AREA203 is a digital marketing agency with a well-seasoned team that has helped over 150 Fortune 500 brands. They specialize in fusing strategy, analytics, media, and creative offerings to build strong consumer relationships for their clients. Their approach focuses on building lasting client relationships through mentorship and unconventional creative work. They provide a full suite of digital marketing services including strategy, creative, execution, and analytics to optimize campaigns. One case study highlighted how they helped the Guatemala Tourism Board increase the value of their Facebook page by 769% in 60 days through an effective social media strategy.

2. WHO IS AREA203

3. WHO WE ARE

4. WHO WE ARE• AREA203 DIGITAL is a performance agency of digital mentors devoted at keeping clients #1 by fusing strategy, analytics, media, and creative offerings to cultivate strong relationships with consumers• Well-seasoned team that collectively helped more than 150 Fortune 500 brands win• Team leads with an average of 15+ years experience working within their departments

5. WHO WE ARETop 20 Google Customer &Top 10 Yahoo! / Bing Customer, Managing more than $35MM in annual paid search advertisement, 150 campaigns, over200,000 keywordsOnly 2 Digital Marketing Agencies Invited

6. STRATEGIC PARTNERSHIPS• We’ve strategically built relationships with vendors, such as Google, Microsoft, and Efficient Frontier to gain leverage with smaller budgets to maximize media dollars

7. LOCATIONS

8. AREA203 APPROACH

9. AREA203 DEFINITIONar·e·a (n): the whole, measurable extent of a clearly defined planeAREA203 is your digital marketing outfitter. We build a lasting relationship with you that stems from a mutual respect and is geared toward growing your company to its highest potential. Our work is underpinned by a mentorship approach andunconventional, articulate creative that clearly shapes your brand. The digital marketing campaigns we construct support your existing loyal customers, win you new ones, and deploy the latest technology to your advantage. Our finely-tuned analytics predict, execute, and map your campaign’s performance, recalibrating along the way to bring you optimal results.We are greater than design, more significant than strategy – we are the sum of all our parts. We’re more than just a digital agency.

10. STRATEGYWe get to know you and your brand, and we research your current market position. Together, we establish your marketing goals and a clear path to achieve them and even exceed them.BrandTRADITIONALDIGITAL• Digital Business Strategy• Digital Product Strategy• Channel Strategy• Digital Marketing Strategy• Digital Marketing Plan• User Experience Strategy• Mobile Strategy• Online Measurement & Optimization Strategy• Social Media StrategyDigitalTraditional

11. CREATIVEOur creative department draws on unique people with years of experience and the most current tools to give your brand a voice and personality that will resonate with your consumers.BrandTRADITIONALDIGITAL• Website Development• Outdoor• Broadcast• Print• Marketing Collateral• Branding• Analytics• Point of PurchaseDigitalTraditional

12. DIGITAL MARKETING EXECUTIONWe then highlight the vital digital points of communication that will increase your brand awareness and reach the most consumers. We not only employ social media, PPC, and SEO, but we understand how consumers interact with each channel and how to best engage them in conversation with your brand. BrandTRADITIONALDIGITAL• Mobile Advertising• Social Media• Landing Page Optimization• Email Marketing• Search Engine Optimization• Affiliate Marketing• Pay-Per-Click Marketing• Channel MarketingDigitalTraditional

13. AREA203 CASE STUDY

14. GUATEMALA TOURISM BOARDThe client was challenged with a need for expansive growth in their key market against a set of more highly funded competitors (i.e., Mexico, Costa Rico)TRADITIONALDIGITALDigitalTraditional

15. GUATEMALA TOURISM BOARDProposed Solution: Develop and execute a social media strategy for Guatemala Tourism inclusive of a brand awareness campaign with the following components:Industry-specific landscape assessment Engagement Plan Integration Strategy Metrics and Measurement Strategy Reporting and Optimization TRADITIONALDIGITALDigitalTraditional

16. GUATEMALA TOURISM BOARDValue* of the INGUAT Facebook page increased by 769% in only60 days.TRADITIONALDIGITALDigitalTraditionalValue of page based on: fans, posts, interactions with an earned media CPM of $25. *using Vitrue social page evaluator tool

17. GUATEMALA TOURISM BOARDTRADITIONALDIGITALDigitalTraditionalValue of page based on: fans, posts, interactions with an earned media CPM of $25. *using Vitruesocial page evaluator tool

18. AREA203 WORK EXAMPLES

19. PACIFICOTRADITIONALDIGITALDigitalTraditional

20. STEINHATCHEE LODGE & MARINATRADITIONALDIGITALDigitalTraditional

21. MARINA PEZ VELATRADITIONALDIGITALDigitalTraditional

22. MARINA PEZ VELATRADITIONALDIGITALDigitalTraditional

23. FOREVER NEW ORLEANSTRADITIONALDIGITALDigitalTraditional

24. THANK YOU

25. SAM ARCHBOLD | SAM.ARCHBOLD@AREA203.COM | 423.591.7500 1516 RIVERSIDE DRIVE, CHATTANOOGA, TN, 37406