Introduction to Communication Prepared by: Ms. Neetu Kushwaha Research Scholar Department of Commerce

1. Communication
Co-Ordinator:
Ms. Neetu Kushwaha

2. 2
UNIT 4-Leadership, Motivation and Control:
-Leadership: Concept and Styles; Trait and
Situational Theory of Leadership.
-Motivation: Concept and Importance; Maslow
Need Hierarchy Theory; Herzberg Two Factors
Theory.
- Communication: Process and Barriers;
- Control: Concept and Process.

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Meaning of Communication
Communication can broadly be defined as exchange of ideas, messages &
Information between two or more persons, through a medium, in a manner
that the sender and the receiver understand the message in the common
sense, that is, they develop common understanding of the message.
The word communication is derived from the Latin word “communicare” ,
which means to share, impart, participate, exchange, transmit or to make
common. It emphasizes on sharing common information, ideas &
messages. It is not merely issuing orders & instructions

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Definitions
“Communication is the transfer of information from a
Sender to a receiver, with the information being understood
by the receiver.”
- Koontz & Welhrick
“Communication is the art of developing and attaining
understanding between people. It is the process of
exchanging information & feelings between two or more
people and it is essential to effective management.”
- Terry & Franklin

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Nature of Communication
Two-way Process
Continuous Process
Dynamic Process
Pervasive
Two people
Exchange
Verbal & Non Verbal

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Mutual Understanding
Means of unifying organizational activities
Goal Oriented
Foundation of management
A mean, not an end
Human activity
Inter Disciplinary

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 Basis for planning
 Motivation to work
 Job satisfaction
 Commitment to organizational objectives
 Coordination
 Adaptability to external environment
 Internal functioning of enterprise

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 Healthy industrial relations
 Help in performing managerial roles
 Facilitates leadership
 Facilitates Control
 Training & Development
 Substance to organizational existence

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 Size of the organization
 Human relations
 Social relations
 Growing role of trade unions
 Technological development
 Development of Behavioural sciences
 Increasing competition
 Information Technology
 Growing specialization

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Sender
Message
Encoding Transmission
Receiver
Decoding Noise
Feedback

11. Thanking You!!