This document discusses using social media for environmental causes and climate leadership training. It provides an overview of various social media platforms like blogs, microblogging, social networking and bookmarking sites. It also presents case studies of how organizations like Greenpeace and WeCanSolveIt use social media to promote environmental initiatives and engage online communities. The document emphasizes building relationships with bloggers, providing targeted information to social media influencers, and using social networks to raise awareness about social causes.

1. IYCN-TYPF Climate Leadership Training – Social Media training Dec 20 th 2008 Abhishek Kant http://abhishekkant.net Ashish Chopra http://emptyhead.in http://www.ibnms.com http://delhibloggers.in

2. Table of Contents Getting started with social media Social media for environmental causes Case Studies – Social Media & Environment Local Influence – DBNMS Greenpeace.org Wecansolveit.org

3. GETTING STARTED WITH SOCIAL MEDIA

4. Why Social Media 41 mn internet users in India (around 4%) Over 74% of net connections over 256 kps Donated Media from traditional media to people Web 2.0 – Users are new creators Easy to find people of similar interest

5. What is social media

6. BLOGS

7. Blogging Tools Platform Hosted: Blogger, Wordpress, Live Spaces Self Hosted: Wordpress, Graffiti Software: Windows Live Writer (blogging tool) FeedDemon (News Aggregator) Ranking: Digg Aggregators: Del.icio.us Stats: ClustrMaps; Mybloglog; BlogPulse; Feedjit (real-time stats) Pinging: Ping-O-Matic, WLW Tagging/Cloud: Blogflux; SiteTagger Social Bookmarking: Feedmelinks; Ma.gnolia; BoingBoing Directories (create blog shadows): Blogcatalog.com; IndiBloggers

8. Industry sites techmeme.com boingboing.com Mashable.com Mouthshut.com ContentSutra.com Desipundit.com Instablog.com Narad.com

9. Long Tail Blogs Google Alerts ( www. google .com/ alert s ) News Blogs Web Video Groups News Sites (http://news.yahoo.com & http://search.live.com/news ) Comments: Cocomment.com

10. MicroBlogging Twitter.com Pownce.com friendfeed.com

11. Rich Media Video: Youtube.com MSN Videos Photos: Flickr.com Smugmug.com Documents: Slideshare.com

12. Social Bookmarks del.icio.us Popular, recent news, subscriptions, search ma.gnolia.com Stumbleupon.com

13. Social Networks facebook.com Facebook apps orkut.com Linkedin.com

14. New developments Mobile Open APIs – Facebook connect Platform interoperability

15. Blogger Engagement Know bloggers and their blogs. Target with unique content Treat them professionally and build up a long term relationship which goes far beyond dispensing press releases Being part of the blogging community is essential Provide them with targeted information –not mass mailing Contact should be less frequent, better targeted, and to-the-point Reading, engaging with bloggers, and attending events with them are crucial in this two-way partnership Respect all views –positive and negative

16. SOCIAL MEDIA: SOCIAL INITIATIVES

17. Activate Social Media Identify Develop Engage+ recruit Promote + distribute Empower Participate

18. Social Media for Environment I Thought Leadership through Web 2.0 Earning Trust & Establish Credibilty Attain and NOT Claim Reach to network of friends Keep people informed of social causes Raise Funds

19. Social Media for Environment II Promote the Climate Initiatives: Sometimes blogs are more read than Newspapers/articles Better linking with other orgs: Networking is important, even more publicly Increase visibility: Blogroll could contains MVP blogs Tagging, Ranking, Trackbacks Promote offline & online local activities: Local/International community/MS events Remember the “personal touch”: There is a person behind

20. CASE STUDIES Greenpeace WeCanDoIt

22. Localized Websites

29. Greenpeace blogs

34. Thanks Bloggers Community in Delhi: www.delhibloggers.in Abhishek Kant http://abhishekkant.net Ashish Chopra http://emptyhead.in