Marcus James has over 8 years of experience in print and online sales, specializing in niche publications. His most recent role was as Senior Account Manager at Attitude Media Ltd, where he exceeded sales targets and secured major sponsorship deals. Prior to that he held sales roles at Clear Channel Outdoor and Carmine SIPP Trusts. He has a proven track record of developing new clients and accounts across various industries such as media, fashion, and finance. Marcus has strong relationship building, presentation, and account management skills.

1. MARCUS JAMES – 07531 756197 – marcusjames1@gmail.com London.
UK
PERSONAL PROFILE:
A tenacious print and online senior sales account manager with good negotiation and closing skills with 8 years of sales
experience. Career history has been based on niche publications, non ABC audited, exercising a good understanding of the
demographic to sell the titles to B2C businesses and media planners, buyers and directors at all major advertising and media
buying agencies. As such a good contact base at agency level has been secured as well as major at PR Firms, with an
excellent understanding of how key accounts are managed. I’ve gained experience in creative solutions and advertorials
where I have worked closely with PR reps as well as print, online and event sponsorship. Particular strengths in account
management, presentations, organising campaigns and engaging with clients to ensure a good understanding of briefs, in
turn developing client relationships based on solid interpersonal communication skills.
CAREER HISTORY:
January 2015 – December 2015 Senior Account Manager Attitude Media Ltd
• To achieve all Media Sales targets on Attitude magazine, Attitude online and sponsorship for Attitude events. Average
sales target of £15K per month.
• Account manage existing clients and to source and develop new business each month.
• Maintain and develop relationships with Media Planners and Buyers at major advertising agencies.
• To confidently and professionally execute pitch presentations on the magazine and its readership to direct clients and
agency planners and buyers.
• Pitch for corporate round table events to sell table space and secure sponsorship for the Attitude Awards.
• Account managed and devised creative pitches to up sell from print to advertorials, competitions and online
campaigns through banner / skyscraper and site take over creative online solutions.
• Sold solus packages for the Attitude Magazine application on iTunes.
• KPI targets to have 3-5 meetings a week, direct and agency.
• Managed the display advertising flat-planning of all client bookings against the editorial dummy
• Liaised with PR firms to secure editorial and advertorial content.
Agencies/Client portfolio: (All from bookings made in 2015 or ongoing good relationships)
Direct:
LA Tourism, Lyle & Scott, Halcyon Interiors, Harrods, Estee Lauder, Harvey Nichols, Coty Fragrances, Hugo Boss Menswear,
Luke Clothing, LA Muscle, Lots Road Auction House, M Restaurants, Milbank Interiors, Mr Porter, Orlebar Brown, Lee Jeans,
Nudie Jeans, Loake Shoes, Network Film Distributing, Nite Watches, Oiler & Boiler, Original Bathrooms, Preferred Hotel Group,
Protein Dynamix, Selfridges, VISA /Mastercard
Agencies
Havas - Hugo Boss. (Mens Watches), JKK Global - Hackett, The 7 Stars – HMV, Ministry of Sound, Mediacom – Gillette /
Maxinutrition / Universal Music, Mindshare – River Island / Chanel / Ford / Marks & Spencer, Carat – Adidas / Debenhams /
British Airways / Barratt Homes, Amplify – Vauxhall Cars / Holland & Barratt, KGA, December 19 – Ligne Roset, Pery Ellis –
Farah / Original Penguin, Think Media : Atlas Building/ Southbank Tower, AMS Media: Red Bull, Lyle & Scott, GoodStuff
Agency: Celebrity Cruises, House of Fraser, Dr Martins., MGS Distribution: Lacoste, Hugo Boss, Ferrari Watches, AKA:
Various West End Shows
Average Full Page Yield/Advertorial: £1,250 / £2,000
Achievements:
• Secured a £30K sponsorship package with LA Tourism for the Attitude Hot 100 Event
• Sold a bespoke advertorial deal with Marks & Spencers direct with an exclusive shoot for the fashion pages.
• Sold enough packages with cretive solutions to various fashion clients to ensure funding for an exclusive swimwear
shoot in Rio de Janeiro.

2. December 2013 – March 2014 Business Development Manager Clear Channel Outdoor, UK
• To hit a monthly starter target of £10k in direct outdoor advertising sales within the public sector in Central and South
West London whilst simultaneously training and learning about the outdoor advertising market.
• Account manage existing key clients building on year on year revenue by demonstrating strong commercial
awareness.
• Deliver excellent pitches for new business clients through presentations with a view to becoming trusted advisor of all
Clear Channel products through efficient and organized account management.
• Create a database of untouched new business within the designated area and sector.
• Use Clear Channel tools through videos and tablet presentations to pitch to new business within the public sector..
• Gain good understanding of Clear Channel outdoor advertising products and how to plot and plan effective
campaigns through their in-house program Oasis.
• Deliver accurate weekly forecasts and reports.
• Demonstrate a good understanding of the outdoor advertising sector as well as identifying key commercial elements
of the businesses I was pitching to whilst understanding the techniques and skills associated with a consultative sales
approach.
• Developed strong relationships within key areas of Clear Channel, such as credit control and sales delivery to ensure
the efficient process of campaigns for clients.
Whilst enjoying what Clear Channel and Outdoor Advertising had to offer, I left this role after my 3 month probation after deciding that
this autonomous role of field sales was not best suited to my skill set and that selling within the public sector did not match my
personality.
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May 2011 – March 2013 Business Development & Account Manager Carmine SIPP Trusts Ltd. Barcelona.
Spain
• To develop and build the business through building relationships with portfolio of SIPP (Self Invested Pension Plan)
providers
• Account manage clients SIPP applications ensuring all deals are completed within the timeline expected.
• Manage a team of five sales staff who contacted clients by cold calling to discuss pension reviews.
• Achieve calls and sales targets as set by the Company Directors.
• Compile reports on a weekly basis to demonstrate deals processed and clients invested.
• Work closely with varying IFA`s (Independent Financial advisors) to ensure all documents are proofed and
applications are submitted correctly to SIPP providers.
• Build relationships with staff at SIPP providers to gain information based on the completion of clients investments.
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May 2009 – May 2011 Senior Display & Online Sales Executive Attitude Magazine – Vitality Publishing
• To achieve all Media Sales targets on Attitude magazine and Attitude online.
• Developed new business pipeline, having inherited only limited number of clients - no regulars.
• Maintained and developed relationships with Media Planners and Buyers at major advertising agencies.
• Ensured efficiency of order confirmations and cataloguing of orders against each issue.
• Pitched new business to new contacts at advertising agencies and B2B direct.
• Account managed and devised creative pitches to up sell from print to advertorials, competitions and online
campaigns through banner / skyscraper and site take over creative online solutions.
• Developed advertorial opportunities – achieved new business with Pommegreat Juice and USN supplements in the
new Attitude Active health and fitness section including a months online site takeover.
• Managed and implemented tactical sales for new annual 100 page travel issue.
• Managed the display advertising flat-planning of all client bookings against the editorial dummy (54 advertising
pages)
Agencies/Client portfolio: Mediacom (Universal Music, P&G) Mindshare (Ford Cars, Diesel Clothing), Zenith Optimedia (L’oreal
Kerastase, Bose & Sky),Manning Gottlieb OMD (Sony, Renault, Virgin), Media Junction (Various West End shows), Carat (Nokia,
Adidas, Vauxhall Cars), Warnaco (Calvin Klein), Dewynters (National Theatre & Musicals),
Average Full Page Yield/Advertorial: £1,000 / £1,750
Achievements:

3. • Hit personal £25,000 target 8 months out of 12 2010/11. Hit £18,000 target 9 out of 12 months 2009/10. Monthly
Group Target of £65,000 was consistently met within the last year and 80% hit in 2009/10
• Pitched and won repeat business for 12 month prime display bookings for USN in Attitude Active 2010/11 including
up-selling online activity on the magazine web site with three months worth of site takeovers and links on the Attitude
application for IPad and tablets.
• Won a three month inside cover placement for Ford Cars (Mindshare) into the title after a ten year absence.
• Pitched and won a display placement for an inside gatefold cover in June 2010 issue with James Tudor Clothing. The
first gatefold that Attitude had ever run and only able to based on this booking.
• Won a years advertising deal with Diesel Clothing though pitching to them during ‘Bread & Butter’ fashion trade show
in Berlin, January 2010.
• Achieved new advertorial business through Pommegreat Juice, USN supplements and Luke Clothing.
• Won a sponsorship and media partnership deal with the L&G Film Festival (away from previous title I had worked on)
based on good relationships and relevant placements. This was the first time Attitude had been involved with the
event.
Nov 2007 – May 2009 Senior Sales Exec / Sales Executive GT Magazine, Millivres Prowler Group
• Concentrated on all sales pitches being focused on market leadership, position and reader profile information.
• Up sell on-line for all magazine web sites and across the MPG publication portfolio.
• Developed new business pipeline ensuring profitable and collectable sales.
• Maintained and monitored sector performance, providing accurate forecasting, use of reports to set action points to
address any shortfalls and base assumptions on common sense and sound facts, by use of technology and
databases to assist accurate reporting.
• Confidently employed statistics generated from MPG reader surveys as well as other available statistics.
• Flat-planned all display advertising for GT. 42 advertising pages in total
Agencies/Client portfolio: Mindshare, Mediacom, Manning Gottlieb OMD, Zenith, Carat, Media Junction
Average Page Yield/Advertorial: £700 / £1000
Achievements:
• Regularly hit target of £18,500 per issue for display advertising. 20-40% repeat bookings, rest new business.
Business retention/win back and development via core sectors including auto repeat advertising.
• Booked the most profitable GT issue ever for the 25th
Birthday issue in April 2008 with the magazine advertising
(display and classified) revenue totaling £81,000
• First sales exec to book three consecutive Double Page Spreads in same issue of GT (Dec issue 2008)
• Booked high profile Madonna “Sticky & Sweet” tour on back cover as the only gay lifestyle title Media Junction
Agency and Live Nation used, after having pitched the title to them.
• Pitched and booked Landrover (Mindshare) into the inside front DPS for 3 consecutive issues at rate card price. The
first time any car company had advertised into the title.
May – Oct 2007 Intern in the Advertising Media Sales Department Wallpaper Magazine, IPC Media
EDUCATION:
September 1992 - June 1994 BTEC HND in Media Studies and Communications: Salford University, Manchester.
September 1990 - June 1992 ‘A’ Levels: Communication studies (A), English (C): Oxford College of F.E
September 1987 - June 1990 GCSE`s: 9 passes (including English, Mathematics and Spanish): Shiplake College.
LANGUAGES: Spanish: Excellent oral, written and reading skills.
French: Good oral and reading skills with basic written skills.

4. OTHER SKILLS: Good knowledge of Microsoft Office. Including Word/Excel/PowerPoint. Also familiar with FileMaker
Pro and SAP.
REFERENCES: Available upon request