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S E A M L E S S M A R K E T I N G
(and)vertisinginc
what is andvertising?
•  In a constantly changing multi-device, multi-
channel world, andvertising is a seamless
marketing strategy that’s both cost-effective
and scientifically-proven.
•  It consists of three seemingly
simple steps:
1.  Be clear
2.  Be creative
3.  Be consistent
everywhere
Our favorite andvertising success story…
More than 50 ad agencies responded to this RFP (Guess who won!)
ISBA ad campaign before they hired us
Our first ad for ISBA…
…appeared in a 12-page insert we conceived, wrote, designed and printed
It won a big national award, was reprinted, translated, and is now online
It also generated exceptional earned media
Additional examples of consistent branding for ISBA
Results?
A dramatic return on marketing investment (ROMI)
Raised brand awareness & interest
Increased website traffic, call volume and association income
Created a new keyword search phrase for category
And earned a pretty good pat on the back!
“Everyone, please give our Agency a standing ovation.
They’re truly our ad partner in every sense of the word.
Not only have they worked diligently
to change the image of lawyers but for many of us
they’ve changed our image of ad men.”
RICHARD W. ZUCKERMAN
CO-CHAIR
ISBA COMMITTEE ON STRATEGIC
MARKETING FOR ILLINOIS LAWYERS
So, is there anything we can do for you?
about us
(and)vertisinginc—formerly &wojdyla—is a full service digital ad agency
that helps brands spend less and do more.
Our team of three includes a Boomer, GenX-er
and Millennial.
True, it’s a smallish staff.
But google any of us and you’ll quickly see we
know our stuff.
Besides, with several dozen andvertising partners,
available at a moment’s notice, we can assemble
a team to tackle just about any marketing problem.
(and)vertising CAPES DECK

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(and)vertising CAPES DECK

  • 1. S E A M L E S S M A R K E T I N G (and)vertisinginc
  • 2. what is andvertising? •  In a constantly changing multi-device, multi- channel world, andvertising is a seamless marketing strategy that’s both cost-effective and scientifically-proven. •  It consists of three seemingly simple steps: 1.  Be clear 2.  Be creative 3.  Be consistent everywhere
  • 3. Our favorite andvertising success story…
  • 4. More than 50 ad agencies responded to this RFP (Guess who won!)
  • 5. ISBA ad campaign before they hired us
  • 6. Our first ad for ISBA…
  • 7. …appeared in a 12-page insert we conceived, wrote, designed and printed
  • 8. It won a big national award, was reprinted, translated, and is now online
  • 9. It also generated exceptional earned media
  • 10. Additional examples of consistent branding for ISBA
  • 11. Results? A dramatic return on marketing investment (ROMI)
  • 13. Increased website traffic, call volume and association income
  • 14. Created a new keyword search phrase for category
  • 15. And earned a pretty good pat on the back! “Everyone, please give our Agency a standing ovation. They’re truly our ad partner in every sense of the word. Not only have they worked diligently to change the image of lawyers but for many of us they’ve changed our image of ad men.” RICHARD W. ZUCKERMAN CO-CHAIR ISBA COMMITTEE ON STRATEGIC MARKETING FOR ILLINOIS LAWYERS
  • 16. So, is there anything we can do for you?
  • 17. about us (and)vertisinginc—formerly &wojdyla—is a full service digital ad agency that helps brands spend less and do more. Our team of three includes a Boomer, GenX-er and Millennial. True, it’s a smallish staff. But google any of us and you’ll quickly see we know our stuff. Besides, with several dozen andvertising partners, available at a moment’s notice, we can assemble a team to tackle just about any marketing problem.