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I am Graphic Designer and a Brand Identity Specialist. For over 22 years, I’ve been designing and developing eye-opening visual communications. Some of the key areas of design include logo design, marketing collateral design, print advertising design, direct mail design, and signage design. One of my favorite success stories is designing a logo for Kendall Square, a first in its history since the late 1700s. The project was a challenge for several reasons. First, the logo had to project an image which represented several core attributes which include the future, technology, density, and accessibility of people. Secondly, it needed to satisfy a committee of numerous board members of Kenda...