The document discusses the benefits of cloud computing across several industries and use cases. It outlines how cloud computing provides standardized, automated infrastructure that can quickly scale up or down on demand. This allows organizations to reduce IT costs, improve efficiency, and focus on their core business rather than infrastructure management. The cloud also enables faster development and deployment of applications and services.

1. Mathews job

2. 1970s
1980s
1990s
2000s
2010+

3. Cloud Computing according to Analysts

4. Cloud Computing Proliferation
The industry is going through a significant transformation across the entire
stack:
• Datacenter and Hardware Model: Significant advances and
standardization in the Datacenter and associated IT
equipment/hardware.
• Application Model: Cloud computing provides the ability to quickly
deliver highly-available, secure and infinitely geo-scalable applications
and services while offering a rich end-user experience from anywhere
and any device.
• Operational Model: Cloud services have inherent resilience to hardware
or software failures due to redundant/self-healing service models
combined with deep integration between ops & development/test
providing a lights out experience.

5. • Data Center Commodity:
• Companies including Microsoft created large clouds:
• Microsoft Data Centers
• Highly Reliable and Available
• Fully automated, zero manual impact
• Spread Geographically across the world
• 1.8 Billion Hotmail Accounts
• Hosted BPOS & Azure environment
• Internal IT Environment
• Cost
• CIO’S Top Challenges:
• 40% CIOs plan to cut IT budgets
• 72% CIOs have cut or plan to cut discretionary IT projects
• 59% of surveyed CIOs view datacenter efficiency as “must do”
projects

8. TIME
ITCAPACITY
Actual Load
Allocated
IT-capacities
“Waste“ of
capacities
“Under-supply“
of capacities
Fixed cost of
IT-capacities
Load
Forecast
Barrier for
innovations

10. Actual Load
Allocated IT
capacities
Reduction
of initial
investments
Reduction of
“over-supply“
No “under-supply“
Possible
reduction of
IT-capacities
in case of
reduced load
Time
ITCAPACITY
Load
Forecast

11. Usage
Compute
Time
Average
Inactivity
Period
On & off workloads (e.g. batch job)
Over provisioned capacity is wasted
Time to market can be cumbersome
Compute
Time
Average Usage
Unexpected/unplanned peak in demand
Sudden spike impacts performance
Can’t over provision for extreme cases
Average Usage
Compute
Time
Successful services needs to grow/scale
Keeping up w/ growth is big IT challenge
Complex lead time for deployment
Compute
Time
Average Usage
Services with micro seasonality trends
Peaks due to periodic increased demand
IT complexity and wasted capacity

12. Private
(On-Premise)
Storage
Server HW
Networking
Servers
Databases
Virtualization
Runtimes
Applications
Security & Integration
Youmanage
Infrastructure
(as a Service)
Storage
Server HW
Networking
Servers
Databases
Virtualization
Runtimes
Applications
Security & Integration
Managedbyvendor
Youmanage
Platform
(as a Service)
Storage
Server HW
Networking
Servers
Databases
Virtualization
Runtimes
Applications
Security & Integration
Managedbyvendor
Youmanage
Software
(as a Service)
Storage
Server HW
Networking
Servers
Databases
Virtualization
Runtimes
Applications
Security & Integration
Managedbyvendor

13. Scale Out
Automated
Service
Management
High
Availability
Multi-
Tenancy
Off PremisesOn Premises
HomogeneousHeterogeneous
CapEx OpEx
Own Lease/Rent
Self Third Party

14. • Challenge people to look at the cloud more broadly
• Multidimensional transformation
• Some companies provide some interesting components
• Microsoft is uniquely delivering on a wide range of cloud
capabilities that bringing more value to customers.
• Five dimensions that define the way people use and realize value in the
cloud:
• The cloud creates opportunities and responsibilities
• The cloud learns and helps you learn, decide and take action
• The cloud enhances your social and professional interactions
• The cloud wants smarter devices
• The cloud drives server advances that drive the cloud
This view fuels Microsoft’s investments across the entire company,
from datacenters to cloud platform technologies to cloud-based
development tools and applications.

16. • Standardization: Homogeneous infrastructures with vertical
integration across server, network, storage and OS.
• Service Focused: It’s all about delivering the application or service that
the business demands and not the component services (e.g.
infrastructure).
• Automation: Significant levels of automation, based on cloud
principled philosophies like resiliency, scalability and elasticity.
• “Lights out” Operations: Scale through the app design and
abstraction from infrastructure.
• Utilization based chargeback

17. Basic
Uncoordinated,
manual
infrastructure
Rationalized
Managed and
consolidated IT
infrastructure with
maximum
automation
Dynamic
Fully automated
management,
dynamic resource
usage, business
linked SLAs
Standardized
Managed IT
infrastructure with
limited automation
Cost Center Business Enabler Strategic AssetMore Efficient
Cost Center
Dynamic IT
Cloud = Dynamic Data Center
Elastic
Scalable
Available
Multi-Tenant
Automated Service Management

18. Private
On Site Partner Hosted
Softwareas
aService
(SaaS)
Infrastructureas
aService
(IaaS)
Platformas
aService
(PaaS)
Microsoft Hosted
Microsoft
Online Services
Live

19. Quincy, WA Chicago, IL San Antonio, TX Dublin, Ireland Generation 4 DCs

21. Enterprise class software delivered via subscription
services hosted by Microsoftand sold with partners
Business Productivity Online Suite
Web Applications

22. ON-PREMISES LOB ApplicationsComposite applications
Compute Storage Management ManagementRelational data
WEB & CLOUDS Third party cloudWeb applications
Developer Experience
Use existing skills and tools
Service Bus Access control
AppFabric

23. Vision: Deliver a toolkit that allows hosters & enterprises to dynamically pool,
allocate and manage resources to enable IT Infrastructure as a Service

24. Connectivity

27. Back up on-premise
data
Fail over to
hosted servers

28. Quickly and easily build, deploy, scale,
and manage applications and Web services
using Windows Azure, SQL Azure, and .NET
Services.
Avoid large capital expenditures
in infrastructure when delivering Software-as-a-
Services offerings to customers either hosted at
Microsoft or third party.
Benefits for ISVs
Be more agile by quickly scaling up
and down as business needs dictate.
Augment existing on-premises
applications to generate recurring
revenue.

29. Benefits for SIs, VARs and Custom Software
Developers
Simplify
Management
• Leverage the efficiency of Microsoft
Cloud Continuum to connect and
manage infrastructure required for
your projects.
• Eliminate cost and complexity for
customers and focus on their core
business.
Web 2.0 Scale and
Interoperability
• Quickly and easily create,
deploy, manage, and distribute
Web applications and services.
• Build new applications quickly
burden on customers’ IT.
Create Repeatable Solutions
• Build solutions for customers who use the
Windows Azure Platform to simplify the
infrastructure requirements for their
projects.
• Test or staging environments can be set up
quickly, with lower cost.
• Virtualize existing custom
applications easily.

30. Benefits for Hosting Partners
• Offer tools and solutions for development and
aggregate customer offerings.
• Expand geographically by offering hosting
solutions via Microsoft in markets where you do
not have infrastructure.
• Provide tools, management, and aggregation of
applications to build your own cloud
infrastructure
• Support developers in deploying and managing
applications deployed.
• Integrate your tools and control panel so you
can market to developers looking for an elastic
cloud solution.
• Provide customer assurance for redundancy and
increased capacity.
• Quickly add new services for your customers
without having to consider data center
expansion.

31. Faster On Demand Value to Market
Quickly on demand provisioning of campaigns and other
solutions.
Low Complexity & Low Price
Dedicated hosting environment with shared hosting
capabilities providing isolation, redundancy for shared
hosting pricing standards.
Partner Through Billing
Providing simplified and transparent if required, billing
infrastructure towards your customers
Geo Locations across the Globe
Providing choice of multiple geographic deployment options
across the world optimized with CDN and other caching
possibilities.
Benefits for Web and Event Agencies
Avoid Infrastructure Investments
Providing more room for other investments
strengthen your position into the market.
Simplify Management of Platform
Foundations
Let the cloud vendor take care of the platform
relieving resources within your organization.
High Availability and Scalability Assuring
delivery even in peak times of your campaign by well
defined strong SLA’s.

32. • Bridge the public & private cloud gap:
• Ensure applications can run consistently across server and cloud
• Provide the same development tools/ technologies for cloud &
on-premises environments
• Providing unified management for apps/workloads across on
premises and cloud environments
• Enable workload federation to enable hybrid cloud models
All the above principles will remain true whether it’s your assets or if
you’re working with a service provider or deploying to Microsoft’s
datacenters.