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Tapal Tezdum and its ad making
The document outlines the details of a group project by 'Trend Setters' focusing on the marketing of Tapal Tezdam, Pakistan's largest tea manufacturer. It highlights the company's history, product variations, and the cultural significance of tea consumption in Pakistan, alongside the creative process behind producing an advertisement, including challenges faced in scriptwriting, acting, location, and editing. The overall experience was positive, allowing group members to learn about creating a professional advertisement for a well-known product.
Tapal Tezdum and its ad making
- 2. Business Communication • Groupname: Trend Setters • Group members: Sheikh Muhammad Awais Muhammad Junaid Farooq Mujtaba Hassan Hafiz M.Haris Hashmi Muzammil Sarwar Ali Alvi
- 3. Introduction of theproduct Name Tepal tezdam
- 4. Introduction • Tapal ispakistan largest tea manufacturer. • State of the art equipment and a team of highly dynamic professionals headed by Aftab Tapal. • It was located in korangi industrial area. • They were 501-1000 people work there. • It was established in 1975.
- 5. History • Origin inchina. • SHEN NONG “Father of tea”. • Tea as medicinal treatment. • Cha Ching (the Holy Scripture of Tea). • Have number of brands both in black and green tea.
- 6. Owner and ceoof tapal
- 7. Company Vision Achieve leadershipin all categories of our core business and deversify in areas which compliment the core business.
- 8. Slogan Tezdam lagy tahkar k…!
- 9. Different flavours • Tapaldanedar
- 10. • Tapal familymixture
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- 12. Culture • It isa common trend or tradition we can say culture in every family that they drink tea and gave tea when any guest came. • The taste of tepal inspire guest and gave a unique taste to them.
- 13. Why choose thisproduct • It is a most selling brand now a days. • Drinking by various age groups. • Every one use to drink tea in breakfast even in evening. • High consumption • The target market share of tepal is 45% of the total market.
- 14. Idea • Famous anduseful • Drink in every house • Not used before • Strong and gave attractiveness • Previous ads not used tea product.
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- 16. Humor • Makes admemorable • Gaves every one smile on their faces. • Half of ads globally use humor
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- 18. Location • The locationwhich we used to make our add is ground and dhabba because the real add of tepal is also made on that place. • We are choosing these places because in our add two fighters were fighting so this can not possible on open place. • Tepal s basically a tea so we use dhaba because dhaba is most effective place for our add.
- 19. Color Scheme • Colorsused are red,white and yellow.
- 20. Red • Color ofblood and fire. • Attracts people. • Associated with meaning of love,passion,strength and action. • Eye catching.
- 21. White • Color ofperfection. • Associated with light, innocence and purity. • Has positive connotation.
- 22. Yellow • Color ofsunshine. • Associated with joy,happiness,intellect and energy. • Yellow color arouses cheerfulness.
- 23. Music • Rani TajDHOOL sound is used in ad • Used these beats during Punjabi wrestling • DJ Killa Naz - Take It 2 Da Floor Instrumental is used in bloopers
- 24. Who did what •Script writing • Editing • Costumes/makeup • props/location • Camera work • Directions • Acting • Making of the ad/bloopers
- 25. Script Writing Sheikh MohammadAwais • Choose this product because of its high consumption • Make the ad funny by putting Punjabi fight • It is easy for us because we have two healthy members • I also use Dhaba to show the cultural tradition
- 26. Script Writing Problems • Limitedcharacters • Limited resources • Too much involvement of other members • Changing script • No idea of successiveness
- 27. Costumes/makeup Muzammil Sarwar • Arrangecostumes according to the script • No special makeup required • Choose mostly cultural dresses to show culture • For wrestlers I arrange white shalwar and white sleeveless shirts • For umpire I choose red shirt & trouser • Other members were wearing shalwar kameez
- 28. Costumes/makeup Problems • Dressing ofPunjabi wrestlers • Shyness of wearing wrestling clothes • Finding (parna)that wear on shoulder • Lack of experience
- 29. Props/location Mujtaba Hassan • Findright place for shooting according to script • How and know of the area • Location requirements were dhaba and muddy ground • Finding of muddy ground • Safety of members
- 30. Props/location Problems • Limited places •Restricted areas • Time consuming
- 31. Directions Hafiz M HarisHashmi • Practically apply the script • Too much preparation • Manage all the characters • Guide actors • Gave script separately to actors
- 32. Directions • Coordination withcamera man • Finding errors in shooting • Control emotions • Extra shooting
- 33. Directions Problems • Inexperience ofdirections • Smiles during acting • Actors don’t remember their role • Some scene are difficult to shot • Sometimes Camera work is not proper
- 34. Camera Work Junaid Farooq •Use Nikon DSLR(60D) • Also use tripod to avoid shaking • Choose proper location to set the camera • Coordination with director • Coordination with actors
- 35. Camera Work Problems • Camerashyness • Hot weather • Outsiders were coming
- 36. Acting • Everyone isacting in the ad. • To support director • Teach other actors to act according to the directions
- 37. Acting • Specially guidewrestlers because their role is difficult • Also guide tea boy for his role • To remove camera shyness is also a difficult task
- 38. Editing Hafiz M HarisHashmi • Using Adobe Premier • Adobe Photoshop • A challenging task • Selection of right data • Keeping in mind the original script
- 39. Slides Making Haris andAwais • Use PowerPoint 2010 • Try to follow the format • Use different pictures according to situation • Taking help with other members • Do not copy any writings
- 40. Experience • It wasoverall a very good experience for us. • We are making first time our own add. • We all come to know how to make a professional add. • It was good effort and hard work by all members.