This document discusses the importance of digital footprints and outlines strategies for managing one's online presence. Some key points: - 35% of employers are less likely to interview candidates they cannot find information about online. 51% of hiring managers use search engines to research applicants. - Individuals have some control over their digital footprint through social media accounts, comments, and organizations they belong to. But others like employers can also impact one's online profile. - People should search for themselves online using various name combinations and platforms to see what comes up. Having a positive digital footprint through blogs, social media, or showcasing hobbies can help one get hired. - Employers have found arrest photos

1. Holly Gerla, Digital Citizenship Educator
Sam Harris, Librarian and Digital Citizenship Educator
PutYourBestFoot(print)
Forward!

2. Defining“DigitalFootprint”
all the
information
that can be
found about a
person online

7. 35%of employers are LESS
LIKELY TO INTERVIEW
applicants they can’t find
online source: 2015 CareerBuilder survey conducted by Harris Poll

8. 51%of hiring managers use
search engines to
RESEARCH CANDIDATES source: 2015 CareerBuilder survey conducted by Harris Poll

9. 56%want to see if the
candidate has a
PROFESSIONAL ONLINE
PERSONA source: 2015 CareerBuilder survey conducted by Harris Poll

10. 21%admit they are looking for
reasons NOT to hire a
candidate source: 2015 CareerBuilder survey conducted by Harris Poll

11. 21%admit they are looking for
reasons NOT to hire a
candidate source: 2015 CareerBuilder survey conducted by Harris Poll
A fewofthe
strangestpostings
onsocialmedia
foundbyemployers:

12. source: 2015 CareerBuilder survey conducted by Harris Poll
profileincludedlinkstoanescortservice

13. source: 2015 CareerBuilder survey conducted by Harris Poll
profileincludedlinkstoanescortservice
postedaphotoofawarrantforhisarrest

14. Wasactivelyinvolvedinademoniccult
source: 2015 CareerBuilder survey conducted by Harris Poll
profileincludedlinkstoanescortservice
postedaphotoofawarrantforhisarrest

15. Wasactivelyinvolvedinademoniccult
source: 2015 CareerBuilder survey conducted by Harris Poll
profileincludedlinkstoanescortservice
postedaphotoofawarrantforhisarrest
postedhisdentalexamresults

16. Wasactivelyinvolvedinademoniccult
source: 2015 CareerBuilder survey conducted by Harris Poll
profileincludedlinkstoanescortservice
postedaphotoofawarrantforhisarrest
Featuredapigashisclosestfriend
postedhisdentalexamresults

17. Wasactivelyinvolvedinademoniccult
source: 2015 CareerBuilder survey conducted by Harris Poll
profileincludedlinkstoanescortservice
postedaphotoofawarrantforhisarrest
Featuredapigashisclosestfriend
postedhisdentalexamresults

18. Whocontrolsyour
digitalfootprint?

19. YouDo(MostoftheTime)
Social networks
Articles you write
Comments you leave
Likes, shares, or re-tweets
Personal websites and blogs
Any public account
So…..check your privacy settings!

20. YouDo(MostoftheTime)
Social networks
Articles you write
Comments you leave
Likes, shares, or re-tweets
Personal websites and blogs
Any public account
So…..check your privacy settings!
SometimesYouDon’t
Employer websites (bios, contact
info)
Organizations you volunteer with or
belong to
Friends and family
Athletic organizations or club
sports/leagues
Donations (political and non-profit)
Public records

21. CheckYours!
Google yourself
Set up Google Alerts
www.google.com/alerts

22. WhatSearchTerms
ShouldYouUse?
✓ full name
✓ “full name”
✓ “full name” + city, school, occupation, employer, other indicator
✓ email addresses
✓ usernames
✓ ALL OF THEM! (Twitter, Instagram, Snapchat, Google+, Tumblr,
videogames, etc.)

23. Apositivedigital
footprintcanpay
off!

24. 23%found content that
directly led them to
hiring the candidate!
source: 2014 CareerBuilder survey conducted by Harris Poll
33%found content that made
them more likely to hire a
candidate

25. CommonReasonsemployersHired
CandidatesBasedonSocialMedia:

26. 46% got a good feel for candidate’s personality and fit with
company culture
source: 2014 CareerBuilder survey conducted by Harris Poll
45% saw info supporting professional qualifications
43% noted candidates conveyed a professional image
40% observed great communication skills

27. Createyourown
footprint

28. Createablog
Startafacebookgroup orTweet
Instagramit
Teachyourhobbyonyoutube
Developyourlinkedinprofile

29. Ethics4adigitalworld.org
Facebook.com/ethics4ADW
Twitter: @ethics4ADW
BuildtheFootprint
YouWant!