a task was given to us to make Tapal Tezdum ad and its introduction. in first 16 to 17 slides we introduce Tapal Tezdum and after that we show how we make the ad.
Ad Box OfficeTM tracks and ranks the ads on their total ‘Ad Connect Quotient’. It represents the combined effect of the creative appeal, message connect and brand building impact of the ad. It tells you if your ad is ‘standing out’ in the daily ad clutter and ‘connecting’ with the consumers.
The document discusses qualitative and quantitative research methodologies used in advertising concept and copy testing. It describes how qualitative methods like focus groups and interviews are well-suited for concept testing as they provide rich details about consumer responses and perceptions. However, qualitative research has limitations like subjective interpretations and small sample sizes. Quantitative methods involving surveys and experiments are more appropriate for copy testing when key issues have been identified, as they allow statistical generalization. Specific techniques discussed include recall tests, recognition tests, and theater tests to evaluate consumer memory of advertisements.
The document discusses techniques for pretesting advertisements, including concept testing and copy testing. Concept testing uses qualitative methods like focus groups to explore potential ad concepts early in the creative process. Copy testing uses quantitative methods like memory tests to evaluate final ad executions and select the best one. The appropriate technique depends on factors like whether the ad has an informational or emotional appeal and how close the pretest stimulus is to the final ad. Off-air testing of finished ads can reliably predict effectiveness according to research.
This document discusses ten public relations campaigns and their targeted audiences. It provides examples such as Dove's "real beauty sketches" campaign targeting women, Huggies' "TweetPee" device alerting parents when a baby's diaper is wet by tweeting, and Coca-Cola installing ATMs that dispensed free money encouraging people to help others. The document also discusses campaigns by Nokia, Ford, McDonald's, and others. The conclusion states that a well-planned PR campaign can benefit organizations of all sizes across various sectors.
A PR campaign is a strategic series of messages sent over a discrete period of time to target audiences in response to an organizational situation. The goals and techniques of public relations are applied systematically through appropriate media mixes to accomplish corporate objectives like informing, persuading, and mobilizing public opinion. Key differences between advertising and PR campaigns are that advertising directly promotes sales while PR campaigns aim to create a favorable environment for services, products, or ideas.
Public Relations, Publicity and Corporate Advertising explained through examplesManeesh Garg
Based on chapter 17 - "Public relations, publicity and corporate advertising" of book "Advertising and Promotion" published by Tata Mc Graw Hill.
To get a copy of this presentation, share your views about the document with your email id in Comments section... I keep on updating my presentations and documents. To ensure that you don't miss any update or new uploads don't forget to press the "FOLLOW" and "LIKE" button. You can also mail me at manigarg21@gmail.com
The document provides an overview of the history and development of corporate communication as a field. It discusses key figures like Paul Garrett and Arthur Page who helped establish best practices. Early corporate communication focused on public relations within major companies. Over time, responsibilities expanded to include advertising, marketing, and issues management. The document also examines the roles, skills, and professional responsibilities involved in corporate communication today.
Ad Box OfficeTM tracks and ranks the ads on their total ‘Ad Connect Quotient’. It represents the combined effect of the creative appeal, message connect and brand building impact of the ad. It tells you if your ad is ‘standing out’ in the daily ad clutter and ‘connecting’ with the consumers.
The document discusses qualitative and quantitative research methodologies used in advertising concept and copy testing. It describes how qualitative methods like focus groups and interviews are well-suited for concept testing as they provide rich details about consumer responses and perceptions. However, qualitative research has limitations like subjective interpretations and small sample sizes. Quantitative methods involving surveys and experiments are more appropriate for copy testing when key issues have been identified, as they allow statistical generalization. Specific techniques discussed include recall tests, recognition tests, and theater tests to evaluate consumer memory of advertisements.
The document discusses techniques for pretesting advertisements, including concept testing and copy testing. Concept testing uses qualitative methods like focus groups to explore potential ad concepts early in the creative process. Copy testing uses quantitative methods like memory tests to evaluate final ad executions and select the best one. The appropriate technique depends on factors like whether the ad has an informational or emotional appeal and how close the pretest stimulus is to the final ad. Off-air testing of finished ads can reliably predict effectiveness according to research.
This document discusses ten public relations campaigns and their targeted audiences. It provides examples such as Dove's "real beauty sketches" campaign targeting women, Huggies' "TweetPee" device alerting parents when a baby's diaper is wet by tweeting, and Coca-Cola installing ATMs that dispensed free money encouraging people to help others. The document also discusses campaigns by Nokia, Ford, McDonald's, and others. The conclusion states that a well-planned PR campaign can benefit organizations of all sizes across various sectors.
A PR campaign is a strategic series of messages sent over a discrete period of time to target audiences in response to an organizational situation. The goals and techniques of public relations are applied systematically through appropriate media mixes to accomplish corporate objectives like informing, persuading, and mobilizing public opinion. Key differences between advertising and PR campaigns are that advertising directly promotes sales while PR campaigns aim to create a favorable environment for services, products, or ideas.
Public Relations, Publicity and Corporate Advertising explained through examplesManeesh Garg
Based on chapter 17 - "Public relations, publicity and corporate advertising" of book "Advertising and Promotion" published by Tata Mc Graw Hill.
To get a copy of this presentation, share your views about the document with your email id in Comments section... I keep on updating my presentations and documents. To ensure that you don't miss any update or new uploads don't forget to press the "FOLLOW" and "LIKE" button. You can also mail me at manigarg21@gmail.com
The document provides an overview of the history and development of corporate communication as a field. It discusses key figures like Paul Garrett and Arthur Page who helped establish best practices. Early corporate communication focused on public relations within major companies. Over time, responsibilities expanded to include advertising, marketing, and issues management. The document also examines the roles, skills, and professional responsibilities involved in corporate communication today.
This document summarizes the key themes and events covered in the book review presentation. It discusses the troubled past of Karachi, the formation of militant groups like MQM, and Karachi's connections to international terrorism. The book traces how Karachi became a hub for terror groups and their activities, from the influx of refugees after partition to the rise of the Taliban and Al-Qaeda with support from agencies like the ISI. The conclusion warns that unless addressed, Karachi risks facing an increasingly dark and dangerous future as a terror capital.
The document presents on database management systems. It defines a database as a collection of programs that stores and extracts information. It then gives examples of database applications and discusses the steps in database design such as requirements analysis and conceptual modeling. Several functions of database management systems are outlined including data storage, security, and transaction management. The roles and benefits of DBMS are also summarized.
Airbus is a European aircraft manufacturing company established in 1969 that now employs over 63,000 people across facilities in four countries. The presentation discusses Airbus' history of establishing its first plants in France and Germany, its product lines of commercial airplanes, private jets, and military aircraft, and its annual competition with Boeing for orders, with Airbus taking a larger share in 2003-2004. It also notes Airbus' annual revenue of €33.10 billion and net income of €1.597 billion in 2013.
This presentation defines motivation as internal and external factors that stimulate interest and commitment to a job. There are two types of motivation: intrinsic, which comes from within, and extrinsic, which comes from external rewards or threats. Effective motivation techniques for managers include job design, rewards, building employee satisfaction, genuine appreciation, recognition, and inspiration. Motivation leads to advantages like higher productivity, quality and efficiency while lack of motivation can result from poor leadership, lack of progression or appreciation.
Allama Iqbal Open University is a federal institution in Islamabad that offers distance education programs. It was established in 1974 as the second open university in the world and first in Asia and Africa. The university has an annual enrollment of over 1 million students and offers a wide range of programs from matriculation to Ph.D. levels. It is administered by a Chancellor, Pro-Chancellor and Vice-Chancellor and aims to provide education to all through an open learning system.
This document outlines a business plan for a milk company called Fresh Milk. The company aims to provide affordable and nutritious milk directly from farms to consumers. It will target urban areas of Pakistan. The main product is Fresh Milk sold in tetra packs with a 3-month shelf life. The company faces competition from Nestle and Olpers but aims to differentiate based on quality and nutrition. The plan discusses marketing segmentation, positioning, distribution, pricing, and promotional strategies. Societal marketing and branding are also covered.
Gokila digital marketing| consultant| Coimbatoredmgokila
Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM
SEO SMO SMM CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Gokila digital marketer
Coimbatore
Breaking Silos To Break Bank: Shattering The Divide Between Search And SocialNavah Hopkins
At Mozcon 2024 I shared this deck on bridging the divide between search and social. We began by acknowledging that search-first marketers are used to different rules of engagement than social marketers. We also looked at how both channels treat creative, audiences, bidding/budgeting, and AI. We finished by going through how they can win together including UTM audits, harvesting comments from both to inform creative, and allowing for non-login forums to be part of your marketing strategy.
I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social
This session will aim to comprehensively review the current state of artificial intelligence techniques for emotional recognition and their potential applications in optimizing digital advertising strategies. Key studies developing AI models for multimodal emotion recognition from videos, images, and neurophysiological signals were analyzed to build content for this session. The session delves deeper into the current challenges, opportunities to help realize the full benefits of emotion AI for personalized digital marketing.
Dive deep into the cutting-edge strategies we're employing to revolutionize our web presence in the age of AI-driven search. As Gen Z reshapes the digital realm, discover how we can bridge the generational divide. Unlock the synergistic power of PPC, social media, and SEO, driving unparalleled revenues for our projects.
In this humorous and data-heavy session, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
Customer Experience is not only for B2C and big box brands. Embark on a transformative journey into the realm of B2B customer experience with our masterclass. In this dynamic session, we'll delve into the intricacies of designing and implementing seamless customer journeys that leave a lasting impression. Explore proven strategies and best practices tailored specifically for the B2B landscape, learning how to navigate complex decision-making processes and cultivate meaningful relationships with clients. From initial engagement to post-sale support, discover how to optimize every touchpoint to deliver exceptional experiences that drive loyalty and revenue growth. Join us and unlock the keys to unparalleled success in the B2B arena.
Key Takeaways:
1. Identify your customer journey and growth areas
2. Build a three-step customer experience strategy
3. Put your CX data to use and drive action in your organization
As 2023 proved, the next few years may be shaped by market volatility and artificial intelligence services such as OpenAI's ChatGPT and Perplexity.ai. Your brand will increasingly compete for attention with Google, Apple, OpenAI, and Amazon, and customers will expect a hyper-relevant and individualized experience from every business at any moment. New state-legislated data privacy laws and several FTC rules may challenge marketers to deliver contextually relevant customer experiences, much less reach unknown prospective buyers. Are you ready?Let's discuss the critical need for data governance and applied AI for your business rather than relying on public AI models. As AI permeates society and all industries, learn how to be future-ready, compliant, and confidentlyscaling growth.
Key Takeaways:
Primary Learning Objective
1: Grasp when artificial general intelligence (""AGI"") will arrive, and how your brand can navigate the consequences. Primary Learning Objective
2: Gain an accurate analysis of the continuously developing customer journey and business intelligence. Primary Learning Objective
3: Grow revenue at lower costs with more efficient marketing and business operations.
The Strategic Impact of Storytelling in the Age of AI
In the grand tapestry of marketing, where algorithms analyze data and artificial intelligence predicts trends, one essential thread remains constant — the timeless art of storytelling. As we stand on the precipice of a new era driven by AI, join me in unraveling the narrative alchemy that transforms brands from mere entities into captivating tales that resonate across the digital landscape. In this exploration, we will discover how, in the face of advancing technology, the human touch of a well-crafted story becomes not just a marketing tool but the very essence that breathes life into brands and forges lasting connections with our audience.
In today's digital world, customers are just a click away. "Grow Your Business Online: Introduction to Digital Marketing" dives into the exciting world of digital marketing, equipping you with the tools and strategies to reach new audiences, expand your reach, and ultimately grow your business.
website = https://digitaldiscovery.institute/
address = C 210 A Industrial Area, Phase 8B, Sahibzada Ajit Singh Nagar, Punjab 140308
Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment.
Key Takeaways:
Learn how to use specific GPTs to help you Learn how to build your own marketing tools
Generate marketing ideas for your business How to think through and use AI in marketing
How AI changes the marketing game
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
This document summarizes the key themes and events covered in the book review presentation. It discusses the troubled past of Karachi, the formation of militant groups like MQM, and Karachi's connections to international terrorism. The book traces how Karachi became a hub for terror groups and their activities, from the influx of refugees after partition to the rise of the Taliban and Al-Qaeda with support from agencies like the ISI. The conclusion warns that unless addressed, Karachi risks facing an increasingly dark and dangerous future as a terror capital.
The document presents on database management systems. It defines a database as a collection of programs that stores and extracts information. It then gives examples of database applications and discusses the steps in database design such as requirements analysis and conceptual modeling. Several functions of database management systems are outlined including data storage, security, and transaction management. The roles and benefits of DBMS are also summarized.
Airbus is a European aircraft manufacturing company established in 1969 that now employs over 63,000 people across facilities in four countries. The presentation discusses Airbus' history of establishing its first plants in France and Germany, its product lines of commercial airplanes, private jets, and military aircraft, and its annual competition with Boeing for orders, with Airbus taking a larger share in 2003-2004. It also notes Airbus' annual revenue of €33.10 billion and net income of €1.597 billion in 2013.
This presentation defines motivation as internal and external factors that stimulate interest and commitment to a job. There are two types of motivation: intrinsic, which comes from within, and extrinsic, which comes from external rewards or threats. Effective motivation techniques for managers include job design, rewards, building employee satisfaction, genuine appreciation, recognition, and inspiration. Motivation leads to advantages like higher productivity, quality and efficiency while lack of motivation can result from poor leadership, lack of progression or appreciation.
Allama Iqbal Open University is a federal institution in Islamabad that offers distance education programs. It was established in 1974 as the second open university in the world and first in Asia and Africa. The university has an annual enrollment of over 1 million students and offers a wide range of programs from matriculation to Ph.D. levels. It is administered by a Chancellor, Pro-Chancellor and Vice-Chancellor and aims to provide education to all through an open learning system.
This document outlines a business plan for a milk company called Fresh Milk. The company aims to provide affordable and nutritious milk directly from farms to consumers. It will target urban areas of Pakistan. The main product is Fresh Milk sold in tetra packs with a 3-month shelf life. The company faces competition from Nestle and Olpers but aims to differentiate based on quality and nutrition. The plan discusses marketing segmentation, positioning, distribution, pricing, and promotional strategies. Societal marketing and branding are also covered.
Gokila digital marketing| consultant| Coimbatoredmgokila
Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM
SEO SMO SMM CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Gokila digital marketer
Coimbatore
Breaking Silos To Break Bank: Shattering The Divide Between Search And SocialNavah Hopkins
At Mozcon 2024 I shared this deck on bridging the divide between search and social. We began by acknowledging that search-first marketers are used to different rules of engagement than social marketers. We also looked at how both channels treat creative, audiences, bidding/budgeting, and AI. We finished by going through how they can win together including UTM audits, harvesting comments from both to inform creative, and allowing for non-login forums to be part of your marketing strategy.
I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social
This session will aim to comprehensively review the current state of artificial intelligence techniques for emotional recognition and their potential applications in optimizing digital advertising strategies. Key studies developing AI models for multimodal emotion recognition from videos, images, and neurophysiological signals were analyzed to build content for this session. The session delves deeper into the current challenges, opportunities to help realize the full benefits of emotion AI for personalized digital marketing.
Dive deep into the cutting-edge strategies we're employing to revolutionize our web presence in the age of AI-driven search. As Gen Z reshapes the digital realm, discover how we can bridge the generational divide. Unlock the synergistic power of PPC, social media, and SEO, driving unparalleled revenues for our projects.
In this humorous and data-heavy session, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
Customer Experience is not only for B2C and big box brands. Embark on a transformative journey into the realm of B2B customer experience with our masterclass. In this dynamic session, we'll delve into the intricacies of designing and implementing seamless customer journeys that leave a lasting impression. Explore proven strategies and best practices tailored specifically for the B2B landscape, learning how to navigate complex decision-making processes and cultivate meaningful relationships with clients. From initial engagement to post-sale support, discover how to optimize every touchpoint to deliver exceptional experiences that drive loyalty and revenue growth. Join us and unlock the keys to unparalleled success in the B2B arena.
Key Takeaways:
1. Identify your customer journey and growth areas
2. Build a three-step customer experience strategy
3. Put your CX data to use and drive action in your organization
As 2023 proved, the next few years may be shaped by market volatility and artificial intelligence services such as OpenAI's ChatGPT and Perplexity.ai. Your brand will increasingly compete for attention with Google, Apple, OpenAI, and Amazon, and customers will expect a hyper-relevant and individualized experience from every business at any moment. New state-legislated data privacy laws and several FTC rules may challenge marketers to deliver contextually relevant customer experiences, much less reach unknown prospective buyers. Are you ready?Let's discuss the critical need for data governance and applied AI for your business rather than relying on public AI models. As AI permeates society and all industries, learn how to be future-ready, compliant, and confidentlyscaling growth.
Key Takeaways:
Primary Learning Objective
1: Grasp when artificial general intelligence (""AGI"") will arrive, and how your brand can navigate the consequences. Primary Learning Objective
2: Gain an accurate analysis of the continuously developing customer journey and business intelligence. Primary Learning Objective
3: Grow revenue at lower costs with more efficient marketing and business operations.
The Strategic Impact of Storytelling in the Age of AI
In the grand tapestry of marketing, where algorithms analyze data and artificial intelligence predicts trends, one essential thread remains constant — the timeless art of storytelling. As we stand on the precipice of a new era driven by AI, join me in unraveling the narrative alchemy that transforms brands from mere entities into captivating tales that resonate across the digital landscape. In this exploration, we will discover how, in the face of advancing technology, the human touch of a well-crafted story becomes not just a marketing tool but the very essence that breathes life into brands and forges lasting connections with our audience.
In today's digital world, customers are just a click away. "Grow Your Business Online: Introduction to Digital Marketing" dives into the exciting world of digital marketing, equipping you with the tools and strategies to reach new audiences, expand your reach, and ultimately grow your business.
website = https://digitaldiscovery.institute/
address = C 210 A Industrial Area, Phase 8B, Sahibzada Ajit Singh Nagar, Punjab 140308
Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment.
Key Takeaways:
Learn how to use specific GPTs to help you Learn how to build your own marketing tools
Generate marketing ideas for your business How to think through and use AI in marketing
How AI changes the marketing game
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
In this dynamic session titled "Future-Proof Like Beyoncé: Syncing Email and Social Media for Iconic Brand Longevity," Carlos Gil, U.S. Brand Evangelist for GetResponse, unveils how to safeguard and elevate your digital marketing strategy. Explore how integrating email marketing with social media can not only increase your brand's reach but also secure its future in the ever-changing digital landscape. Carlos will share invaluable insights on developing a robust email list, leveraging data integration for targeted campaigns, and implementing AI tools to enhance cross-platform engagement. Attendees will learn how to maintain a consistent brand voice across all channels and adapt to platform changes proactively. This session is essential for marketers aiming to diversify their online presence and minimize dependence on any single platform. Join Carlos to discover how to turn social media followers into loyal email subscribers and ultimately, drive sustainable growth and revenue for your brand. By harnessing the best practices and innovative strategies discussed, you will be equipped to navigate the challenges of the digital age, ensuring your brand remains relevant and resonant with your audience, no matter the platform. Don’t miss this opportunity to transform your approach and achieve iconic brand longevity akin to Beyoncé's enduring influence in the entertainment industry.
Key Takeaways:
Integration of Email and Social Media: Understanding how to seamlessly integrate email marketing with social media efforts to expand reach and reinforce brand presence. Building a Robust Email List: Strategies for developing a strong email list that provides a direct line of communication to your audience, independent of social media algorithms. Data Integration for Targeted Campaigns: Leveraging combined data from email and social media to create personalized, targeted marketing campaigns that resonate with the audience. Utilization of AI Tools: Implementing AI and automation tools to enhance efficiency and effectiveness across marketing channels. Consistent Brand Voice Across Platforms: Maintaining a unified brand voice and message across all digital platforms to strengthen brand identity and user trust. Proactive Adaptation to Platform Changes: Staying ahead of social media platform changes and algorithm updates to keep engagement high and interactions meaningful. Conversion of Social Followers to Email Subscribers: Techniques to encourage social media followers to subscribe to email, ensuring a direct and consistent connection. Sustainable Growth and Minimized Platform Dependence: Strategies to diversify digital presence and reduce reliance on any single social media platform, thereby mitigating risks associated with platform volatility.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
Mastering Email Campaign Automation Strategies and Best Practices - Michelle...
Tapal Tezdum and its ad making
1.
2. Business Communication
• Group name:
Trend Setters
• Group members:
Sheikh Muhammad Awais
Muhammad Junaid Farooq
Mujtaba Hassan
Hafiz M.Haris Hashmi
Muzammil Sarwar
Ali Alvi
4. Introduction
• Tapal is pakistan largest tea manufacturer.
• State of the art equipment and a team of highly
dynamic professionals headed by Aftab Tapal.
• It was located in korangi industrial area.
• They were 501-1000 people work there.
• It was established in 1975.
5. History
• Origin in china.
• SHEN NONG “Father of tea”.
• Tea as medicinal treatment.
• Cha Ching (the Holy Scripture of Tea).
• Have number of brands both in black and
green tea.
12. Culture
• It is a common trend or tradition we can say
culture in every family that they drink tea and
gave tea when any guest came.
• The taste of tepal inspire guest and gave a
unique taste to them.
13. Why choose this product
• It is a most selling brand now a days.
• Drinking by various age groups.
• Every one use to drink tea in breakfast
even in evening.
• High consumption
• The target market share of tepal is 45% of
the total market.
14. Idea
• Famous and useful
• Drink in every house
• Not used before
• Strong and gave attractiveness
• Previous ads not used tea product.
18. Location
• The location which we used to make our add is
ground and dhabba because the real add of
tepal is also made on that place.
• We are choosing these places because in our
add two fighters were fighting so this can not
possible on open place.
• Tepal s basically a tea so we use dhaba
because dhaba is most effective place for our
add.
20. Red
• Color of blood and fire.
• Attracts people.
• Associated with meaning of
love,passion,strength and action.
• Eye catching.
21. White
• Color of perfection.
• Associated with light, innocence and purity.
• Has positive connotation.
22. Yellow
• Color of sunshine.
• Associated with joy,happiness,intellect
and energy.
• Yellow color arouses cheerfulness.
23. Music
• Rani Taj DHOOL sound is used in ad
• Used these beats during Punjabi wrestling
• DJ Killa Naz - Take It 2 Da Floor Instrumental
is used in bloopers
24. Who did what
• Script writing
• Editing
• Costumes/makeup
• props/location
• Camera work
• Directions
• Acting
• Making of the ad/bloopers
25. Script Writing
Sheikh Mohammad Awais
• Choose this product because of its high
consumption
• Make the ad funny by putting Punjabi
fight
• It is easy for us because we have two
healthy members
• I also use Dhaba to show the cultural
tradition
26. Script Writing
Problems
• Limited characters
• Limited resources
• Too much involvement of other members
• Changing script
• No idea of successiveness
27. Costumes/makeup
Muzammil Sarwar
• Arrange costumes according to the script
• No special makeup required
• Choose mostly cultural dresses to show culture
• For wrestlers I arrange white shalwar and
white sleeveless shirts
• For umpire I choose red shirt & trouser
• Other members were wearing shalwar kameez
28. Costumes/makeup
Problems
• Dressing of Punjabi wrestlers
• Shyness of wearing wrestling clothes
• Finding (parna)that wear on shoulder
• Lack of experience
29. Props/location
Mujtaba Hassan
• Find right place for shooting according to
script
• How and know of the area
• Location requirements were dhaba and
muddy ground
• Finding of muddy ground
• Safety of members
31. Directions
Hafiz M Haris Hashmi
• Practically apply the script
• Too much preparation
• Manage all the characters
• Guide actors
• Gave script separately to actors
33. Directions
Problems
• Inexperience of directions
• Smiles during acting
• Actors don’t remember their role
• Some scene are difficult to shot
• Sometimes Camera work is not proper
34. Camera Work
Junaid Farooq
• Use Nikon DSLR(60D)
• Also use tripod to avoid shaking
• Choose proper location to set the camera
• Coordination with director
• Coordination with actors
36. Acting
• Everyone is acting in the ad.
• To support director
• Teach other actors to act according to the
directions
37. Acting
• Specially guide wrestlers because their role is
difficult
• Also guide tea boy for his role
• To remove camera shyness is also a difficult
task
38. Editing
Hafiz M Haris Hashmi
• Using Adobe Premier
• Adobe Photoshop
• A challenging task
• Selection of right data
• Keeping in mind the original script
39. Slides Making
Haris and Awais
• Use PowerPoint 2010
• Try to follow the format
• Use different pictures according to situation
• Taking help with other members
• Do not copy any writings
40. Experience
• It was overall a very good experience for us.
• We are making first time our own add.
• We all come to know how to make a
professional add.
• It was good effort and hard work by all
members.