This document discusses social media as a professional tool. It outlines the benefits of using social media professionally, including building relationships, sharing expertise, increasing visibility, educating yourself, and connecting anytime. Specific social media platforms like LinkedIn and Facebook are examined in depth for their professional uses. Guidelines are provided for creating an irresistible social media profile and launching a successful social media campaign for a company. Risks of using social media carelessly are also highlighted.

1. social media as a professional tool by Njobati Sylvie
As a professional tool
Presented by Njobati Sylvie
Founding president of Smart People
Web-administrator ICT University
Student- business management and sustainable development

2. Expectations
-Understand social media from a professional perspective
-Understand the importance of social media in our society
-Participants are expected to be able to lunch a social media campaign for a company
-Be able to expand his/her sphere of influence using Social media
social media as a professional tool by Njobati Sylvie

3. 1.0. Introduction
-Communication, businesses, administration and leadership has changed almost totally with the emergence of social media.
1.1. Definition
-forms of electronic communication (as Web sites for social networking and microblogging) through which users create online communities to share information, ideas, personal messages, and other content (as videos)
social media as a professional tool by Njobati Sylvie

4. 2.0 Benefits of social media
social media if properly managed can be a very enriching professional tool that will create an irresistible professional profile for you and your organisation.
social media as a professional tool by Njobati Sylvie

5. Here are five benefits of using social media:
Building Relations: Building relationships is a very vital aspect of a professional life. From a professional perspective, you can grow your professional network online tremendously by connecting with colleagues, mentors, role models and other professionals.
social media as a professional tool by Njobati Sylvie

6. 2. Share your expertise.
Social media gives you an opportunity to talk about what you know and what you want to be known for. Sharing your expertise will attract potential professional and personal connections. Learn how to present your professional experience, achievements and results and you will get more and more opportunities to connect with like-minded people
social media as a professional tool by Njobati Sylvie

7. 3. Increase your visibility.
If you consistently managing your social channels, then you have the potential to greatly increase your visibility and even become a thought-leader in your space. Good content gets shared, so if you are consistently posting quality content, the more people who share it, the more people see it.
social media as a professional tool by Njobati Sylvie

8. 4. Educate yourself.
There are diverse issues on the Internet. Social media allows you the flexibility to choose what you really care about and what you really want to read. You can create lists that curate content from your favorite people, thought leaders in the space, or media outlets.
Example: Twitter permits you to follow just who you want to follow. You can decide to follow BBC, CNN, UNO, and you will read twits just from these people.
social media as a professional tool by Njobati Sylvie

9. 5. Connect any time:
communicate and connect with anyone instantly .
Social media can help you connect before, during and after networking events, a conference or a meeting. People can get to know you prior to meeting you and be better equipped to talk in person
Example: Facebook permits every user to instantly communicate with friends colleagues and family who are members of the forum.
social media as a professional tool by Njobati Sylvie

10. 3.0
LinkedIn as a professional tool
opportunities
Endorsement of career plan
Recommendations
Job availabilities
Internship availabilities
Advertisements
social media as a professional tool by Njobati Sylvie

11. LinkedIn as professional tool
For students
Getting Job Email Alerts
Connecting with Professionals
Conducting Company Research
Getting Recommendations
Letting Companies Find You
Connecting with Other Students
Landing International Jobs
social media as a professional tool by Njobati Sylvie

12. LinkedIn as professional tool
You + new media=
smartconnections:
Your strategic, consistent and value driven communications used in a thoughtful way on LinkedIn can and will open doors. LinkedIn is a great place to start, it makes it easy to add Twitter, your blog and other sites that all work together to professionally present you in a single page snapshot
social media as a professional tool by Njobati Sylvie

13. LinkedIn as professional tool
Your linkedIn profile:
Show people who you are, where you’ve come from
Let others recommend and endorse you for your skills and past work
Show off projects, pieces of work you’ve completed
Get traffic to your website-
social media as a professional tool by Njobati Sylvie

14. LinkedIn as professional tool
LinkedIn Personal Updates-
Get visitors to your new blog posts-share posts your followers will enjoy
Build relationships with others who update their profile
Constant reminder to your connections about your presence
social media as a professional tool by Njobati Sylvie

15. LinkedIn as professional tool
LinkedIn Personal Updates-
Get visitors to your new blog posts-share posts your followers will enjoy
Build relationships with others who update their profile
Constant reminder to your connections about your presence
social media as a professional tool by Njobati Sylvie

16. Facebook as professional tool
Marketing on Facebook:
You can market on Facebook by posting products and services as updates on your wall.
By making programs events on your timeline
By creating a page for the product of service in order to reach a wider range of people.
social media as a professional tool by Njobati Sylvie

17. Facebook as professional tool
Marketing on Facebook:
•Inbox campaign where you create a message and inbox it to every in your contacts and requesting them to send to their contacts
•Tagging is another mass marketing strategy. Once you tag someone in a photo or an update her contacts gets to see.
•Imagine you tagging 20 people in a posts, you are exposed to at least 2000 views assuming that each contact has at least 100 friends
social media as a professional tool by Njobati Sylvie

18. Facebook as professional tool
Job seek environment.
Given the fact that Facebook is widely used by 1.35 billion as of 2014 quarterly information from fb newsroom, communication is more likely to be maximized in this forum. You can get job opportunities by carefully choosing who to follow, what groups to belong to and who to accept as a friend.
- Like pages in relation to your field of need
Join groups of common interest
social media as a professional tool by Njobati Sylvie

19. Facebook as professional tool
Concultancy:
Are you a medical expert, fashion designer, hardware maintainer, sports expert, business expert or creative in any field. Here is your avenue
Decide on a consistent theme you can keep up with
Get a team of people wit the similar ideas
Make them editors of the page.
*The only way to make this work is to see to the needs and worries of your followers.
social media as a professional tool by Njobati Sylvie

20. social media as a professional tool by Njobati Sylvie
Professional field
Social media tool
Fashion entrepreneurs(Tyra Banks, kim kardashian)
Pinterest
Facebook
Intagram
Flickr
wordpress
Musicians
Movie makers
Media houses
Advertising firms
Youtube
Facebook
Flickr
Vevo
wordpress
Diplomates
Corporate firms
enterprises
Facebook
Linkedin
Twitter
Wordpress
Google+

21. Building an irresistible social media profile
1.Choosing a profile name: Avoid choosing profile, group or page names that are not professional e.g Crazy babe, fredy terror, swagga boy.
2. Profile picture: your line of interest depicts how your profile should be. Pictures give the impression of who you are. Don’t forget most of your audience are people who do not know your personality.
social media as a professional tool by Njobati Sylvie

22. social media as a professional tool by Njobati Sylvie

23. Building an irresistible social media profile
Profile picture:
Who is more of a real estate manager?
Anna Lim sexy phina
social media as a professional tool by Njobati Sylvie

24. Building an irresistible social media profile
Profile names:
Who is more of a real estate manager?
Avoid using names that will give an obscene image of you, your organisation or page.
Examples: crazy bebe, fredy terror and brain works
Remember GIGO
Garbage in Garbage out.
social media as a professional tool by Njobati Sylvie

25. Building an irresistible social media profile
Profile picture:
who looks more like a fashion entrepreneur
social media as a professional tool by Njobati Sylvie

26. Building an irresistible social media profile
Keep it strictly professional:
Mind what you like
Mind who you follow
Mind the groups you join
Mind your videos and pictures.
Most especially mind your status updates.
social media as a professional tool by Njobati Sylvie

27. Exercise 2:
Use ICT devices, softwares and applications to teach a child letters of the alphabeth
Example
A as in apple.
social media as a professional tool by Njobati Sylvie

28. social media as a professional tool by Njobati Sylvie

29. Social Media campaign
What do your audience want?
Post regular, useful or entertaining updates.
Build relationships
Maintain a consistent message
Be careful of what you post.
Forget about going viral
social media as a professional tool by Njobati Sylvie

30. social media as a professional tool by Njobati Sylvie

31. Social Media campaign
Attract the public's attention.
Sales promotion in fact is the process of self-promotion
Alongside social media, there are other ways to promote your business on the Internet
social media as a professional tool by Njobati Sylvie

32. Caution
Social media , if mal-handled can lead to 1.loss of job
Rap Genius CEO fired after comments made on facebook about the carlifornia shootout.
Server, Chelsea Welch fired from her job at Applebee’s after posting a customers receipt on the website.
2. Identity theft
3.Lack of commitment of other things.
social media as a professional tool by Njobati Sylvie

33. Caution
social media as a professional tool by Njobati Sylvie

34. Caution
social media as a professional tool by Njobati Sylvie

35. END
Question and Answer
social media as a professional tool by Njobati Sylvie