All Sky, No Net: How Agencies Can Survive Automation

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Insurance Technologies Corporation (ITC)

In the June 2018 edition of Masters of Marketing, SEO Consultant Dylan Brooks explains how independent insurance agencies can weather the oncoming disruption in the insurance industry caused by technological automation.

Technology

All Sky, No Net
How Agencies Can Survive Automation
Dylan Brooks
Digital Marketing Consultant

Welcome to Masters of
Marketing
If you have questions, please enter them in the chat window
Our Twitter handle is @InsTechCorp
Join the conversation with #MastersMktg
A recording of today’s Masters of Marketing webinar will be posted at
https://www.resources.getitc.com/masters-of-marketing/
Mark your calendar! Our next Masters of Marketing webinar:
Crawl, Walk, Run: Using Your Agency’s Branding to Reach
Online Prospects
Presented by Karly Baker on Thursday, July 19th at 12 PM CDT

25% of insurance jobs
will be replaced by
automation by 2025
-McKinsey Global, 2016

That means…
technology will take
over
insurance tasks
from agents

Let’s Consider
Where tech affects insurance
Why automation is a threat
How you can fight back

Where Technology Affects
Insurance
Comparative Raters
Insurance Websites
Telematics

Where Technology Affects
Insurance
Comparative Raters
Offer Instant Rates
Improve Accuracy
Define Choice

Where Technology Affects
Insurance
Insurance Websites
Increase Access
Inform Consumers
Extend Operations

Where Technology Affects
Insurance
Telematics
Improve Accuracy
Increase Data
Reduce Risk

Why Automation Is A Threat
Replaces Agents
Improves Efficiency
Enhances
Convenience

Why Automation Is A Threat
Replaces Agents
Takes Over Tasks
Envelops Processes
Reduces Roles

Why Automation Is A Threat
Improves Efficiency
Works Fast
Cuts Out Steps
Eliminates Variability

Why Automation Is A Threat
Enhances
Convenience
Runs Continuously
Adapts On The Fly
Provides Options

Insurance
Automation
Google Tried
Google Failed

How You Can Fight Back
Offer Outstanding
Customer Service

How You Can Fight Back
Be Inherently Human
Offer A Personal Touch
Provide Expert Advice

How You Can Fight Back
Be Inherently Human
Show Empathy
Build Trust
Communicate Actively

How You Can Fight Back
Offer A Personal Touch
Take Individual Approach
Pay Attention To Detail
Customize Advice

How You Can Fight Back
Provide Expert Advice
Build On Experience
Keep Up With Changes
Prove Your Worth

Remember:
In An Automated World,
Customer Service
Can Be A
Differentiator

We Considered
Where tech affects insurance
Why automation is a threat
How you can fight back

Thanks For Attending!
Feel free to ask any remaining questions!
A recording of today’s Masters of Marketing webinar will be posted at:
https://www.resources.getitc.com/masters-of-marketing/
Mark your calendar! Our next Masters of Marketing webinar:
Crawl, Walk, Run: Using Your Agency’s Branding to
Reach Online Prospects
Presented by Karly Baker on Thursday, July 19th at 12 PM CDT

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All Sky, No Net: How Agencies Can Survive Automation

1. All Sky, No Net How Agencies Can Survive Automation Dylan Brooks Digital Marketing Consultant

2. Welcome to Masters of Marketing If you have questions, please enter them in the chat window Our Twitter handle is @InsTechCorp Join the conversation with #MastersMktg A recording of today’s Masters of Marketing webinar will be posted at https://www.resources.getitc.com/masters-of-marketing/ Mark your calendar! Our next Masters of Marketing webinar: Crawl, Walk, Run: Using Your Agency’s Branding to Reach Online Prospects Presented by Karly Baker on Thursday, July 19th at 12 PM CDT

3. Why Does Automation Matter?

4. 25% of insurance jobs will be replaced by automation by 2025 -McKinsey Global, 2016

5. That means… technology will take over insurance tasks from agents

6. Let’s Consider Where tech affects insurance Why automation is a threat How you can fight back

7. Where Technology Affects Insurance

8. Where Technology Affects Insurance Comparative Raters Insurance Websites Telematics

9. Where Technology Affects Insurance Comparative Raters Offer Instant Rates Improve Accuracy Define Choice

10. Where Technology Affects Insurance Insurance Websites Increase Access Inform Consumers Extend Operations

11. Where Technology Affects Insurance Telematics Improve Accuracy Increase Data Reduce Risk

12. But It’s Not All Roses…

13. Technology First A Friend Now A Foe

14. Why Automation Is A Threat

15. Why Automation Is A Threat Replaces Agents Improves Efficiency Enhances Convenience

16. Why Automation Is A Threat Replaces Agents Takes Over Tasks Envelops Processes Reduces Roles

17. Why Automation Is A Threat Improves Efficiency Works Fast Cuts Out Steps Eliminates Variability

18. Why Automation Is A Threat Enhances Convenience Runs Continuously Adapts On The Fly Provides Options

19. But It Doesn’t Always Work

20. Insurance Automation Google Tried Google Failed

21. How You Can Fight Back

22. How You Can Fight Back Offer Outstanding Customer Service

23. How You Can Fight Back Be Inherently Human Offer A Personal Touch Provide Expert Advice

24. How You Can Fight Back Be Inherently Human Show Empathy Build Trust Communicate Actively

25. How You Can Fight Back Offer A Personal Touch Take Individual Approach Pay Attention To Detail Customize Advice

26. How You Can Fight Back Provide Expert Advice Build On Experience Keep Up With Changes Prove Your Worth

27. Remember: In An Automated World, Customer Service Can Be A Differentiator

28. We Considered Where tech affects insurance Why automation is a threat How you can fight back

29. Thanks For Attending! Feel free to ask any remaining questions! A recording of today’s Masters of Marketing webinar will be posted at: https://www.resources.getitc.com/masters-of-marketing/ Mark your calendar! Our next Masters of Marketing webinar: Crawl, Walk, Run: Using Your Agency’s Branding to Reach Online Prospects Presented by Karly Baker on Thursday, July 19th at 12 PM CDT

All Sky, No Net: How Agencies Can Survive Automation

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