This document discusses how broadcasters can start shifting their operations to the cloud. It outlines typical broadcast workflows and how aspects like storage, processing, and delivery can be moved using AWS and partner solutions. The challenges of bridging physical requirements to the virtual cloud are addressed through services like AWS Storage Gateway and AWS Direct Connect. Key trends highlighted include the need to manage increasing storage demands, scale media processing, and deliver content globally to meet rising consumer expectations across multiple devices. Case studies demonstrate how media companies are leveraging AWS to save costs while improving reliability and the ability to innovate.

1. Shifting Broadcast Operations
Into the Cloud
이수형 수석
Amazon Web Services Korea
Solutions Architect

2. What Are We Going To Discuss Today?
• How can broadcasters start to shift their broadcast
operations into the cloud?
– What are the hurdles today?
– What aspects of the workflow can be moved to the cloud?
– What AWS and partner solutions are available to help?
• How can the cloud be leveraged for storage,
processing, and delivery of distribution formats at
scale?
• What are the trends for today and tomorrow?

3. Typical Cloud Digital Media Workflow
Control Panel
REST APIs
Workflow Management
Job Scheduling, Review and Approval, Automation
Storage
Management
Ingest
Secure Transfers
Files and Feeds
Accelerated Transfer
Fiber Connectivity
Storage Gateways
•CMS/CAM
•Tier Management
Across Library and
Archive Storage
Catalog
Storage
•Current/Back
Catalog Library
Storage
Archive
Storage
•Long Term
•Tape Replacement
Storage
Working
Storage
•For Processing
Playout
•Playlist Mgmt
•Broadcast
scheduling
Monetize
En/Transcode
•Encode
•Transcode
•Ad Insertion
•Ad Targeting
AuthN/Z
Encrypt
•DRM
•Key Mgmt
Processing
•Authentication
•Authorization
•OTT Delivery
•OATC
•Billing
Web Hosting
•Publishing
•Syndication
Delivery
•Streaming and
HTTP
•Origin and CDN
•Segmentation
Analytics
•Real time stream
reporting
•Usage Statistics
•Log analysis
Distribution

4. Global Live Streaming Architecture
PC
PC
LOGS
LOGS
Edge
Edge
Edge
OTT
OTT
Edge
Edge
Mobile
Edge
Mobile
Edge
Edge
5. Streaming server
forwards contents to
the edge cache server
CloudFront
Edge
Internet
1. Capture live event via
cameras
6. Streaming server saves
the contents to the file
2. Video editing before
streaming
7. End-user watches the
live events delivered
from edge servers
8. End-devices pushes
logs to S3 for data
analysis
9. Saved contents get
stored in S3 for
durability and
transcoding if
necessary
CAM-1
Streaming
server
LOGS
Internet
Live
Encoder
CAM-2
CAM-3
S3
Virtual Private Cloud
AWS Cloud
3. Feed edited live event
to encoder at the site
Corporate Data center
Or Live Event Place
4. Encode the live event
and transmit to
streaming server on
AWS cloud

5. Global Video-on-Demand Streaming Architecture
PC
PC
LOGS
LOGS
Edge
Edge
Edge
OTT
OTT
Edge
Edge
Mobile
Edge
Mobile
4. When end-users sends
request for VoD
streaming, it is served
by closest edge cache
server
Edge
Edge
CloudFront
S3
Edge
Storage
Gateway
LOGS
LOGS
5. PC / Smart devices or
OTT sends out logs to
S3 for data analysis
AWS Cloud
Content
MGMT
Corporate Data center
1. Content owner copies
the media content to S3
via StorageGateway or
Data Import/Export
service provided by
AWS
2. Media contents are
transcoded using
Elastic Transcoder if
necessary
3. CloudFront is
configured for the
distribution of digital
contents

6. Broadcaster Physical Requirements
• HD-SDI (High-Definition Serial Digital Interface) Connectivity Between
Components
• Satellite transmission
• IRD(Integrated Receiver / Decoder)
• Local SAN
• Editing Bay
• HW Transcoder

7. Main Point
The challenge comes down to bridging these
physical world requirements with the virtual
world of the cloud
?

8. Main Point
The challenge comes down to bridging these
physical world requirements with the virtual
world of the cloud
Amazon S3
(Multipart Upload)
AWS Storage
Gateway Service
AWS Direct
Connect
AWS Import/
Export

9. Data Ingest - AWS Storage Gateway

10. Data Ingest - AWS Direct Connect

11. Data Ingest - AWS Import / Export

12. Tiered Storage Services
Glacier
11 x 9’s Durability
Simple Storage Service
11 x 9’s Durability

13. Tiered Storage Services
Glacier
11 x 9’s Durability
Simple Storage Service
11 x 9’s Durability

14. Scalable Media Processing
Amazon Elastic Transcoder
Easy-to-use scalable media transcoding
Instance
Store
EBS
Simple
Storage
Service
EC2
Virtual
Servers
Amazon
Machine
Image

15. Amazon Elastic Transcoder
Easy to use
Management console
API and SDKs
Pre-defined transcoding presets
Scalable
Designed from the outset to scale
Transcoding pipelines for parallel
transcoding
Cost Effective
No minimums, no commitments
Simple per minute pricing
Managed
Codecs, processing and licensing
baked into service offering

16. ABR VOD / Live Streaming

17. Content Delivery with Optimized User Experience
Amazon CloudFront
3
Served from S3
World-wide content distribution network
/images/*
Easily distribute content to end users with low
latency, high data transfer speeds, and no
commitments.
Static, Dynamic & Streaming Content
2
London
Served from EC2
*.php
Paris
1
Single CNAME
www.mysite.com
NY

18. Securing the Crown Jewels

19. • Encrypt at
source and
maintain your
own keys
• Use secured
network
transfer (SSL,
VPC)
• S3 encrypts at
REST using AES256
Local
Encryption
Network
Encryption
At Rest
Encryption
• Integrate
certificatedbased DRM
through third
parties
• Integrate digital
watermarking
• MPAA Content
Security Best
Practices
Watermarking
Certifications
& Audits
Digital Rights
Management

20. Many Options for Media Consumers…
• More content choices
• More devices to consume media
• Many ways to get the content to devices
• New experiences

21. Turns Out There is Massive Complexity

22. …But How Do You Enable These?
• More content choices
• More devices to consume media
• Many ways to get the content to devices
• New experiences

23. Key Trend #1
Trend: More content and larger
content formats leads to ever
increasing storage requirements
Implication: Managing storage is
expensive and complex; the cloud
shifts CapEx to OpEx, freeing resources

24. …But How Do You Enable These?
• More content choices
• More devices to consume media
• Many ways to get the content to devices
• New experiences

25. Key Trend #2
Trend: Requirements for processing
media at scale will continue to increase
Implication: Strategic use of the cloud
was a competitive advantage; now it is
a core competency

26. …But How Do You Enable These?
• More content choices
• More devices to consume media
• Many ways to get the content to devices
• New experiences

27. Key Trend #3
Trend: Consumers expectations of
“Content anytime, anywhere, any
device” will be the norm
Implication: Media companies are
utilizing the global nature of the cloud
to reach audiences

28. …But How Do You Enable These?
• More content choices
• More devices to consume media
• Many ways to get the content to devices
• New experiences

29. Key Trend #4
Trend: Consumers’ attention will get
pulled in many directions
Implication: Media companies are
finding new and innovative ways to
engage and monetize

30. Digital Media Partner Ecosystem
https://aws.amazon.com/solution-providers?business_software_id=5&selection=business_software_id&type=isv

31. Case Studies

32. Customer: Netflix
Netflix Runs Nearly 100% of its Online Video
Service on AWS, Achieves Near Zero Downtime
Use of AWS:
• Runs nearly 100% on AWS
• Leverage most of the AWS Services
Business Benefits:
• Near zero downtime
• Scaled to handle Netflix’s rapid growth,
37x in 2010
• 50 Billion Events per day
“AWS is the market leader and has been able to create a continuous and virtuous cycle.”
– Kevin McEntee, VP Content Engineering, Netflix

33. Customer: Public Broadcasting Service
AWS’ Reliable Infrastructure Makes it
Easier to Focus on Other Tasks
Use of AWS:
• Delivers over 2.5PB per month of video
through Amazon CloudFront
Business Benefits:
• Greater reliability than other CDNs
Customer testimonial:
http://www.youtube.com/watch?v=l2990XEC-Cw
“As with all the AWS services we leverage, using Amazon CloudFront is so simple and reliable that the
team doesn’t have to think about it. It all just works, freeing us to focus on building cool applications.”

34. Customer: upLynk
Problem:
•
ABC/Disney needed end to end solutions that handle
the complexity and scale of their video delivery
Solution:
•
AWS’s scalable and resilient services enable upLynk to
provide a service solution providing:
• One multi-bitrate encode for all devices
• Low-bandwidth secure signal acquisition
• Automated CC processing and packaging
• Live on-the-fly program and ad removal
• Dynamic ad serving into live-linear playback
• Software controlled live signal delay
Business Benefits:
•
Operational efficiencies, converting capex to
opex, new revenue opportunities

35. Customer: Ultimate Fighting Championship
Problem:
•
Uploading and streaming content was complex &
expensive
Solution:
•
AWS scale and worldwide presence enabled UFC to :
• Upload and publish videos quickly from even the
worst internet connections all over the world
• Find and send video from any device (smart phone,
tablet, desktop) from anywhere
Business Benefits:
• By switching from Akamai, saved $50k per month in first 2
months
• Uploading, finding, sending video to partners now can be
done by anyone with system access in moments
• Non-technical people can search and publish video in any
format from anywhere

36. Customer: Samsung
Samsung runs its Smart Hub
application on AWS, saving $34M
Problem:
•
Needed to reduce IT costs for new application
Solution:
• AWS’s low, pay-as-you-go prices & reliable
services.
• With every user’s request, the Smart Hub
application authenticates devices, delivers apps
and content, and pushes notifications across
multiple devices.
Business Benefits:
• Saved $34M in hardware and maintenance
expenses, 85% less than running on-premises
• Reliability of AWS cloud has enabled Samsung to
be highly available to meet their SLA targets.

37. Summary

38. Key Points
• Improved Connectivity is enabling broadcast operations
to shift to the cloud
• Complexity of “Content anytime, anywhere, any device”
requires you to think very differently
• The cloud is viable and a reality today and if you’re not
thinking about it you should be
• Strategic use of the cloud used to be a competitive
advantage, but is now a core competency
• The cloud enables you to spend more time growing and
less time worrying about the logistics of growth

39. aws.amazon.com