Coca Cola is the number one beverage brand globally with over 500 products including Coca Cola, Diet Coke, Sprite, Fanta, and Minute Maid. It has a large global reach with operations in over 200 countries. Some of Coca Cola's strengths include its brand recognition, large portfolio of popular subsidiary brands, global supply chain network, and partnerships with sports and entertainment. However, it faces competition from PepsiCo and health concerns regarding sugar content in soft drinks. Coca Cola also has opportunities to expand into new markets and diversify its product portfolio further.

1. Coca Cola
SWOT ANALYSIS

2. Coca Cola Brand Analysis
• Parent CompanyCoca Cola Ltd
• CategoryBeverages and foods
• Sector Food & Beverages
• Tagline/ Slogan Taste the Feeling; Open
happiness
• USP Coca Cola is the number one beverage
brand in terms of sales with more than 500
products at offer

3. Coca Cola Product Portfolio
• 1. Coca Cola Coke
• 2. Diet Coke
• 3. Sprite
• 4. Fanta
• 5. Kinley
• 6. Minute Maid
• 7. Smartwater
• 8. Costa Coffee
• 9. Schweppes
• The above mentioned brands are the prominent
products under the Coca Cola product portfolio.

4. Strengths

5. • 1. Coca Cola is the number one beverage brand in terms of reach
and sales
• 2. Popular subsidiary brands like Coca Cola, Sprite, Fanta, Kinley,
Minute Maid, Schweppes etc. have strengthened the Coca Cola's
brand and have diversified the growth across these brands
• 3. Coca Cola which is headquartered in Atlanta, Georgia, USA has a
global reach and is present in over 200 countries
• 4. The company has more than 500 brands on offer across various
categories like sparkling, water, coffee, tea, dairy etc.
• 5. Coca Cola has employee strength of around 1,50,000 people
globally including the US, UK and most of the countries around the
globe.
• 6. Strong and efficient supply chain network, ensuring that all the
products are available even in the most remote places
• 7. The financial condition of the brand is always consistently strong

6. • 8. Strong brand recall of all Coca Cola products through advertising
and marketing by associating with celebrity brand ambassadors
• 9. CSR activities in the field of water conservation and recycling,
education, health etc.
• 10. Effective and efficient packaging technique giving emphasis on
recycling and reusing
• 11. Coca Cola has long association with international sports events,
sponsorships, theme parks etc.
• 12. Coca Cola has always adapted to changing market conditions
e.g. the brand is now moving towards sugar free options, juice,
water etc.
• 13. The company is constantly innovating to safeguard the
environment by from using 100% recycled material
• 14. The Coca Cola Foundation has been instrumental in developing
businesses in many countries as it part of the CPG industry world
wide.
• 15. Coca Cola also has diversified into coffee through its acquisition
of Costa coffee making it even stronger in its portfolio of beverages
• 16. It also has brands of teas and dairy in its portfolio.

7. WEAKNESS

8. • 1. Strong competition in the aerated drinks
segment from PepsiCo means constant fight over
market share for Coca Cola
• 2. Coca Cola and related soft drinks brands have
been linked now with high sugar content and
many health concerns are being raised, this
becomes a weakness worth looking at
• 3. Coca Cola does not have a food business unlike
its competitors like PepsiCo, it is only limited to
beverages as of now
• 4. Overdependence on 4-5 major brands like Coca
Cola, Sprite etc.

9. Opportunities

10. • 1. Increase its reach in untapped countries and
market can boost Coca Cola
• 2. Market and popularize the less known
products
• 3. Acquiring other companies can
strengthen Coca Cola's place in the industry
further
• 4. Diversify its product portfolio by entering into
snacks industry to compete with PepsiCo
• 5. Launching a full fledged health drinks line of
business

11. Threats

12. • 1. Health consciousness amongst people avoiding
aerated drinks can adversely affect Coca Cola
• 2. Difficulty in complying with different
government regulations and norms in different
countries
• 3. Inflation, economic slowdown and instability
• 4. Strong competition can lead to reduced market
share