Too much of everything may be bad, but have you ever seen anyone say that they have enough leads? Probably not! Because, no business ever has enough leads.It’s good to always be on the lookout for exciting opportunities to generate leads and expand business.

1. How to Expand Your Email Address Book
Too much of everything may be bad, but have you ever seen anyone say that they have enough
leads?
Probably not! Because, no business ever has enough leads.
It’s good to always be on the lookout for exciting opportunities to generate leads and expand
business.
So, how exactly do you go about? You may have bought a subscription to a nice contact
management system but how do you actually expand your contact list?
Sustain Your Existing Contacts
To begin with, the first way to increase the number of contacts in your email address book
is to create quality email content and sustain the contacts you have.

2. If you still don’t have software to manage your email list, you may begin using a free address
book, and shift to a paid version once you get a hang of it.
It’s easier to retain an existing lead than finding a new one. Hence, rather than going all-out
after new leads, sustain good business relationships with the ones you already have.
And, how do you do that? By sending them high-quality, occasional emails relevant to what
they are looking for.
Target Various Buyer Personas
A nice way to send targeted emails is to segment your customers according to buyer personas
and reach out to them with targeted content.

3. Include attractive CTAs in your emails and use content offers to keep them engaged. Reach out
to your subscribers with high-value content, which they like sharing forward with their friends
and colleagues, this way you’d get new subscribers on your own.
Organize Webinars
Yet another attractive way to increase your subscribers list is to organize contests or webinars
on your website and invite people to participate. This can be a huge, instant boost to your
email address book.
Gated Content
Next, you could also promote gated content through your social media channels and request
people to get it in exchange for their email addresses.
Furthermore, you could even create a social media group and request people for their email
addresses as they join.
There is a never ending list of ways to collect email addresses from people, but if there is
something at the very heart of it, it is high-quality, value-oriented content.
If you are sharing something that nobody is sharing, you’d get people interested. If you have
something to share that nobody else has got, they would love to subscribe to your email
updates and possibly so, buy your product or service. It’s all about how creative you get!