Business communication involves the exchange of information between two or more parties to create mutual understanding. It is a continuous two-way process that occurs through various channels, both formal and informal. Effective feedback is key, as it can reinforce good behavior or change undesirable behavior, making a big difference in individual and team performance. Communication is essential for decision making, planning, implementation, control, coordination, change management, and employee participation.

1. Business Communication

2. What is Communication?Latin word “Communis” CommonIt is an exchange of facts, ideas, opinions to create mutual understandingCommunication is the giving and receiving of feedback between individuals and/or groups for the purpose of exchanging information.

3. Nature of CommunicationAt least 2 peopleMutual understandingContinuous processTwo-way processPervasive function

4. Process of Communication

5. 5 The Communication Process Model

6. Effective feedback is the core component in all communication.

7. Effective Feedback will:Reinforce or enhance good performance or behaviorChange undesirable performance or behaviorMake a tremendous difference in the performance of an individual or team

8. SignificanceBasis of decision makingSound planningEffective Implementation of plansBetter controllingCoordinationFacilitates changeEmployee participationHuman relations

9. Channels of Communication

10. Types – Formal Communication

11. Informal CommunicationTechnically known as GrapevineIt takes place in informal and inter-personal contacts among employeesFeatures-From social interactionsNatural activity- desire of people to talk to each otherGenerally operates in clustersOperates at fast speed-functions through word of mouthPeople are active when their own interests are involved.

12. Formal vs. Informal Communication

13. RumourIt is grapevine information communicated without the presence of authentic standards of evidence, is generally incorrect.May arise out of employees anxiety and insecuirityMajor outbreak can be dangerousThe best approach is to identify and remove its cause rather than try to kill it after it has begun.

14. Grapevine

15. Barriers to Communication

16. OrganizationalBarriersStatusBarriersSemanticBarriersInattention BarrierPerceptualBarriersInformation OverloadPrematureevaluationChannel Distortions

17. Principles of Communication

18. ClarityCompletenessBrevity – BriefTimelinessCompassionConsistencyFeedbackAttentionStrategic use of grapevine

19. ????