The document outlines various advertising techniques and their definitions, highlighting new approaches in marketing across art, music, and literature. Each technique is accompanied by examples demonstrating its application, such as using nostalgia, statistics, or humor to engage consumers. Overall, it illustrates how advertising appeals to emotions and social validation while promoting products and services.

1. advertising metalanguage phase 2

2. Definition: new and experimental ideas and
methods in art, music, or literature.
Technique: A good or service is ahead of its
time.
Example: It’s The Uber of car repair.

3. Definition: an activity or cause that has
suddenly become fashionable or popular.
Technique: Everyone else is doing it, you
should to.
Example: 90 percent of dentists’ prefer
Colgate.

4. Definition: the giving or offering of a bribe.
Technique: Providing extras or savings.
Example: Buy one get one free.

5. Definition: Placing goods or services alongside
one another for comparison.
Technique: Stressing the positive aspects of a
product alongside another to highlight its flaws.
Example: Unlike Lipton, Black Label tea has
antioxidants and recyclable staples.

6. Definition: an activity that diverts the mind from
tedious or serious concerns; a recreation or
pastime.
Technique: Using a distraction from a core
message of a piece of marketing.
Example: Look at your man, now back to me.

7. Definition: a statement or principle having general
rather than specific validity or force.
Technique: The use of appealing words and images
associated with a good or service.
Example: This valentines day, give the gift of love.

8. Definition: A new or uncommon ingredient or
element is added.
Technique: The product is improved because of a
new additive or addition to the product.
Example: Now with spirulina, even better for you.

9. Definition: a sentimental longing or wistful affection for
a period in the past.
Technique: Referring to common shared past
experiences of people and alluding to positive
attributes of it.
Example: Remember when families would share a
meal at the table, Pepperidge Farms does.

10. Definition: the quality of being patriotic;
vigorous support for one's country.
Technique: purchasing a good or service to
support your country.
Example: this product is true blue Aussie
made by loyal farmers.

11. Definition: plain folks are normal people, the
‘average joe’.
Technique: the use of normal peoples support of
a product or service to suggest that people just
like you use or enjoy it.
Example: we asked people on the street to
review this product.

12. Definition: referring to the five senses.
Technique: the use of sounds or pictures to
appeal to the sense.
Example: Fast Food slow motion bouncing
lettuce.

13. Definition: providing clear answers to perceived
questions.
Technique: keeping things simple and avoiding
confusing or complicated matters.
Example: if you hate your life, buy Xynlolic to
improve your outlook on life.

14. Definition: snobs are people who look down on
others for a range of reasons, economic, education
or other forms of prejudice.
Technique: showing people as well dressed,
aspirational or rich.
Example: Nescafe ads show George Clooney well
dressed and smooth.

15. Definition: the practice or science of collecting and analysing
numerical data in large quantities, especially for the purpose
of inferring proportions in a whole from those in a
representative sample.
Technique: using facts and statistics to support a position.
Example: 90 percent of mums interviewed suggest that this
product is the best on the market.

16. Definition: a formal statement testifying to someone's
character or a
Technique: using a persons report on a product to sell
it, usually a reference to how it has changed or
improved their quality of life.
Example: my life was turned around thanks to the ab
swing pro, I have abs on my abs and I now live a
healthy lifestyle.

17. Definition: move from one place to another.
Technique: using words, ideas and
connotations to suggest the positive qualities
of something are closely related to a product.
Example: Pedigree, we’re for the dogs.

18. Definition: weasel words are words used by politicians and
others to avoid being held accountable for what they have
communicated.
Technique: the use of modality or words that sound positive
but that do not actually address the issue or make any
concrete promises or guarantees.
Example: This product usually solves all acne issues.

19. Definition: a natural aptitude for using words and
ideas in a quick and inventive way to create
humor.
Technique: using comedy or entertainment to
draw attention to a product or service.
Example: You’re not yourself when you’re hungry.
- Snickers