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5. Content…
Executive Summary
Current Marketing Situation
SWOT Analysis
Company Goals and Objectives
Marketing Strategies (Marketing Mix)
Budget plan
Future targets
References
6. Roofing timber industry in Sri
Lanka.
Mainly the industry consist of small scale suppliers.
Main timber species in the industry are,
– Coconut.
– Jack.
– Alastonia.
– Rambutan.
– Kempus.
In the traditional roofing industry timbers like Dawata,
Milla, Halmilla, palu, Kumbuk are also used.
Scarcity of the conventional roofing timber is common in
the most part of the country.
Now most of the roofing timber species in Sri Lanka are
coming from the home gardens.
Imported timbers encroaching the market.
8. Coconut as a roofing timber.
• Most common and highly available roofing
timber species – Coconut
• Splitted coconut timber is used.
• In most of the case preserved with surface
application of tar oil.
• Appearance is not good.
• Durability is low.
• Cant be used in finished roofs.
10. Company profile…
Name - Coco beams Roofing suppliers (pvt) limited.
Establishment - 2016
Location -Kirindiwela
Scale -Medium scale
Capital investment for 1 year – Rs 9300000.00
11. Vision.
To be the premier finished roofing beams and rafters
manufacturer in the Nation through innovation, state of
the art technology, top quality products and team
member excellence,
By ensuring
the satisfaction of our customers, suppliers, and
shareholders.
12. Mission..
Coco-Beams (pvt) Limited
is committed to excellence in the
manufacture of finished beams and rafters
for the roofing industry. Excellence means providing
a consistently superior product—on
quality, on quantity, on time. As we do this
we serve the needs of our customers,
our employees, our suppliers and our
community.
16. Market…
Conducted a market survey.
30 participants,
Competitors.
Customers.
What are the Current and Future customer trends within next 10
years
What are the customer preferences
Factors which are considered by customers when buy rafts and
beams
What is the market share for coconut
17. Results of
survey.
85%
15%
Customer preferences for
cococnut finished roof.
yes no
Rambutan
17%
Coconut
8%
Imported
timber
75%
Market shares of different
timber species for finished
roof.
Rambutan
Coconut
Imported timber
10%
40%
50%
Customer preferences of
different timber species for
finished roof.
Rambutan
Coconut
Imported timber
18. • With appropriate promotion and extensive
Marketing,
• No doubt, coconut wood will find a wider market
share in the local market as a unique and
environment friendly roofing material
25. Opportunities…
Expanding construction industry of the
country.
Newly emerging trend towards finished
roofing.
Readily available raw materials.
Absent of similar industries in the area.
26. Threats…
Imported timber.
Non wood roofing materials(Steal, Aluminum)
Steel is described as the environmental choice due to its
high level of recycled content
Competitors are currently spending large amount of money
for advertising campaigns.
29. Objectives and Goals…
To Establish a good brand name in the market within next
three years.
To Increase our sales more than three times over during next
three years.
To increase by 50 percent the number of customers who
rank Coco-Beam’s quality as being excellent.
31. 1. Product…
Available in different lengths.
Its versatility, durability, and sturdiness can
be compared with conventional hardwood.
Thoroughly sawn, seasoned & treated
coconut timber can expect an extreme
performance.
Have an unique grain and natural
appearance, coconut wood has been proven
to be a good material for decorativeness of
finished roofs.
32. 1.Product…
Quality.
-High density property.
- Strength of beams.
Durability.
-Moderate durability.
-The wood can withstand insect borers.
Finishing.
-Can be obtain attractive finish.
33. 2.Place…
Gampaha District- Adjacent to the Colombo-Kandy road.
Location- Kirindiwela.
Continuous coconut log supply.
Minimize the transportation cost.
Easy customer access to the place.
Developing area-High demand for the construction timber
In our own land.
34. 3.Price…
Price is set according to the
- Competitive imported timber prices in roofing market.
- Production cost.
Discounts.
36. 4.Promotion…
Promotion is mainly done by advertising.
Posters
Banners in populated areas
Television advertisements
Newspapers
Leaflets in hardwares.
Through construction companies.
Participated to the related exhibitions
E.g.: Architect
Through e channels
Website
Facebook
Twitter
COCO-BEAMS
(PVT) LIMITED.
COCO-BEAMS
41. Friendly, loyalty and supportive service
Good communication with customers, suppliers and employees.
Discounts for customers.
Free delivery within 5km.
Quick and faithful responses for complaints.
Continuous attention for market.
Establish a system for monitoring results in each
month.
42. Budget plan…
Value (Rs)
Survey cost 1000
Chain saw × 2 80000
Truck 1450000
Band saw 95000
Wood planer 1100000
Computer 25000
Wood edge cutter 58000
Safety 30000
Other Equipments 10000
Establishment 12000
Total 2861000
Fixed cost.
43. Cost for 1st year.
Value (Rs)
Bill payments 420000
Maintenances 120000
Labor payments 1680000
chemicals 1287
Raw materials 4200000
Total
6421287
44. Income of 1st year.
Income Value (Rs)
Beams 3250000
Rafters 6750000
Ceiling panels -
Saw dust -
Firewood -
Total
10000000
With appropriate promotion and extensive publicity,
coconut wood will, no doubt, find a niche in the wider local market as a unique and eco-friendly material for roofing beams.