This project report summarizes Café Coffee Day's business. It discusses CCD's history, products, expansion outside India, number of outlets, subsidiaries, target customers, competitors like Barista, and trends. CCD was founded in 1996 in Bangalore and owns over 1,640 outlets in India. It targets young customers and college students by opening outlets near educational institutions. While it faces competition from chains like Barista, CCD has maintained a strong position in the market due to its affordable prices and quality. The report provides an overview of CCD's operations and strategy.

1. Project report
on
café coffee day
SUBMITTED TO
Mr. Nituj,
Dr. Monica,
Ms. Pragya
SUBMITTED BY
Mahima gaur
Pgdm /Mba-1sem
Sunstone Eduversity

2. Café Coffee day

3. Business environment of café coffee day
Just a main little history of CCD
CCD is an Indian café chain owned v.g Siddhartha.
The first CCD outlet was set up on July 11, 1996, at Brigade Road,
Bangalore, Karnataka.
Cafe Coffee Day has also recently expanded outside India with its
outlets in Karachi, Vienna, Dubai and Prague.
Total no of Outlets in India only is by Sep 2014 is 1640.
Main major change was when Kohlberg Kravis Roberts invested INR
1,000 crore.

4. products of CCD
• Coffee (different types of coffees)
• Ice creams (ice cream in lots of verity)
• Cookies
• Ice tea
• Cold coffee
• Dissert shots (in low price high quality)
• Cakes (i.e. cup cakes)
• Coffee machines
• Mug of CCD

5. products of CCD

6. Ease of doing business
• CCD’s marketing strategy is to open a café near to educational
institution and corporate campuses.
• Now even in colleges campus they are in for example lovely
professional university , Galgotia university.
• CCD already started to explore European market as I have mention
earlier they made their present to open coffee shops in Vienna.
• Now a CCD is in also available in Karachi, Vienna, Dubai and Prague
• Café coffee day is having various kinds of formats depending on the
target audience.
The first coffee house opens in Vienna.

7. Ease of doing business Subsidiaries of CCD
• Coffee Day Fresh 'n' Ground, which owns 450 coffee bean and
powder retail outlets
• Coffee Day Square, a high level coffee bar in Bangalore
• Coffee Day Xpress, which runs 900 plus Coffee Day kiosks
• Coffee Day Beverages, which runs over 14,000 vending machines
• Coffee Day Exports, its exporting wing
• Coffee Day Perfect, its fast-moving consumer goods packaged coffee
division
• Coffee Day B2C Plant, Coffee vending machine manufacturing division

8. “Some pictures
relate to ease of
doing business”
This picture is near to
the offices so even
they can have
refreshment

9. Political Stability in the Country of ccd
Government deals with almost company for their legal documentations . to check
the product for customers weathers product is given by companies is good or not.
Government have divide some rules & protocols for the all type of companies
 i.e. Café coffee day or MacDonald
 shopper stop
 reebok
 maybeilne

10. Political Stability in the Country of ccd
• It can be various type of for i.e.
• Legal documentations
• Economy policy
This can effect by two main ways
1) Technical view
2) Non technical view
Technical view :- income taxes , interest rate. Ccd pays online taxes too
every online business dealers pays online taxes also. Politicians from
both parties are quite interested in doing something about our
complicated and broken tax system. (government apply these rules on
every company)

11. Political Stability in the
Country
As per the research its ranking
18-55 age groups can go there & have
coffee.
For Collage students it can be workplace.
CCD can be a meeting place too.

12. Political Stability in the Country of ccd
these two images give clear meaning & understanding of this concept

13. Availability of Human Resources for the business
• Employees of CCD should be patient to treat customers.
• Should not the complaints & enquiry of customers.
• Need to remember their past experience for future.
• Any Employee must know how to handle any situation.
• they hired who know how to speak when & where to speak.
• For experience people they give more preference as my research (this
is for the senior post)
• Employee should be self motivated for the work
• CCD wants PRISM from their empolyee

14. Availability of Human Resources for the business

15. Dependency on Technology
• If talk about the technology this is the main important point for CCD.
• Just because of technology its on TOP now a days
• New coffee making machine
• Infrastructure of CCD is per the technique their, decoration from
lights, LED screen for the customers, latest most popular sound for
the customers.
•

16. Competitor Analysis of ccd with barista
Small introduction
Barista coffee was establishes in 1999
Logo of barista
 fist it was opened in Delhi, its head quarter is also in new Delhi.
It was founded in 1997.
200 Barista Lavazza outlets across the country will have Live Media
screens on their premises

17. Competitor Analysis of ccd with barista
Main advantages
• Increasing disposable incomes and global trends in coffee indicate
• huge growth potential in one particular segment
• Barista Lavazza has a tie-up with Visa to allow withdrawal of cash up to INR1000 daily in all its outlets
without any charges levied on the cardholders.
• Barista available is in sri-lanka , Bangladesh and India , its also have covered middle east too

18. Competitor Analysis of ccd with barista & its
products
Barista Lavazza also offers 30% discounts on customized meal deals on
all Visa debit card transactions.
Barista have also its card system for its customers so they can get
discount for their favorite coffee.

19. Competitor Analysis of ccd with barista & its
products and price

20. Competitor Analysis of ccd with barista & its
products
• Barista have similar products with CCD but at higher cost we can see
this in menu bar

21. Competitor Analysis of ccd with barista & its
products
• Barista have lots of products to eat as we compare it from café coffee
day.
• Which can be a major draw back of CCD and main advantages of
barista.
• Varsities of ice cream ccd have many.
• Barista have lots of products in species meals.
• Which ccd don’t have much.
• Both have cookies too but ccd have much.
• Barista do not change the its price according to the places but ccd
dose.

22. Competitor Analysis of
ccd with barista & its
products
Its deals with products, so they trying to
attract their customers with these types of
offers.
Product always relate to the price and price
always relate to the product
Its strong connection between these too.

23. Competitor Analysis of ccd with barista about
places
• Its most of outlets is near to the malls , complexes.
• Their strategy is to open outlets near to the family area. In posh area
they used to open the outlets.
• As my research barista haven’t cover up in campuses.
• their target is college students, youngsters.
• They have already developed their stores in abroad (east, a bit part of
Asia too)

24. Competitor Analysis of ccd with barista about
places

25. Competitor Analysis of ccd with barista

26. Strength
CCD grows its own coffee
As CCD grows its own coffee this comes to low
rate of CCD
Its high quality its main advantage
As per the research 300,000 visitors visit daily in
ccd
Huge young crowd is target of CCD
Weakness
Increasing computations day by day
Low offers & schemas of CCD
They should even use paper glasses as like costa
coffee
Low marketing as per another competitors
Opportunity
Fastest growing in the market
Cheaper cost of products
Tie ups with other campiness for like barista did
with V TV
New technology , new services & innovation ,
products
Threats
Barista have high quality of customer services
Costa coffee is using pollution free glasses
Star bucks
Swot

27. Current Major trends of CCD

28. Current Major trends of CCD
• They are offering different types of combos with coffee free
beverage( hot dog)
• In low cost good quality
• Summers is almost went but still the ice tea etc. is trending very well
• Chocolates & mango shots are trending good even attraction of that
is that small plastic glasses.
• Price is just start from 25 inr for smallest trending meal or product of
ccD

29. Target customers of CCD
• Ccd is changing strategy according to the places i.e. in campuses their
target customers are youngsters.
The café coffee day is actually targeting & getting customers are
 “business meetings” (23%),
“celebrating special occasions” (20%) or
 just plain “hang out” (57%) (youngsters)

30. • Average dwell time at café: 45 minutes
• Meeting place for 15-35 year olds
• The place they frequent most after “home and
workplace/college”
• A place where they meet friends and colleagues,
in groups of 3 or more
• A place where they rejuvenate and are free to be
themselves rather than a place to be “seen at”
Target customers of CCD

31. Target customers & segments of CCD
• Key target customers are as per the café coffee day
9%
13%
21%
29%
28%
Age Group
Above 30
Above 19
16-19
20-24
25-30

32. How much high rate of ccd ?
• A mediums family can easily buy the any product from the CCD.
• Its growing its own coffee plants that what its don’t have high rate of
coffee.
• As I have disused in earlier in various part its doesn't have high rate.
• Low rate is its main advantage for CCD.
what Ccd should do to attract customers more?
Should do more publicity for ccd with its different types of offers
Can be connected with more social media site and the channels
Promoting some events from ccd
Choosing the good locations for stores.
Can launch new products, organize new events as well as.

33. Analysis
• Does company have a strong position in the market?
Yes! CCD do have very strong position in market that’s why in India its on
top fist
Positon, Since many years. Reason of it its quality, services, values, pride i.e.
recommendation for ccd
• Café Coffee Day has done extremely well so far to project itself
• affordable youth- oriented brand.
• there are still certain areas where their brand needs to be much stronger.
• Coffee Day needs to do a lot of work if they hope to catch up with costa
• www.wooplr.com/producer/cafe-coffee-day/247186/recommendations
recommendations of others as well

34. A lot more can happen over coffee…
Thank You..!!