This document defines and describes different types of collective behavior, including crowd behavior and mass behavior. It identifies key characteristics of collective behavior like being spontaneous, unstable, unstructured, and emotional. The document then examines different types of crowds like casual crowds, conventional crowds, expressive crowds, and acting crowds. It also discusses riots, mass hysteria, rumors, panic, and fashion/fads as forms of mass behavior. Finally, it introduces the concept of public opinion and discusses contagion theory as an explanation for collective behavior.