The document discusses how businesses can effectively use blogging to improve visibility, generate leads, and engage with potential clients. It recommends choosing appropriate topics like demonstrating competence, exposing product/service knowledge, and building trust. It also suggests improving exposure through SEO best practices like producing quality, keyword-rich content regularly. Finally, it advises encouraging reader engagement by commenting, subscribing, and sharing blog posts on social media.

1. Making the Most of Business Blogging Gareth Howell Business Continuity UK www.businesscontinuityuk.net

2. Disclaimer I am not a social media expert I use social media marketing quite a lot in my business, but the following are my personal, uninformed, views on this subject.

3. Assumptions You know what a blog is

4. You know the mechanics of how to blog

5. What we will cover Why you should be blogging for your business

6. How to approach business blogging for maximum effect

7. Anything else?

8. Why should I Blog? To improve visibility of yourself and your business help people get to know you

9. demonstrate competence

10. build trust and reliance To generate leads and engage with potential clients

11. How to make the most out of Business Blogging Choose appropriate topics

12. Improve your exposure

13. Encourage engagement

14. Choose appropriate topics - 1 Demonstrate your competence Tell people about what you do

15. Tell people how you do it

16. Expose your product/service knowledge

17. Provide in depth explanations

18. Use anecdotes

19. Choose appropriate topics - 2 Build people's trust in you Use case studies Expose yourself! Tell people why you do what you do

20. Choose appropriate topics - 3 Build reliance on you Become a trusted source of information

21. Know Your Customer Understand their needs

22. Speak their language

23. View things from their perspective

24. Use anecdotes that click with them

25. Improve your exposure SEO Produce good quality content

26. Post regularly not necessarily often Produce keyword rich content

27. Include a picture

28. Use headings

29. _

30. Further Promotion Use Twitter

31. Use LinkedIn if it's appropriate Consider creating a Facebook page again, if it's appropriate

32. Encourage readers to engage with you creating comments

33. subscribing to receive the blog by email

34. Share content on other media

35. Liking your posts on Facebook

36. What we have covered Why you should be blogging for your business

37. How to approach business blogging for maximum effect

38. Questions?

39. Thank You Gareth Howell [email_address] www.businesscontinuityuk.net Skype: garethhowelluk Twitter: garethhowell LinkedIn: www.linkedin.com/in/garethhowell