Emerling Agency had a basic website that provided an online presence but the account manager wanted to increase online visibility and grow the agency. They worked with an insurance technology consultant who recommended Insurance Website Builder. The new website gave Emerling control over content and integrated with social media to enhance their online presence and brand awareness. Since launching the new site, Emerling Agency has seen a 140% increase in organic search traffic, more engagement on social media and the website, and grew online premium sales from $2,000 to $19,000 in six months.

1. Emerling Agency
CASESTUDY
Emerling Agency is a full-service agency. They specialize in auto, home,
renters insurance, group benefits and financial services. Founded more
than 34 years ago in Clarence, New York, they have become one of the
most resourceful agencies in western New York.

2. PROBLEM
SOLUTION
RESULTS
-Emerling Agency
Emerling Agency had a basic website, which included a general quote form. Their website
was functional, and it provided the agency with an online presence. However, Account
Manager Dustin Emerling knew the website could be more. Emerling understood the
importance of a comprehensible website. He also wanted to increase the online visibility
of Emerling Agency.
Emerling wanted a long-term online marketing solution that could help grow his agency.
During a conversation with insurance technology consultant George Robertson, he
mentioned his website dilemma. He wanted a website that would give Emerling Agency a
solid online presence. Robertson suggested Insurance Website Builder. The ITC Insurance
Website Builder team created a user-friendly website for the agency. The new website
gave Emerling control over the website content so he could update when needed. It
integrated with the agency’s social media profiles. This integration helped enhance the
agency’s online presence and boost brand awareness. Together, Emerling and ITC created
a plan to optimize the website for better search engine rankings
Since their website went live in April 2015, Emerling Agency has seen an increase of 140%
in organic search traffic. There has also been a pickup in traffic and phone calls from the
agency’s social media efforts. Website visitors are engaging more through the blog,
customer forms and online payment option. Thanks to more engagement, the average
time spent on their website continues to rise each month. Emerling Agency also grew the
premiums sold online thanks to its website from $2,000 to $19,000 in six months.
I love Insurance Website Builder!
It produces real results, is easy to use,and the support from ITC is great!
MOTIVATION
Without a proper online presence, Emerling Agency could not effectively target their
clients. Emerling knew he did not have the online marketing expertise to execute the
necessary tactics. He began to search for website providers that specialized in insurance
agency websites.