This document discusses leveraging social media for marketing. It begins with an overview of the digital marketing landscape and the role of social media. It emphasizes that properly understanding and embracing social media marketing is critical for businesses. It then discusses how to measure social media success and provides examples of social media analytics tools to create a social media dashboard to track goals and measure performance. The presentation concludes by stating that social media is an effective tool to increase search visibility, brand awareness, and sales when used properly.