Deborah Holdstein discusses how music videos help bands develop their identity and personality, which makes them stronger and more accessible to fans. She notes that bands now need to consider performance in their music videos as fans bring aspects of the videos to actual concerts. Additionally, the document outlines three qualities of stars in music videos: as prophets, political commentators, and resolvers of social conflicts. It's explained that videos allow artists to more powerfully portray themselves and address current issues to audiences.