The purpose of the slides is to understand that how company choose the colours in their logos and advertisement.What psychology is behind these colors

1. Introduction to Psychology
Presented to:
Miss Rabia Habib
Presented by:
Mujtaba Hassan
Hafiz M Haris Hashmi
Sheikh M Abbas
Sheikh M.Awais
Junaid Farooq
Muzamil Sarwar
Company:
“HP” “Nikon”

3. Theme of Presentation
 Introduction
 Industry Information
 Brand Logo
 Brand Color
 Effect of Color
 Color Psychology of Blue
 Conclusion

4. Introduction
 HP (styled as hp) is an American multinational
information technology corporation
 Its headquartered in Palo Alto, California,
United States
 It is the world's leading PC manufacturer
company in the World

5. Industry Information
 Founded in january1,1939
 Founders are Bill Hewlett, Dave Packard
 Products include Computer hardware, Computer
software, IT services, IT consulting

6. Industry Information(contd.):
 Area served (World Wide)
 They have 317,500 Employees in (2014)
 They have generated US$ 111.454 billion
revenue(2014)

7. Brand Logo
 HP logo remains the same as it is at present
since the day HP began its passage
 This logo is well-recognized all over the world
of technology.

8. Brand Color
 The HP logo uses only blue and white color
 These shades give a portrayal of loyalty, trust
and intelligence
 Is the safest color to use in most applications,
implying honesty, trust and dependability.

9. Effect of Color
 Blue reflects the loyalty and precision among
the people
 This color reflects that the brand is very
popular in the World
 It also shows that the people trust on the brand

10. Color Psychology of Blue
 Blue relates to one-to-one communication
 Speaking the truth through verbal self-
expression
 The color blue is idealistic, enhancing self-
expression

11. Color Psychology of Blue(contd.):
 It inspires higher ideals
 This color most preferred by men

12. Conclusion
 Shows the popularity of brand and it’s
trustworthy in the market
 Blue color in HP logo show loyalty.
 The color blue is idealistic, enhancing self-
expression and ability to communicate
individual needs and wants

14. Theme of Presentation
Introduction
Industry Information
Company Logo
Brand color
Color psychology of yellow
Reason
Conclusion

15. Introduction
 Headquatered and Specializing.
 Established on 25 July 1917.
 Manufacturer Of Optical Lenses.
 Nineteen factories and 23000 Employees.

16. Industry Information
 The Industry is consumer electronics.
 It area covered is worldwide.
 Their products are cameras, binocular telescope.
 Their headquarters in Japan and Tokyo.

17. Industry Information(contd.):
The company type is basically public.
The company revenue is 887.5 Billion.
The employees working in the company is
24,409.
The company founded in Japan 97 years ago.

18. Company Logo
The nikon logo consits of a yellow
background.
Yellow color represents depth and passion.

19. Brand Color
Our company color is yellow.
Yellow color is the color of the mind and the
intellect.
The color acquired to relate knowledge.
In the meaning of colors, yellow inspires
original thought and inquisitiveness.

20. Color Psychology Of Yellow
The color psychology of yellow is uplifting
and illuminating.
Offering hope, happiness, cheerfulness and
fun.
Yellow is creative from a mental aspect.

21. Reason
Use in marketing
Conveys Positivity.
Stimulate Creativity.
Indicate cheerfulness.

22. Reason(contd):
 Because yellow inspires original thought and
inquisitiveness.
 Helping us to find new ways of doing things.
 It is the practical thinker, not the dreamer.
 Yellow can also create feelings of frustration and
anger.

23. Conclusion
• The psychological and psychological effects
apparent in our daily life,
• This color benefit our mental and physical
welfare.
• It is very important to know how these colors
affect us.
• The careful attention must be paid when
designing garment.

24. Reference
 http://en.wikipedia.org/wiki/Hewlett-Packard
 http://www.hp.com/country/us/en/uc/welcome.html
 http://en.wikipedia.org/wiki/Nikon
 http://www.nikon.com/