Expanding Your Data Center with Hybrid Cloud Infrastructure

2. Will the Cloud eliminate Data Centers?

3. NO! They complement each other!

4. AWS Global Infrastructure

5. Example AWS Region AZ AZ AZ AZ AZ Transit Transit

6. Example AWS Availability Zone AZ AZ AZ AZ AZ Transit Transit

7. Example AWS Data Center

8. Perspective on Scale Every day, AWS adds enough new server capacity to support all of Amazon’s global infrastructure when it was a $7B annual revenue enterprise

9. Why is this demand and growth so high?

10. What do we expect from modern applications? • What do we expect from modern applications? • High Availability • Scalability • Fault Tolerance • Cost-Effectiveness • Security • How can we achieve this? • Multiple Global Datacenters • Scalable Server Infrastructure • Scalable Databases • Operational Controls

11. Current Trends and Challenges in IT • New applications and innovations often driven by business and not IT • Infrastructure planning and budgeting often not aligned with business-led activities • Effectively creating Shadow IT • Reason: Agility and Ease of Use

12. SGX Deploys a Scalable Mobile Application by Using AWS Singapore Exchange (SGX) is the Asian Gateway, connecting investors in search of Asian growth to corporate issuers in search of global capital. Using AWS enabled us to manage demand and bursts in data traffic with its auto-scaling features. Ng Kin Yee SVP, Technology Planning, SGX ” “ • SGX needed a highly scalable, quick-to-deploy solution for a mobile application that offered available market data to mobile user. • SGX built and quickly deployed its mobile application on AWS using Amazon Elastic Beanstalk.

13. Web Services Core Services Compute Storage Database Networking Infrastructure RegionsAvailability Zones Edge Locations Platform Services Analytics App Deployment Mobile Virtual Desktops Collaboration & Sharing App Delivery E-‐Mail Access Control Auditing Monitoring EncryptionSecurity Applications A P I & S D K s

14. But why is Scalability so important?

15. Why is Scalability so important? • Primary driver is often to accommodate growth however… • Scalability also allows waste reduction and in effect cost savings Servers Demand Excess Capacity Wasted $$ Unmet Demand Capacity Demand

16. 500,000 writes / second to their managed AWS database 200 additional servers during Superbowl 0 additional servers right after

17. Auto-Scalable Infrastructure • Cloud allows Auto-Scaling • Virtual Servers dynamically provisioned based on demand Load Capacity Allows growth and reduces excess capacity, however only to the granularity of an individual virtual server

18. Let’s move up the stack!

19. AWS Managed Services • Managed Services of AWS are designed to be highly- available, resilient, elastic and cost-effective • Maintenance becomes AWS responsibility • But more importantly: Charged per consumption! Amazon Route 53 Amazon S3 Amazon DynamoDB Amazon Cognito Amazon Mobile Analytics Amazon SNS Amazon Lambda Amazon CloudFront DNS Storage CDN Database Auth Analytics Notifications Compute

20. Build Cost-Aware Architectures • Decouple Compute and Storage and grow them independently Storage • Build workflows that are aligned with your business model by creating cost-aware architectures that only scale to serve your customer to the accepted SLA Compute

21. Amazon S3 Raw Video Amazon S3 Transcoded Video Amazon SQS (Free) Amazon SQS (Premium) Free User Premium User EC2 instance EC2 instance EC2 instance EC2 instance Auto Scaling group Users

22. OK, but you said Hybrid Infrastructure?!

23. Many Worry There are Only Two Choices Build a “Private” Cloud Rip everything out and move to AWS #1 #2

24. The Good News is it isn’t an ‘All or Nothing’ Choice Corporate Data Centers On-Premises Resources Cloud Resources Integration

25. Integrated networking Integrated access control Integrated storage and backups Single pane of glass # 10.0.100.0 # 10.0.200.0 Microsoft Active Directory Custom LDAP App 1 AWS Storage Gateway Integrating AWS with existing On-Prem Infrastructure

26. Private Connectivity, Private Storage Your Data Center

27. Private Connectivity, Private Storage Your Data Center

28. Trend: Virtual Private Cloud Your Data Center Project A Deployed Virtual Private Cloud (VPC) Direct Connect

29. Extending Your DC to your Cloud Provider Your Data Center Your LAN Segments AWS VPC

30. Tools to Support Hybrid IT Architectures VM Import/Export VPC Network IAM Policies Virtual Images On-Premise Apps Private Network Your Data Centers VPC Corporate Directory Your Cloud Apps Your Data Our Storage

31. Integration into existing Tools Management Portal for vCenter Management Pack for SCOM Systems Manager for SCVMM

32. Common Hybrid Workloads

33. Application Server Virtual Server File Server Database Server Backup System Backup to Cloud Storage • Eliminate tape, hardware, off-site storage • Reduce capital expense for backup infrastructure • Never worry about backup durability • Never run out of backup capacity • Data stored off-site, with high durability, in multiple locations Backup and Archive Amazon S3

34. Application Server Virtual Server File Server Database Server Amazon S3 Solutions supporting backup to S3 Veeam Backup & Replication Symantec Net Backup Oracle RMAN and Secure Backup Module CommVault Simpana AltaVault (SteelStore) Backup System Backup and Archive

35. AWS Marketplace Pre-Configured machine images 1-Click Launch on AWS BYOL or hourly licenses

36. NextMedia needs Infrastructure and Ecosystem flexibility Singapore Exchange (SGX) is the Asian Gateway, connecting investors in search of Asian growth to corporate issuers in search of global capital. AWS provides increased infrastructure flexibility [..] and it’s partner ecosystem allows to evaluate a range of complementary products when looking for more functionality. Mai Wah Cheung Group CIO, Next Media ” “ • NextMedia needed a highly available, secure and scalable platform for it’s websites that would sustain attempted disruptions by malicious groups.

37. Application Server Virtual Server File Server Database Server Backup Server Cloud on standby DR setup • Eliminate need for DR data center • Reduce capital expense for duplicate infrastructure • Pay for only what you use when you use it • Real-time, secure, database replication from on-premise to down-sized database servers • Application backups and virtual server images stored on cloud storage Amazon S3 Database Server Disaster Recovery

38. Corporate Network App A App B App C Container DevOps TemplateVDI Innovation & Agility Automated builds and deployment of code Idempotence Numerous disposable environments that can be (re)built within a click allowing regression tests in identical setups Cost Effective Environments can be disposed or stopped when unused Scalability Perform performance and stress tests with potentially thousands ofsimulation nodes Development and Test

39. Turn it off when unused! • Treat your infrastructure like a lightbulb, switch it off when you leave the office and stop paying for it’s consumption Example: • Development and Test environments don’t need to run 24/7 • Automatically turn them off when employees badge out of the building

40. But how about Security & Compliance?

41. Gain access to a world-class security team Where would some of the world’s top security people like to work? At scale on huge challenges with huge rewards So AWS has world-class security and compliance teams watching your back! Every customer benefits from the tough scrutiny of other AWS customers

42. Build on a constantly improving security baseline AWS Foundation Services Compute Storage Database Networking AWS Global Infrastructure Regions Availability Zones Edge Locations

43. AWS Foundation Services Compute Storage Database Networking AWS Global Infrastructure Regions Availability Zones Edge Locations Client-‐side Data Encryption Server-‐side Data Encryption Network Traffic Protection Platform, Applications, Identity & Access Management Operating System, Network & Firewall Configuration Customer content Customers Let your cloud provider do the heavy lifting for you Customers are responsible for their security and compliance IN the Cloud AWS is responsible for the security OF the Cloud

44. AWS Foundation Services Compute Storage Database Networking AWS Global Infrastructure Regions Availability Zones Edge Locations Your own accreditation Meet your own security objectives Your own certifications Your own external audits Customer scope and effort is reduced Better results through focused efforts Built on AWS consistent baseline controls Customers

45. Example: Data Sanitization at AWS

46. You can choose to keep all your content in the AWS region of YOUR choice • AWS makes no secondary use of customer content • Managing your privacy objectives any way that you want • Keep data in your chosen format and move it, or delete it, at any time you choose • No automatic replication of data outside of your chosen AWS Region • Customers can encrypt their content any way they choose You always have full ownership and control

47. How often do you map your network? What’s in your environment right now?

48. Security becomes Visible Who is accessing the resources? Who took what action? • When? • From where? • What did they do? • Logs Logs Logs AWS CloudTrail AWS Config Amazon CloudWatch

49. Thank you!

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