This document presents a presentation on the role of business communication in the tourism industry in Bangladesh. It discusses how communication is important for completing managerial, HRM, and marketing functions. It outlines objectives like combining supply chain management with communication and explaining the role of communication in areas like HR, marketing, and management. It then focuses specifically on how communication is important for relationship building, employee engagement, and problem solving in the tourism industry in Bangladesh. It provides recommendations like maintaining good relations with tourists and achieving proficiency in oral communication.

1. PRESENTATION ON
ROLE OF BUSINESS COMMUNICATION IN BUSINESS IN BANGLADESH
(TOURISM)
By
Tahrim Azad
ID: B1304088
Section: B
Batch: BBA-4

2. INTRODUCTION
Business communication - the sharing of information between people within an
organization that is performed for the commercial benefit of an organization;
relays information within a business; or functions as an official statement from a
company.
To Complete Managerial Functions
To Complete HRM
To Complete Marketing Functions

3. OBJECTIVES
• To combine the supply chain management with communication
• To explain about the global communication
• To explain that international to local, all form of business needs communication
• The role of communication for the Human Resource Management
• The role of communication for the marketing sector
• The role of communication for the management sector

4. ROLE OF COMMUNICATION IN
BUSINESS
• Communication in personal life
• Communication in social life
• Communication in the state affairs
• Communication in business
• Communication in management
• Communication in industrial relations
• Communication in international affairs
• Communication in religion

5. ROLE OF COMMUNICATION IN
TOURISM BUSINESS OF BD
• Relationship Building
• Employee Engagement
• Employee Recognition
• Employee Coaching

6. WHAT TO SAY TO A TOURIST
• It is important that participants recognize that tourists have different backgrounds and
different expectations from locals. Some of these expectations may not be realistic. It is
also important to recognize that locals also have expectations, and that these
expectations, too, must be realistic. One of the best means of overcoming differences is
to find common ground.
Identify Tourist Expectations
Know What To Talk About With Tourists
Identify The Host Community Expectations

7. HOW TO MAKE A TOURIST FEEL
WELCOME
Hospitality is more than just knowing the right things to say. It involves making
tourists feel welcome by developing and using appropriate
• Skills
• Knowledge
• Attitudes

8. HOW TO MAKE A TOURIST FEEL
WELCOME (CONTINUED)
 Identify Aspects Of Quality Service
 Explain Why It Is Important To Warmly Greet Tourists
 Demonstrate How To Greet Tourists
 Demonstrate Good Hygiene And Personal Presentation And Grooming

9. PROBLEM SOLVING IN TOURISM
WITH BUSINESS COMMUNICATION
• Dealing with tourists is not always easy. Sometimes they may not understand
you or you might not understand them, and you both might feel embarrassed.
• Sometimes they might end up doing the wrong thing because they do not know
any better, or they might just be a difficult person. This module will help
participants use communication skills, within a six step process, to solve
problems between hosts and tourists. The process of problem-solving is
sometimes difficult and complicated, and it is better done as a group than
individually. Group problem solving in this module is similar to what happens in
real life situations, where the solutions reached by a group are usually better
than those reached by an individual. If the participant is studying this module
without the help of a tutor, they should be advised to discuss the problem and
its solutions with friends and family rather than try and solve it alone.

10. FINDINGS
• Providing regular, on-going opportunities for employees to provide feedback to
management.
• Making the goals and actions of the organization and senior leadership clear to
workers by communicating key activities, issues and developments to
employees and developing policies that facilitate transparency and openness.
• Communication information about the outcomes and success of specific
psychologically healthy workplace practices to all members of the organization.

11. RECOMMENDATION
• Maintaining good relation with tourists
• Language communication
• Achieve proficiency in oral communication
• Achieve Presenting skills
• Understanding tourists behavior

12. CONCLUSION
• Communication promotes motivation by informing and clarifying the employees
about the task to be done, the manner they are performing the task, and how to
improve their performance if it is not up to the mark.
• Communication is a source of information to the organizational members for
decision-making process as it helps identifying and assessing alternative course of
actions.
• Communication also helps in socializing. In today’s life the only presence of another
individual fosters communication. It is also said that one cannot survive without
communication.

13. THANK YOU