This document discusses effective communication. It defines communication as the transfer of information from one entity to another through speech, writing or signs. The main purposes of communication are to distinguish humans from animals and distinguish individuals. The communication process involves a sender encoding a message, sending it through a channel, a receiver decoding it, and providing feedback within a context. Barriers to effective communication can occur at each stage and must be removed through clear, accurate messaging; appropriate language and cultural understanding; using the right channels; considering the receiver; and paying attention to feedback.

1. Effective
Communication
DESINGED BY
Sunil Kumar
Research Scholar/ Food Production Faculty
Institute of Hotel and Tourism Management,
MAHARSHI DAYANAND UNIVERSITY, ROHTAK
Haryana- 124001 INDIA Ph. No. 09996000499
email: skihm86@yahoo.com , balhara86@gmail.com
linkedin:- in.linkedin.com/in/ihmsunilkumar
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webpage: chefsunilkumar.tripod.com

2. Contents
 Meaning of Communication
 Purpose of Communication
 Communication Process
 Communications Skills – Removing
Barriers

3. Meaning of Communication
 Communication is a process of transferring
information from one entity to another.
 Communication is commonly defined as "the
imparting or interchange of thoughts, opinions, or
information by speech, writing, or signs".
 Communication is all about conveying your messages
to other people clearly. It's also about receiving
information that others are sending to you, with as
little distortion as possible.

4. Purpose of Communication
 The ability to communicate is the primary
factor that distinguishes human beings from
animals.
 It is the ability to communicate well that
distinguishes one individual from another.

5. Communication Process
 The communication process consists of the
sender, encoding, the channel, decoding, the
receiver, feedback and the context

6. Communication Process
 Source...
As the source of the message, you need to be
clear about why you're communicating, and
what you want to communicate.
 Message...
The message is the information that you want
to communicate.

7. Communication Process
 Encoding...
This is the process of transferring the information you
want to communicate into a form that can be sent and
correctly decoded at the other end.
 Channel...
Messages are conveyed through channels, with verbal
channels including face-to-face meetings, telephone
and videoconferencing; and written channels
including letters, emails, memos and reports.

8. Communication Process
 Decoding...
Just as successful encoding is a skill, so is
successful decoding (involving, for
example, taking the time to read a message
carefully, or listen actively to it.)
 Receiver...
Your message is delivered to individual
members of your audience.

9. Communication Process
 Feedback...
Your audience will provide you with feedback, as
verbal and nonverbal reactions to your communicated
message.
 Context...
The situation in which your message is delivered is
the context. This may include the surrounding
environment or broader culture (corporate
culture, international cultures, and so on).

10. Communications Skills – Removing
Barriers
 Effective Communication is all about
conveying your messages to other people
clearly.
 In fact, communication is only successful
when both the sender and the receiver
understand the same information as a result of
the communication.

11. Communications Skills – Removing
Barriers
 The survey, conducted by the University of
Pittsburgh’s Katz Business School, points out
that communication skills, including written
and oral presentations, as well as an ability to
work with others, are the main factor
contributing to job success.
 Being able to communicate effectively is
therefore essential if you want to build a
successful career.

12. Communications Skills – Removing
Barriers
 Problems with communication can pop-up at
every stage of the communication process. At
each stage, there is the potential for
misunderstanding and confusion.
 To communicate effectively, you must commit
to breaking down the barriers that exist within
each of these stages of the communication
process.

13. Communications Skills – Removing
Barriers
 Primarily you need to be confident that the
information you're communicating is useful
and accurate.
 If your message is too
lengthy, disorganized, or contains errors, you
can expect the message to be misunderstood
and misinterpreted. So, keep the message
short, as it is best to be mindful of the demands
on other people’s time, especially in today’s
ultra-busy society.

14. Communications Skills – Removing
Barriers
 Use of poor verbal and body language can also
confuse the message.
 You need to work to understand your
audience’s culture, making sure you can
converse and deliver your message to people
of different backgrounds and cultures within
your own organization, in your country and
even abroad.

15. Communications Skills – Removing
Barriers
 Messages are conveyed through channels.
Different channels have different strengths and
weaknesses.
 For example, it's not particularly effective to
give a long list of directions verbally, rather it
should be put down to writing.

16. Communications Skills – Removing
Barriers
 Keep in mind that receivers enters into the
communication process with ideas and feelings
that will undoubtedly influence their
understanding of your message, and their
response. To be a successful
communicator, you should consider these
before delivering your message, and act
appropriately.

17. Communications Skills – Removing
Barriers
 Pay close attention to the feedback, as it is the
only thing that can give you confidence that
your audience has understood your message.
 If you find that there has been a
misunderstanding, at least you have the
opportunity to send the message a second time.

18. Thank You