Email Deliverability as presented by GetResponse Compliance and Deliverability Team. Learn about the do's and don'ts of email deliverability. Find out how to manage subscribers' expectations and your email list to maintain high sender reputation and good relations with your audience.
DMEXCO Presentation - Stranger Danger! How you should (and shouldn't) treat n...GetResponse
"Stranger Danger! How you should (and shouldn't) treat new leads" presentation by Michael Leszczynski, Content Marketing Manager at GetResponse. Delivered at DMEXCO 2015 i Koeln, Germany.
Your Marketing Funnel is a Hot Mess - 8 Strategies for Improvement - check out the SlideShare presentation by Erin Sagin, PPC Evangelist & Community Manager at Wordstream and Michal Leszczynski, Content Marketing Manager at GetResponse.
You can access the webinar recording on GetResponseTV - http://bit.ly/GR-Funnel-Webinar
How to get Personal with Marketing AutomationGetResponse
Webinar presentation by Kath Pay of Holistic Email Marketing for GetResponse. Find out what are the best ways to personalize your email marketing campaigns, how to leverage touch points through marketing automation, and see real life business examples of using marketing automation in action.
Workshop presentation given to Kingston Chamber of Commerce members on developing automated email marketing campaigns to provide a more continuous and consistent flow of business.
DMEXCO Presentation - Stranger Danger! How you should (and shouldn't) treat n...GetResponse
"Stranger Danger! How you should (and shouldn't) treat new leads" presentation by Michael Leszczynski, Content Marketing Manager at GetResponse. Delivered at DMEXCO 2015 i Koeln, Germany.
Your Marketing Funnel is a Hot Mess - 8 Strategies for Improvement - check out the SlideShare presentation by Erin Sagin, PPC Evangelist & Community Manager at Wordstream and Michal Leszczynski, Content Marketing Manager at GetResponse.
You can access the webinar recording on GetResponseTV - http://bit.ly/GR-Funnel-Webinar
How to get Personal with Marketing AutomationGetResponse
Webinar presentation by Kath Pay of Holistic Email Marketing for GetResponse. Find out what are the best ways to personalize your email marketing campaigns, how to leverage touch points through marketing automation, and see real life business examples of using marketing automation in action.
Workshop presentation given to Kingston Chamber of Commerce members on developing automated email marketing campaigns to provide a more continuous and consistent flow of business.
Sales automation - How to work less and sell more... and be more human while ...Salesflare
The robots are coming.
Embrace them. Automate. And be more human again.
---
As presented at the Sales Summit 2017 by Salesflare Co-Founder Jeroen Corthout
I will reveal the "8 Steps to Creating A Proposal that wins clients like AT&T, Legal Zoom and Hitachi." Writing a winning marketing proposal is key to winning new business. Over the years, I have written many bad and good ones, but learned over time how to write winning proposals. This video training will give you all the elements to have in your winning proposal. From the logical progression, to the best way to tell your story. For more information on growing your business, go to http://JasonSwenk.com/playbook/
If you would like the EXACT MARKETING PROPOSAL TEMPLATE that I used, go here... http://jasonswenk.com/get-proposal-template/
[Webinar] Three Ways to Scale ABM Success with PersonalizationEngagio
Account-based marketing (ABM) programs are on the rise, and for good reason. When executed well, ABM improves collaboration with sales, grows deal size, and helps focus marketing efforts where they can have the largest impact.
In this webinar with MarketingProfs, we'll explore the role personalization plays in mastering ABM outreach for maximum impact.
You'll learn how to:
- Identify which communications must be personalized
- Consider which triggers should be used to automate personalization prompt
- Leverage your outbound calling engine to drive up conversions
Inbound marketing delivers 54% more leads than traditional marketing. There is a major shift in how buyers make purchase decisions, and it is more important than ever for marketers to adapt to this shift via inbound marketing. This session will provide actionable tips for marketers to use inbound marketing to first drive more qualified traffic to their websites and then convert more of that traffic into leads and customers.
3 Strategies For Email Marketing Success - DM News-SilverpopSilverpop
Slides from the 2.11.10 DM News Webinar.
This webinar presentations shows email program examples and outlines a number of steps that email marketers can take to greatly improve subscriber engagement and ROI. Areas that will be covered include welcome email programs, incorporating personality, making your content more shareworthy, capturing and using customer data, preference centers, reactivation tactics and much more.
Measuring engagement and revenue throughout the customer lifecycle by SilverpopSilverpop
In this presentation, Silverpop highlights several steps marketers should be taking in order to ensure engagement levels and the bottom line continue to rise, including the following:
Connecting revenue to the specific marketing channels and campaigns driving it
Integrating digital marketing and ecommerce systems
Developing campaigns targeted at crucial points in the buyer journey, such as first purchase, repeat customer and win back
Measuring and tracking customer engagement levels in order to target communications and understand resulting impact on engagement
How to do SEO on a small website without backlinks? We all know that backlinks are a good SEO ranking engine that is hard to find today."><meta name="robots"
Raincamp More Clients, More Referrals, More Income (Without Spending More M...Heinz Marketing Inc
Presentation deck from Dec 2, 2009 presentation at Raincamp San Francisco. Tips for getting more traffic, customers, referrals and income (for free) using tools you already have.
Did you know that drip campaign open rates are about 80% higher than single campaign sends? And, the average click through rate is 3x higher on drip campaigns when compared to single campaign sends.*
If you are not currently using drip email marketing, or just need a refresher on how to develop a successful drip strategy and measure its success, review this slide deck. WIthin it is the five things you need to do to develop a successful, profitable drip marketing campaign. View what elements you should include and how test to boost performance in your next drip marketing campaign.
Also covered - how to:
• Effectively identify and evaluate drip opportunities – so you can choose the one(s) that will have the most impact on your bottom line
• Strategically determine the right frequency and cadence for your program – so you are working in sync with the customer journey
• Expertly craft a plan for your drip campaign, including a flow chart, data brief and performance projections – so you can execute with ease
• Successfully track and report on the metrics that matter across the entire campaign – and identify areas for potential improvement
• Efficiently ‘clone’ successful campaigns for use with other target audience segments or other products – so that you can truly get the maximum benefit from your time spent
When used effectively loyalty programmes can convert subscribers into loyal customers and advocates. Riaz Kanani of Alchemy Worx looked at what makes a great loyalty programme and inspire you with some great examples.
Interakt enriches your simple e-commerce store with next generation, customer engagement tool to increase your store revenue consistently.
Help Desk | Live Chat | Notification | Email Automation & Marketing | Leads | Customer Profile
Given the buzz and data, social media has generated over recent times, we feel that Germin8 Social Listening will be able to add a great deal of value to brands.
These could be in the areas of:
Reputation Monitoring/ Management
Campaign Analysis- pre and post sentiments analysis
Industry or category Research & Competition Tracking
Lead Generation
Brand & Product Insights/Image
Consumer Attitude & Behavior
Adverse Event Monitoring & Crisis Management
Online Reputation Management
Sales automation - How to work less and sell more... and be more human while ...Salesflare
The robots are coming.
Embrace them. Automate. And be more human again.
---
As presented at the Sales Summit 2017 by Salesflare Co-Founder Jeroen Corthout
I will reveal the "8 Steps to Creating A Proposal that wins clients like AT&T, Legal Zoom and Hitachi." Writing a winning marketing proposal is key to winning new business. Over the years, I have written many bad and good ones, but learned over time how to write winning proposals. This video training will give you all the elements to have in your winning proposal. From the logical progression, to the best way to tell your story. For more information on growing your business, go to http://JasonSwenk.com/playbook/
If you would like the EXACT MARKETING PROPOSAL TEMPLATE that I used, go here... http://jasonswenk.com/get-proposal-template/
[Webinar] Three Ways to Scale ABM Success with PersonalizationEngagio
Account-based marketing (ABM) programs are on the rise, and for good reason. When executed well, ABM improves collaboration with sales, grows deal size, and helps focus marketing efforts where they can have the largest impact.
In this webinar with MarketingProfs, we'll explore the role personalization plays in mastering ABM outreach for maximum impact.
You'll learn how to:
- Identify which communications must be personalized
- Consider which triggers should be used to automate personalization prompt
- Leverage your outbound calling engine to drive up conversions
Inbound marketing delivers 54% more leads than traditional marketing. There is a major shift in how buyers make purchase decisions, and it is more important than ever for marketers to adapt to this shift via inbound marketing. This session will provide actionable tips for marketers to use inbound marketing to first drive more qualified traffic to their websites and then convert more of that traffic into leads and customers.
3 Strategies For Email Marketing Success - DM News-SilverpopSilverpop
Slides from the 2.11.10 DM News Webinar.
This webinar presentations shows email program examples and outlines a number of steps that email marketers can take to greatly improve subscriber engagement and ROI. Areas that will be covered include welcome email programs, incorporating personality, making your content more shareworthy, capturing and using customer data, preference centers, reactivation tactics and much more.
Measuring engagement and revenue throughout the customer lifecycle by SilverpopSilverpop
In this presentation, Silverpop highlights several steps marketers should be taking in order to ensure engagement levels and the bottom line continue to rise, including the following:
Connecting revenue to the specific marketing channels and campaigns driving it
Integrating digital marketing and ecommerce systems
Developing campaigns targeted at crucial points in the buyer journey, such as first purchase, repeat customer and win back
Measuring and tracking customer engagement levels in order to target communications and understand resulting impact on engagement
How to do SEO on a small website without backlinks? We all know that backlinks are a good SEO ranking engine that is hard to find today."><meta name="robots"
Raincamp More Clients, More Referrals, More Income (Without Spending More M...Heinz Marketing Inc
Presentation deck from Dec 2, 2009 presentation at Raincamp San Francisco. Tips for getting more traffic, customers, referrals and income (for free) using tools you already have.
Did you know that drip campaign open rates are about 80% higher than single campaign sends? And, the average click through rate is 3x higher on drip campaigns when compared to single campaign sends.*
If you are not currently using drip email marketing, or just need a refresher on how to develop a successful drip strategy and measure its success, review this slide deck. WIthin it is the five things you need to do to develop a successful, profitable drip marketing campaign. View what elements you should include and how test to boost performance in your next drip marketing campaign.
Also covered - how to:
• Effectively identify and evaluate drip opportunities – so you can choose the one(s) that will have the most impact on your bottom line
• Strategically determine the right frequency and cadence for your program – so you are working in sync with the customer journey
• Expertly craft a plan for your drip campaign, including a flow chart, data brief and performance projections – so you can execute with ease
• Successfully track and report on the metrics that matter across the entire campaign – and identify areas for potential improvement
• Efficiently ‘clone’ successful campaigns for use with other target audience segments or other products – so that you can truly get the maximum benefit from your time spent
When used effectively loyalty programmes can convert subscribers into loyal customers and advocates. Riaz Kanani of Alchemy Worx looked at what makes a great loyalty programme and inspire you with some great examples.
Interakt enriches your simple e-commerce store with next generation, customer engagement tool to increase your store revenue consistently.
Help Desk | Live Chat | Notification | Email Automation & Marketing | Leads | Customer Profile
Given the buzz and data, social media has generated over recent times, we feel that Germin8 Social Listening will be able to add a great deal of value to brands.
These could be in the areas of:
Reputation Monitoring/ Management
Campaign Analysis- pre and post sentiments analysis
Industry or category Research & Competition Tracking
Lead Generation
Brand & Product Insights/Image
Consumer Attitude & Behavior
Adverse Event Monitoring & Crisis Management
Online Reputation Management
Mahindra Comviva is a global leader in mobility solutions that are deployed by over 130 mobile service providers and financial institutions in over 90 countries, transforming the lives of over a billion people across the world. We take immense pride in being a people friendly organization with great policies and programs for employee welfare.
The report offers elaborate profiles of two hundred (200) Social Media Monitoring (SMM) tools and services worldwide including key product features, product applications, product screenshots, pricing and client information on more than 150 SMM tools and services, and much more. The Analysis part of the Report also provides a detailed guide to selecting and using SMM tools and services, definition of important SMM concepts and key applications, and up-to-date information on market trends including M&A activity. Visit our SMM Tools and Services Report page at http://ideya.eu.com/reports.html for more information
Learn all about Email Marketing, and how to promote your products and services using emails. Included is how to generate subscriber list, subscriber management and updating, email marketing metrics, types of email marketing platforms and many more.
The way people interact with marketing has changed, so your marketing strategies should change too. Here's how to do email marketing effectively in an inbound way.
Presentation on the impact of CASL and the approach to developing an effective Email Marketing program; one that engages prospects and nurtures sales leads. CASL addresses the consent aspect of your email marketing, but are you fully addressing the 3 C's - Content, Conversion and Consistency?
How to Boost your Email Deliverability Using Sunset PolicyVbout.com
Want to boost your email deliverability and protect your sender reputation? You need to think of using sunset policy for your email marketing. To find out how and everything else you need to know about this, check this presentation.
False positive emails – does it affect your email marketing campaignSherin Thomas
When spam filters obstruct the delivery of a genuine email, this is called as a false-positive result. In fact, false positives are legitimate emails that are incorrectly recognized as spam and can be an insignificant problem or a very critical one, depending on how you sees the issue.
The Hidden Metrics of Email Deliverability WebinarReturn Path
Are your marketing emails ending up in the spam folders at Gmail, Yahoo or Outlook.com? It could be due to subscriber engagement. Check our webinar to learn about the engagement metrics mailbox providers use - and don’t use - to determine if an email should be delivered to the inbox or spam folder.
Busting out of the junk folder: Dale LangleyAdestra
Text, images, spam words, laws, permission, spam traps, segmentation, cadence, IP addresses, spoofing, whitelists, blacklists, firewalls, opens, reads, complaints…the list goes on! Join us for a simplified guide to deliverability and tackling one of the most common problems, getting your email into the inbox.
Email Marketing is one of the techniques which are used in Digital Marketing. Email Marketing is a form of Direct Marketing which is done through sending emails. Email Marketing is not about spamming. While the common belief could be that Email Marketing has become obsolete, but the reality is otherwise. As a business, you should be more interested in Email Marketing due to ample amounts of benefit. These slides are all about Email Marketing and you will get a very fair idea about Email Marketing. Also, if you are practicing Email Marketing, these slides will give you idea of how to make your email marketing more effective and powerful.
Is your email list causing your email performance to suffer? If you’ve got a bad email list it can make it tough for your emails to get delivered.
Special guest, Dan Stevens, CEO/Founder of Kickbox, joins us to discuss how to grow and maintain a healthy email list and how it can help your email performance.
Join us and learn:
-How to separate the good, the bad and the ugly from your list
-Why buying or renting a list is not the right approach
-How to take your list from sick to healthy
-How a healthy list will increase your email effectiveness
And more!
In this presentation you will learn about the most effective digital marketing tool - email! Spam is dead, but email marketing done right had the highest ROI of all the digital techniques.
In this presentation we'll look at best practices for writing autoresponders, and how and when you should use them to get more our of your email marketing list.
Presented at Ad:tech 2013 for the IDM Academy, this presentation explores 10 key tips to reduce your email marketing complaint rates.
Created by Shine a Light Media
Email continues to be a powerful channel for driving business. Are you feeling the power? Or could your email marketing use a turbo-boost?
“An Introduction to Email Marketing” is more than a quick overview. It’s a how-to compendium that explains why a holistic approach to email – integrating it with your other marketing channels – is most valuable and how you can implement and measure a top-performing email marketing program.
5 effective ways to attract more students for your online course - presentation for a joint webinar with GetResponse and LearnWorlds, run by Michal Leszczynski and Panos Siozos.
Data-based Email - key insights and tips from the GetResponse Email Marketing Benchmarks Report. Want to watch the recording? Visit https://www.getresponse.com/resources
Want to sell more of your products & boost your email marketing ROI? In this webinar, Michal & Irek of GetResponse, share ways to improve your sales emails before the big season starts. They share inspiring email designs, provide actionable tips, and walk you through how to use these tactics inside GetResponse. To catch up with the webinar recording, check out the GetResponse Resources - https://www.getresponse.com/resources/videos/make-your-sales-emails-better
What happens between clicks and conversions – GetResponse and CrazyEgg webinarGetResponse
Presentation from the webinar with Suneet Bhatt, GM at CrazyEgg and Michal Leszczynski, Content Marketing Manager at GetResponse.
We've discussed how you can optimize your customers' journey, looking at landing page analytics, heat maps, and common sense.
You can watch the recording here:
https://getresponse.wistia.com/medias/f7gczogg03
6 Marketing Automation Workflows to Jumpstart Your ConversionsGetResponse
Learn how to grow the conversion rates of your ecommerce store with these 6 marketing automation workflows. Webinar presentation made by Abby Hehemann, Product Marketing Manager at GetResponse, and Michal Leszczynski, Content Marketing Manager at GetResponse.
Want to run an effective and engaging holiday marketing campaign? Check out this presentation from a holiday-themed and idea-packed webinar from GetResponse. Take a look and see how email marketing, paid advertising, and marketing automation can work together, in harmony.
The Formula for Content Marketing Automation ROIGetResponse
A webinar presentation by Michael Brenner for GetResponse. Michael explains the ways any business can measure the return on marketing through a consistent content marketing approach.
Strike while the iron's hot – International Ecommerce dayGetResponse
How to rock the post-purchase marketing communication to sell more and keep customer for longer? International Ecommerce Day presentation from Michal Leszczynski, Content Marketing Manager at GetResponse for Omniconvert
The content imperative for successful marketing automationGetResponse
In this presentation Michael Brenner shows how to create content that converts, distribute it effectively through marketing automation and measure content marketing automation ROI.
Email marketing & beyond: Global industry benchmarks 2017GetResponse
Kath Pay, one of the world’s top 50 email marketing influencers, shares: average industry open rates and CTRs for 2016, key email marketing and marketing automation insights by industry across organizations of all sizes, and tips and best practices for better results this year.
Email Marketing and Marketing Automation ExcellenceGetResponse
Dr. Dave Chaffey of Smart Insights discusses the findings from the Email Marketing and Marketing Automation Excellence 2017 report, based on a study conducted in partnership with GetResponse, Holistic Email Marketing, and Content Marketing Institute.
Optimizing your marketing automation program for successGetResponse
How to optimize your marketing automation program for success – Kath Pay takes you through this entire process in this actionable webinar organized in partnership with GetResponse. Watch the webinar here – https://getresponse.tv/video/UlCaQ4LLCzM/optimizing-your-marketing-automation-program-for-success-kath-pay-webinar/
11 Consumer Behavior Secrets to Improve Automated MarketingGetResponse
Webinar presentation by Jamie Turner for GetResponse revealing consumer behavior secrets and how you can use it for your automated marketing campaigns.
Every Second Matters – Why Marketing Automation Should Be Your BFFGetResponse
40,000 Google searches happen every second, 340,000 tweets are sent every minute, five Exabyte’s of content are created each day. These are just a few examples of how much and how quickly data is spread around us. It’s about time you asked yourself, “can I, as a marketer, keep up with this?"
Digital Marketing Summit Asia 2016 - You had me at hello. How marketing autom...GetResponse
A presentation by Michal Leszczynski on using marketing automation to create real, meaningful, and valuable relationships with your audience. Presented at the Digital Marketing Summit Asia 2015.
Jason Falls - Marketing Automation for Human BeingsGetResponse
Jason Falls talks about what not to automate to ensure your marketing automation works.
Originally presented during a webinar created for the Marketing Automation Hub: http://bit.ly/MAHub
Watch the recording here: http://getresponse.tv/video/Y-weCtk4tJE/jason-falls-on-marketing-automation-for-human-beings-webinar/
Email Marketing Benchmarks and Recommendations for 2016GetResponse
Email Marketing Benchmarks and Recommendations for 2016 - webinar presentation by Kath Pay of Holistic Email Marketing and Michal Leszczynski of GetResponse. Be sure to check out this and other webinars on Getresponse.tv
Email Marketing Excellence - Dave Chaffey GetResponse Smart InsightsGetResponse
Email Marketing Excellence - GetResponse and Smart Insights teamed up to deliver a report and a follow-up webinar on the State of Email Marketing 2015. The webinar was cohosted by Dr Dave Chaffey from Smart Insights and Michael Leszczynski from GetResponse.
Check out GetResponseTV for the webinar recording - http://bit.ly/Excellence-Webinar
Multi-cluster Kubernetes Networking- Patterns, Projects and GuidelinesSanjeev Rampal
Talk presented at Kubernetes Community Day, New York, May 2024.
Technical summary of Multi-Cluster Kubernetes Networking architectures with focus on 4 key topics.
1) Key patterns for Multi-cluster architectures
2) Architectural comparison of several OSS/ CNCF projects to address these patterns
3) Evolution trends for the APIs of these projects
4) Some design recommendations & guidelines for adopting/ deploying these solutions.
This 7-second Brain Wave Ritual Attracts Money To You.!nirahealhty
Discover the power of a simple 7-second brain wave ritual that can attract wealth and abundance into your life. By tapping into specific brain frequencies, this technique helps you manifest financial success effortlessly. Ready to transform your financial future? Try this powerful ritual and start attracting money today!
Bridging the Digital Gap Brad Spiegel Macon, GA Initiative.pptxBrad Spiegel Macon GA
Brad Spiegel Macon GA’s journey exemplifies the profound impact that one individual can have on their community. Through his unwavering dedication to digital inclusion, he’s not only bridging the gap in Macon but also setting an example for others to follow.
# Internet Security: Safeguarding Your Digital World
In the contemporary digital age, the internet is a cornerstone of our daily lives. It connects us to vast amounts of information, provides platforms for communication, enables commerce, and offers endless entertainment. However, with these conveniences come significant security challenges. Internet security is essential to protect our digital identities, sensitive data, and overall online experience. This comprehensive guide explores the multifaceted world of internet security, providing insights into its importance, common threats, and effective strategies to safeguard your digital world.
## Understanding Internet Security
Internet security encompasses the measures and protocols used to protect information, devices, and networks from unauthorized access, attacks, and damage. It involves a wide range of practices designed to safeguard data confidentiality, integrity, and availability. Effective internet security is crucial for individuals, businesses, and governments alike, as cyber threats continue to evolve in complexity and scale.
### Key Components of Internet Security
1. **Confidentiality**: Ensuring that information is accessible only to those authorized to access it.
2. **Integrity**: Protecting information from being altered or tampered with by unauthorized parties.
3. **Availability**: Ensuring that authorized users have reliable access to information and resources when needed.
## Common Internet Security Threats
Cyber threats are numerous and constantly evolving. Understanding these threats is the first step in protecting against them. Some of the most common internet security threats include:
### Malware
Malware, or malicious software, is designed to harm, exploit, or otherwise compromise a device, network, or service. Common types of malware include:
- **Viruses**: Programs that attach themselves to legitimate software and replicate, spreading to other programs and files.
- **Worms**: Standalone malware that replicates itself to spread to other computers.
- **Trojan Horses**: Malicious software disguised as legitimate software.
- **Ransomware**: Malware that encrypts a user's files and demands a ransom for the decryption key.
- **Spyware**: Software that secretly monitors and collects user information.
### Phishing
Phishing is a social engineering attack that aims to steal sensitive information such as usernames, passwords, and credit card details. Attackers often masquerade as trusted entities in email or other communication channels, tricking victims into providing their information.
### Man-in-the-Middle (MitM) Attacks
MitM attacks occur when an attacker intercepts and potentially alters communication between two parties without their knowledge. This can lead to the unauthorized acquisition of sensitive information.
### Denial-of-Service (DoS) and Distributed Denial-of-Service (DDoS) Attacks
APNIC Foundation, presented by Ellisha Heppner at the PNG DNS Forum 2024APNIC
Ellisha Heppner, Grant Management Lead, presented an update on APNIC Foundation to the PNG DNS Forum held from 6 to 10 May, 2024 in Port Moresby, Papua New Guinea.
1.Wireless Communication System_Wireless communication is a broad term that i...JeyaPerumal1
Wireless communication involves the transmission of information over a distance without the help of wires, cables or any other forms of electrical conductors.
Wireless communication is a broad term that incorporates all procedures and forms of connecting and communicating between two or more devices using a wireless signal through wireless communication technologies and devices.
Features of Wireless Communication
The evolution of wireless technology has brought many advancements with its effective features.
The transmitted distance can be anywhere between a few meters (for example, a television's remote control) and thousands of kilometers (for example, radio communication).
Wireless communication can be used for cellular telephony, wireless access to the internet, wireless home networking, and so on.
7. • Ability to stay in touch with your audience
• Way of building a relationship and turning it into loyalty
• Expected high average ROI
Benefits of having an email list
10. • Be 100% open about the purpose of the sign-up
• Don’t hide your true intentions or overpromise
• Show the type of content subscribers may expect in the future
Email sign-ups
13. • Paper forms may be a hassle
to store and scan
• Consider using modern tablet and
iPad apps such as Forms on the Go
Offline sign-ups
14. • Avoid using your own sign-up form to populate the list
- This may lead to your IP address getting blacklisted
• Use: Contacts » Add Contacts instead
• Or all of the other import methods
• Do it regularly
When importing your list
20. • Identify the reason of the bounce (should be fairly easy analyzing
the response code):
• If it’s an invalid address remove it straight away
• Mailbox does not exist
• No-answer-from-host
• If it’s a mailbox full give him some time, but don’t keep him forever
Bounces
21. • If it’s reputation based reach out to ISP and ask for
the reason
• If it’s a tech issue (i.e. SPF or DKIM validation fail)
simply fix it
Bounces
23. • All marketing messages need to have unsubscribe link,
no questions asked!
• Make it visible and easy to use
• Hiding it will only anger your subscribers and they will look
for a way to get back at you
Unsubscribes
25. • It only applies to inactive addresses and can/should be done
right before the hygiene process
• Do something that catches their attention (break the pattern)
• Failed reengagement needs to end with removing that email address
from your list
• With last message it’s a good touch to let them know how they can get
back on
Reengagement
27. • Do a regular list hygiene operations (3-6 months)
• Remove email addresses that are non-responsive, they probably
got taken over/abandoned or were even made into spam-traps
• This increases your overall engagement rates, which then improves
your reputation and deliverability
Inactive Contacts
29. • Reconfirmation is not reengagement!
• Should only apply to old lists you lost touch with (did not email for a significant
amount of time)
• Things that need to be present and visible:
• Name of the company/person that owns the list
• When and where (what site, etc.) did the contact originally subscribed on
• What is this mailing list about (what content will he receive)
Reconfirmation
30. • Opt-out approach is not appropriate
• It should be only 1 message
Reconfirmation
35. • What do you mean by “managing expectations”?
• Why should I even bother?
• Where do’s and don’ts derive from?
• So why buying a list is such a bad idea, again?
• FREE BONUS – above may extend to non-marketing emails
Managing expectations
36. • Who is a subscriber in permission-based email marketing
• Subscribers’ happiness factor
• Be honest
• Would I like to receive that email if I were my subscriber?
• You don’t know…? Ask!
“Managing expectations” explained
37. • Sophisticated email filters
• Happy subscribers = happy customer
• People who send your email for you (aka deliverability folks)
care
Why subscribers’ opinions matter
39. • Best practices build on permission principle
• Email filters are supposed to help real people
• Subscriber decides what is wanted and what is not
• Metrics are like shadows in Plato’s cave
Origins
41. • Buy a list
• Send tons and tons of emails a day
• Ignore unsubscribes
• Don’t care about bounces
• Get yourself blacklisted
How NOT to manage expectations To Do List
43. • Transactional emails can be a flood as well
• Maybe notifying subscribers about EVERY news on a website is
a bad idea… dunno
• Get your data from outside email stream
Take things further