This document summarizes the discussions of a branding committee meeting. It discusses divisions of roles for social media accounts and website maintenance. It also discusses rebranding the team name from Manchester Mayhem to Manchester Crows, including reasons for the change and proposed logo and uniform designs. Next steps include further developing the logo, finalizing the uniform design, and launching the new website.

1. BRANDING COMMITTEE
AGM 2014

2. (BC) REPS 2015 SEASON
ROB CONNOR (RC)
NICK HARRIS (NH)
PHIL SHANAHAN (PS)

3. RESEARCH

4. DIVISION OF ROLES
Twitter Account
RC to maintain the account, link it to the Facebook
page to provide updates & interact with followers.
Uniformity across the accounts.
Facebook Page
PS to update Fb, focusing mostly on replying to
enquires and posting events as the Twitter account will
provide the status updates.
Website
As the site takes shape Nick Harris will be in charge of
maintenance/upkeep, with content provided by PS, RC
& team.

5. OPERATIONS
RC, NH, PS all count for +1 vote, General
Manager has a +2 vote.
BC to present to GM on an ad-hoc basis.
BC to present to team when necessary – no need
for formal structure i.e. monthly meetings.

6. REBRANDING

7. TEAM NAME
MANCHESTER MAYHEM
+ Problem with how the brand was decided on first time around - ‘Mayhem’
was never anyone’s 1st choice, lots of people’s 3rd choice. Won by default.
+ Connotations of gang violence. Hurt our application to University
partnership scheme PS applied for.
+ Too abstract; no singular noun. A Manchester Titans player is a ‘Titan’. A
Manchester Mayhem player is a ‘?’.
+ Chichester Sharks were mentioned frequently in local news media – BC have
compiled a list of appropriate publications, RC to begin tweeting enquires @
them. ‘Manchester Mayhem’ is not going to be covered.
+ No brand awareness

8. TEAM NAME
Manchester Titans Grant

9. TEAM NAME
- Already in the BAFA conscious, built a reputation.
- Cost associated with rebranding. (new kits etc)
- Craig will likely make this face again;

10. TEAM NAME
So what do we change it to?

11. TEAM NAME
After extensive debate, culled the list down from
over 250 to 30 then to 5…
MANCHESTER COPPERHEADS
MANCHESTER CROWS
MANCHESTER DUKES
MANCHESTER MANTA-RAYS
MANCHESTER STAGS
Finally, unanimously, settling on;

12. MANCHESTER CROWS
• Logo/Mascot options.
• Unique
• Doman is available
• Abundant wordplay

13. TEAM LOGO
With a new name comes the need to
overhaul all aspects of the brand.

14. MARKET RESEARCH

15. TEAM LOGO
Work in progress
• Crow head to be
added
• Artist is working up
versions with a
football in the talons
and incorporating a
Manchester ‘M’

16. TEAM JERSEY
PROPOSED COLOUR SCHEME

17. MARKET RESEARCH

18. TEAM JERSEY

19. TEAM JERSEY PROTOTYPES

20. NOTES
Higher quality jerseys
College numbers
3 x white stripes representing Manchester rivers?
1 x spare jersey to come out of club funds?

21. WEBSITE.1

22. WEBSITE.2

23. MOVING FORWARD