marketing on email platforms on online media

1. Email Marketing

2. Key points
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02
03
Understand the use of email marketing and its importance
Study types of email marketing
Explore tools used for email marketing and newsletter

3. Introduction
• Email marketing is one segment of a company’s overall digital
marketing strategy.
• Email marketing is the use of email to promote products or
services and to develop a relationship with a database of existing
and potential customers, that helps us achieve our marketing
goals.

4. Why Email Marketing?
A single email list can be used to drive the following:
• Customer Engagement
• Lead Generation/Nurturing
• Customer Retention & Loyalty
• Build brand awareness
• Drive sales
• Provide company or product information

5. Some Stats
• In 2019, global email users amounted to 3.9 billion users. This
figure is set to grow to 4.3 billion users in 2023 (Statista, 2020).
• In 2019 alone, 293.6 billion emails were sent and received each
day.
• In 2020, e-mail marketing revenue stood at 7.5 billion U.S.
dollars, and by 2023, this figure is set to cross the 10-billion-
dollar threshold (Statista, 2020).

6. Email Marketing Benefits
• It has a good chance of being seen.
• The ability to target specific customers based upon the principle
of be personalization.
• It is relatively inexpensive.
• It is easy to maintain, and certain aspects of it can be completely
automated.

7. Types of Email
• Regular Newsletters
• Welcome Message
• Limited Time Offer
• Birthday/Anniversary Message
• Abandoned Cart

8. How to set up email marketing
• Decide on what types of email marketing you are going to send
out.
• Select a service provider.
• Design the templates for your email marketing messages.
• Start building your email list. The safest way to do this is via a
subscription form on your website, which you can also promote
via your social media channels.
• Start monitoring the communications you send out.

9. Email Marketing Strategy
When you follow these email marketing strategies, email will
become your most important channel too!
1. Personalize your messages
2. Segment your subscribers
3. Send mobile friendly emails
4. Email copy, design and buttons
5. Automate email campaigns when possible

10. Thank You

11. MID TERM EXAM
• Exam paper will be uploaded on Blackboard on Saturday and has to be
submitted on Monday till 3 pm sharp. NO submission would be accepted
after that.
• 5 questions to be answered.
• 20% plagiarism allowed, more will result in marks deduction.
• Answer the questions in the same file that is uploaded on Blackboard, and
follow the instructions:
• Font Style: Times New Roman
• Font Size:12
• Alignment: Justified
• Line Spacing: 1.5