Digital transformation is crucial for businesses to adapt to disruptive technologies, focusing on user experience as the core of successful adaptation. Endava's eight-step framework emphasizes an iterative process that aligns user goals with business objectives, facilitating measurable improvements. Future events will address advanced methodologies to continue the dialogue on effective digital transformation practices.

1. WHATISTHERIGHT
DIGITALTRANSFORMATION
FORMULA?
executive
network
ENDAVAEXECUTIVENETWORK

2. Digital
Transforma/on
is
no
longer
a
mere
strategic
advantage
in
the
business
ecosystem.
Disrup/ve
technology-­‐enabled
start-­‐ups
are
bringing
unprecedented
change
to
the
marketplace
which
consequently
is
driving
established
companies
to
adapt
and
transform
themselves.
By
crea/ng
unmatched
experiences
centred
on
the
user,
Digital
Transforma/on
is
reshaping
companies
into
digital
businesses,
meaning
that
the
essen/al
ques/on
around
the
topic
isn’t
whether
or
not
to
undergo
the
transforma/on,
but
what’s
the
right
Digital
Transforma/on
formula
for
each
business?
Powered
by
the
exper/se
of
Jus$n
Marcucci,
Bradley
Howard,
Jeremy
Mayes,
and
Steve
Bacall,
Endava’s
“Digital
Transforma$on.
Not
Buzzwords.”
events
in
Atlanta,
New
York,
Frankfurt
and
London
represent
an
open
conversa/on
around
the
core
components
of
a
successful
Digital
Transforma$on,
and
provide
insight
into
how
to
begin
the
journey
towards
a
digitally-­‐
powered
business
future.
executive
network

3. DISCUSSING
PRIORITIES
According
to
our
experts,
reshaping
companies
into
digital
businesses
through
Digital
Transformation
requires
a
clear
focus
on
crea/ng
unmatched
experiences
centred
on
the
user.
While
some
see
user
experience
as
a
task
plan
or
a
list
of
deliverables,
we
consider
UX
to
be
a
philosophical
approach
that
guides
the
crea/on
of
a
solu/on
and
governs
all
design
decisions.
Since
our
experts
define
UX
as
an
abstract
component
rather
than
an
exhaustive
list,
our
guests
were
wondering
how
we
solve
the
measurability
issue
while
distancing
ourselves
from
more
tradi/onal
approaches.
executive
network

4. We
are
precipita/ng
Digital
Transforma/on
by
shiQing
the
conversa/on
away
from
one
filled
with
buzzwords
to
one
centred
around
the
user
interac/on
formula,
focusing
on
op/mal
user
experience
as
the
core
component
of
digital
transforma/on.
By
focusing
on
UX,
we
validate
not
just
the
core
business
model
and
organisa/onal
structure
but
target
technologies,
as
well,
allowing
us
to
trace,
measure
and
/e
all
development
efforts
back
to
quan/fiable
user
goals.
executive
network
DEVELOPING AND FINE
TUNING THE FORMULA
FOR SUCCESSFUL
DIGITAL TRANSFORMATION
USER GOAL MESSAGING CALL TO ACTION

5. FINE TUNING IT.
TOGETHER.
In
our
experience,
and
in
line
with
the
insights
offered
by
our
aUendees,
there’s
never
a
single
user
goal
but
rather
mul/ple
goal
funnels,
with
a
real
poten/al
of
becoming
a
challenge
for
businesses.
As
a
response
to
this
concern,
our
experts
demonstrated
how
applying
the
digital
transforma/on
formula
enables
the
effec/ve
mapping
of
user
goals
back
to
business
goals
by
business
line,
country,
regional
and
global
strategies.
executive
network

6. DIGITALTRANSFORMATION.
NOTBUZZWORDS. executive
network
SOLVEFORTHEUSER TRACE&MEASURE ADAPT&ADJUST
FEARLESSLY
STARTTHEPROCESS
OPTIMAL
USEREXPERIENCE
COREBUSINESSMODEL
VALIDATE:
ABOVE ALL ELSE
DOCUMENTTHE
COMPLEXITY
ANDMAP
USERGOALS
DIGITAL
STRATEGY
PRODUCT
&UI
DESIGN
AGILE
DELIVERY
INSIGHT
THROUGH
DATA
ACCELERATE.INNOVATE.MEASURE
INM
AIM
ORGANISATIONALSTRUCTURE
TARGETTECHNOLOGIES
TODAY
1
MEETWITH
CUSTOMERREPS
STATEVISIONANDGOALS
DESIGNWITHOUTRESTRAINTS
FOCUSONUSEREXPERIENCE
STARTINNOVATIONCOUNCIL
CREATELEANCANVAS
LINKCOUNCIL&REPS
2
3
4
5
6
7
MEASURE8

7. To
highlight
the
components
and
journey
to
successful
Digital
Transforma/on,
our
experts
outlined
Endava’s
eight-­‐step
Digital
Transforma/on
process,
exemplifying
how
an
itera/ve
approach
leads
to
maximum
agility
and
con/nuous
improvement,
with
an
emphasis
on
business
benefits
throughout.
executive
network

8. KEY TAKEAWAYS
The
general
consensus
among
speakers
and
aUendees
was
that
although
Digital
Transforma/on
can
be
a
challenging
process,
the
transi/on
to
a
usability
and
user
goal-­‐oriented
business
delivered
through
an
agile
framework
adds
trackable,
measurable
value
to
a
business.
Our
experts
traced
the
rules
that
govern
the
design
and
the
development
process,
respec/vely,
introducing
the
AIM
(Accelerate
–
Innovate
–
Measure)
concept
to
address
aUendees’
ques/ons
regarding
adaptability
and
measurability,
providing
further
insight
into
how
product
and
UI
design,
insight
through
data,
agile
delivery
and
digital
strategy
lead
to
a
successful
Digital
Transforma/on.
As
Digital
Transforma/on
con/nues
to
be
a
valuable
process
and
a
topic
of
interest
for
businesses
worldwide,
we
plan
to
con/nue
the
conversa/on
through
future
events
that
challenge
rigid,
tradi/onal
approaches
in
favour
of
advanced,
flexible
methodologies,
sharing
ideas
and
defining
best
prac/ces.
executive
network

9. THANK YOU.
We
would
like
to
thank
our
speakers,
Jus$n
Marcucci,
Bradley
Howard,
Jeremy
Mayes
and
Steve
Bacall
and
all
those
who
aUended
the
session
for
their
input
on
the
topic
and
the
inspiring
conversa/ons
generated
during
the
event.
To
con/nue
any
of
these
conversa/ons,
feel
free
to
get
in
touch
with
us
at
DigitalServices@endava.com.
executive
network

10. ABOUT ENDAVA
Endava
is
a
privately
owned
IT
services
company
with
over
2,500
employees
and
offices
in
New
York,
Atlanta,
New
Jersey,
London
and
Frankfurt
and
6
delivery
centres
across
Romania,
Moldova,
Macedonia,
and
Serbia.
Formed
in
2000,
Endava
works
with
some
of
the
world’s
biggest
brands
in
Finance,
Insurance,
Telecommunica/ons,
Media,
Technology,
and
Retail
helping
them
harness
digital
technologies
and
transforming
them
into
more
agile,
responsive
and
valuable
businesses.
executive
network