escalated within a TAT of 5 minutes
Sales opportunities from the competition tracked and escalated to the
customer support team
Competition and industry tracked to compare with brand, identify trends in
the AMC category, providing an edge in marketing and product
development
23. WHAT WE ACHIEVED
Set up a 24 hours X 7 days Social Media Command Center
Only brand in the AMC category to maintain the ‘Very Responsive’ Green
badge on Facebook for more than a year
100% queries and complaints addressed within a resolution TAT of less
than 4 hours
Comprehensive ORM monthly reporting to provide insights about brand,
competition, PR, marketing campaigns, customer support
Insights by the ORM team helped the brand in designing marketing
strategies, product innovation ideas, and improving the customer service
levels
Daily dashboard to provide visibility to the top management (CEO and
CMO)
Social Listening reports helped brand design a new product, and the
marketing strategy to launch it
Comparison with competition helped the brand in being a step ahead of
the competition
24. WHAT WE DID
Online fantasy sports platform that allows users to pick their teams for
sports like Cricket, Football, NBA, Hockey, etc.
Set up a 18 hours x 7 days Command Center for the brand with real-time
response management system on social media platforms
Conversations carefully monitored with not only the tool data but also
manual search that helps identify the issue and get to the root cause
Conversations classified into various categories depending on the
query/complaint of the customers
TAT of 30 minutes followed throughout the shift that keeps the whole
response management/crises management robust
25. WHAT WE ACHIEVED
Set up a 18 hours x 7 days war-room for the brand to tackle all kinds of
conversations
Extended coverage to all the relevant platforms
Successfully monitored through the IPL season by increasing the team size
along with extended shift hours that resulted in Zero Downtime and robust
responsiveness
Extensive campaign analysis throughout the season that helped the
marketing team in analyzing the issues and rectifying them before things
went out of proportion
Provided expert opinion & analysis during the times of crises
Increased the number of relevant conversations by 400% owing to timely
responsiveness and efficient tracking
26. Case Study :
Activity Name: GBR Response Management for ICICI Bank
GoogleMyBiz Locations Managed: ICICI Bank Branches & ICICI Bank ATM`s linked Branches of count 5000+.
Operations Time: 9 AM To 6 PM; Mon – Friday & bank working Saturdays
SOP followed:
• All the GMB locations are mapped in the Simplify360 tool
• User query, compliant & feedback shared across managed locations are collected & tagged basis conversation type.
• For the tagged conversations, response bank is created to revert to users which is done by Team Cerebrate within a defined
SLA.
• For the untagged conversations, cases are forwarded to the ICICI Bank team for review & appropriate response.
• Once response is received, its posted to users on the respective GoogleMyBusiness Location.
• On a fortnightly basis, coverage & feedback report shared with Team ICICI Bank for updates, forward decision making on
process improvements/ branch level training with aim to improve Customer Experience.
27. Potential Benefits Realized :
• Brand receptivity maintained at GBR managed locations has resulted in user getting answers to their queries &
redressal point to their concern mitigating the risk of same user posting on Social leading to crisis linked to
Brand Reputation Damage.
• Timely feedback shared in the fortnightly report has led to an opportunity to apprise the Branch level SPOC
on moments of user appreciation or change in process/ staff training improving user walk-in experience.
• Process leading from Receptivity to Concern Addressal has provided an opportunity to improve the locations
positive tonality & star ratings along with gathering user feedback MOM for improving branch level customer
centricity levels to walk-in customers.
28. Case Study :
Activity Name: Google locations management & Response Management for HDFC Ltd
GoogleMyBiz Locations Managed: HDFC Ltd branches of count around 500
Operations Time: 9 AM To 6 PM; Mon – Friday & bank working Saturdays
SOP followed:
•User query, compliant & feedback shared across managed locations are collected & tagged basis conversation type.
•For the tagged conversations, response bank is created to revert to users which is done by Team Cerebrate within a defined SLA.
•For the untagged conversations, cases are forwarded to the HDFC Ltd CS team for review & appropriate response.
•Once response is received, its posted to users on the respective GoogleMyBiz Location.
•On a fortnightly basis, coverage & feedback report shared with Team HDFC Ltd for updates, forward decision making on process
improvements/ branch level training with aim to improve Customer Experience.
•All physical owned locations by HDFC Ltd on Google added, info updated as per brand guidelines. Fake locations flagged &
Inappropriate reviews taken down by filing appeal with Team Google.
29. Potential Benefits Realized :
• Verified & updated locations have enabled HDFC Ltd to run Hyper Local marketing campaigns driving leads to
branches for new home loans sales.
• Brand receptivity maintained at GBR managed locations has resulted in user getting answers to their queries &
redressal point to their concern mitigating the risk of same user posting on Social leading to crisis linked to Brand
Reputation Damage.
• Timely feedback shared in the fortnightly report has led to an opportunity to apprise the Branch level SPOC on
moments of user appreciation or change in process/ staff training improving user walk-in experience.
• Process leading from Receptivity to Concern Addressal has provided an opportunity to improve the locations positive
tonality & star ratings along with gathering user feedback MOM for improving branch level customer centricity levels
to walk-in customers.
30. Athikur Rehman Ansari
Founder and CEO
Asif Sayed
Head of Operations
An MBA with more than 15 years of work experience makes
Athikur an industry veteran. He spearheaded the team that
set the foundation of ORM in the country in as back as
2010. After successfully establishing a Social Media
Command Center with a leading social media agency, he
decided to use his experience to fuel his own venture:
Cerebrate Solutions. Technology and Sports keep him
occupied during his leisure time.
A Commerce graduate by education, Asif has a strong
background in back-office operations spanning over a
decade. He joined Cerebrate Solutions as a Manager in
2014, and currently heads Operations. He likes to be on
top of everything that has to do with his line of work. He is
keen about Sports.