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Business Communication
What is Communication? Latin word “Communis” Common It is an exchange of facts, ideas, opinions to create mutual understanding Communication is the giving and receiving of feedback between individuals and/or groups for the purpose of exchanging information.
Nature of Communication At least 2 people Mutual understanding Continuous process Two-way process Pervasive function
Process of Communication
5  The Communication Process Model
Effective feedback is the core component in all communication.
Effective Feedback will: Reinforce or enhance good performance or behavior Change undesirable performance or behavior Make a tremendous difference in the performance of an individual or team
Significance Basis of decision making Sound planning Effective Implementation of plans Better controlling Coordination Facilitates change Employee participation Human relations
Channels of Communication
Types – Formal Communication
Informal Communication ,[object Object],It takes place in informal and inter-personal contacts among employees Features- From social interactions Natural activity- desire of people to talk to each other Generally operates in clusters Operates at fast speed-functions through word of mouth People are active when their own interests are involved.
Formal vs. Informal Communication
Rumour It is grapevine information communicated without the presence of authentic standards of evidence, is generally incorrect. May arise out of employees anxiety and insecuirity Major outbreak can be dangerous The best approach is to identify and remove its cause rather than try to kill it after it has begun.
Grapevine
Barriers to Communication
OrganizationalBarriers StatusBarriers SemanticBarriers Inattention Barrier PerceptualBarriers Information Overload Prematureevaluation Channel Distortions
Principles of Communication
Clarity Completeness Brevity – Brief Timeliness Compassion Consistency Feedback Attention Strategic use of grapevine
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Communication