This document discusses different types of briefs used in competitions and between companies. A competition brief informs competitors of rules and how to enter a competition. It is more intense than other briefs as it directly addresses audiences from the beginning. A contractual brief is a legal agreement between a company and client detailing work requirements and payments. A negotiated brief involves two parties reaching agreement on ideas when they initially disagree. A tender brief involves companies providing estimated costs and work descriptions for a client to consider.

1. Competition Brief
A competition Brief is used to address people/groups that are entering competitions. Their
main purpose is to inform competitors of how they enter and the rules of the competition
meaning that this kind of brief is more intense with audience as they are usually addressed
from the beginning and throughout the brief.These kind of brief is given by companies that
are promoting competitions so that they can make sure that their audience fully understand
what they have to do.
‘This type of brief is given to you when participating in competitions, it allows
the clients to understand what they must do to enter and complete the
competition, this brief is different to other briefs as it is more intense with the
audience. This brief is usually used for companies that are promoting
competitions, the brief is given out to clients so they can understand what they
are to do. When creating the brief the client must consider the scope of work,
medium required, size of purchase ( how many competition details are
needed), target group and how to attract them, time framed, quantities and
siting’
http://sophiehunit5workingwithabrief.blogspot.co.uk/2012/01/competition-brief.html
I have been asked by Capita FM to create a series of radio adverts to advertise their new radio
competition. The adverts have to be no longer than 20 seconds long and will feature at the end and
beginning of each break. This kind of brief would be best suited as we will be able to feature the
rules of the competition and how to enter during the time slot that we have been given.
To communicate with Capital FM I would first arrange a meeting in which I would gather as much
information about the competition as possible as well as listening to what ideas they had about how
they wanted to advert to sound and what kind of impression the advert would give to their
audience. Because this is such as popular company the client wouldn’t have enough time to have
numerous face to face meeting and possibly wouldn’t be able to have many meeting over the
phone. This means that my main way of communicating with the client would be through email,
where I would check regularly if they were still happy with the ideas we have come up with and if
they would want anything else included or taken out of the advert.
Time management with this piece of work would be crucial meaning that all work must be finished
preferably before and at latest on the deadline set. I would more my deadline forward from what
was arranged to the client so that I was able to show my final piece to the client before expected so
that if they had any issues I would have the time to change them.
Having the technical skills for the piece of work is important, being able to operate sound recording
equipment and having the correct editing software means that the advert wouldn’t sound armature
and would as professional as possible.
If I make sure that I do all of the above correctly then kmhrivfvogd

2. Contractual Brief
A contractual briefs are used so that the company and their client are able to make sure that
they both understand what is required from the company and what the client will receive
from them. It is a legal contract between both parties genuinely featuring items such as
payments and the expectation of the quality of the work that is expected from the company.
A contract brief is between the client and employees. The contractual brief explains the duties
required and how the company's schemes its work. The contractual brief explains how the
much employee will receive. The contractual brief includes areas such as what the employee
is agreeing before signing it. A contractual brief must also include the general liability
insurance. it is a legal contract between advertising companies and its client which describes
the duties required as well as the price and payments terms.
http://wiki.answers.com/Q/What_is_a_contractual_brief
Negotiated Brief
A negotiated brief is where two parties such as antwo companies working together have to
come to an agreement on what idea’s they are going to use for to create and finish the work
they are joining over. For example if both companies had different ideas they would have to
agree on an idea before starting their work this could involve thinking of a new idea that
both parties were happy.
A negotiated brief is where (usually) two parties have different ideas from each other but they
both have to come to a decision by compromising and making sure that both the parties are
happy by the decision. When there are more than two parties involved it allows more room for
disagreement and may result in incomplete work for the client.
http://freddieunit5.blogspot.co.uk/2012/01/brief-structures-contractual-brief-is.html

3. Tender Brief
A tender brief is where more than one company will come up with estimated cost for their work
whilst also providing evidence or description of the kind of work and quality of work that would be
received for this cost to give to a client.
A tender brief is where several prospective contractors provide and estimated cost and a
description of how the product may be produced. The proposals are discussed by the
commissioner and one of the tenders drawn.
http://wiki.answers.com/Q/What_is_tender_brief_answer
Formal Brief
A formal brief is usually between an employee of a company and their client. They would discuss what kind
of work will be produce and the time scale of how long it would take to create that work, however
these are not always legally binding so items such as cost would usually be discussed during
negotiations.
This this where a media company is given a brief by the client which outlines the product which they are
wanting to be made. This brief is very open and only gives enough information to be able to
produce the product, any issues or information that the media company would like to go over can
be discussed during the negotiations with the client. Both the client and the company employed
by them will formally agree on the project and the brief but it can not always be legally binding.
http://creativemediaatjt.blogspot.co.uk/2013/03/formal-brief.html#!/2013/03/tender-brief.html
Informal Brief

4. An informal brief is quite similar to a formal brief as an employee of a company and their
client will discuss what work would be produce and how long it will take. It is also more
likely that the pair or group will come up with new ideas together, however this is seen as
unprofessional meaning that the client might feel that their ideas haven’t fully been taken on
board.
This type of brief is done face to face through a meeting, all aspects of the brief
must appeal to all members from the client list, the advantages of doing an
informal brief is that it can create a relaxed enviroment and their for be created
alot quicker, the disadvantages of a informal brief is that it can be seen as
unprofessional and unclear.
http://sophiehunit5workingwithabrief.blogspot.co.uk/2011/11/guide-to-working-in-creative-
media.html
Commission Brief
A commission brief is where one company will hire another, smaller company to produce some work for the larger
company’s client. This brief is just between the two companies and doesn’t involve the client as they have
already chosen the larger company to find a company to produce the work they wanted. The smaller company
will not be paid by the original client but from the company that has employed them however they may still
receive royalties from the original client.
This brief is where a large media company will employ an other independent media company to create
and produce the product for them, and after the product has been made the larger company may
go on to be use the product for an external client who will pay the independent media company
for making the product and they could even get a cut of the royalties too. The brief is not
negotiated between the company and the client, however is negotiated between the two media
companies.
http://creativemediaatjt.blogspot.co.uk/2013/03/commission-brief.html#!/2013/03/commission-
brief.html
Co-operative Brief

5. A co-operative brief is where two companies will join together to produce a piece of work for their
client this could even be two major companies. The companies will then work together to finish the
work that has been set meaning that the work that will be produce is likely to be of a higher
standard. However it is also likely that the two companies will clash over ideas meaning that a
negotiated brief will be needed.
Within this type of brief there are usually two or more companies that are hired by the client to work to
the brief they have written for the specific project they are wanting to be completed. After both
companies have received the brief they can then proceed to work together to produce the
product. If there is a disagreement or conflict in ideas there can be a negotiated brief in order to
resolve these issues.
http://creativemediaatjt.blogspot.co.uk/2013/03/commission-brief.html#!/2013/03/co-operative-
brief.html