In the November 2018 edition of Masters of Marketing, AgencyBuzz Coordinator Henna Javed discusses the most common misconceptions about email marketing.

1. Common Misconceptions About Email Marketing
Masters of Marketing
Henna Javed – AgencyBuzz Coordinator
The webinar will begin shortly

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3. Do customers hate emails?
• Customers hate unsolicited
emails which they have not
signed up for
• They prefer informational
emails over promotional
emails

4. All email is SPAM
• Do not buy email lists
• Curate your email lists
• Obtain email addresses through legitimate means

5. Email marketing can’t compete with
social media
• Social media posts are controlled by algorithms
• Email is a well established medium
• Email and social media should be used in conjunction
to get the best results

6. People get too many emails, and yours
will just get lost in the storm
• 60 percent of consumers receive six or less emails per day
• 40 percent of those receive less than three emails per day
• You can send emails when your customers are likely to open
them

7. Unsubscribes are bad
• Unsubscribes hone your email lists
• Give recipients an easy and clear way to unsubscribe to avoid
frustration
• Unsubscribes can save you time and money
• The customer is doing the work for you

8. The bigger your email list, the better
• You don’t want to email contacts who don’t engage with your
content
• Clean up your lists!
• Conclusion: metrics are everything

9. More images are better!
• Be conservative with images
• Balance images with text

10. All emails have to be brand new
• You can reuse old emails that have performed well in the past

11. Thank you for joining us!
A recording of this webinar will be posted at:
resources.getitc.com/masters-of-marketing
Henna Javed – AgencyBuzz Coordinator
Twitter: @hennaITC