The document is a proposal letter from a company seeking funding for a startup business. It outlines how the company will work with the client to align programs and make them financially sustainable using appropriate technologies. The proposal is enclosed for review. The company hopes to have the client's support as an investor and looks forward to further discussion.

1. Concept
Proposal
Yo u r C o m p a n y N a m e

2. Dear Mr. (client_name),
Thank you for giving us the opportunity to present our proposal in front of you. We are working on the business plan to initiate our startup targeting the
customers in the field of (industry). For the project to be accessible, our organization require assistance from benefactors for the fulfillment of funds.
We firmly believe that we are well positioned to succeed in the business because we our promoting our strategy aggressively directly to customer in the
target market.
Enclosed is the copy of our proposal. It outlines how our organization(company_name) is going to work with you(client_name) to align with our programs
to make them financially and economically sustainable by using appropriate and innovative technologies.
We hope that we will have your support as benefactor in this endeavor. We are glad to meet
you for further discussion in accordance to your convenience.
Looking forward to hearing from you.
Sincerely,
(company-name)
2
Concept Proposal - Cover Letter

3. Introduction
01
Product Overview
02
Market Opportunity
03
Investment Opportunity
04
About Us
o Our Team
16
Client Testimonials
17
Next Steps
18
Funding Summary
15
Investment
14
Budget Allocation
13
Cost Benefit Analysis of
Marketing Strategies
12
Product Lifecycle
09
Product Market Map
10
Future Benefits to Investors
11
Product Roadmap
08
Selecting Target Audience
07
Porter’s Five Forces Model
06
SWOT Analysis
05
Table of Contents
3

4. 4
Community’s
Vision
Long – term
Strategy
Strategic Objectives
Objective 1
Objective 2
Objective 4
Objective 3
Future planning
Project 1
Project 2
Project 3
Project 4
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o Proving the client with the main ideas that will be explained further in the business plan
o Main highlights of the business
Product
Idea
Vision
Agreed long term projection where the company want to see itself 20 – 30 years down the line
For ex - A company want to see itself as a market leader in a particular industry
Concept Proposal –
Introduction for Idea Proposal

5. 5
o Depicting the strategic
importance of the product
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Product Strategy
o Unique offering customer
o Value for money
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Competitive Advantage
o Complexity
o Technical gap
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Technical Feasibility
o Return on Investment
o Payback Period
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Product Profitability
Concept Proposal - Product Overview
in Idea Proposal

6. 6
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The company will provide the insights about the reasons behind setting up the company
Briefing about the market opportunities
For ex- Catering the untapped section of the market with huge opportunities
Industry emerging trends
Brand that cater the
products similar to
company’s offerings
Stating the new trends
that make company’s
offering possible
The product offerings are
developed in context to emerging
trends(what are these trends)
Target Customer
Issues they were facing
Key problems that resolved by the company’s offerings
Concept Proposal - Market Opportunity in
Idea Proposal

7. 7
Funding Goal
o How much money is needed to move forward
Use of Funds
o How the company has planned to use those funds?
Milestones
o What will can be achieved with their investment?
Terms
o What will investors get in exchange for their investment?
This activity includes
o What are the goals ?
o Why they are crucial in helping achieving those goals ?
o What are the benefits that are getting after associating with the company ?
Informing investors about
Benefits to investors
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Identifying the three to four key factors that make company a great opportunity to the investors
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Concept Proposal - Investment Opportunity for Idea Proposal

8. Strengths
o Our offerings delivers
high quality
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S
Weaknesses
o Low market share
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W
Opportunities
o Capturing large
market share
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O
Threats
o Unexpected
market share
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T
8
Concept Proposal - SWOT
Analysis in Idea Proposal

9. 9
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Bargaining Power of Buyers
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Threat of Substitute Products or Services
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Threat of New Entrants
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Bargaining Power of Suppliers
Rivalry Among
Existing
Competitors
Concept Proposal - Porter’s Five Forces Model in Idea Proposal

10. 10
Understanding the purchasing cycle of
your customer
Website, App, in – person?
If your customer expect reliable delivery and you don’t disappoint them,
you stand to gain repeat business
If are they a small private company
or a big MNC?
Understand their occupation
and interest?
How they
buy?
What they
expect of you?
Understand
your Customer
What
they do?
When
they buy?
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Concept Proposal - Selecting Target Audience in Idea Proposal

11. Concept Proposal - Product Roadmap in Idea Proposal
11
Idea Generation
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Market Testing
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Concept Testing
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Product Launch
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Evaluation of Results
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Product Development
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12. Concept Proposal - Product Lifecycle in Idea Proposal
12
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Early Adopters
o Small
o Low
o Low
o Awareness
o Tuning
Mainstream
o Growing
o High
o Moderate
o Market Share
o Scaling
Late Adopters
o Large
o Flattening
o High
o Customer Retention
o Support
Laggards
o Contracting
o Moderate
o Moderate
o Transition
o Transition
Audience
o Market
o Sales
o Competition
o Business Focus
o Design Focus
Introduction Growth Decline
Maturity
Product
Sales

13. 13
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Market
attractiveness
More
Less
Competitive Strength More
Less
Need to calculate whether benefits of an
attractive market outweigh the cost of
investment to increase competitiveness
Best fit product line for
the client
Client is all advised to
enter this product line
Concept Proposal - Product Market Map in Idea Proposal

14. 14
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Making investors believe that business in they are investing
is a viable business (more than just an idea)
Key Categories in this Segment are
o Process Description
Product Development
o Distribution channels
Manufacturing and Distribution
o Mentioning secured partnerships with
the various established brands
Partnerships
o Existing customer description
o Revenue generation
Early Customers and Revenue
o Technology patents
Intellectual Property
o Featuring of company on various media outlets
Press Mentions
Concept Proposal –
Future Benefits to Investors

15. Social Media Campaign Free Catering to large amount of people more than 1 billion
Promotional Video $2,500
More and more people getting exposed to the video shared at
online platform
Viral Marketing $15,000 More than 150,000 people will discuss about the new product offering
Event Marketing $25,000 Great way to drive sales. More than 10,000 people interested in event
15
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Promotional Activities Cost Benefit
Concept Proposal - Cost Benefit Analysis for Marketing Strategies in Idea Proposal

16. Concept Proposal - Budget Allocation in Idea Proposal
16
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Human Resources
(Man-days)
Travel Costs (Visits) Vehicles Equipment Consumables
Sub-
contracti
ng
Senior
Expert
Junior
Expert
Technician
Project
Site
Capital International
Rental
(Days)
Petrol
(km)
Driver
(Man-
days)
Instruments
Awareness
raising
Communi-
cation
Office Construction
Awareness
Raising
Project Component 1
Activity 1.1 10 15 60 10 500 10
Activity 1.2 2 20 45 10 500 10
Project Component 2
Activity 2.1 5 25 30 20 1000 20
Activity 2.2 2 10 15 25 1250 25
Activity 2.3 10 10 30 1500 30
Project Component 3
Activity 3.1 5 10 15 5 10
Activity 3.2 10 30 50 2 1 4
Resources Needed

17. Concept Proposal - Investment in Idea Proposal (1/3)
17
Investment Idea 1 Idea 2 Idea 3
Equipment and Materials $15,000 $25,000 $35,000
Personnel/Employee $25,000 $45,000 $55,000
Marketing $5,000 $7,000 $9,000
Infrastructure $50,000 $50,000 $50,000
Additional Cost XXXX XXXX XXXX
Total XXXX XXXX XXXX
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18. Activities Units Cost per Unit Total
Personnel/Labor Costs Add Text Here Add Text Here Add Text Here
Equipment and materials Add Text Here Add Text Here Add Text Here
Training Add Text Here Add Text Here Add Text Here
Contracts Add Text Here Add Text Here Add Text Here
Other Costs Add Text Here Add Text Here Add Text Here
Total Add Text Here Add Text Here Add Text Here
Concept Proposal - Investment in Idea Proposal (2/3)
18
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19. Concept Proposal - Investment in Idea Proposal (3/3)
19
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Activities Year 1 Year 2 Year 3 Total
Personnel/Labor Costs Add Text Here Add Text Here Add Text Here Add Text Here
Equipment and materials Add Text Here Add Text Here Add Text Here Add Text Here
Training Add Text Here Add Text Here Add Text Here Add Text Here
Contracts Add Text Here Add Text Here Add Text Here Add Text Here
Other Costs Add Text Here Add Text Here Add Text Here Add Text Here
Total Add Text Here Add Text Here Add Text Here Add Text Here

20. Concept Proposal - Funding Summary for Idea Proposal
20
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Name Organization Contribution
Self Funding Add Text Here Add Text Here
Local Government Support Add Text Here Add Text Here
Co – Financers Add Text Here Add Text Here
Additional Financers Add Text Here Add Text Here
Add Text Here Add Text Here Add Text Here
Add Text Here Add Text Here Add Text Here

21. Morgan Ryan
Co – Founder
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Katherine Reynolds
Founder
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Marquis Salazar
Team Leader
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Concept Proposal - Our Team (1/2)
21

22. Aniyah Peters
Founder
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Dexter Murphy
Team Leader
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Concept Proposal - Our Team (2/2)
22

23. Concept Proposal - Client Testimonials (1/2)
23
Lewis Spencer
Designation
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audience's attention
Rowan Hooper
Designation
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audience's attention

24. Concept Proposal - Client Testimonials (2/2)
24
Dexter Turner
Company Name
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audience's attention
Isabella Owen
Company Name
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audience's attention
Ben Watts
Company Name
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25. This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
We firmly believe in clarifying things and sorting out the issues in order to find the most
suitable way to work together.
Discuss the desired changes
Accept the proposal
Sign and finalize the proposal
Submit an initial payment of 50% of the total fee of project
Once we get the notification of your proposal acceptance, we will send you the separate copy of the signed
contract for your record
Feel free to contact
Your Text Here
It is requested to read the contract to get the understanding of the details involved in working with us. Everything should be fair, transparent and
easily understandable at the beginning in order to lay a solid foundation for better work relationship.
Signature
Proposal lead
{user_assigned},
{user_title}
Signature
Default Contact
{client_contact_first},
{client_contact_last} {Client_name}
Concept Proposal - Next Steps
25

26. Concept Proposal – Icons Slide
26

27. 27
Additional Slides

28. 30 60 90 Days Plan
28
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90 Days
60 Days
30 Days

29. Roadmap for Process Flow
29
Text Here
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01
Text Here
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02
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03
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04

30. Weekly Timeline With Task Name
30
Monday Tuesday Wednesday Thursday Friday Saturday Sunday
Name Here - Text Here
Name Here Text Here -
Name Here - Text Here
Name Here - -
Name Here - - Text Here
Text Here
Text Here
Text Here
Text Here
Text Here

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Designation
Name Here
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Designation
Name Here
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Designation
Name Here
Our Meet Team
31

32. Post it Notes
32
01
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02
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03
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04
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33. Financial
33
40%
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Minimum
60%
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Medium
80%
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Maximum

34. Timeline
34
Start End
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2017
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2018
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2019
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2020
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2021

35. Circular Diagram
35
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TEXT HERE

36. 36
Address
# street number, city, state
Contact Number
0123456789
Email Address
emailaddress123@gmail.com
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