AgencyBuzz Coordinator Henna Javed discusses how you can optimize your emails so that you do not break the rules of common email providers.

1. Email Service Quirks and How to Get Around
Them
Masters of Marketing
Henna Javed – AgencyBuzz Coordinator
The webinar will begin shortly

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3. Email recipients could be using a
number of different email
providers

4. This Photo by Unknown Author is licensed under CC BY-SA-NC
This Photo by Unknown Author is licensed under CC
BY
Pexels
Recipients could also be using different
devices such as computers, phones, and
tablets

5. Top 10 Email ClientsSource: http://emailclientmarketshare.com/
1. Gmail – 28%
2. Apple iPhone – 28%
3. Outlook – 9%
4. Apple iPad – 9%
5. Apple Mail – 8%
6. Yahoo! Mail – 6%
7. Google Android – 3%
8. Outlook.com – 2%
9. Samsung Mail – 2%
10.Mozilla Thunderbird – 1%
Gmail
iPhone
Outlook
iPad
Apple Mail
Yahoo!
Android
Outlook.com
Samsung
Mozilla

6. Apple Mail on iPhone Hotmail on Gmail App, on
Android
Outlook on Outlook App,
on iPhone

7. Gmail viewed on Firefox Outlook viewed on Outlook Client

9. Gmail for non-Google accounts doesn’t
support background images
Image Source: https://blog.mailup.com/2019/01/rendering-emails/?pd=e12d38ad637148

10. Gmail will clip your email if it’s larger
than 102 KB
Source: my inbox

11. Some more Gmail Quirks (not necessarily
bad)…
• Email preheader is automatically shown after the subject
• Gmail will display a download button over images that are not
hyperlinked and are over 300x150 pixels
• Gmail automatically converts phone numbers and URLs to links – on
mobile AND desktop
Source: my inbox

13. • All about USER EXPERIENCE
• Cinemograph
• GIF
• Videos
• Countdowns
• Sliders
• Dates and numbers turn into blue on iPhone

14. Text is resized
Apple Mail App on iPhone Outlook App on iPhone

16. Outlook rendering issues
• No animated GIFs
Source: https://emailmonks.com//email-coding/email-
rendering-issues-in-outlook-and-bloghacks/

17. Outlook rendering issues
• No embedded videos

18. Conclusion
• Emails won’t look the same in every email client
out there
• Keep these issues in mind when you create your
next email campaign

19. Thank you for joining us!
A recording of this webinar will be posted at:
resources.getitc.com/masters-of-marketing
Henna Javed – AgencyBuzz
CoordinatorTwitter: @hennaITC