Final project in orientation to multimedia
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The document outlines a marketing campaign for a new health drink called "Weed Grass" targeted at young professionals. Key points: 1) The campaign strategy is to promote a healthy lifestyle using celebrity endorser Carlo Miguel. 2) Print and TV ads will use clean, green, earth-toned colors and focus on health and organic qualities to appeal to the target market. 3) Goals are to gain 3% market share and position the product as a healthier alternative to soft drinks.
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Similar to Final project in orientation to multimedia
15New Product Introduction StrategiesTwana A
1
5
New Product Introduction Strategies
Twana Allen
Dr. Doreen Young
AMP- 425-0500
04/11/2021
Introduction
New product introduction refers to the process which involves an idea from an initial working technique to a thoroughly refined final product. This process requires enough investment of time, resources, and careful planning and therefore each step requires careful analysis to ensure that the results produced are worth the effort. Various steps are involved in the process of introducing a new product into the market. These steps include ideation, research, planning, and prototyping, sourcing, and costing. In this case, I will come up with a new product that will be in a position to serve two business markets.
Body
In the last year, we have experienced a global pandemic that has changed how we live and interact with many parts of the world going through lockdowns even to date as well as curfews. This has greatly affected how we live and the need to mainly focus on healthy living. Many products have been introduced in the market to help prevent contracting the virus-like face masks and protective gears which have played a major role in the prevention and control of the disease spread. In my case, the product I wish to introduce concerning the pandemic is mobile grocery supply. In my area, we are forced to go out looking for groceries at specific points. With the pandemic, many people fear going out to look for such products which are basic for every one of us. A mobile grocery supply for me means that I will be able to meet my customer's needs by delivering them to their doorsteps and reducing the burden they may encounter of going out to find the same.
My strategy for entering the market will involve using social media platforms to first address the idea and see how people respond to it. This will be effective to me since in the current world people spent a lot of time on the internet bearing in mind that technology advancement and development is high. This strategy will also help me in understanding what exactly customers need during this period of the pandemic. Besides, I will also help customers who might be busy working from home in saving their time and concentrating on their main work since they will not have to take a break and go find groceries
However, such a business idea may come with challenges like failing to meet customer's needs at first since different customers have different preferences. There may be also issues to do with safety since in most cases it will involve meeting new people and this may pose dangers. Some customers may also be concerned about the safety of the products offered is concerned. This will call for the need to apply all the possible strategies to ensure that customers are satisfied and continue to order from my business.
In ensuring that my product is successful, I intent to first research how the pandemic has affected businesses and how people are responding to the same. This will help me i ...
15New Product Introduction StrategiesTwana A
1
5
New Product Introduction Strategies
Twana Allen
Dr. Doreen Young
AMP- 425-0500
04/11/2021
Introduction
New product introduction refers to the process which involves an idea from an initial working technique to a thoroughly refined final product. This process requires enough investment of time, resources, and careful planning and therefore each step requires careful analysis to ensure that the results produced are worth the effort. Various steps are involved in the process of introducing a new product into the market. These steps include ideation, research, planning, and prototyping, sourcing, and costing. In this case, I will come up with a new product that will be in a position to serve two business markets.
Body
In the last year, we have experienced a global pandemic that has changed how we live and interact with many parts of the world going through lockdowns even to date as well as curfews. This has greatly affected how we live and the need to mainly focus on healthy living. Many products have been introduced in the market to help prevent contracting the virus-like face masks and protective gears which have played a major role in the prevention and control of the disease spread. In my case, the product I wish to introduce concerning the pandemic is mobile grocery supply. In my area, we are forced to go out looking for groceries at specific points. With the pandemic, many people fear going out to look for such products which are basic for every one of us. A mobile grocery supply for me means that I will be able to meet my customer's needs by delivering them to their doorsteps and reducing the burden they may encounter of going out to find the same.
My strategy for entering the market will involve using social media platforms to first address the idea and see how people respond to it. This will be effective to me since in the current world people spent a lot of time on the internet bearing in mind that technology advancement and development is high. This strategy will also help me in understanding what exactly customers need during this period of the pandemic. Besides, I will also help customers who might be busy working from home in saving their time and concentrating on their main work since they will not have to take a break and go find groceries
However, such a business idea may come with challenges like failing to meet customer's needs at first since different customers have different preferences. There may be also issues to do with safety since in most cases it will involve meeting new people and this may pose dangers. Some customers may also be concerned about the safety of the products offered is concerned. This will call for the need to apply all the possible strategies to ensure that customers are satisfied and continue to order from my business.
In ensuring that my product is successful, I intent to first research how the pandemic has affected businesses and how people are responding to the same. This will help me i ...
A Dvocate Presentation
Promotional products are a $18.1 billion industry and can help companies increase exposure, impact, influence, and build relationships. While some people avoid traditional advertising, promotional items engage audiences through their tangible and sensory nature. Studies show that people are more likely to recall a company from a promotional product they received than from a newspaper or magazine ad, and are also likely to do business with or have a more favorable impression of that company afterwards. To maximize the effectiveness of promotional products, companies should identify goals, enlist a promotional consultant, plan an overall campaign addressing themes, audiences, budgets and timelines, and later evaluate results.
The Power of Promotional Products!
Promotional products are a $18.1 billion industry and can be effective marketing tools. They are memorable and help build relationships by providing a sensory experience the audience can touch and feel. Studies show promotional products are more effective than traditional advertising at brand recall and generating favorable impressions of companies. To maximize the impact of promotional products, companies should work with a promotional consultant to identify goals, choose appropriate products, plan the campaign, and evaluate results.
3 what is advertising
1. Advertising provides mass communication to inform consumers about new products and services through various media channels like TV, radio, internet and print. Companies spend large amounts on advertising to reap its benefits.
2. Advertising is a form of promotion that is part of a company's marketing mix. It is widely used in today's competitive consumer markets to promote both new and existing products and services across different industries.
3. The basic purpose of advertising is to gain consumers' attention, create awareness and influence purchasing decisions through information dissemination using techniques like repetition to make ads more attractive and persuasive.
Project report on advertising effectiveness
This document provides an overview of advertising effectiveness and outlines various aspects of designing an advertising campaign. It discusses defining objectives, creating messaging, selecting media, and evaluating effectiveness. The key stages in developing an advertising campaign include identifying the target audience, determining objectives, creating the advertising platform or strategy, allocating the budget, developing the message, and organizing the campaign rollout and evaluation.
A project report on advertising effectiveness
This document discusses advertising, including its objectives, types, features, functions and benefits. It provides definitions of advertising from various experts and outlines two main types - product advertising which promotes specific goods/services, and institutional advertising which builds company image. The objectives of advertising are to introduce new products, remind customers, combat competitors and more. Features include being a mass communication, paid for by an identified sponsor. Functions are promoting sales, research, education. Benefits include cheaper prices through mass production, stimulating demand, and raising living standards.
Adverstisement Process and Advertising Square
This particular presentation will help in understanding the definition, purpose, features and objectives of advertisement. Also, it helps to gain knowledge about the advertising process and AIDA model.
38589161 advertising-effectiveness-research-project 2
This document discusses advertising, including its objectives, types, and benefits. It defines advertising as a paid form of non-personal communication used to promote an organization, product, service, or idea. The objectives of advertising include introducing new products, building brand preference, and reminding customers to purchase a product. Advertising can be classified as product advertising, which promotes specific goods/services, or institutional advertising, which aims to build goodwill. Some benefits are lower prices due to increased production, stimulating demand, and reducing distribution expenses.
Module 4 stimulating demand
The document discusses strategies for marketing and branding a food incubator. It emphasizes developing a clear brand identity centered around core values and messaging. Marketing should focus on translating product features into tangible benefits for customers and potential tenants. Successful branding tells an emotional story and stands out by appealing to the target demographic. The document provides examples of branding from other food incubators and suggests targeting a wide range of stakeholders through various media outlets and events.
4 p's in marketing
This document discusses the marketing mix, also known as the 4Ps of marketing - product, price, place, and promotion. It provides an overview of each of the 4Ps, including definitions and objectives. Promotion is discussed in particular depth, outlining various promotional strategies and considerations in developing an effective promotional mix. An example is given of Public Relations activities by Skoda to improve its brand image over time through consistent messaging. In summary, the document analyzes the key elements of the marketing mix framework and how promotional strategies can be tailored for different product lifecycle stages.
Mock plan autumn marketing campaign london,uk
This document outlines a plan to launch a new limited edition product called "The Secret Gift Box" to increase online sales and attract new customers. The gift box will be made of recycled wood and include a candle, book, and quill. It will be promoted through social media, press releases, radio, and an in-store launch event. The goals are to sell over 50 boxes, increase market share, and raise awareness of the company's environmental values. The document discusses target audiences, pricing, distribution, and operational details for developing and delivering the product on time and according to health and safety standards.
PROJECT REPORT ON advertisement(2012025)
This document provides an overview of creativity in advertising with respect to various advertising agencies. It discusses the origin and impact of advertising, the role of advertising in marketing mix, and the AIDA formula in advertising. It also covers advertising agencies, advertising campaigns, creativity and innovation in advertising, and how advertising is influenced by family and different regions/markets. The document serves as the basis for a dissertation on creativity in advertising. It provides background information and outlines the chapters to be included in the dissertation.
Module 4 stimulating demand nl
This module discusses strategies for stimulating demand for food incubators. It covers developing an effective brand, communicating your message through marketing, creating a website, using social media, and the power of storytelling. Key points include profiling potential users, translating product features into benefits, developing branding with core values and vision, and telling an impactful brand story. The goal is to attract tenants and users through authentic and consistent communication across multiple channels.
marketing management
The document discusses the promotion mix and elements of promotion, including personal selling, mass selling, advertising, publicity, and sales promotion. It defines advertising and describes its role in informing customers, retaining them, and influencing them to purchase products. The stages of advertising are discussed as pioneering, competitive, and retentive. Forms of advertising like product, corporate, social, and societal advertising are also summarized.
Campaign Presentation - Creative Brief Overview
DoRight Dental is launching a new toothpaste called "SmileRight Toothpaste". The marketing plan targets Generation X Hispanic females ages 25-40. A six-week email, Facebook, YouTube, and mobile campaign will promote SmileRight's benefits and encourage sharing on social media. The creative elements will feature the colors Tangerine Tango and neon shades to match the summer theme. Messaging will focus on natural, cruelty-free products and special offers to engage the target audience.
Lo2 workbook
Understanding clients and their requirements is important in marketing to produce work they will be pleased with. Communication must be kept open during production and clients should review progress to ensure the work matches their vision. Market research techniques like market segmentation help understand a market's consumers and competition to identify opportunities. A SWOT analysis examines a company's strengths, weaknesses, opportunities, and threats to plan improvements. Audience profiling provides demographic and behavioral information about typical clients to tailor marketing. Press releases aim to communicate newsworthy information to media organizations and should contain the who, what, when, where, why and how of an announcement.
Anshu Maheshwari , BBA , Dezyne E'cole College
This document provides an overview of a student project report on advertisements. It includes an introduction, acknowledgements, table of contents, and sections on the meaning and purpose of advertising, different types of advertising aims and media, and factors that influence consumer behavior. The project was submitted by Anshu Maheshwari, a student of Bachelor of Business Administration at Dezyne E’cole College, towards their degree requirements. It discusses key advertising concepts and provides examples to explain different topics.
Phase 4 eman al halyan
Graphic designers play an important role in advertising by creating visual designs that communicate messages persuasively. They use techniques like layout, color, imagery and typography to grab attention and convey information about products and services. The goal of most advertising is to influence consumer behavior by driving people to purchase particular offerings, though political and social ads also aim to promote ideas or causes. Effective ads achieve clarity of message while relating to the target audience's mindset.
EPM U- III.pptx
Marketing refers to any actions a company takes to attract an audience and increase sales. It aims to deliver value through high-quality content with the long-term goals of demonstrating product value, strengthening brand loyalty, and increasing sales. Event marketing is a powerful tactic that allows companies to connect with customers through in-person and virtual experiences in order to promote products, services, and organizations. Digital marketing focuses on promoting products and services through online channels like social media, search engines, and email to engage customers throughout their buying journey.
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Final project in orientation to multimedia
- 1. By: John Xavier S. Chavez