Zettastrom is a design and digital agency that provides strategy, design, and development services. They help brands with UX strategy, content strategy, digital marketing, web and mobile applications, and digital product creation. Some of the clients they have worked with include Yves Saint Laurent, Shu Uemura, Sony, and Matrix. Case studies describe campaigns they designed and executed that increased engagement, sales, and growth across key metrics for each brand.

1. zettastrom

2. Design Experience —

3. A company of strategists, designers and technologists sharing a passion for
crafting innovative and engaging experiences through creative digital solutions
tailored specifically to fulfill your needs.
W H O W E A R E

4. Strategy —
UX strategy
Content strategy
Digital marketing strategy
Platforms —
E-commerce
Web applications
Systems design
Products —
Native app design & development
Software design & development
Digital product creation
Marketing —
Website design & development
Campaign creation & execution
Digital ads design & placement
wha t we d o

5. s o m e o f t he b ra n d s we ’ v e wor k e d w i t h

6. Yves Saint Laurent —
f ea t u re d wor k
Le Cusion Encre de Peau
Launching Campaign

7. The campaign was to launch YSL’s newest
product, Le Cusion Encre de Peau. The objective
was to raise awareness around the product
and drive consumers to pre-order to receive
a special custom packaging with their names
engraved on it. The goal was to achieve 100
pre-orders with an additional 50 pre-orders via
the campaign microsite.
c ha l l e n g e
Within one week of running the campaign,
we had already surpassed our goal, reaching
more than 200 pre-orders. At the end of the
campaign, we managed to achieve a total of
433 pre-orders.
re s u l t s

8. Shu Uemura —
f ea t u re d wor k
The Edge of Beauty Campaign

9. Plan and execute an online make-up
competition as one of the brand’s biggest
campaigns of the year. Overall, the scope of
work included:
• Campaign creation and execution;
• Website design and development;
• Social content strategy and development;
• Digital ads design and placement;
• Photography and video production.
c ha l l e n g e
We ran the campaign for 1 month, successfully
collecting 600+ submissions. More than 600%
the amount of participants in the previous year,
as well as 11,000+ votes and 29,000+ unique
visitors on the campaign website.
The campaign became the most successful
campaign in 2016 by the brand in the region.
re s u l t

10. Sony —
f ea t u re d wor k
Social Media Strategy and
Management

11. c ha l l e n g e
Manage Sony Indonesia’s social media
channels, which included Facebook, Twitter and
Instagram. Our scope of work consisted of:
• Social media strategy and management;
• Content strategy and development;
• Campaign creation and execution.
We had three main objectives to focus on:
• Increase brand awareness and user
engagement;
• Boost customer support services through
social media;
• Collect and analyse user engagement data to
support distribution decisions.

12. re s u l t
g row t h
Sony Indonesia became the No. 1 Sony digital
account in South East Asia in 2012. The brand
was mentioned by Social Bakers as one of
the fastest growing brands on social media in
Indonesia in 2013. We also helped the brand to
initiate the Sony Digital Service Centre
programme on their Facebook page in 2014.
While handling the brand’s social media
accounts, we managed to achieve an
astonishing amount of growth in followers:
• 400% growth in Facebook fans within 3 years;
• 800% growth in Twitter followers in 3 years;
• 9000+ Instagram followers within 1 year.

13. Matrix —
f ea t u re d wor k
Digital Marketing Strategy
and Execution

14. c ha l l e n g e
Manage Matrix’s Faceboook brand page with
the following scope of work:
• Social media strategy and management;
• Content strategy and development;
• Campaign creation and execution;
• Website design and maintenance.
We were tasked to focus on these main goals
in managing the brand’s Facebook page:
• Increase the number of fans as well as user
engagement;
• Establish their Facebook page as a educa-
tional platform for local hairdressers and sa-
lon owners;
• Increase participation in their offline educa-
tional classes.

15. re s u l t
Due to the target audience being very specific,
it was quite a challenge to gain a massive
number of Facebook fans. However, we
managed to maintain a steady fan growth of
15% on average each month.
In establishing the Facebook page as an
educational platform, we kept up to 70% of the
content educational for local
hairdressers and salon owners, which
successfully attracted a monthly average of
10-15% in user engagement as well as 200+
participants in the brand’s offline educational
classes.

16. info@zettastrom.com
+62 21 2277 4097
Abraham Auzan —
abraham@zettastrom.com
Jl. Panglima Polim IX no. 5
Jakarta Selatan
g e n era l i n q u i r i e s n ew b u s i n e s s o f f i c e

17. The work presented in this company profile are property of PT. Zettastrom
Kreatif Indonesia. The information, images and/or data contained in this
document are copyrighted by their respective owners and may not be
distributed, modified or reproduced in whole or in part without prior permission
from the owner.
t ha n k y o u
www.zettastrom.com