Do you have a plugin (or several) in the WordPress.org repository? Have you ever wondered how to turn your plugin development skills into a sustaining income-based business? Not sure how to go about it?
In this session, Adam details his story of creating a sustainable plugin business. He shares actionable advice that audience members can put into practice immediately to grow not only a user-base, but also a customer-base.
Adam also explains the techniques he uses to guide free-users to premium product. Attendees will learn everything they need to know to create a plugin that people will love, and recommend to others.
Takeaways:
Use your free plugin to sell a Pro version.
How to market your plugin.
Learn the tools used create a digital plugin business.
You Created a Plugin. Now What? WordCamp SacramentoAdam W. Warner
Do you have a plugin (or several) in the WordPress.org repository? Have you ever wondered how to turn your plugin development skills into a sustaining income-based business? Not sure how to go about it?
In this session, Adam details his story of creating a sustainable plugin business. He shares actionable advice that audience members can put into practice immediately to grow not only a user-base, but also a customer-base. Adam also explains the techniques he uses to guide free-users to premium products. Attendees will learn everything they need to know to create a plugin that people will love and recommend to others.
You Created a Plugin. Now What? WordCamp Orange CountyAdam W. Warner
Do you have a plugin (or several) in the WordPress.org repository? Have you ever wondered how to turn your plugin development skills into a sustaining income-based business? Not sure how to go about it?
In this session, Adam details his story of creating a sustainable plugin business. He shares actionable advice that audience members can put into practice immediately to grow not only a user-base but also a customer-base. Adam also explains the techniques he uses to guide free users to a premium product.
Attendees will learn everything they need to know to create a plugin that people will love and recommend to others.
The Pitfalls of Working from Home and How to Avoid ThemAdam W. Warner
Working from home is more common than ever, especially for those of us helping to build a better web with WordPress. But working from home comes with unique challenges that aren’t found in a typical in-office setting.
In this session, Adam will share his personal experiences working remotely for the past 5 years and how, through trial and error, he’s learned how to avoid the most common pitfalls and create a work/life balance. Spoiler alert: there are also two toddlers in this mix!
Whether you’ve been yearning to break out of cubicle life or currently working from a home office, you’re sure to find some tips and tricks that will help you be productive and most of all happy with the “work from home” lifestyle.
Using Curated Content in WordPress - Why and HowAdam W. Warner
Every day millions of websites, blogs and social channels create unique content that’s worth sharing – but how do you consume and share the best, most valuable and relevant content with your audience?
The answer is content curation.
In this session Adam will discuss the “why” and “how” of curating content from reputable sources, and how sharing that information in a centralized place adds value and helps to position your brand as a trusted news source for your niche.
The document discusses choosing the right database for a project. It explains that the size and shape of the data, how the data will be retrieved, and costs should be considered. The questions that are asked about the data will determine the best database choice, such as if the data is big and needs to be distributed, how it will be retrieved through an API, and if it involves complex relationships. Relational databases may be best for smaller fixed data, while NoSQL options provide more flexibility but require choosing between consistency, availability and partition tolerance.
The document discusses different types of databases and when each may be suitable. It begins with an introduction to the author and their background. It then discusses key differences between SQL and NoSQL databases, such as how SQL databases are better for large amounts of structured data while NoSQL databases can be useful for unstructured or distributed data. The document emphasizes that the type of database chosen depends on factors like the size and shape of the data as well as how the data will be used. Specific databases are described like MongoDB, Elasticsearch, Neo4j and others.
This document discusses not blindly trusting experts and instead doing your own testing and optimization. It describes on-page SEO tests the author conducted on their website over the past month, including changes to titles, meta descriptions, headings, links, and more. The results seemed positive, with improved rankings and a featured snippet achieved, but the author notes correlation does not equal causation. The lessons learned include that old on-page techniques still work, content can be revived, more value can be extracted from existing content, SEO expertise is not required, and doing one's own testing is important rather than solely following experts.
You Created a Plugin. Now What? WordCamp SacramentoAdam W. Warner
Do you have a plugin (or several) in the WordPress.org repository? Have you ever wondered how to turn your plugin development skills into a sustaining income-based business? Not sure how to go about it?
In this session, Adam details his story of creating a sustainable plugin business. He shares actionable advice that audience members can put into practice immediately to grow not only a user-base, but also a customer-base. Adam also explains the techniques he uses to guide free-users to premium products. Attendees will learn everything they need to know to create a plugin that people will love and recommend to others.
You Created a Plugin. Now What? WordCamp Orange CountyAdam W. Warner
Do you have a plugin (or several) in the WordPress.org repository? Have you ever wondered how to turn your plugin development skills into a sustaining income-based business? Not sure how to go about it?
In this session, Adam details his story of creating a sustainable plugin business. He shares actionable advice that audience members can put into practice immediately to grow not only a user-base but also a customer-base. Adam also explains the techniques he uses to guide free users to a premium product.
Attendees will learn everything they need to know to create a plugin that people will love and recommend to others.
The Pitfalls of Working from Home and How to Avoid ThemAdam W. Warner
Working from home is more common than ever, especially for those of us helping to build a better web with WordPress. But working from home comes with unique challenges that aren’t found in a typical in-office setting.
In this session, Adam will share his personal experiences working remotely for the past 5 years and how, through trial and error, he’s learned how to avoid the most common pitfalls and create a work/life balance. Spoiler alert: there are also two toddlers in this mix!
Whether you’ve been yearning to break out of cubicle life or currently working from a home office, you’re sure to find some tips and tricks that will help you be productive and most of all happy with the “work from home” lifestyle.
Using Curated Content in WordPress - Why and HowAdam W. Warner
Every day millions of websites, blogs and social channels create unique content that’s worth sharing – but how do you consume and share the best, most valuable and relevant content with your audience?
The answer is content curation.
In this session Adam will discuss the “why” and “how” of curating content from reputable sources, and how sharing that information in a centralized place adds value and helps to position your brand as a trusted news source for your niche.
The document discusses choosing the right database for a project. It explains that the size and shape of the data, how the data will be retrieved, and costs should be considered. The questions that are asked about the data will determine the best database choice, such as if the data is big and needs to be distributed, how it will be retrieved through an API, and if it involves complex relationships. Relational databases may be best for smaller fixed data, while NoSQL options provide more flexibility but require choosing between consistency, availability and partition tolerance.
The document discusses different types of databases and when each may be suitable. It begins with an introduction to the author and their background. It then discusses key differences between SQL and NoSQL databases, such as how SQL databases are better for large amounts of structured data while NoSQL databases can be useful for unstructured or distributed data. The document emphasizes that the type of database chosen depends on factors like the size and shape of the data as well as how the data will be used. Specific databases are described like MongoDB, Elasticsearch, Neo4j and others.
This document discusses not blindly trusting experts and instead doing your own testing and optimization. It describes on-page SEO tests the author conducted on their website over the past month, including changes to titles, meta descriptions, headings, links, and more. The results seemed positive, with improved rankings and a featured snippet achieved, but the author notes correlation does not equal causation. The lessons learned include that old on-page techniques still work, content can be revived, more value can be extracted from existing content, SEO expertise is not required, and doing one's own testing is important rather than solely following experts.
This document discusses how to easily collect data using Microsoft Forms. It provides instructions for logging into Office 365, choosing Forms from the menu, and creating a form or quiz with at least 5 questions to collect data or test knowledge. The document encourages sharing the form or quiz with others on your team to get their input and enhance productivity. It also suggests gamifying the data collection process using tools like Kahoot.
Mozcon 2019 - Factors that Affect the Local Algorithm that Don't Impact OrganicJoy Hawkins
This document discusses 7 factors that can affect a local business's algorithmic rankings but do not impact organic rankings. These factors include proximity to searchers, rank tracking over time, landing pages for Google Business Profile (GMB) listings, reviews, filtering of similar listings, keyword stuffing in GMB names, and fake listings. The document provides examples and recommendations for optimizing each factor, such as testing linking GMB listings to homepages, using review solicitation tools carefully, and reporting fake listings to Google. It also notes that new listings do not necessarily rank highly or quickly and shares statistics on Google's removal of fake listings.
Big Data and Small Devices: What will it do for us and to usJohn Tomizuka
That wonderful new phone in your pocket, so shiny, so useful, so ubiquitous, so invasive. These tools have allowed new industries to form by removing entire layers of service and creating new levels of service around previously unorganized communities of people (Uber, AirBNB, Lyft). There are now wearable devices that are proliferating sending our biometric data to 3rd parties to analyze. There are security cameras that record 24/7 happenings inside your home and alert you of any irregularities. All of these technologies create an immense amount of data: network addresses, locations, things clicked, web searches, people liked, photos shared. But what does all this mean for our society and our personal lives moving forward? Our speaker, John Tomizuka, will discuss the impacts and trends of what is happening in this brave and scary new world.
This document discusses growth hacking as a way for startups and companies to achieve scalable growth through innovation, measurable goals, and non-traditional marketing channels. It emphasizes testing ideas through metrics and iteration to drive customer acquisition, activation, retention and revenue. Growth hacking takes a cross-functional team approach rather than relying on individuals, focusing on product virality and converting existing users and channels. The document provides examples of how companies like Airbnb and Hotmail hacked growth through their products and marketing.
WordPress as a CMS Platform: Gilbane 2015John Eckman
While WordPress powers now 25% of the web, enterprise customers often overlook the platform as a content management system.
WordPress can be used for more than "simple" blogs or news sites: it supports custom content types, meta data, and taxonomies; has a robust API for managing user permissions, content states, and workflow; handles multilingual and multinational use cases easily; supports multisite networks (and networks of networks); offers a JSON REST API in addition to XML-RPC and CLI options; and can be integrated with enterprise class search engines like Elastic Search and SOLR.
Don't allow the deliberate simplicity of the WordPress "out of the box" experience or the focus on usability for content editors to overshadow the incredible power of the core platform and well established APIs.
A real-world example with Microsoft Graph API and OutlookHansamali Gamage
What if you have hundreds of invoices landed in your Outlook as in the email. And you need a way of processing them into real invoices or maybe store in a database. Lets discuss how to do this using Microsoft Graph API, Outlook and Azure functions.
How To Take Your Business From Survive To ThriveSixDisciplines
Many businesses survive but never reach a position where they thrive. What follows are nine tips you can use to help your business go from a survivor to a thriver.
This document discusses code smells in programming. It defines code smells as surface indications that usually correspond to deeper problems in a system. Common code smells include duplicate code, long methods, large classes, and long parameter lists. The document provides examples of each code smell and recommends solutions such as extracting duplicate code into new methods, breaking long methods into smaller subroutines, breaking large classes into separate components, and removing unnecessary parameters. It also recommends tools programmers can use to detect code smells like Flog, Flay, Reek, and Brakeman in Ruby code.
This document provides an overview of 10 different NoSQL databases: MongoDB, ElasticSearch, Neo4j, HBase, Apache Marmotta, Voldemort, TempoDB, Object databases, DynamoDB, and Graph databases. Each database is briefly described, highlighting its data model and usage cases. The document advocates using the right data store for the job rather than relying only on SQL databases.
Progressive Web Apps: Is it a replacement for your mobile app?Önder Ceylan
This talk starts with comparing mobile and web platforms we have today by stressing their advantages and disadvantages. Audience is expected to grasp the patterns and practices of building a PWA and eventually people are able to see it live on their devices.
The document provides an overview of creating a digital footprint on social media platforms. It discusses the purpose and best uses of popular platforms like LinkedIn, Twitter, Google+, YouTube, Instagram, Facebook, Pinterest, Quora, SlideShare, Meerkat, Periscope, Snapchat and Vine. The document encourages developing a strategy and understanding what you want to achieve before engaging on different platforms. It also emphasizes the permanence of online posts and importance of curating your online presence.
The document provides tips and advice for lifelong learning. It emphasizes that education is a continuous journey, and learning happens through practice, challenging work, teaching others, and connecting with a community of learners. It encourages pursuing useful information, adopting coding standards, studying tools, and sharing work with others to help learning grow.
How can documentation become inherently Agile?eBranding Ninja
How can you foster a culture that gets your developers excited about documentation? How can you foster a culture that gets your developers excited about pleasing their customers?
Documentation is still the most important thing developers continually respond as most affecting their decision making. Frankly caring about documentation shows you care about the developer, whether external or internal. Yet, documentation is constantly pushed to the wayside, aligning that idea with Waterfall and top-down development. How do you then foster a culture that gets your developers excited to create documentation? And as an extension, how do you get your developers excited about pleasing their customers?
Start out by automating what you can and then creating a process. Documentation is something that requires discipline. It’s up to your team to identify what interruptions are constantly being pointed to as excuses for not completing the documentation. Then, you can put an investment into your documentation, looking to first solve and reduce those interruptions, making documentation the way you address repeated issues and make your customers more autonomous.
Documentation is actually particularly important to the Scrum process, where "documented" is part of the definition of "Done." Documentation can also be a good team-building exercise as it invites everyone to take ownership of their own piece. It also keeps everyone cognizant of keeping the code itself simple and self-explanatory. And it's especially important for team communication and collaboration as, with microservices, containers and the like, our developers gain autonomy, but there's a struggle to work out loud so you know what everyone else is doing.
Finally, someone should be in charge of managing the documentation -- someone with a tech background but some marketing savviness -- to curate it all, helping to make sure it's there and that it tells a clear story that's easy to search through, but that also supports the overall business proposition.
This talk was first given at AgiNext 2017, London.
http://2017.aginext.io/
Images compliments of New Old Stock http://nos.twnsnd.co/
Harness the Potential of Local Search for Your BusinessHubSpot
The document discusses optimizing local SEO for businesses. It begins with an overview of why local search is important given the large audience size and high purchase intent of local searches. It then covers the anatomy of a local SERP, explaining the difference between organic, paid, and local results. The presentation outlines how websites and citations factor into local rankings. It emphasizes optimizing websites for local keywords, building links, claiming citations across sources, and obtaining high-quality reviews to improve local search visibility.
50% of Internet users will quit waiting for a video to load after 10 seconds. The first web page went live on August 6, 1991, dedicated to information on the www project made by Tim Berners-Lee. At the end of 2015, 48 BILLION webpages were indexed by Google.
Congrats! You're being social. Now what?Managing multiple profiles can be overwhelming and more than a little intimidating. If you're not seeing any return on the time you're spending on social platforms or if you're not sure of next steps, this session is for you. You'll learn about tools that will help you minimize the amount of time you're spending on social media, while maximizing the size and engagement level of your audience.
This presentation was originally created for the 2015 IAAP Georgia-Alabama Branch Event.
For more business advice, best practices and time-managment tips, visit http://planyourmeetings.com. Like what you see? Subscriptions are free.
Google is changing, and it can be tempting to hide your head in the sand. Here are 5 big changes, from HTTPS to voice search, and one specific action you can take today to address each one.
Data Interoperability for Learning Analytics and Lifelong LearningMegan Bowe
This document discusses the need for data interoperability to enable lifelong learning analytics. It notes that currently most learning analytics focus on understanding and optimizing formal learning environments rather than the learner perspective across multiple contexts. The lack of interoperability between different education systems means data is often stored in incompatible ways, making analysis difficult. The document proposes using open standards like xAPI to better link learning data across systems and support personalized, lifelong learning through interoperable analysis.
Justina Blakeney is a designer, artist, author and blogger who shares her bohemian style through her brand The Jungalow. She discusses how she grew her blog into a successful brand through clarity about her message of decorating wild, employing creativity through consistent posting, and building community by engaging with others and sharing her work across platforms. The presentation provides tips for developing an online brand, including establishing brand clarity, producing authentic content prolifically, using data and being strategic, and creating community.
The document appears to be a series of tweets from Chris Lema sharing various lessons and insights related to ecommerce, scaling a business, hiring developers, working with hosting partners, and the importance of having a team to overcome individual blindspots. The tweets cover topics like the link between success and experimentation, properly defining targets, taking more than just setup to scale a store, and hiring developers focused on testing.
This document discusses how to easily collect data using Microsoft Forms. It provides instructions for logging into Office 365, choosing Forms from the menu, and creating a form or quiz with at least 5 questions to collect data or test knowledge. The document encourages sharing the form or quiz with others on your team to get their input and enhance productivity. It also suggests gamifying the data collection process using tools like Kahoot.
Mozcon 2019 - Factors that Affect the Local Algorithm that Don't Impact OrganicJoy Hawkins
This document discusses 7 factors that can affect a local business's algorithmic rankings but do not impact organic rankings. These factors include proximity to searchers, rank tracking over time, landing pages for Google Business Profile (GMB) listings, reviews, filtering of similar listings, keyword stuffing in GMB names, and fake listings. The document provides examples and recommendations for optimizing each factor, such as testing linking GMB listings to homepages, using review solicitation tools carefully, and reporting fake listings to Google. It also notes that new listings do not necessarily rank highly or quickly and shares statistics on Google's removal of fake listings.
Big Data and Small Devices: What will it do for us and to usJohn Tomizuka
That wonderful new phone in your pocket, so shiny, so useful, so ubiquitous, so invasive. These tools have allowed new industries to form by removing entire layers of service and creating new levels of service around previously unorganized communities of people (Uber, AirBNB, Lyft). There are now wearable devices that are proliferating sending our biometric data to 3rd parties to analyze. There are security cameras that record 24/7 happenings inside your home and alert you of any irregularities. All of these technologies create an immense amount of data: network addresses, locations, things clicked, web searches, people liked, photos shared. But what does all this mean for our society and our personal lives moving forward? Our speaker, John Tomizuka, will discuss the impacts and trends of what is happening in this brave and scary new world.
This document discusses growth hacking as a way for startups and companies to achieve scalable growth through innovation, measurable goals, and non-traditional marketing channels. It emphasizes testing ideas through metrics and iteration to drive customer acquisition, activation, retention and revenue. Growth hacking takes a cross-functional team approach rather than relying on individuals, focusing on product virality and converting existing users and channels. The document provides examples of how companies like Airbnb and Hotmail hacked growth through their products and marketing.
WordPress as a CMS Platform: Gilbane 2015John Eckman
While WordPress powers now 25% of the web, enterprise customers often overlook the platform as a content management system.
WordPress can be used for more than "simple" blogs or news sites: it supports custom content types, meta data, and taxonomies; has a robust API for managing user permissions, content states, and workflow; handles multilingual and multinational use cases easily; supports multisite networks (and networks of networks); offers a JSON REST API in addition to XML-RPC and CLI options; and can be integrated with enterprise class search engines like Elastic Search and SOLR.
Don't allow the deliberate simplicity of the WordPress "out of the box" experience or the focus on usability for content editors to overshadow the incredible power of the core platform and well established APIs.
A real-world example with Microsoft Graph API and OutlookHansamali Gamage
What if you have hundreds of invoices landed in your Outlook as in the email. And you need a way of processing them into real invoices or maybe store in a database. Lets discuss how to do this using Microsoft Graph API, Outlook and Azure functions.
How To Take Your Business From Survive To ThriveSixDisciplines
Many businesses survive but never reach a position where they thrive. What follows are nine tips you can use to help your business go from a survivor to a thriver.
This document discusses code smells in programming. It defines code smells as surface indications that usually correspond to deeper problems in a system. Common code smells include duplicate code, long methods, large classes, and long parameter lists. The document provides examples of each code smell and recommends solutions such as extracting duplicate code into new methods, breaking long methods into smaller subroutines, breaking large classes into separate components, and removing unnecessary parameters. It also recommends tools programmers can use to detect code smells like Flog, Flay, Reek, and Brakeman in Ruby code.
This document provides an overview of 10 different NoSQL databases: MongoDB, ElasticSearch, Neo4j, HBase, Apache Marmotta, Voldemort, TempoDB, Object databases, DynamoDB, and Graph databases. Each database is briefly described, highlighting its data model and usage cases. The document advocates using the right data store for the job rather than relying only on SQL databases.
Progressive Web Apps: Is it a replacement for your mobile app?Önder Ceylan
This talk starts with comparing mobile and web platforms we have today by stressing their advantages and disadvantages. Audience is expected to grasp the patterns and practices of building a PWA and eventually people are able to see it live on their devices.
The document provides an overview of creating a digital footprint on social media platforms. It discusses the purpose and best uses of popular platforms like LinkedIn, Twitter, Google+, YouTube, Instagram, Facebook, Pinterest, Quora, SlideShare, Meerkat, Periscope, Snapchat and Vine. The document encourages developing a strategy and understanding what you want to achieve before engaging on different platforms. It also emphasizes the permanence of online posts and importance of curating your online presence.
The document provides tips and advice for lifelong learning. It emphasizes that education is a continuous journey, and learning happens through practice, challenging work, teaching others, and connecting with a community of learners. It encourages pursuing useful information, adopting coding standards, studying tools, and sharing work with others to help learning grow.
How can documentation become inherently Agile?eBranding Ninja
How can you foster a culture that gets your developers excited about documentation? How can you foster a culture that gets your developers excited about pleasing their customers?
Documentation is still the most important thing developers continually respond as most affecting their decision making. Frankly caring about documentation shows you care about the developer, whether external or internal. Yet, documentation is constantly pushed to the wayside, aligning that idea with Waterfall and top-down development. How do you then foster a culture that gets your developers excited to create documentation? And as an extension, how do you get your developers excited about pleasing their customers?
Start out by automating what you can and then creating a process. Documentation is something that requires discipline. It’s up to your team to identify what interruptions are constantly being pointed to as excuses for not completing the documentation. Then, you can put an investment into your documentation, looking to first solve and reduce those interruptions, making documentation the way you address repeated issues and make your customers more autonomous.
Documentation is actually particularly important to the Scrum process, where "documented" is part of the definition of "Done." Documentation can also be a good team-building exercise as it invites everyone to take ownership of their own piece. It also keeps everyone cognizant of keeping the code itself simple and self-explanatory. And it's especially important for team communication and collaboration as, with microservices, containers and the like, our developers gain autonomy, but there's a struggle to work out loud so you know what everyone else is doing.
Finally, someone should be in charge of managing the documentation -- someone with a tech background but some marketing savviness -- to curate it all, helping to make sure it's there and that it tells a clear story that's easy to search through, but that also supports the overall business proposition.
This talk was first given at AgiNext 2017, London.
http://2017.aginext.io/
Images compliments of New Old Stock http://nos.twnsnd.co/
Harness the Potential of Local Search for Your BusinessHubSpot
The document discusses optimizing local SEO for businesses. It begins with an overview of why local search is important given the large audience size and high purchase intent of local searches. It then covers the anatomy of a local SERP, explaining the difference between organic, paid, and local results. The presentation outlines how websites and citations factor into local rankings. It emphasizes optimizing websites for local keywords, building links, claiming citations across sources, and obtaining high-quality reviews to improve local search visibility.
50% of Internet users will quit waiting for a video to load after 10 seconds. The first web page went live on August 6, 1991, dedicated to information on the www project made by Tim Berners-Lee. At the end of 2015, 48 BILLION webpages were indexed by Google.
Congrats! You're being social. Now what?Managing multiple profiles can be overwhelming and more than a little intimidating. If you're not seeing any return on the time you're spending on social platforms or if you're not sure of next steps, this session is for you. You'll learn about tools that will help you minimize the amount of time you're spending on social media, while maximizing the size and engagement level of your audience.
This presentation was originally created for the 2015 IAAP Georgia-Alabama Branch Event.
For more business advice, best practices and time-managment tips, visit http://planyourmeetings.com. Like what you see? Subscriptions are free.
Google is changing, and it can be tempting to hide your head in the sand. Here are 5 big changes, from HTTPS to voice search, and one specific action you can take today to address each one.
Data Interoperability for Learning Analytics and Lifelong LearningMegan Bowe
This document discusses the need for data interoperability to enable lifelong learning analytics. It notes that currently most learning analytics focus on understanding and optimizing formal learning environments rather than the learner perspective across multiple contexts. The lack of interoperability between different education systems means data is often stored in incompatible ways, making analysis difficult. The document proposes using open standards like xAPI to better link learning data across systems and support personalized, lifelong learning through interoperable analysis.
Justina Blakeney is a designer, artist, author and blogger who shares her bohemian style through her brand The Jungalow. She discusses how she grew her blog into a successful brand through clarity about her message of decorating wild, employing creativity through consistent posting, and building community by engaging with others and sharing her work across platforms. The presentation provides tips for developing an online brand, including establishing brand clarity, producing authentic content prolifically, using data and being strategic, and creating community.
The document appears to be a series of tweets from Chris Lema sharing various lessons and insights related to ecommerce, scaling a business, hiring developers, working with hosting partners, and the importance of having a team to overcome individual blindspots. The tweets cover topics like the link between success and experimentation, properly defining targets, taking more than just setup to scale a store, and hiring developers focused on testing.
The document contains marketing advice and case studies highlighting how websites have increased their revenue through various strategies. These strategies include leveraging exit intent for email signups, integrating sites with online stores, using email automation to repeatedly follow up with leads, and utilizing affiliate links instead of URL shorteners to monetize traffic. The overall message is the importance of ongoing learning and communication to continue improving online businesses.
This is the Genesis (framework) Camp talk slides I'll use to talk about closing - specifically when using and leveraging StudioPress' framework for WordPress projects.
The Power of Facebook Ads - Target Specific Demographics | Facebook Marketing...Jeff VanDrimmelen
There are over a BILLION people ACTIVE on Facebook. That's a lot of people. What is so powerful about Facebook is that you can target specific demographics! That means you don't have to pay for people clicking on your ads that are not going to convert.
YouTube Presentation of Slides - https://www.youtube.com/watch?v=mypt19fdW1c
Want to only show and pay for ads to people that are moving soon in Dallas? Want to only show ads to soccer moms in Frisco? Want to only show ads to gamers in the DFW area? All of this is possible and Facebook. And cost is super cheap as well for clicks.
We'll cover setting up an ad, best practices, and get you going with your own Facebook ads.
Teacher Info: Jeff VanDrimmelen (MBA) is a serial web entrepreneur, educator, and national presenter. He has started multiple successful web development companies and is currently the CEO at CedarWaters (http://cedarwaters.com) a custom software company based in Frisco, TX
The document outlines strategies for effectively marketing a website, including using paid and earned media, impressing visitors with an intuitive design, attracting them with remarkable content, promoting the site on search engines and social media, engaging users through commenting and sharing, converting visitors with calls to action, nurturing relationships through content and communications, improving through analytics and testing, and demonstrating success through metrics. The strategies are accompanied by example photos.
This document discusses getting past fears and focusing on education. It notes that our fears are often exaggerated in our imaginations. It emphasizes the importance of admitting our fears so we can work despite them. It stresses that our goal should be to delight our client's clients by expanding our knowledge in areas like marketing, lead generation, and customer relationship management. The document encourages asking great questions, expanding horizons, constant learning, educating clients, and delighting clients.
Security can seem intimidating and complex for many of us, but we shouldn’t (can’t) let that stop us from making sure we’re doing everything we can to secure our WordPress sites. After all, our websites are often part of our livelihood.
In this session Adam will discuss the “big picture” of website security and break down the fundamental tasks needed for a strong security plan, in order of importance. Adam will provide an actionable checklist on what you can start doing today to better secure your WordPress websites.
After attending this session, audience members will have a better understanding of website security as a whole and what steps they can take to mitigate risk. Attendees will be able to start building their WordPress security master plan immediately.
#WCDFW Presentation Choosing Themes & Susan Ramsey
This document discusses themes and plugins in WordPress. It begins with an introduction to the presenter and an overview of the agenda. It then defines what a theme is and discusses default themes, how to choose a theme, free themes, frameworks, child themes, and how to select plugins. Popular free plugins like Akismet and Yoast SEO are mentioned. The document encourages selecting plugins needed while considering ratings, support, and updates. It concludes with asking if there are any questions.
5 Ways to Contribute to WordPress (If You're Not a Developer)Adam W. Warner
WordPress would be nothing if it weren’t for the thousands of people contributing to the project, but what if you’re not a developer or designer and still want to be involved?
Adam was faced with these very questions and quickly learned that it’s much easier to contribute than he previously thought. In this session, Adam shares the top five ways in which non-developers can contribute to WordPress—from participating in the WordPress community through support forums, to reviewing documentation and even understanding patches in Core. Adam also shares bonus ways to contribute for those wanting to completely immerse themselves in the WordPress community. Session attendees will learn new ways to get involved and gain a greater understanding of how their participation makes a difference to millions of users worldwide.
The Five Stories Every Business Must TellChris Lema
This document outlines five stories that timeshare salespeople tell to sell timeshares: destination stories that highlight desirable vacation locations, segmentation stories that target young married couples, affirmation stories that acknowledge frustrations with past programs and emphasize new options, education stories that teach customers how current offerings work, and inspiration stories that encourage customers to recommend timeshares to friends. The document argues that these stories are more effective at selling than just presenting facts, as they tap into memories and emotions.
Build a Content Marketing Machine Workshop | Session 1Tom McCracken
It's no secret that marketing has changed. Traditional techniques no longer work like they used to. There is a solution, content marketing. Its success is driven by:
* Attracting visitors with content, search engines, and social media
* Optimizing customer conversion, nurturing, and retention
* Continually improving using deep analytics and insight
Over the course of this extended five-session workshop, we will present a complete system for marketing the right way. We will cover the strategies and tactics leaders are using to produce extraordinary results on today’s Internet.
This workshop will go beyond methodology, revealing an integrated suite of tools for building the ultimate content marketing platform.
Session 1: Get Strategic: How leaders are growing their business on the modern web
For a preview visit getcm2.com
This document discusses lessons learned from reviewing 30 products in the same category. It emphasizes that a good product alone is not enough and must meet user needs. It provides tips for writing product reviews such as explaining criteria and using scores. It also summarizes different membership plugins and highlights features to consider like ease of use, account options, and payment gateways supported. The key takeaway is to understand what features are most important to your specific users in order to choose the right product for their needs.
The document provides tips for becoming a better blogger. It discusses finding topics by understanding readers' needs and journeys. Common mistakes to avoid include only writing when inspired and using your writing voice. The document recommends developing a consistent writing routine and having an idea journal. It outlines different types of blog posts and structures for posts like how-tos, reviews, interviews and research. Tips for speeding up writing include drafting a lot and using frames to create structure.
How to Reuse Your Content and Make the Big Bucks: Content MarketingAshley Segura
Struggling to create new content? You should be reusing the content you already have!
Here's how using a presentation I presented at SearchLove San Diego.
SearchLove San Diego 2018 | Ashley Ward | Reuse, Recycle: How to Repurpose Yo...Distilled
Creating content that can be reused is an effective way to extend the life of your content, increase its views, and reach your content marketing goals. Ashley will be demonstrating how to find the content which should be reused, the rules to follow when reusing your content, and how to analyze the effectiveness of this recycled content and which tools will best help us find ROI.
You can expect to walk out of this content session with a strategic plan to take back to your office with on how to recycle your content at low costs and achieve high ROI.
From Content Strategy to Drupal Site Building - Connecting the dotsRonald Ashri
Content strategy is, undoubtedly, a hot topic these days. A lot is being said that spans the range from concerns regarding the ability to display content on any device to the ability to drive engagement and increase traffic through better content creation and social media strategies. In this presentation we will connect the dots between these issues and practical Drupal site-building concerns with tools that are readily available now.
We will show, through specific examples and references to available modules, how different approaches to content strategy can be practically implemented on Drupal sites. The aim is to equip Drupal site-builders with a handy toolkit that will allow them to both implement a content strategy for their sites as well as better exchange information with content strategists.
The examples will include:
- Different approaches to building content types so as to empower content creators to create a range of different structures.
- Best practices in using vocabularies (fixed, open, user-generated, moderated, etc) or where alternative categorization methods may be relevant.
We will also discuss:
- Editorial calendars and scheduling.
- The true benefit of workflows (and how, sometimes, they can be a disadvantage).
- Analytics and how the ability to measure the effects of any strategy is as important as defining the strategy itself.
Attendees will go away with practical examples and techniques that they can apply to their sites as well as a better understanding of what content strategy really is and how they can use it to improve their sites.
The examples are a result of our own experiences in helping both clients develop their content strategy as well as applying it on italymagazine.com, an in-house product of ours. We grew italymagazine.com to a relevant online digital brand with a strong community by expressing our content strategy ideas through the tools that Drupal 7 made available to us. The resulting ~250% increase in traffic over 3 months is a testament to both the value of a content strategy as well as the power of Drupal to allow you to flexibly and iteratively support it.
From Content Strategy to Drupal Site Building - Connecting the DotsRonald Ashri
The document discusses connecting content strategy to building Drupal sites. It defines content strategy as understanding user and organizational needs to produce and govern content. Successful content strategy allows flexible, findable, and measurable content. Building Drupal sites involves modeling content types and relationships using entities, fields, taxonomies, and modules. Content audits and models are created to meet goals. Content is then produced, published, and measured according to strategy. User engagement must also be considered.
How to Take a Month Off From Content - PubtelligenceAshley Segura
The document summarizes an experiment conducted by Buffer where they took a month off from creating new content and instead reused existing content. They identified 10 top-performing pieces of content through an audit, then repurposed and republished them over 4 weeks in different formats like eBooks and SlideShares. The results showed a small decrease in blog traffic but an increase in organic traffic and views of the repurposed content. The document then provides tips and best practices for conducting a similar content reuse experiment.
MVP-style influencer marketing programs can be strategic for your company. The oldest influencer program in enterprise IT & technology was the Microsoft MVP Program. The VMware vExperts have been wildly successful and have set the stage for the next generation of these type of professional communities. Learn how "MVP-Style" influencer programs can work for you in your company.
Interactive Marketing: The Trends with Content MarketingAshley Segura
The document discusses trends in content marketing and strategies used by successful companies. It notes that Pixar does not start projects with great ideas, but with "ugly babies" that are improved through iterations. It also discusses how content needs are changing with the rise of voice search and mobile usage. Companies are encouraged to focus on emotional storytelling over keywords alone and to reuse evergreen content by adapting it to different formats. Metrics like reading time are more useful than shares for evaluating content.
Why Every Product Manager Needs to Know Big DataJeremy Horn
Slides Dominic Gadoury recently used in his discussion w/ mentees of The Product Mentor.
The Product Mentor is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by the fundamental goals…Better Decisions. Better Products. Better Product People.
Throughout the program, each mentor leads a conversation in an area of their expertise that is live streamed and available to both mentee and the broader product community.
http://TheProductMentor.com
How do we cover everything? How do we cover it well? This presentation will outline some of the best practices for storytellers to efficiently produce content in the field.
Digital Summit Denver: Reusable ContentAshley Segura
The document discusses how to repurpose existing content to increase its reach and value. It summarizes an experiment by Buffer where they reused 10 existing pieces of content over 4 weeks without creating any new content. The results showed a small decrease in blog traffic but an increase in organic traffic and significant increases in views on SlideShare. It provides tips for selecting content to reuse based on past performance and distributing it across different channels. Key steps include setting content goals, auditing existing content, selecting top-performing pieces to reuse, and measuring the results.
Learn how to align your social media and SEO efforts through developing quality content, social sharing, optimizing images and more. In this webinar, you'll learn how to position social media content and create content based on search engine insights.
This document summarizes Benjamin Bischoff's career journey from a programmer to a test automation engineer. It describes his early experiences programming on Commodore computers in school and his various roles developing software, including freelancing, working in gaming, and developing test automation frameworks. It outlines the benefits he sees in developers transitioning to QA roles and shares key learnings around test automation, communication, and continuous learning.
The CIA Mindset: Securing Your WordPress Code” on March 19th. Using the classic CIA Security Triad, David will explore how developers can have more confidence in the Confidentiality, Integrity and Availablity regarding their own WordPress Sites, plugins and themes.
SharePoint Saturday Redmond - Building solutions with the future in mindChris Johnson
Chris Johnson, General Manager of Provoke Solutions in Seattle, gave a presentation on designing and building solutions with the future in mind. He discussed the changes in the SharePoint app model between farm solutions and sandbox solutions. He explained the new SharePoint app architecture using app types, scopes, and catalogs. He provided advice on transitioning existing customizations to the new approaches and emphasized designing solutions with flexibility and the future in mind.
State of Search Presentation: How to Increase Your Conversions Using Reusable...Ashley Segura
The document discusses how to increase reach and gain new subscribers by repurposing existing content through a case study. It recommends conducting a content audit to determine what content is performing well and how it can be recycled or republished across different channels. The key steps involve defining goals, auditing content, deciding how to redistribute it, collecting data on metrics like reading time and scroll speed, and providing tips for updating old content in new formats like video. The overall goal is to create and promote content more efficiently through reuse.
ROI of Content Marketing - GDMS ConferenceAshley Segura
Need to get a return on your content? Of course you do! Here's how to measure your content and determine if there really is a return on the content you produce.
Why Docker? Is it cool? Is it the newest thing? Does it solve _my_ problem? In reality, as DevOps thought leaders and professionals the question is really, "How can the cost of a Docker adoption -- in terms of risk and opportunity cost -- benefit my company?"
Data Modelling is an important tool in the toolbox of a developer. By building and communicating a shared understanding of the domain they're working with, their applications and APIs are more useable and maintainable. However, as you scale up your technical teams, how do you keep these benefits whilst avoiding time-consuming meetings every time something new comes along? This talk reminds ourselves of key data modelling technique and how our use of Kafka changes and informs them. It then examines how these patterns change as more teams join your organisation and how Kafka comes into its own in this world.
[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This presentation is a curated compilation of PowerPoint diagrams and templates designed to illustrate 20 different digital transformation frameworks and models. These frameworks are based on recent industry trends and best practices, ensuring that the content remains relevant and up-to-date.
Key highlights include Microsoft's Digital Transformation Framework, which focuses on driving innovation and efficiency, and McKinsey's Ten Guiding Principles, which provide strategic insights for successful digital transformation. Additionally, Forrester's framework emphasizes enhancing customer experiences and modernizing IT infrastructure, while IDC's MaturityScape helps assess and develop organizational digital maturity. MIT's framework explores cutting-edge strategies for achieving digital success.
These materials are perfect for enhancing your business or classroom presentations, offering visual aids to supplement your insights. Please note that while comprehensive, these slides are intended as supplementary resources and may not be complete for standalone instructional purposes.
Frameworks/Models included:
Microsoft’s Digital Transformation Framework
McKinsey’s Ten Guiding Principles of Digital Transformation
Forrester’s Digital Transformation Framework
IDC’s Digital Transformation MaturityScape
MIT’s Digital Transformation Framework
Gartner’s Digital Transformation Framework
Accenture’s Digital Strategy & Enterprise Frameworks
Deloitte’s Digital Industrial Transformation Framework
Capgemini’s Digital Transformation Framework
PwC’s Digital Transformation Framework
Cisco’s Digital Transformation Framework
Cognizant’s Digital Transformation Framework
DXC Technology’s Digital Transformation Framework
The BCG Strategy Palette
McKinsey’s Digital Transformation Framework
Digital Transformation Compass
Four Levels of Digital Maturity
Design Thinking Framework
Business Model Canvas
Customer Journey Map
Understanding User Needs and Satisfying ThemAggregage
https://www.productmanagementtoday.com/frs/26903918/understanding-user-needs-and-satisfying-them
We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.
In this webinar, we won't focus on the research methods for discovering user-needs. We will focus on synthesis of the needs we discover, communication and alignment tools, and how we operationalize addressing those needs.
Industry expert Scott Sehlhorst will:
• Introduce a taxonomy for user goals with real world examples
• Present the Onion Diagram, a tool for contextualizing task-level goals
• Illustrate how customer journey maps capture activity-level and task-level goals
• Demonstrate the best approach to selection and prioritization of user-goals to address
• Highlight the crucial benchmarks, observable changes, in ensuring fulfillment of customer needs
3 Simple Steps To Buy Verified Payoneer Account In 2024SEOSMMEARTH
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Discover timeless style with the 2022 Vintage Roman Numerals Men's Ring. Crafted from premium stainless steel, this 6mm wide ring embodies elegance and durability. Perfect as a gift, it seamlessly blends classic Roman numeral detailing with modern sophistication, making it an ideal accessory for any occasion.
https://rb.gy/usj1a2
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.AnnySerafinaLove
This letter, written by Kellen Harkins, Course Director at Full Sail University, commends Anny Love's exemplary performance in the Video Sharing Platforms class. It highlights her dedication, willingness to challenge herself, and exceptional skills in production, editing, and marketing across various video platforms like YouTube, TikTok, and Instagram.
The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...APCO
The Radar reflects input from APCO’s teams located around the world. It distils a host of interconnected events and trends into insights to inform operational and strategic decisions. Issues covered in this edition include:
Brian Fitzsimmons on the Business Strategy and Content Flywheel of Barstool S...Neil Horowitz
On episode 272 of the Digital and Social Media Sports Podcast, Neil chatted with Brian Fitzsimmons, Director of Licensing and Business Development for Barstool Sports.
What follows is a collection of snippets from the podcast. To hear the full interview and more, check out the podcast on all podcast platforms and at www.dsmsports.net
At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
Building Your Employer Brand with Social MediaLuanWise
Presented at The Global HR Summit, 6th June 2024
In this keynote, Luan Wise will provide invaluable insights to elevate your employer brand on social media platforms including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok. You'll learn how compelling content can authentically showcase your company culture, values, and employee experiences to support your talent acquisition and retention objectives. Additionally, you'll understand the power of employee advocacy to amplify reach and engagement – helping to position your organization as an employer of choice in today's competitive talent landscape.
Top mailing list providers in the USA.pptxJeremyPeirce1
Discover the top mailing list providers in the USA, offering targeted lists, segmentation, and analytics to optimize your marketing campaigns and drive engagement.
Zodiac Signs and Food Preferences_ What Your Sign Says About Your Tastemy Pandit
Know what your zodiac sign says about your taste in food! Explore how the 12 zodiac signs influence your culinary preferences with insights from MyPandit. Dive into astrology and flavors!
❼❷⓿❺❻❷❽❷❼❽ Dpboss Matka Result Satta Matka Guessing Satta Fix jodi Kalyan Final ank Satta Matka Dpbos Final ank Satta Matta Matka 143 Kalyan Matka Guessing Final Matka Final ank Today Matka 420 Satta Batta Satta 143 Kalyan Chart Main Bazar Chart vip Matka Guessing Dpboss 143 Guessing Kalyan night
Taurus Zodiac Sign: Unveiling the Traits, Dates, and Horoscope Insights of th...my Pandit
Dive into the steadfast world of the Taurus Zodiac Sign. Discover the grounded, stable, and logical nature of Taurus individuals, and explore their key personality traits, important dates, and horoscope insights. Learn how the determination and patience of the Taurus sign make them the rock-steady achievers and anchors of the zodiac.
Taurus Zodiac Sign: Unveiling the Traits, Dates, and Horoscope Insights of th...
You Created a Plugin. Now What?
1. @ S I T E L O C K@ S I T E L O C K
You Created a Plugin
Now What?
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2. @ S I T E L O C K@ S I T E L O C K
Who Are You?
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3. @ S I T E L O C K
Adam W. Warner
• WordPress Evangelist at SiteLock
• Co-Founder at FooPlugins
• Discovered WordPress in 2005
• WordPress Community Addict
• Fan of Fractals
• Lover of Meatballs
• Proud Dad!
4. @ S I T E L O C K@ S I T E L O C K
History of Plugins
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5. @ S I T E L O C K
• WordPress Released – 5/27/2003
• Mingus – 5/22/2004- Added support of Plugins
• Duke – 12/31/2005 - Improvements for Plugin developers
• Brecker – 3/29/2008 - Improved plugin system
• Coltrane – 12/11/2008 - Auto upgrades and installation/wp-admin
• Carmen – 12/19/2009 - Batch plugin updating
• Benny – 9/4/2014 - Plugin discovery
• Dinah – 12/18/2014 - Plugin recommendations
6. @ S I T E L O C K
• WP eCommerce
• Wishlist Member
• WPMUDEV - 2007
• Gravity Forms - 2008
• iThemes (Billboard plugin) – 2008
• CodeCanyon - 2010
Premium Plugins
7. @ S I T E L O C K@ S I T E L O C K
Should You Start?
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8. @ S I T E L O C K
Cons:
Uncertain income
Health insurance
More complicated finances
Higher criteria for loans
Doing everything = stress
Remote work isolation
Considerations
Pros:
Do what you love
In total control
Better work/life balance?
More efficient than office
Pride
More $$$
36. @ S I T E L O C K
• Title
• Excerpt (short description)
• Description (including FAQ ,
changelog, everything…)
• Tags
• Slug
• Author name
• Contributors names
Algorithm Phase One
37. @ S I T E L O C K
• Last update date
• Compatibility with the latest
core version
• Number of active installs
• % of resolved support tickets
• Average rating
Algorithm Phase Two
38. @ S I T E L O C K
• T i t l e
• E x c e r p t ( s h o r t d e s c r i p t i o n )
• D e s c r i p t i o n ( i n c l u d i n g FA Q , c h a n g e l o g , e v e r y t h i n g … )
• Ta g s
• S l u g
• A u t h o r n a m e
• C o n t r i b u t o r s n a m e s
• Tr a n s l a t i o n s
• R e l e a s i n g a n u p d a t e e v e r y 1 8 0 d a y s
• Te s t e d u p t o ( C o m p a t i b i l i t y w i t h l a t e s t c o r e v e r s i o n )
• R e s o l v i n g s u p p o r t t i c k e t s
SEO Summary
39. @ S I T E L O C K
Data Collection is GoodUninformed Decisions are Bad
40. @ S I T E L O C K@ S I T E L O C K
Streamlining Upgrades
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43. @ S I T E L O C K@ S I T E L O C K
Marketing, Marketing,
Marketing!
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44. @ S I T E L O C K
• Opt-in in free plugin
• Opt-in when upgrading
• Automation
• Add value
• Ask for the sale
• Freemius webhooks + Mailchimp = awesome
Email Marketing
45. @ S I T E L O C K
• Plugin features
• Plugin settings
• Related tutorials
• Use support as inspiration
• Customer showcase
Content Marketing
46. @ S I T E L O C K
• Use data/analytics to tell you where
• Sources for content
• Schedule posts
• Reword and reuse
• Not a designer? Use this...
Social Media Marketing
47. @ S I T E L O C K
• Incentivize reviews
• Increased exposure
• Increased website traffic
• Better search engine ranking
• You control percentages
• Opens partnership doors
Affiliate Program
48. @ S I T E L O C K@ S I T E L O C K
Pro Tips
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58. @ S I T E L O C K@ S I T E L O C K
Developer Tips
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59. @ S I T E L O C K
• Hat tip to John Turner and Josh Pollock
• Sanitize and validate everything
• Use the WordPress Settings API and native UI CSS classes
• Prefix everything
• Namespace everything
• Properly enqueue scripts
Make Your Life Easier
60. @ S I T E L O C K@ S I T E L O C K
The Elephant in the Room
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61. @ S I T E L O C K
Support Will Make or Break You
71. @ S I T E L O C K
Thank You – Questions?
• Follow at:
• @SiteLock
• @wpmodder
• My Blog Posts:
• http://wpdistrict.sitelock.com
• http://succeedwithwp.com
• https://fooplugins.com
Editor's Notes
Start with a question.
How many of you are developers?
How many of you are entrepreneurs, marketers
WP Evangelist means that I attend WordCamps and other events and listen to the community.
Start with a question.
How many of you are developers?
How many of you are entrepreneurs, marketers
So now we come to the ultimate question. Should you start a software business and all that entails?
http://lifehacker.com/should-i-start-my-own-business-498632898
Pros: The pros are pretty obvious, since they're the reasons millions of people dream about ditching their conventional jobs. Your reasons for starting a business should include several of these motivations, rather than, say, just doing it for the money opportunity:
You can make a living doing what you love (or at least what interests you)
You're in control of every aspect of your work life, from when you work to where and with whom
You can choose which clients to work with and which projects or what kinds of business to go after
You might find better work/life balance and can even work with your family (although that's a whole other situation)
You may get things done faster and better when you're free from office politics and red tape
You have a chance to earn more than you would working for someone else. The money you have been making for others now shifts to yourself.
You'll have greater job security. That might sound counter-intuitive, but business owners typically have multiple clients, which lessens the pain if you lose one of them. Employees, on the other hand, have only one "client," their employer.
You build something that's all your own, which gives you a great sense of accomplishment and also life purpose.
Cons: There's a flip side to every coin. Which of the disadvantages below will really trouble you?
You'll have to deal with an uncertain income and possible cash flow problems ("feast or famine" describes it pretty well).Finances overall will be more complicated (hello crazy tax laws!). Also, if you want to get a mortgage or other loan, banks will look at you differently and you'll have to meet higher criteria.You have to be a self-starter every single day you work.You have to do everything yourself (or hire someone to help you). "Everything" includes: managing the business' finances, marketing your products or services, organizing paperwork, dealing with lawyers, and chasing clients for money owed to you.If you want them, you now have to pony up for the paid benefits you once got as an employee. These benefits can be very expensive, especially health insurance or even taking a vacation. (Business owners learn the true meaning of "time is money" when they try to take time off.)You may be more likely to overwork and burn out.You're exposed to the same problems that trouble those who work from home: isolation, pressure, and loneliness.All of this can be much more stressful than working for someone else.
http://lifehacker.com/should-i-start-my-own-business-498632898
Is it a good idea?
Doesn’t have to be mind-blowing. It just has to be good enough to build a business around
No need to look for the idea of your life or a revolutionary
Example: When Brian Chesky and Joe Gebbia founded AirBNB, they had no idea it would become the largest threat to the hotel industry with 250,000 rooms in 30,000 cities. All they wanted was to make some quick cash to help pay their rent and decided to rent an extra room.
http://lifehacker.com/should-i-start-my-own-business-498632898
Is there a market for it? The million dollar question is: Would people actually buy it?
Where and who are your potential customers?
A few market research tools can also help you figure out if you're creating something people really want. Use Google Insights, Google KeyWord Tool, and Google Search to check out trends related to your idea and scope out the competition. The US Bureau of Census, Small Business Administration's Business Data & Statistics page, and CEOExpress research portal also offer helpful information.
In short, the only critical thing you need to start a business is something to sell that people will buy. With that in place, you could even start a business for $100 or less.
A short history of how I found WordPress and created FooPlugins.
Anyone know this movie? Better Off Dead. First "remote work" job - Newspapers, anyone remember those? Get home, roll papers, rubberband them, load them into the basket on the front of my bike. 7 days a week.
Various jobs through high school, always having some kind of side business on my own…typical 80s stuff, mowing lawns, etc.
Fast forward to college, graduated with Advertising Design degree, went to work in an office furniture factory because that’s what you did in West Michigan. Still had side businesses…pen and ink portraits, logo designs, flyers, etc.
Fast forward to 2004/2005
Created photo memorial DVD for brother. Created a business and partnered with local funeral home.
Worked in customer service for audiobook publisher managing website orders and processing
It was also when I discovered WordPress. I migrated the memorial business website to WordPress
I was hooked.
Web sales for audiobook publisher
Always trying something with WP
Blogged what I was learning – had a following
Moved to IT department, started blogs for audiobooks
Started a paid blog network WPMU, made some $$$, got hacked and failed.
Tried creating themes and plugins – not a designer or developer
Frustrated but settled into the fact that I was merely an “implementor”
Websites for friends/family and eventually small businesses
By this time, I was working as a Web Development Manager for a ventilations systems company (fans) and using WP Multisite to run their web properties
As my nature dictated, and being in WP all day, every day, I wanted to start a premium plugin business because I had seen the continued success of others.
Outsourced unsuccessfully. Until one day when working on a project for a client…gravity forms forums.
Start with a question.
How many of you are developers?
How many of you are entrepreneurs, marketers
Types of Market Research – Primary and Secondary | Primary – (start data collection)
Interviews (only people you don’t know), surveys, questionnaires, focus groups (or beta/mvp groups) – Example: Before FooGallery, emailed FooBox customers with gallery survey
Questions - What factors do you consider when purchasing this product or service?
What do you like or dislike
What areas would you suggest for improvement?
What is the appropriate price for a product or service?
Secondary – (continue data collection)
Identify competitors,
establish benchmarks
identify target customer segments.
people who fall into your targeted demographic--people who live a certain lifestyle, exhibit particular behavioral patterns or fall into a predetermined age group.
Market research (simply google, forums, etc.)
A few market research tools can also help you figure out if you're creating something people really want. Use Google Insights, Google KeyWord Tool, and Google Search to check out trends related to your idea and scope out the competition. The US Bureau of Census, Small Business Administration's Business Data & Statistics page, and CEOExpress research portal also offer helpful information.
Business Model Canvas
Show you exactly what you don’t know and what you need to learn. Finding out that you don’t know something essential before you get started is fine. That’s the point. The first version of your canvas defines what research you need to do.
Lean stack tool – free- A Lean version of the traditional business model canvas
1-page business modeling
Replaces big boring business plans with a 1-page Lean Canvas.
https://www.wpkube.com/want-sell-wordpress-plugins/
Easy to find – Gravity Views, Gravity Wiz – Zack Katz
Easy Digital Downloads – problem solved was that WooCommerce didn’t focus enough on digital downloads.
FooGallery, Form Builders (No less that a dozen form builders before Caldera started)
Set Your Own Prices
Keep 100% Commissions
Manage Affiliates
Build a Brand
https://torquemag.io/2014/08/4-reasons-sell-wordpress-plugins-independently/
EDD or WooCommerce
EDD image + Starter pack List?
Freemius Checkout
Include comparison link on a slide:
https://freemius.com/wordpress/features-comparison/
Benefits-
much lower % than codecanyon (72.5 compared to 27, 17, 7)
No starting costs, revenue share from the start
Setup in hours, not weeks
Sell from WP Admin
Auto install!!!
Sell from any website, not just WP
Stripe, PayPal, Software licensing built in.
Trials, discount codes
We are migrating now after testing.
Aff program coming
Cart abandonment coming
The freemium model.
Giving everything away is not a business model
Software programmer and software freedom activist – thank him for the GPL - the license WP uses and any derivitive of it.
I’ll be talking about the Freemium sales model, which includes both free as in free speech (WP GPL) AND free as in beer (for certain functionality that is)
Free version/lite version
Limited features
Extensions or Pro version.
Largest and most obvious marketing channel for free WP software is the wordpress.org plugin repository. Over 50,000 plugins and counting!
Why?
Targeted users – they all use WordPress already;)
Feedback mechanism via support forums
Ability to utilize that public space to build your brand – star ratings, answer forums threads, reply to reviews, be helpful, link to dev versions of your free plugin
Awareness – Almost immediate when on .org
Activation- Simply down from WP through Plugins->Add New search
Usage – Users become familiar, including capacities and limitations.
Purchase – Access to more features/benefits
Advocacy – Reviews on .org, mentions in groups like Meetups, FB, Slack, blog posts, social media, etc.
Types of Freemium
Extensions or Addons - Caldera
Pro Version – Coming Soon and Maintenance Mode
Trial Period – FooBox Pro
Also works with SaaS/cloud services plugins – SiteLock – Free account with limited capabilities, upgrade path for users who need it.
Free vs Pro?
Free with Addons?
Free vs Pro with Trial Period?
Free vs Pro (with live demo of Pro)?
Or gaining more free and paying users
The freemium model.
Giving everything away is not a business model
Focus on active installs, reviews, support thread answers.
Social proof
Answer reviews and especially support threads, fast!
Prompt this from within your plugin too!
Ask for the review!
Link to forum (this is in Free and the Pro links to our own support ticket system)
https://freemius.com/blog/wordpress-plugin-copy-that-drives-installs/
On your plugin description and on dedicated site.
What your plugin does and why –
Features – include benefits too, a feature could be that it’s easier than others
How – include simple how to steps – short video works too
Include info on extensions/pro version BUT BE CLEAR ON DIFFERENCES
https://freemius.com/blog/seo-on-new-plugin-repository/
Redesign and better SEARCH.
Short desc, Long desc, FAQ, Installation, Screenshots (not on browser search but still in wp-admin search)
Link to your other plugins (show FooBox and FooGallery example)
https://freemius.com/blog/seo-on-new-plugin-repository/
Redesign has more search.
Matches results for initial colleciton based on these things
Short desc, Long desc, FAQ, Installation, Screenshots (not on browser search but still in wp-admin search)
Link to your other plugins (show FooBox and FooGallery example)
https://freemius.com/blog/seo-on-new-plugin-repository/
Refines results based on these things.
THIS IS ALL NEW CRITERIA THAT DIDN’T MATTER BEFORE THE UPDATE
https://freemius.com/blog/seo-on-new-plugin-repository/
Refines results based on these things.
THIS IS ALL NEW CRITERIA THAT DIDN’T MATTER BEFORE THE UPDATE
DATA COLLECTION
Google Analytics of course but…
Better decisions for product features and marketing
Usage opt-in form EDD, (GA) Monster Insights, Foo Freemius
Freemius Insights
The old method vs the new method
12 Steps!!!
Non-tech savvy customers have trouble
Diagram first include plugin zip download and install, then Show fooplugins edd example
Diagram of upgrades process – click link, sales page, add to cart, create account, enter payment details..look for email…blah blah.
4 steps compared to 12!
Auto install is revolutionary for premium plugin devs
The old method vs the new method
Opt-in Free – newsletter sign up, usage tracking
Opt-in During Purchase
Automation - (thanks, follow-ups, moving subscribers between lists)
Add Value – Build trust. Do that by sending a thank you email, then series of tips/tutorials. 5-7 emails
Ask for the Sale - soft sale, discounts, upsells, cross sells
Freemius MailChimp – Create triggers based on the Freemius webhooks that already exist. Things like “trial, activated, deactivated, and many more”
Dedicated site.
Get back to the roots of WordPress and blog baby!
Use every little piece of your plugin as blogging fodder. What problem it solves, each individual feature and why it matters, use support forums questions etc. The long tail (image)
Customer showcase – automat posts by using form submissions by your customers!
Twitter, FB, you know where from that data you collected right?
Sources – blog posts, support threads, reviews, customer showcases, other sites that are complimentary to your demographic
Schedule posts - Hootsuite, social web suite, Buffer
Bulk scheduling – spreadsheet of social posts, reword the text and use same links.
Non-designer tip – Canva - Also good for product images
EDD – Affiliate WP
Freemius – Next thing to be released
Upsells, cross-sells, abandoned carts
Upsell on sales page
# of domains
length of license
= more savings for customer
Related or complimentary products
Cross sell during add to cart
Cross sell during checkout
Exit Intent popup on cart page.
Fun fact! Never considered this, but will now!
Set it up once (or continually tweak)
Proof It works
Related or complimentary products or services to promote
More traffic
Another customer acquisition channel
Affiliate commissions = extra $$$
Shortpixel complimentary service
SiteGround in customer area of fooplugins
Where market research comes in
What are competitors doing?
Change pricing, test it. A/B test your pricing
Yearly discount? Maybe but not necessary.
Pricing
Add to Cart, Buy
Any Call to Action
Never stop
The old method vs the new method
Prefix variables, functions and classes BUT ALSO CSS
Good or bad customer service
FedEx
Wendys nugs for carter
United
Carter
United
Forums
Support tickets
HelpScout
Tell of going from helpscout to forums to helpscout again
Anticipate problems, proactive solving
Continually add/update content based again on support issues, reviews, etc.
Force KB search before allowing ticket submission
When clicking the support button
Sounds a bit harsh but…it works