1.
AWS Fallbeispiele zur digitalen
Transformation
cpacific@amazon.de

2.
Digital transformation means reinvention of core offerings &
processes or invention of new ones through digital
technologies
Changing customer
relationship or experience
Improve internal processes
Create an entirely new
value proposition

3.
AWS
can support
your digital
transformation
AWS is a proven Digital platform AWS 3 layers approach
Digital vision
Digital platform
Execution
Cloud unleashes the innovation…lets you be more agile, get
more ideas from all organization and lower cost of failure

4.
Digital
vision
Digital
platform
Execution
Plan

5.
Digital
vision
Digital
platform
Execution
Plan
Business
Plan
Technical
Plan
Implementation
Plan
• Executive engagement plan/ EBC
• Innovation Days/ Lean Enterprise
• Partnership plan (Retail, Kindle, Mobile, Mktplace)
• Joint PR & Marketing strategy plan
• Architecture/ platform support (SAs)
• Relevant ISVs
• Prototyping/ POC
• Cloud Adoption Framework
• Engage (G)SIs
• DevOps support

6.
Digital
vision
Digital
platform
Execution
Plan
Cultural &
Organisational
change
Architecture
and
solutions
Devops
• Lean Enterprise
• Innovation at Amazon
• AMZN HR practices workshop
• Digital architecture
• Verticals specialism
• Digital building blocks: IOT, Mobile, Analytics
• Training
• Proserv DevOps
• Corporate Developer program
• DT Prototype team

7.
Digital
vision
Digital
platform
Execution
Plan
Cultural &
Organisational
change
Architecture
and
solutions
Devops
• Culture
• Corporate Governance
• Organizational Alignment
• Finance
• GRC
• Procurement
• Micro services
• Data Lakes
• Containers
• Zero integration
• Teams
• Tools
• Training

8.
f(innovation) = (org * arch)
(mechanisms * culture)

9.
Primarily…
DIGITAL PLATFORM
THINKING

10.
What’s Coming?
Technology is deconstructing industries
100% of LOB apps
to be mobile by
2017
90% of the world’s
data created in last
2 years
80% of new
cloud workloads
data intensive
75B of devices
connected to
internet by 2020

11.
Digital Business Models

12.
Welcome to the
PLATFORM AGE

13.
GRAVITY
How well the platform
attracts participants, both
producers and consumers
FLOW
How well the platform
fosters exchange and co-
creation of value
CONNECTION
How easily others can plug into the
platform to share and transact

14.
Magnet
Creates pull that attracts
both producers and
consumers (critical mass)
Matchmaker
Fosters the flow of value (data as
business model) by enabling
connections between producers
and consumers.
Toolbox
Creates connection by making it
easy for participants to plug into
the platform.
GRAVITY FLOWCONNECTION

15.
Magnet
Matchmaker
Toolbox

16.
MyJohnDeere
platform
Intelligent farming

17.
HealthSuite
Digital platform
Connected Care

18.
The
Drawing
Board

19.
Integration
AgilityCustomer
Experience
Operational
Excellence

20.
Evolution of Services Orientation
1990s and earlier 2000s 2010s
Pre-SOA (monolithic)
Tight coupling
Microservices
Decoupled
Traditonal SOA
Loose coupling

21.
‘Loosely Coupled Systems’
The looser they are coupled,
the bigger they scale,
the more fault tolerant they get,
the less dependencies,
the faster you innovate.

22.
Online Customer Advisor For
Nordstrom

23.
It’s all about
Innovation as a service

24.
Enterprise Applications
Administration & Security
Core Services
Platform Services
Infrastructure
AWS Marketplace
Innovation As a Service

25.
Omni - Everything

26.
Innovation as a Service
Transform the client - server Model
Agility – Integration
Event Based Computing
Contextual Data

27.
Final Recommendations
a. Take control. Lead the disruption.
b. Deploy technology to break
constraints.
c. Lose out on efficiency and go for
effective disruption.
d. Don’t be terrified, the odds are
better than you think!

28.
Digital
vision
Digital
platform
Execution
Plan
Cultural &
Organisational
change
Architecture
and
solutions
Devops
• Culture
• Corporate Governance
• Organizational Alignment
• Finance
• GRC
• Procurement
• Micro services
• Data Lakes
• Containers
• Zero integration
• Teams
• Tools
• Training

29.
cpacific@amazon.de