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Partnering with ISVs and AWS Marketplace
Your competitive advantage in the cloud
Nigel Watson, Technology Partner Manager
Amazon Web Services
“Today, I’m going to buy some EC2 and S3”
- No one, ever
Picture: Dinner Menu/corporatemonkey/Commons
Picture: Dinner Menu/corporatemonkey/Commons
Enterprise

Applications
Virtual Desktop Sharing & Collaboration
Platform

Services
Analytics
Hadoop
Real-time

Streaming Data
Data

Warehouse
Data

Pipelines
App Services
Queuing &
Notifications
Workflow
App streaming
Transcoding
Email
Search
Deployment & Management
One-click web
app deployment
Dev/ops resource
management
Resource
Templates
Mobile Services
Identity
Sync
Mobile
Analytics
Push
Notifications
Administration

& Security
Identity
Management
Access
Control
Usage
Auditing
Key
Storage
Monitoring

And Logs
Foundation

Services
Compute
(VMs, Auto-scaling
and Load Balancing)
Storage
(Object, Block
and Archival)
CDN
Databases
(Relational, NoSQL,
Caching)
Networking
(VPC, DX, DNS)
Infrastructure Regions Availability Zones Points of Presence
AWS is a platform for adding value
APN Technology Partners
Why should I care?
Why should I care?
Time to value
Why should I care?
Time to value
Reduced risk
Why should I care?
Time to value
Reduced risk
Decreased technical debt
Why should I care?
Time to value
Reduced risk
Fit to requirements
Decreased technical debt
Why should I care?
Time to value
Reduced risk
Fit to requirements
Decreased technical debt
Economics and licensing
Why should I care?
Time to value
Reduced risk
Fit to requirements
Decreased technical debt
Economics and licensing
Choice
Picture: Growth/Adam Selwood/Creative Commons
Migrating Infrastructure
Planning
Customer Data Centre
Apps
Storage
Relational
Data/DW
Planning
What’s there?
What’s it going to cost?
Customer Data Centre
Apps
Storage
Relational
Data/DW
Planning
What’s there?
Discovery
What’s it going to cost?
Customer Data Centre
Apps
Storage
Relational
Data/DW
Planning
What’s there?
Discovery
What’s it going to cost?
TCO/Planning
Customer Data Centre
Apps
Storage
Relational
Data/DW
Migrating Data
Customer Data Centre
Apps
Storage
Relational
Data/DW
Migrating Data
Customer Data Centre
Apps
Storage
Relational
Data/DW
S3Glacier
Migrating Data
Customer Data Centre
Apps
Storage
Relational
Data/DW
S3Glacier
Migrating Data
Customer Data Centre
Apps
Storage
Relational
Data/DW
S3Glacier
Direct
Connect
Migrating Data
Customer Data Centre
Apps
Storage
Relational
Data/DW
S3Glacier
Backup/DR
Direct
Connect
Migrating Data
Customer Data Centre
Apps
Storage
Relational
Data/DW
S3Glacier
Backup/DR
Direct
Connect
Migrating Data
Customer Data Centre
Apps
Storage
Relational
Data/DW
S3Glacier
Backup/DR
Direct
Connect
Migrating Data
Customer Data Centre
Apps
Storage
Relational
Data/DW
S3Glacier
Backup/DR
Direct
Connect
Migrating Data
Customer Data Centre
Apps
Storage
Relational
Data/DW
S3Glacier
Direct
Connect
Backup/DR
Migrating Data
Customer Data Centre
Apps
Storage
Relational
Data/DW
S3GlacierRDS Redshift
Direct
Connect
Backup/DR
Migrating Data
Customer Data Centre
Apps
Storage
Relational
Data/DW
S3GlacierRDS RedshiftData Migration
Direct
Connect
Backup/DR
Migrating Data
Customer Data Centre
Apps
Storage
Relational
Data/DW
S3GlacierRDS RedshiftData Migration
Direct
Connect
Backup/DR
Customer Data Centre
Apps
Storage
Relational
Data/DW
S3GlacierRDS Redshift
Migrating Applications
Apps
Customer Data Centre
Apps
Storage
Relational
Data/DW
S3GlacierRDS Redshift
Migrating Applications
Apps
App Migration
Customer Data Centre
Apps
Storage
Relational
Data/DW
S3GlacierRDS Redshift
Migrating Applications
Apps
App Migration
Customer Data Centre
Apps
Storage
Relational
Data/DW
S3GlacierRDS Redshift
Migrating Applications
Apps
App Migration
Customer Data Centre
Apps
Storage
Relational
Data/DW
S3GlacierRDS Redshift
Migrating Applications
Apps
App Migration
Customer Data Centre
Apps
Storage
Relational
Data/DW
S3GlacierRDS Redshift
Migrating Applications
Apps
Customer Data Centre
Apps
Storage
Relational
Data/DW
S3GlacierRDS Redshift
Migrating Filesystems
Customer Data Centre
Apps
Storage
Relational
Data/DW
S3GlacierRDS Redshift
Migrating Filesystems
EBS
Customer Data Centre
Apps
Storage
Relational
Data/DW
S3GlacierRDS Redshift
Migrating Filesystems
EBS
Enterprise
Storage
Customer Data Centre
Apps
Storage
Relational
Data/DW
S3GlacierRDS Redshift
Migrating Filesystems
EBS
Enterprise
Storage
Customer Data Centre
Apps
Storage
Relational
Data/DW
S3GlacierRDS Redshift
Migrating Filesystems
EBS
Customer Data Centre
Apps
Storage
Relational
Data/DW
S3GlacierRDS Redshift
Migrating Filesystems
EBS
Co-lo facility
Customer Data Centre
Apps
Storage
Relational
Data/DW
S3GlacierRDS Redshift
Migrating Filesystems
EBS
Co-lo facility
Customer Data Centre
Apps
Storage
Relational
Data/DW
S3GlacierRDS Redshift
Migrating Filesystems
EBS
Co-lo facility
NetApp Private Storage
Customer Data Centre
Apps
Storage
Relational
Data/DW
S3GlacierRDS Redshift
Migrating Filesystems
EBS
NetApp Private Storage
Customer Data Centre
Apps
Storage
Relational
Data/DW
S3GlacierRDS Redshift
Migrating Filesystems
EBS
NetApp Private Storage
Customer Data Centre
Apps
Storage
Relational
Data/DW
S3GlacierRDS Redshift
Migrating Filesystems
EBS
Customer Data Centre
Apps
Storage
Relational
Data/DW
S3GlacierRDS Redshift
Migrating Filesystems
EBS
NetApp
Cloud
ONTAP
Customer Data Centre
Apps
Storage
Relational
Data/DW
S3GlacierRDS Redshift
Security
EBS
Cloud
ONTAP
Security
Customer Data Centre
Apps
Storage
Relational
Data/DW
S3GlacierRDS Redshift
Security
EBS
Cloud
ONTAP
Security
Customer Data Centre
Apps
Storage
Relational
Data/DW
S3GlacierRDS Redshift
Security
EBS
Cloud
ONTAP
Web
Farm
Security
Customer Data Centre
Apps
Storage
Relational
Data/DW
S3GlacierRDS Redshift
Security
EBS
Cloud
ONTAP
Web
Farm
Security
Customer Data Centre
Apps
Storage
Relational
Data/DW
S3GlacierRDS Redshift
Security
EBS
Cloud
ONTAP
Web
Farm
Customer Data Centre
Apps
Storage
Relational
Data/DW
S3GlacierRDS Redshift
Security
EBS
Cloud
ONTAP
WAF
Web
Farm
Customer Data Centre
Apps
Storage
Relational
Data/DW
S3GlacierRDS Redshift
Security
EBS
Cloud
ONTAP
WAF
IDS
Web
Farm
Customer Data Centre
Apps
Storage
Relational
Data/DW
S3GlacierRDS Redshift
Security
EBS
Cloud
ONTAP
WAF
IDS
Web
Farm
Customer Data Centre
Apps
Storage
Relational
Data/DW
S3GlacierRDS Redshift
Management
EBS
Cloud
ONTAP
WAF
IDS
Web
Farm
Customer Data Centre
Apps
Storage
Relational
Data/DW
S3GlacierRDS Redshift
Management
EBS
Cloud
ONTAP
WAF
IDS
Web
Farm
Management
Customer Data Centre
Apps
Storage
Relational
Data/DW
S3GlacierRDS Redshift
Management
EBS
Cloud
ONTAP
WAF
IDS
Web
Farm
Application Performance
Monitoring
Management
Customer Data Centre
Apps
Storage
Relational
Data/DW
S3GlacierRDS Redshift
Management
EBS
Cloud
ONTAP
WAF
IDS
Web
Farm
Application Performance
Monitoring
Log Analysis
Management
Customer Data Centre
Apps
Storage
Relational
Data/DW
S3GlacierRDS Redshift
Management
EBS
Cloud
ONTAP
WAF
IDS
Web
Farm
Application Performance
Monitoring
Log Analysis
Management
Cost Management
Customer Data Centre
Apps
Storage
Relational
Data/DW
S3GlacierRDS Redshift
Management
EBS
Cloud
ONTAP
WAF
IDS
Web
Farm
Application Performance
Monitoring
Log Analysis
Management
Cost Management
Customer Data Centre
Apps
Storage
Relational
Data/DW
S3GlacierRDS Redshift
Management
EBS
Cloud
ONTAP
WAF
IDS
Web
Farm
Application Performance
Monitoring
Log Analysis
Cost Management
Picture: Desktop-Build/Karin Dalziel/Creative Commons
Extending Applicatons
Customer Premises
Apps
Storage
Relational
Data/DW
Haloed workloads
Customer Premises
Apps
Storage
Relational
Data/DW
Haloed workloads
Customer Premises
Apps
Storage
Relational
Data/DW
Haloed workloads
S3RDSRedshift
Customer Premises
Apps
Storage
Relational
Data/DW
Haloed workloads
S3RDSRedshift
Customer Premises
Apps
Storage
Relational
Data/DW
Haloed workloads
S3RDSRedshift
Customer Premises
Apps
Storage
Relational
Data/DW
Haloed workloads
S3RDSRedshift
Customer Premises
Apps
Storage
Relational
Data/DW
Haloed workloads
S3RDSRedshift
Extending Workloads
ERP Data
MYOB Advanced ERP Platform
API
Extending Workloads
ERP Data
MYOB Advanced ERP Platform
API
AWS Data Platform
Redshift RDS EMR Kinesis
Extending Workloads
ERP Data
MYOB Advanced ERP Platform
APIAdd-ins
AWS Data Platform
Redshift RDS EMR Kinesis
Extending Workloads
ERP Data
MYOB Advanced ERP Platform
APIAdd-ins
AWS Data Platform
Redshift RDS EMR Kinesis
Analytics + Data Applications
Extending Workloads
ERP Data
MYOB Advanced ERP Platform
APIAdd-ins
AWS Data Platform
Redshift RDS EMR Kinesis
Analytics + Data Applications
Extending Workloads
ERP Data
MYOB Advanced ERP Platform
APIAdd-ins
AWS Data Platform
Redshift RDS EMR Kinesis
Analytics + Data Applications Connected Solutions
Web Mobile
Extending Workloads
ERP Data
MYOB Advanced ERP Platform
APIAdd-ins
AWS Data Platform
Redshift RDS EMR Kinesis
Analytics + Data Applications
Monitoring
Connected Solutions
Web Mobile
Extending Workloads
ERP Data
MYOB Advanced ERP Platform
APIAdd-ins
AWS Data Platform
Redshift RDS EMR Kinesis
Analytics + Data Applications
Monitoring
Connected Solutions
Web Mobile
CI/CD - DevOps
Picture: Push The Button/Wlodi/Creative Commons
Marketplace
Why cloud changes software procurement
Why cloud changes software procurement
Enterprises invest $310B
annually in software
Selecting, purchasing and
deploying is still slow and
manual
Why cloud changes software procurement
“35MM+ physical servers
globally today – only
15% in the cloud” *IDC
Cloud is shifting software from
perpetuity to subscription OR
consumption based
Enterprises invest $310B
annually in software
Selecting, purchasing and
deploying is still slow and
manual
Why cloud changes software procurement
“35MM+ physical servers
globally today – only
15% in the cloud” *IDC
Cloud is shifting software from
perpetuity to subscription OR
consumption based
Enterprises invest $310B
annually in software
Selecting, purchasing and
deploying is still slow and
manual
“…50% of workloads will
move to the cloud by
2018” *IDC
Companies either bring
licenses or buy “as needed
servers” or choose SaaS
AWS Marketplace
About Marketplace
• Launched in April 2012
• Publishes software
• Over 699 software partners
• More than 2,100 product listings
Benefits to customers
• Easy product discovery
• Simplifies buying for customers
• Reduces procurement
• Eliminate license management
• One AWS bill
• Consume hourly, monthly, annually
AWS Marketplace customers – Who is buying?
http://tinyurl.com/cloudONTAP
How do I build a transformational business with
AWS Marketplace?
• Use AWS Marketplace as primary sales and
delivery channel (ISV and Consulting Partners)
• Train your technical and field staff on AWS using
APN
• GTM best practices
– Comp your field to align with ours
– Build website assets, point to your listing
– Develop quarterly GTM plans
• List your full software suite - price annually
• Take advantage of PoC and GTM funding
Picture: Desktop-Build/Karin Dalziel/Creative CommonsPicture: 2010_1310 - Coins_5/Ben Hosking/Creative Commons
Technology Partners help you…
Close Deals More
quickly
Reduce Risk
Focus on solving
customer problems
Create value!!
Accelerate delivery
Partnering with ISV's and AWS Marketplace – Your Competitive Advantage in the Cloud

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UiPath Test Automation using UiPath Test Suite series, part 6
 

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