The document discusses how Boeing uses AWS Marketplace to accelerate projects. It provides an overview of AWS Marketplace, how it works, and Boeing's use cases. Boeing leverages AWS Marketplace for product evaluations, proofs of concept, business agility, and architectural flexibility. This allows Boeing to innovate more quickly with lower costs and flexibility to deploy software on demand.

1. © 2015, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
Justin Graham
Head of Product Management, AWS Marketplace
Jim Crabbe
Senior Product Manager, CAS - Boeing
October 2015
How to Accelerate Projects
with AWS Marketplace
BDT206

2. What to expect from the session
• What is AWS Marketplace?
• How does AWS Marketplace work?
• Introduction to Boeing CAS
• Boeing CAS – AWS Marketplace use cases

3. The AWS Marketplace is an e-commerce website and platform for
purchasing software that runs on AWS
Seller Customer
1
2
5
1
2
5
Develop and list software on
AWS Marketplace
Determine pricing for hourly,
monthly, annual, and free trial
Collect revenue and analytics
from AWS Marketplace
Choose types of servers (Amazon
EC2) and global locations from
which you can run software
Start using the software and pay
for what you use – software and
servers
Browse, test, and buy software
out of 2,300+ product listings
Manages license, payment,
billings, and analytics
Works with partners to execute
sales and marketing campaigns
3
4

4. Hourly
Pay for software and
compute capacity by the
hour with no long-term
commitments
Ideal for development &
test
Many purchase options to support different needs
Monthly
Make a monthly
payment and receive a
discount on the monthly
pricing charge
Ideal for temporary
projects and baseline
workloads
Annual
Make a low, one-time
payment and receive a
significant discount on
the annual pricing
Ideal for regular or long-
running workloads
Free Trial
Get started on AWS
Marketplace with free trial
& no commitment
Good for initial evaluation

5. AWS Marketplace demo

6. Boeing and AWS Marketplace
Jim Crabbe
Senior Product Manager – CAS - Boeing

7. Integrated Services – Unparalleled integration for your unique needs
Customer Support – World-class customer support, anytime, anywhere
Delivering parts
on demand
Optimizing fleet
performance & maintenance
operations
Training, fuel, flight
planning, fleet
optimization
Innovating insights to
deliver industry-first
capabilities

8. OEM Knowledge-
Manufacturing experience,
Fleet data, engineering expertise.
Breakthrough Technologies-
R&D to keep your aircraft safe,
Reliable, efficient and available….
Lifecycle Commitment-
Support of your aircraft from
Acquisition , operation,
Maintenance and transition.
Integration-
Largest services portfolio in
Industry. Integrated operations.
Passion-
Round the clock support.
Experience, knowledge &
Commitment

9. Operating costs high and volatile
Technology becoming a key enabler Profitability low but improving
Traffic growth but prices declining
Airlines seek new levels of operational efficiency

10. Information management
 Abundant data
 Availability and reliability
 Security
 IT a strategic enabler
Innovation and disruption
 Digitization of assets,
processes and people
 Mobility, cloud solutions,
social media
 Big data and analytics
Behaviors and expectations
 Consumerization
 Real-time
 Context-specific
 Regulatory environment
We expect information to be accessible everywhere, all the time
1010010101010
1010100010100
0111100001010
110
DATA CLOUD MOBILITY
Business
New
Models
The new landscape for enterprises

11. Connect the
airplane
Optimize aviation
infrastructureEnhance
operational
efficiency
Empower and
enable the workforce
Fleet and maintenance solutions
Platforms Analytics Mobile Connectivity
Leveraging technology to create customer value
Intelligent solutions for the digital airline
Copyright © 2013 Boeing. All rights reserved.

14.  AWS solves key challenges for rapid
innovation
 Infrastructure capital planning
 Provisioning
 Scalable architecture
 Cloud computing creates new challenges
 Network designers and architecture need to be
embedded with the project teams
 Non-traditional operations
 New skill sets – resource risk
 Plan ahead
 Drive strategy – people, processes, tools
 Be flexible - especially in people planning
Plan for resources – Infrastructure, services, and DevOps

15. Boeing path to the cloud

16. Boeing business value from AWS Marketplace
• Software/product selection
• Proof of concepts
• Capex Vs. Opex
• Utility usage patterns
• Become a seller
• Cloud neutral
• Pricing flexibility
• Architectural flexibility
• Business agility

17. AWS Marketplace use case #1: Product evaluation & PoC
• Software/product selection: Compare options, read reviews, and quickly
find the software you want. Prices are clearly posted and software can be
purchased immediately.
• Proof of concepts: Use 1-click deployment model to quickly spin up an
instance for a default installation or experiment. Or, for more complex use
cases, leverage the Amazon EC2 console.
Example
• 99 cents per hour vs. 100k in
Direct licensing.
• Quickly provision SAP HANA to
perform analytics and pay only
for when you need to run
analytics.

18. AWS Marketplace use case #2: Business agility
• Business agility: Spin up new products or enhance existing products with
low capital expenditure and shorter time frames.
Example
• Quickly stand up a LAMPStack
on a server at the push of a
button to build an open source
application.
• Decrease the time to market
and cost structure to develop
and support a new application.
• Includes Apache, MySQL,
PHP and phpMyAdmin on
demand for under a dollar an
hour.

19. AWS Marketplace use case #3: Architectural flexibility
• Architectural flexibility: Quickly procure or swap out legacy software for
new products or services instantly as needed.
Example
• Flexible deployment
options, rapidly put in
place with hourly and
annual payment models.
• Optimize usage with out
down time or upfront
costs…only pay for what
is used.

21. Key Takeaways Slide
• AWS Marketplace is an e-commerce software store
• Consumption-based subscription model with easy
deployment
• Plan ahead for journey to the cloud
• Use AWS Marketplace for PoC, business agility, and
architectural flexibility

22. Jim Crabbe
Sr. Product Manager, Platform Solutions
James.T.Crabbe@boeing.com
Questions?

23. Thank you!

24. Remember to complete
your evaluations!