Learn how to leverage AWS Marketplace for your business workloads. In this technical overview, we’ll cover how install and use BI solutions using your Redshift data warehouse as well as how to deploy Big IP and WAF products to secure your environment. Pick up your badge and discover how AWS Marketplace can help you accelerate your workloads on AWS.

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Coffee and Donuts with AWS Marketplace
Buildinga 4 phase project using Marketplace
David McCann, VP AWS Marketplace
Kevin Wilmot, Solutions Architect

2. Agenda

3. Why Cloud disrupts Global Software Procurement
35MM+ physical servers
globally today – only
15% in the cloud” *IDC
Cloud is shifting Software from
perpetuity to shorter
subscription OR consumption
based
Businesses invest
$310B annually in software
Selecting, purchasing and
deploying historically slow
and intensely manual
“…50% of workloads will
move to the cloud by
2018” * IDC
Companies either bring
old licenses or buy “as
needed capacity” or
choose SaaS

4. Taking friction out of your selection & procurement
AWS Marketplace:
• Software for common workloads
sourced into AWS Marketplace
• Spin up solutions quickly and
securely
• Flexibility in purchase options
• Centralized searching, selection,
purchasing
• Fast
• Enables innovation
On-premises challenges:
• Resource drain
• Infrastructure complexity
• Security
• Expensive, over-provisioning
common
• Long procurement cycles
• Multiple vendor contracts
• Slow

5. • Broad selection of software configured for AWS
• Free trials for software
• 3 year proven Commerce model
• Flexible pricing: Hourly, monthly, and annually
• 1-Click Launch
• Bill that includes AWS usage and AWS
Marketplace software
• Multi region deployment – recently expanded to
include Germany (FRA)
• New companies and products added weekly
What AWS Marketplace offers customers
marketplace

6. Some customer use cases: Simplify and accelerate
SoftwareConnecting you to partner solutions
• Security:
network and application security,
encryption, and key management
• Network infrastructure:
load balancing, app acceleration
• Business intelligence:
visualizations, batch analytics tools
• Object databases
• Storage:
Backup, cloud NAS, archive, and
disaster recovery
• Media and entertainment:
Media streaming, load balancer, edge
cache, and origin server

7. Technical demo : procure software to solve
• Data load —>Amazon Redshift/Amazon Kinesis
• Partner example: Attunity CloudBeam
• Partner example: Informatica Vibe Data Stream
Big data challenge:
“Move millions of records to the cloud in near real-
time”

8. Technical demo : procure software to solve
Network infrastructure challenge:
“How can I manage my heaviest traffic loads?”
• Launch and configure a network manager
• Partner example: F5 BIG IP
• Fundamental network infrastructure deployed in
minutes

9. Technical demo : Procure software to solve
Security challenge:
“How do I protect what I’ve built without becoming a full-
time network engineer?”
• Search for Web Application Firewall or WAF on AWS
Marketplace
• Partner example: Fortinet WAF
• Easy to procure and deploy

10. Technical demo
Business intelligence
“How do I get insights on my business?”
• Select a BI tool
• Partner example: TIBCO Jaspersoft Reporting and
Analytics for AWS
• Workloads become accessible fast, get actionable
insights fast
• Run Amazon Redshift data warehouse query

11. Project design, procurement, deployment : Hours
Amazon Confidential
• Establish
DB ( RDS)
• Purchase
Import tool
and deploy
Step 1
• Select Tool,
Buy and
Load
Balance
Network
Step 2
• Find WAF
• Buy and
configure
Step 3
• Purchase BI
tool
• Apply BI tool
Step 4
Learning: Deploying multi phase with AWS Marketplace

12. SAN FRANCISCO