2. Understanding Communication
Communication is the common understanding
of two or more people about a matter. It keeps
the members of the organization informed
about the internal and external happenings
relevant to a task and of interest of the
organization.
Communication co-ordinates the efforts of the
members towards achieving organizational
objectives. Communication can be compared
with a bridge.
3. Communication Typology
Downward Communication
Upward Communication
Lateral Communication
On the basis of Expression-
– Oral Communication.
– Written ”
– Non-Verbal ” (Symbolic).
5. Communication to be
effective & healthy
Effective communication is essential for any business or
organization to prosper. It cuts out on wasted time and
provides both customers and employees with the necessary
tools to succeed and find satisfaction.
Effective communication generally includes –
• The channels of communication must be definitely
known
• There must be a formal channel of communication
to every member of the organization
6. • It must be as direct and as short as possible
• The lines of communication should be generally
be respected
• These who serve as communications centre must
be component
• Line of communication should not be
interrupted during the operation of a distinct
phase of work
• Every communication must be authenticated and
• The case of breakdown in communication such
as distortion, filtration, organization size and
complexity, failure to understand, lack of
acceptance, must be properly guarded against.
7. Barriers to communication
The barriers often cause misunderstanding & breakdown
in communication leading to poor human relations.
External Barriers : External barriers are those caused by
factors other than organizational and personal factors.
(a) Semantic barriers : Language, action.
(b) Emotional or psychological barriers
Organizational Barriers : Organizational barriers are generally
seen when the organization is big & it has huge number of
employees.
(a) Status Relationship.
(b) Attitude of superiors.
(c) Unhealthy competition.
(d) Lack of flexibility.
8. How to make communication
effective
A clear organizational concept
Development of inter-personal
relationship
Specification of the subject matter.
Sharing responsibility of
communication.
Promoting Participative Approach
Understanding the receiver
Feedback
9. Selecting on Effective Communication
Channel
Proper timing
Eliminating differences in perception
Ownership development
Avoid Information Overload
Reduction and elimination of noise levels
